0:00Host presenting Crumbl information
A medium close-up shot features a young woman with shoulder-length reddish-brown hair and bangs, centered in the frame. She wears a light blue denim jacket over a black top, accessorized with a small red pendant necklace. Her facial expressions are highly animated, and she speaks directly to the camera, gesturing with open hands. The background is an outdoor setting, with a smooth, light beige/white wall on the left and a more distant patio area featuring wooden beams and some greenery on the right. Bright, even natural daylight illuminates the scene, creating soft shadows. Text overlays appear and change throughout this segment: "FREE Crumbl on your birthday? Say less" (0-1s), then "if you're a" (1-2s), then "Crumbl Rewards member" (2-4s). Around the 2.5-second mark, she introduces a small, rectangular pink Crumbl box, displaying its black logo as her eyes widen in excitement.
0:04Crumbl App Rewards screen
This scene is a screen recording showcasing the 'Rewards' section of the Crumbl mobile application. The interface is predominantly clean, with white and light gray backgrounds. The top navigation bar includes options like 'Rewards,' 'Redeem,' 'Status,' 'Earn,' and 'Cash,' along with a silver star icon. The main content displays 'My Crumbs' with a value of '643' and an illustration of a glass jar filled with cookies. Below this, a 'Redeem' section lists various Crumbl cookie packages and their corresponding 'Crumb' costs, such as 'Single (500 Crumbs),' 'Mini 3-Pack (800 Crumbs),' and 'Mini 6-Pack (1,500 Crumbs).' A dynamic white semi-circular loading bar animates briefly, then a large silver star icon appears, signifying 'Silver' status, alongside text stating '543 Crumbs Earned In 2025.' Further down, 'My Perks' shows 'Exclusive Offers' and 'Birthday Reward - Free Single.' Text overlays guide the viewer: 'all you have to do is' (5.5-6.5s), 'head to the Crumbl app' (6.5-7.5s), and 'redeem your birthday reward' (7.5-8s).
0:08Crumbl App Birthday Reward QR
The scene is a screen recording displaying a 'Birthday Reward - Free Single' screen within the Crumbl mobile application. The background is a soft, light beige. A 'Silver Perk' tag is visible at the top left. A cheerful illustration of three diverse cartoon figures wearing party hats and holding cake or drinks is centered near the top. Below the title, informational text reads: 'Celebrate your big day with us! Enjoy a Free Single voucher to use on your birthday.' The expiration date, 'Expires 11/12/2025,' is clearly stated, followed by a prominent black and white QR code. A 'Start Order' button is positioned at the bottom of the screen. Text overlays instruct the viewer: 'on the big day you can either' (8.5-9.5s), and 'use it by ordering ahead' (9.5-10s).
0:10Host with Crumbl box, happy
A medium close-up shot features the young woman from previous scenes, outdoors, her face beaming with a wide, excited smile. She holds the pink Crumbl box, with its black logo prominently displayed, in her left hand. Her mouth is open in an 'O' shape, conveying extreme enthusiasm and joy. She initially looks slightly upwards and to the right, then shifts her gaze directly towards the camera, engaging the viewer. The background consists of a bright white building wall and, to the right, some metallic grated elements and parts of a building's exterior structure under clear blue skies. Bright, natural sunlight from the front-right illuminates her. Text overlays appear: 'or showing an associate in store' (10-11s), then 'so naturally I got mine' (12-13s), then 'happy birthday to me' (13-14.5s).
0:14Host eating cookie with exaggerated expression
This medium close-up shows the young woman taking a bite from a large Crumbl cookie. The cookie is light brown, adorned with distinctive white and dark brown drizzles. Her eyes are closed in apparent delight, and her mouth is full and pursed in an exaggerated 'fish face' expression, clearly indicating intense enjoyment of the cookie. The background remains the same outdoor setting with a white wall, illuminated by bright natural light, emphasizing her focused action and pleased reaction.
0:16Host explaining Crumbl Rewards with cookie
The scene is a medium close-up of the young woman. She holds a partially eaten Crumbl cookie, which is light brown with white and dark brown drizzles, in her right hand, and the pink Crumbl box in her left. She faces the camera directly, speaking and gesturing slightly with the box, maintaining an informative and friendly expression. The outdoor background features a white wall on the left and distant wooden structures to the right, all bathed in bright, clear natural daylight. Text overlays dynamically appear on screen: 'make sure that you signed up' (16.5-17.5s), then 'Crumbl's Rewards program' (18.5-19.5s), 'on the app to get your' (19.5-20.5s), 'free Crumbl dessert' (20.5-21.5s), and finally 'for your birthday' (21.5-23s). Towards the end of the segment, she takes another bite of the cookie, expressing contented enjoyment.
