0:00outdoor event overview
The scene is a medium shot, taken from a slightly elevated perspective, possibly from inside a vehicle looking down and outwards. It captures an outdoor event setting where numerous people are gathered around a large, blue and black mobile exhibition trailer, branded with 'Lowe's' and 'NFL' logos. The trailer has multiple stations and displays, suggesting interactive activities. A white picket fence runs across the foreground, slightly out of focus, with a large blue banner displaying 'EARN YOUR SUNDAY' text visible behind it. Green grass and trees form the natural background under a bright, sunny sky. The overall color palette is dominated by blues, whites, and greens, creating a vibrant, energetic atmosphere. Sunlight casts distinct shadows, indicating a clear day.
0:01nfl locker room display
This is a medium, eye-level shot inside a brightly lit, modern display designed to resemble an NFL locker room. The frame is filled with multiple cubbies, each featuring a specific NFL player's name and number (e.g., Saquon Barkley, Justin Jefferson) at the top, along with their headshot. Inside each cubby, an NFL jersey, helmet, and various athletic wear like t-shirts and shorts are neatly displayed on hangers and shelves. Football cleats are visible on the bottom shelves. The lockers are well-lit with internal LED strips, creating highlights on the equipment. The overall color scheme is predominantly blue, white, and red from the jerseys, against the light wood and metallic finishes of the locker structure. A bright blue graphic with the text 'EARN YOUR SUNDAY' and 'Lowe's' and 'NFL' logos is overlaid in the center of the screen, creating a dynamic visual.
0:02cheering fans
A medium close-up shot captures two women from behind and side-profile, standing outdoors and cheering enthusiastically. The woman in the foreground is wearing a green NFL jersey with the number '3'. She has her arms raised high in excitement, her body language conveying immense energy. The woman behind her, seen partially in profile, is clapping and smiling, also showing a happy and engaged demeanor. The background is slightly blurred, suggesting a bustling outdoor event, with hints of other attendees and perhaps some structures. The lighting is bright and natural. An overlaid graphic in the foreground displays 'EARN YOUR SUNDAY' with 'Lowe's' and 'NFL' logos, tying the scene to the event's theme. The dominant colors are vibrant green from the jersey and the natural outdoor light.
0:03mobile truck reveal montage
This montage transitions through several views of the Lowe's/NFL mobile experience. It begins with a blurred close-up of a person's shoulder and head in the foreground, framing a small inset video showing the large blue and black mobile truck, resembling a semi-trailer, driving along a road. The truck is adorned with 'Lowe's' and 'NFL' branding, suggesting it's part of a promotional tour. The scene then cuts to a dynamic shot of the truck's side doors, which feature a bold 'EARN YOUR SUNDAY' graphic, swinging open upwards to reveal laundry machines (washer and dryer) inside, hinting at the truck's interactive offerings. The exterior shots show a bright, clear sky and green trees in the background, indicating an outdoor setting. The blue and black branding is prominent throughout, conveying a clean and professional aesthetic. Overlays include 'Lowe's' and 'NFL' logos and text 'Official Partner of the NFL'.
0:05madden gameplay montage
A rapid montage showcasing various individuals engaged in playing the 'Madden NFL 26' video game within the mobile experience. The first shot is a close-up on hands holding a black game controller, intensely focused on the gameplay. This transitions to a medium shot of two women smiling and laughing, watching a game on a large screen, their expressions conveying enjoyment. Subsequent shots show two men from behind, engrossed in a game, and then three men sitting, laughing, and cheering while playing, their faces alight with competitive spirit and fun. The environment is dimly lit with blue accents, possibly LED lighting, which creates a cool and immersive gaming atmosphere. Large screens display the game, and branding like 'Lowe's' and 'Madden NFL 26' is visible in the background. A prominent blue overlay graphic states 'PLAY A GAME OF MADDEN NFL 26' with the EA Sports and NFL logos, clearly highlighting the activity. The color palette is dominated by blues and cool tones, contrasting with the warm skin tones of the participants.
0:09locker room interaction montage
This montage presents various visitors interacting with the detailed NFL player locker room exhibit. It opens with a wide shot of the locker room, filled with individual displays featuring NFL player names, jerseys, helmets, and footwear, all lit by internal LEDs. Subsequent shots show different individuals up close: a man with headphones adjusting settings on a small console within a locker, another man with long dreadlocks and headphones doing the same, and then three smiling women posing in front of a wall featuring player height silhouettes and statistics. The setting is bright and clean, designed to immerse visitors in the NFL experience. The background features more locker displays and promotional graphics. The primary colors are the blues and reds of NFL team jerseys, complemented by the warm lighting within the lockers and the neutral tones of the exhibit structure. A bright blue graphic overlay in the foreground reads 'CHECK OUT THE LOWE'S NFL PLAYER LOCKERS', with the 'Lowe's' and 'NFL' logos.
0:13interactive games montage
A dynamic montage showcasing attendees playing various interactive games at the event. The first shot is a close-up of a large blue and white 'Lowe's' branded spin wheel, with sections like 'MEDIUM RARE', 'MEDIUM', 'MEDIUM WELL', and 'WELL DONE', indicating a game with prizes. This is followed by a medium shot of a man in a black Eagles jersey tossing a beanbag towards a target, his face concentrated. The scene then cuts to a woman, seen from behind, throwing a football into an open washing machine, part of a unique 'laundry toss' game. Finally, two younger individuals are seen playing an interactive digital game involving selecting NFL team logos on a large screen. The setting is outdoors for most of these activities, with bright natural light. The games are brightly colored, featuring blues, whites, and various team colors. A blue graphic overlay states 'PLAY INTERACTIVE GAMES & WIN PRIZES', accompanied by LG and Pergo logos, highlighting sponsors. The atmosphere is lighthearted and fun.
0:17madden cover photo op montage
This montage captures groups of people posing for a photo opportunity designed to mimic the cover of 'EA Madden NFL 26'. The first shot features a medium close-up of a middle-aged man and woman, both wearing green Eagles hats and smiling broadly for the camera, positioned next to each other. This transitions to a wide shot of two women, one in a striped shirt and jeans, the other in a black Panthers t-shirt, excitedly posing with fists raised in a 'tough' stance, reflected in a large window. A third person is faintly visible in the background. The background features 'EA SPORTS MADDEN NFL 26' branding. The setting appears to be an outdoor booth with bright sunlight. The overall color palette includes vibrant team colors (green, black, blue), against a white and blue backdrop. A prominent blue graphic overlay reads 'SNAP A PIC & BECOME THE COVER ATHLETE ON EA MADDEN NFL 26™', making the purpose clear. The mood is joyful and energetic.
0:20super bowl entry montage
A quick montage highlighting opportunities to win a trip to the Super Bowl. The first shot is a close-up of a woman with long red hair, wearing an Eagles tank top, signing her name on a paper form on a table. Her hand is visible as she writes. This transitions to a close-up of an interactive display board featuring various NFL team logos (e.g., Steelers, Falcons, Eagles, Cowboys), where participants can make a 'PERGO PICK'. The final shot in this sequence is a medium shot of a man and a young boy, both wearing green Eagles jerseys, giving each other a high-five, celebrating their participation. The settings vary from an indoor signing station to an outdoor game. Lighting is bright and natural. The colors are dominated by the greens of the jerseys, the blues of the branding, and the various team colors on the display board. A blue graphic overlay reads 'ENTER FOR A CHANCE TO WIN A TRIP TO SUPER BOWL LX*', emphasizing the prize.
0:23crowded interior event space
This scene offers two dynamic interior shots of the Lowe's/NFL mobile experience, bustling with people. The first is a medium shot, slightly elevated, looking across the interior. A young woman in a red long-sleeved shirt and light-wash jeans is visible in the foreground, facing away, interacting with one of the NFL player locker displays. Beyond her, numerous other attendees are milling about, engaging with various stations. The second shot is a wider, eye-level view of an even more crowded section, showing many individuals gathered around multiple screens, actively playing video games. The space is well-lit with artificial lighting, including blue LED accents, and features dark blue carpeting with a white football field pattern. 'Lowe's' and 'Madden NFL 26' branding is visible throughout. The overall atmosphere is lively and energetic, filled with happy, engaged people. A blue banner states 'COMING SOON TO A STORE OR STADIUM NEAR YOU!', promoting future events.
0:25full exterior event view
A wide, high-angle exterior shot captures the full scale of the Lowe's/NFL mobile event setup. The large, blue and black mobile exhibition trailer, branded with 'Lowe's' and 'NFL' logos, is centrally positioned. People are seen gathered around it, interacting with the various stations, and also on the upper deck of the trailer. A white picket fence delineates the event area in the mid-ground. Beyond the fence, a lush line of green trees forms a dense natural background, contrasting with the bright blue sky. The lighting is sunny and clear, casting soft shadows. The overall color palette is dominated by the blues of the trailer and branding, the greens of the foliage, and the white of the fence. This shot conveys the outdoor, community-event nature of the promotion. A blue banner states 'COMING SOON TO A STORE OR STADIUM NEAR YOU!', promoting future events.
0:27truck doors closing reveal
A medium close-up shot focuses on the large black double doors of the mobile exhibition truck as they slowly close. As the doors come together, they reveal a bold white text graphic that reads 'EARN YOUR SUNDAY', centrally positioned on the dark blue background of the truck's side. Below this text, the 'Lowe's' and 'NFL' logos are clearly visible, separated by a vertical white line. The upper part of the frame shows a clear, bright sky, suggesting an outdoor setting. The light is natural and even. The scene emphasizes the core message and branding of the event. The dominant colors are deep blue, white, and black, creating a strong, corporate yet accessible aesthetic. A blue banner states 'COMING SOON TO A STORE OR STADIUM NEAR YOU!', promoting future events.
