0:00host introduces product and problem The scene opens with a dynamic split-screen effect. The top portion features a female host, positioned from the chest up, leaning slightly forward, addressing the camera directly. She is in a dimly lit, warm-toned studio environment with soft, ambient lighting and blurred botanical elements in the background. She wears a cream-colored collared jacket over a white top and coral-red pants, with her long, light brown hair flowing over her shoulders. Her expression conveys curiosity and slight skepticism as she gestures with her hands while speaking into a black Shure microphone positioned directly in front of her. The bottom portion of the screen shows a close-up of a hand holding a white bottle labeled 'TRUE BELLY SERUM' from '8 sheep organics'. The hand has neatly manicured nails. The product label is clearly visible, showing ingredients and product information. Overlays of bold white text appear and disappear on screen, articulating the host's questions and statements: 'TRUE BELLY SERUM', 'Midwife: Here's the Truth About True Belly Serum', 'AT THE PRICE', 'CONVINCE ME THIS', 'FANCY MARKETING', 'EVERYTHING ELSE'. The camera remains static throughout this shot, with only the dynamic text overlays creating movement.
The scene cuts to a medium shot of a female midwife, seated comfortably on a light grey, textured sofa. She is centered in the frame, wearing a light pink button-up blouse and dark pants. Her blonde hair is long and styled straight, falling over her shoulders. She has a pleasant, confident expression, with a slight smile, and maintains direct eye contact with the camera. A black Shure microphone is positioned in front of her, indicating a recording setup. The background is a brightly lit, modern interior, possibly a living room or a professional office, featuring blurred white shelves, plants, and a light-colored window with vertical blinds. The overall lighting is bright and even. There are white text overlays: 'OKAY', 'Melissa Mid-wife', and 'LET ME BREAK IT DOWN FOR YOU' which introduce her and her intent. She gestures subtly with her hands as she speaks.
0:09midwife explains issue with products This scene employs a split-screen effect. The top half shows the female midwife from the previous shot, seated and speaking into the microphone, maintaining a serious yet engaging expression. The lighting and background remain consistent with the previous scene. The bottom half of the screen displays three distinct product packages commonly used for stretch marks: Palmer's Cocoa Butter Tummy Butter, Bio-Oil, and Burt's Bees Mama Belly Butter. Each product has a large, red 'X' superimposed over it, visually indicating their inadequacy. The text overlay 'PREGNANT WOMEN' appears, linking the products to the target audience. The camera remains static, focusing on the midwife's explanation and the visual comparison.
0:10midwife introduces solution The scene continues with a split-screen. The top half retains the shot of the female midwife, who gestures with an open palm as if presenting information, her expression confident. Her light pink shirt and blonde hair are consistent. The bottom half initially shows the three 'crossed-out' product packages, then smoothly transitions to feature a single white bottle of 'True Belly Serum' with a dropper, set against a clean white background. This visual transition highlights the 'True Belly Serum' as the presented solution. Text overlays 'THIS IS THE ONE' and 'SERUM THAT DOESN'T' appear, emphasizing the product's unique selling proposition. The camera remains static, allowing the visual overlays and the midwife's gestures to convey the message.
0:13midwife explains surface issue The scene focuses solely on the female midwife from a medium shot, seated on the grey sofa. She maintains eye contact with the camera, speaking with a clear, explanatory tone. Her facial expression is focused and serious, emphasizing the point she is making. She gestures with her hands as she speaks into the microphone in front of her. The background remains the bright, modern interior. A text overlay stating 'SIT ON THE SURFACE' appears prominently on the screen, visually reinforcing her statement about other products' limitations. The lighting is bright and even. The camera is static.
0:15midwife compares other products This scene utilizes a split-screen. The top half shows the female midwife, whose expression is now slightly more animated, as she speaks and gestures with her hands, looking directly at the camera. The background is consistent with the well-lit, modern interior. The bottom half of the screen sequentially displays images of three competitor products: first, the Palmer's Cocoa Butter Tummy Butter package, then Bio-Oil's bottle, and finally, Burt's Bees Mama Belly Butter tub. No 'X' marks are present here; instead, the products are shown as examples. The text overlays 'MOST PRODUCTS', 'LIKE PALMER'S', 'BIO-OIL', and 'OR BURT'S BEES' appear dynamically, reinforcing the comparison. The camera remains static.
0:18midwife explains top layer moisturizing The scene is a split-screen. The top half features the female midwife, actively speaking and using her hands to explain. Her expression is earnest and focused. The studio background remains bright and modern. The bottom half shows a close-up of a pregnant woman's belly. A hand, with light skin tone and painted nails, is seen gently applying a clear, oily substance to the belly. The skin on the belly appears smooth and moisturized. The text overlay 'THEY MOISTURIZE' appears, emphasizing the action shown on the bottom screen. The lighting on both screens is bright and natural. The camera is static.
0:19midwife explains stretchmark formation The scene is a split-screen, with the top half showing the female midwife speaking and making explanatory gestures with her hands. Her expression is serious as she conveys technical information. The studio background is consistent. The bottom half of the screen displays a highly detailed CGI animation of skin layers. It depicts a cross-section of skin, initially appearing smooth, then showing a vertical tear or separation occurring between the deeper layers, resembling raw meat or tissue fibers pulling apart. This visual effectively demonstrates where stretch marks form. Text overlays 'BUT STRETCHMARKS', 'FORM', 'IN THE SECOND LAYER OF SKIN', 'SO IF YOUR PRODUCT', 'CAN'T GET THERE', and 'IT'S USELESS' appear sequentially, reinforcing the midwife's explanation. The overall color palette for the CGI is natural skin tones and reds. The camera is static.
0:25host questions penetration claims The scene returns to the female host in the warm-toned studio environment, from the chest up. She leans forward, resting her chin on one hand, her expression one of continued skepticism and slight challenge. Her long, light brown hair is visible, and she wears the cream-colored jacket. The black Shure microphone is in front of her. Text overlays 'EVERYONE CLAIMS' and 'PENETRATES' are presented, highlighting her questioning of typical product claims. The background remains blurred botanical elements. The lighting is soft and warm. The camera is static, focusing on her upper body and facial expressions.
0:29midwife explains molecular size The scene transitions back to a split-screen. The top half shows the female midwife, seated on the grey sofa, speaking into the microphone with a confident and almost exasperated expression, gesturing with her hands. The bright, modern studio background is visible. The bottom half displays a detailed CGI animation of skin anatomy. Large, irregularly shaped, translucent blue molecules are depicted attempting to penetrate a cross-section of skin. They are shown bouncing off the outer layer or unable to pass through, reinforcing the idea that they are too large. Text overlays 'WELL THEY'RE LYING', 'MOST PRODUCTS', 'USE MOLECULES', 'THAT ARE TOO LARGE', and 'TO PENETRATE YOUR SKIN' appear, synchronized with the midwife's explanation and the animation. The CGI uses blues for molecules and natural skin tones for the anatomy. The camera remains static.
0:33midwife highlights true belly serum ingredients The scene maintains a split-screen. The top half shows the female midwife, smiling and nodding, her expression positive and knowledgeable. The bright studio background is consistent. The bottom half presents a close-up of a hand holding the 'True Belly Serum' bottle, similar to the first scene. This time, the focus is clearly on the 'Ingredients' list printed on the bottle's label, highlighted with a pink curved line leading to the text. The text overlays 'TRUE BELLY SERUM' and 'USES' appear, linking the product to its specific composition. The lighting is bright and even. The camera is static.
0:36midwife explains hyaluronic acid The scene uses a split-screen format. The top half features the female midwife, smiling and continuing to explain, gesturing with her hands. Her expression is positive and engaging. The bright studio background remains. The bottom half displays a sophisticated CGI animation of hyaluronic acid molecules. These are depicted as interconnected spheres and rods, representing a chemical structure, against a clean white background. The molecules are transparent and slightly reflective, giving a high-tech, scientific feel. Text overlays 'LOW MOLECULAR' and 'HYALURONIC ACID' appear, highlighting the specific ingredient. The camera is static.
0:38midwife explains centella asiatica The scene is a split-screen. The top half shows the female midwife, smiling and gesturing, maintaining her positive and informative demeanor. The bright studio background is consistent. The bottom half displays a close-up image of lush green Centella Asiatica leaves, vibrant and fresh. Resting on some leaves is a clear glass dropper, its tip slightly visible, emphasizing the ingredient's application. Text overlays 'AND CENTELLA' and 'ASIATICA' appear, identifying the second key ingredient. The lighting is bright and natural for both the midwife and the botanical image. The camera is static.
0:40midwife shows effective penetration The scene employs a split-screen to illustrate the product's effectiveness. The top half features the female midwife, speaking with a triumphant smile and emphatic hand gestures, conveying her confidence in the product. The bright studio background is consistent. The bottom half showcases a CGI animation of skin penetration. A glowing, light blue, teardrop-shaped serum is depicted falling onto a cross-section of skin. Small, light blue, sparkling molecules then effectively penetrate through the skin layers, reaching deeper levels where stretch marks form, visually contrasting with the previous ineffective penetration animation. Text overlays 'ARE SMALL ENOUGH', 'TO ACTUALLY GET THROUGH', 'TO WHERE STRETCH MARKS', and 'FORM' appear, reinforcing the successful penetration. The animation uses glowing blues and natural skin tones. The camera is static.
0:44host questions other oils The scene returns to the female host in the warm-toned studio, from the chest up. Her expression is thoughtful and slightly quizzical as she poses a new question. Her light brown hair and cream-colored jacket are visible. The black Shure microphone is in front of her. Below her, the bottom half of the screen displays a pregnant woman's belly. A hand holds a small dropper bottle, from which a golden oil drips onto the skin of the belly, which appears smooth. Text overlays 'WHAT ABOUT BIO OIL' and 'OR VITAMIN E OILS?' appear, indicating her continued skepticism about alternative products. The lighting is soft and warm. The camera is static.
0:47midwife reiterates surface problem This scene is a split-screen. The top half shows the female midwife speaking, with a confident, slightly dismissive expression as she addresses the previous question. She gestures with her hands. The bright studio background is consistent. The bottom half of the screen cycles through two visuals: first, the three competitor product packages (Palmer's, Bio-Oil, Burt's Bees) with red 'X's superimposed over them, signifying their inadequacy. This is followed by a close-up of a pregnant belly being massaged with a product, then a detailed CGI animation of skin tearing beneath a seemingly moisturized surface. Text overlays 'SURFACE', 'MOISTURIZERS', 'THEY DON'T', 'REACH THE LAYER', 'WHERE YOUR SKIN', 'IS TEARING', 'SO YOU'RE', 'MOISTURIZING THE TOP', and 'WHILE THE SECOND LAYER BREAKS', and 'DOWN UNDERNEATH' appear dynamically, explaining why surface moisturizers fail. The CGI uses natural skin tones and reddish-pink for the tearing layers. The camera is static.
0:56host questions industry failure The scene cuts back to the female host in the warm-toned studio, framed from the chest up. Her expression is now more frustrated and inquisitive, reflecting the perceived failure of other brands to address the stretch mark problem effectively. Her light brown hair and cream-colored jacket are visible. The black Shure microphone is in front of her. The text overlay 'WHY DON'T BRANDS FIX THIS?' appears, directly posing the question. The background remains blurred botanical elements. The lighting is soft and warm. The camera is static, emphasizing her reaction.
0:57midwife explains cost and proof This extended scene combines multiple split-screen segments and direct shots of the midwife, explaining the cost implications and providing proof of effectiveness. The female midwife is continuously featured in the top half (or full frame when no split-screen), speaking into the microphone. Her expressions range from understanding to confident and reassuring. The bright, modern studio background is always consistent. This scene dynamically incorporates several visual elements on the bottom half of the screen, or as overlays:
1. **0:57-1:02:** Text overlays 'BECAUSE IT'S...', 'IT'S EXPENSIVE', and 'TO FORMULATE FOR PENETRATION', explaining the cost barrier.
2. **1:02-1:04:** A split-screen shows a hand scooping light blue cream from a tub, followed by a hand rubbing cream on a pregnant belly, with text 'IT'S CHEAPER TO SELL YOU SURFACE CREAMS THAT DON'T WORK', reinforcing the
The scene returns to the female host, framed from the chest up, in the warm-toned studio. She looks directly at the camera with a satisfied and convinced expression, nodding slightly. Her light brown hair and cream-colored jacket are visible. The black Shure microphone is in front of her. The text overlay 'SOUNDS GOOD TO ME' appears, signaling her acceptance and approval of the product after the detailed explanation. The background remains blurred botanical elements. The lighting is soft and warm. The camera is static.
1:45end card product and cta The final scene presents a clean, minimalist end card. A white bottle of 'True Belly Serum' with a dropper top is centered on a bright, seamless white background. The product label, featuring the '8 sheep organics' logo and product name, is clearly visible. Above the bottle, black text reads 'Pure Care for Your Growing Bump' followed by five gold stars, indicating high ratings. Below that, smaller black text states 'No stretch marks. No irritation. Just soft, nourished skin.'. At the bottom center of the screen, a prominent black rectangular button with white text 'SHOP TRUE BELLY SERUM' serves as a clear call to action. The lighting is bright and even, highlighting the product. The camera is static.
