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Walmart

walmart.com

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0:00INSTAGRAM

Ad Copy

We’re making a commitment to our planet for #ClimateWeek2020

Brand

AI Analysis

AI Tags

Wide ShotStatic FrameText OverlayNatureCalmInspirationalOn-Brand Color PaletteVisual HookBackground MusicB-RollPattern InterruptOverheadValue PropositionStatistic Mention

Text on Screen

0:00To live better,

0:01To live better, Walmart and the

0:01To live better, Walmart and the Walmart Foundation

0:02To live better, Walmart and the Walmart Foundation are committed

0:04To live better, Walmart and the Walmart Foundation are committed to protect, manage,

0:05To live better, Walmart and the Walmart Foundation are committed to protect, manage, or restore at least

0:07To live better, Walmart and the Walmart Foundation are committed to protect, manage, or restore at least 50 million acres

0:08To live better, Walmart and the Walmart Foundation are committed to protect, manage, or restore at least 50 million acres of land by 2030.

Scenes (3)

0:00mountain lake forest

An aerial wide shot presents a breathtaking natural landscape. In the upper half of the frame, a majestic snow-capped mountain peak dominates, its white snow contrasting sharply with the dark, rocky slopes visible beneath the snow line. The mountain's reflection is perfectly mirrored in a still, dark blue lake that occupies the lower third of the frame. The middle ground and foreground are densely covered with dark green pine forests, separating the lake from the base of the mountain. The sky is a clear, pale blue with faint wispy clouds. The lighting is bright and even, suggesting a clear day. The overall color palette is cool, dominated by greens, blues, and whites. White text overlays appear successively: first 'To live better,' then 'Walmart and the', then 'Walmart Foundation', creating a narrative progression.

0:03rolling forested hills

The camera slowly pans upwards, revealing a vast expanse of rolling hills entirely covered in lush, dark green coniferous forests. The perspective is an aerial wide shot, looking down and across the landscape. The hills recede into the distance, creating layers of green that become progressively hazier due to atmospheric perspective, lending a soft, mystical quality to the scene. The sky above is uniformly overcast with soft, diffuse light, casting a uniform grey-white tone that blends seamlessly with the distant hills. There are no distinct shadows, indicating soft, indirect lighting. The color palette is almost monochromatic with various shades of deep green and grey-white. White text overlays continue to appear and disappear, building on the previous sentence: 'Walmart and the', 'Walmart Foundation', 'are committed', 'to protect, manage,'.

0:05dense forest canopy overhead

An overhead, high-angle wide shot captures the dense, unbroken canopy of a forest. The camera maintains a static position, looking straight down onto the tops of countless trees, which appear as a textured, undulating carpet of dark green. The light is diffuse, likely from an overcast sky, creating a soft, even illumination with no harsh shadows, giving the scene a serene and almost abstract quality. Occasional lighter patches suggest slight variations in tree height or species, adding subtle visual interest to the uniform green. The color palette is overwhelmingly green, with subtle variations in hue and saturation creating depth across the vast expanse. White text overlays continue to build the message: 'Walmart and the', 'Walmart Foundation', 'are committed', 'to protect, manage,', 'or restore at least', '50 million acres', 'of land by 2030.' The text appears in a clean sans-serif font, centrally aligned.

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