0:00intro talking head shapewear reveal The scene opens with a medium close-up shot of a woman speaking directly to the camera, positioned slightly off-center to the right. She has long, dark brown wavy hair, a clear complexion, and is wearing light makeup with a natural lip color. Her expression is engaging and friendly. She is wearing a cream-colored, fuzzy robe draped over her shoulders, revealing a nude-toned shapewear top underneath. Her chest and shoulders are prominently featured. In her left hand, she holds a small, black, fuzzy microphone, which she occasionally moves as she speaks. The background is a clean, minimalist light-colored wall. A text overlay in white reads 'My go-to shapewear for every occasion'. The lighting is bright and even, suggesting a soft, diffused light source from the front.
0:02product showcase first item This scene transitions to a wider shot, showing the woman from the waist up. She continues to wear the cream robe and nude shapewear. She holds up a nude-colored shapewear dress, which she presents to the camera, partially obscuring her lower torso. She uses her hands to show the fabric and design of the shapewear. The background remains a simple, light-colored wall, with a glimpse of a light-colored couch on the left side of the frame. The text overlay reads 'Both are from' initially, then changes to 'Spanx's NEW Transform Collection', indicating the brand and line of the product. The lighting is soft and even, highlighting the product's texture and color.
0:05shapewear detail boning The camera shifts to a close-up shot, focusing on the woman's hands as they demonstrate the features of the nude shapewear fabric. Her manicured nails, painted in a neutral pink, are visible. Her hands gently pull and stretch the fabric, revealing an internal flexible boning detail. The background is a slightly blurred white door, hinting at an indoor setting. The text overlay states 'It has flexible boning' and then 'so it sculpts', describing the garment's function. The lighting is bright and direct, emphasizing the texture and construction of the shapewear.
0:07shapewear detail waistband A very tight close-up shot focuses on the waistband area of the nude shapewear. The woman's hands, with the same neutral pink manicured nails, are gently pulling at the fabric, revealing a subtle embossed or textured pattern on the waistband, likely indicating the brand logo or a design element. The fabric appears smooth and supportive. The text overlay 'you without adding' appears on screen. The lighting is bright, highlighting the fine details of the fabric and the hands.
0:07mid thigh short try on The camera captures a medium shot from behind the woman, who is now fully wearing the nude mid-thigh shapewear. Her long, dark brown wavy hair cascades down her back. She is in the process of pulling up a flowing, sheer leopard print dress over the shapewear. The dress has a brown, black, and cream spotted pattern. Her movements are fluid as she adjusts the dress, showing how it layers over the shapewear. The background is a clean, white wall with a closed white door featuring two silver doorknobs on the right. The text overlay reads 'extra bulk' and then 'under your clothes', emphasizing the shapewear's ability to create a smooth silhouette. The lighting is soft and ambient.
0:09mid thigh short effect This segment combines two medium shots, showcasing the effect of the mid-thigh shapewear under the leopard print dress. The first is a side profile, focusing on the woman's torso and hips, highlighting the smooth lines created by the shapewear. Her right hand is gently placed on her hip. The second shot is a back view, similar to the previous scene but with the dress fully on, emphasizing the backless design and how the shapewear maintains a sleek silhouette despite the open back. Her long, wavy brown hair is visible. The background remains a simple light-colored wall with the white door. Text overlays 'the mid-thigh short' and 'this backless number' describe the items. The lighting is soft and even, allowing for clear observation of the garment's smoothing effect.
0:11full body slip introduction The scene cuts back to the woman from a medium-wide shot, now holding up a different piece of shapewear: a full-body slip in a slightly darker nude/brown tone. She is back in her robe, over the initial nude shapewear. She holds the slip by its straps, presenting it to the camera with an expressive and enthusiastic facial expression. Her dark, wavy hair frames her face. The background is the same clean, light-colored wall, with the white couch visible on the left. Text overlays 'number two' and 'I think it's going to be my favorite' express her preference. The lighting is consistent, providing a clear view of the product and her reaction.
0:14full body slip details This segment combines three shots detailing the full-body shapewear slip. It begins with a medium shot from behind the woman, now fully wearing the darker nude full-body slip. Her long, wavy brown hair flows down her back, and she is seen adjusting her hair, showcasing the garment's fit. This transitions to a close-up on the front, focusing on the crotch area and the intricate paneling of the shapewear, revealing distinct lines that suggest targeted compression and support. The final shot is a close-up of her side torso, where her hand gently touches her waist to illustrate the smooth, seamless effect and the 'power panels' of the garment. Text overlays include 'because I love', 'extra support with straps', and 'the power of these panels'. The background shifts between a simple wall and a white door. Lighting is consistent and highlights the garment's features.
0:18full body slip try on dress The scene presents a medium shot of the woman, now wearing the full-body shapewear slip, as she pulls a light, cream-colored satin slip dress over it. The dress appears silky and drapes elegantly. Her movements are graceful, demonstrating how easily the dress glides over the shapewear. Her dark, wavy hair is still visible. The background is the same light-colored wall and white door. Text overlays 'that everything is smooth' and 'So good' articulate the desired effect of the shapewear. The lighting remains soft and even, focusing on the seamless integration of the shapewear and the dress.
The shot returns to a medium close-up of the woman, similar to the opening scene. She is now wearing the cream-colored satin slip dress. Her expression is one of excited surprise, with wide eyes and her mouth slightly open in an 'o' shape. Her hands are raised slightly, one still holding the small, fuzzy microphone. The text overlay 'wait wait wait wait' appears prominently, reflecting her anticipation and a 'pattern interrupt' moment. The background remains the simple, light-colored wall. The lighting is bright and even, highlighting her expressive face.
0:22apron belly reveal The camera captures a medium shot of the woman, dressed in the cream-colored satin slip dress. She stands confidently, holding the small microphone in one hand and gently touching her lower stomach with the other, gesturing to the area. Her expression is self-assured. The background is the light-colored wall with the white door and a glimpse of the white couch. Text overlays 'you cannot see' and 'my apron belly' appear, emphasizing the smoothing effect of the shapewear. The camera then cuts to a close-up of her stomach area under the dress, showing a completely smooth silhouette, reinforcing the claim. The lighting is soft and consistent.
0:25confident statement on body This is a medium shot of the woman, similar to the previous talking head segments. She is still wearing the cream satin slip dress, holding the microphone and gesturing with her free hand. Her expression is confident and conversational, as she addresses a common body image concern. The background remains the simple light-colored wall with the white door. Text overlays 'there's nothing', 'wrong with her by the way', and 'just sometimes I want her to stay at home' appear sequentially, conveying a relatable sentiment about wanting a smoother silhouette for certain occasions. The lighting is bright and even.
0:28final smooth silhouette reveal The scene starts with a medium close-up of the woman, still in the satin slip dress, talking animatedly and pointing towards the camera or off-screen, emphasizing her point. Her expression is energetic and celebratory. Text overlay reads 'stay home it's date night'. This quickly transitions to a medium shot where she lifts the hem of her dress slightly, showing the smooth, unobstructed line of her lower body created by the shapewear underneath. She maintains an excited expression. Further text overlays 'we are back' and 'we are so back' reinforce the idea of achieving a desired look. The background is the light-colored wall and the white door. The lighting is bright, contributing to the positive mood.
0:31end card brand logo The scene is a static, solid red background. In the center, the brand name 'SPANX' is displayed in large, bold white sans-serif letters, with a registered trademark symbol ('®') to its upper right. Below the brand name, in smaller white text, is the marketing message 'FREE SHIPPING ON EVERYTHING'. The overall aesthetic is clean, bold, and focuses entirely on brand recognition and a call to action. The color palette is stark red and white, conveying a strong brand presence.
