0:00store entry
A dynamic medium shot captures a young woman playfully skipping towards the glass entrance of a brightly lit Champs Sports store within a modern shopping mall. The camera follows her from behind and slightly to her right as she moves. The store's large glass facade reflects the expansive, bright overhead lighting of the mall and interior elements. Visible inside are mannequins dressed in athletic wear and other merchandise. Prominent blue text overlays at the top of the frame read "New Balance Jewel Pack At Champs Sports" with the "CHAMPS SPORTS" logo beneath. White captions appear at the bottom, first reading "skip" then transitioning to "Champs Sports." The environment is clean and modern, dominated by neutral tones of white, gray, and blue from the store branding, with sharp, even lighting throughout. The mood is energetic and inviting.
0:02shoe selection initial
The scene is set inside the well-lit Champs Sports store, showcasing white display shelves filled with various New Balance sneakers. A young woman is captured in a medium shot, standing slightly angled towards the camera as she gazes at the shoes. She reaches out with her right hand to pick up a specific pair of dark, metallic plum-colored New Balance 740 sneakers. The store's interior features bright, artificial lighting that evenly illuminates the merchandise. Overhead, dark blue curved decorative elements add a stylish touch. In the top left, a blue graphic overlay displays "New Balance 740," and the "CHAMPS SPORTS" logo is in the top right. A white text caption at the bottom reads "Jewel Pack." The dominant colors are the crisp whites of the displays, accented by various shoe colors and the woman's monochrome outfit.
0:04shoe presentation 740
The young woman stands within the shoe store, holding up a dark, metallic plum-colored New Balance 740 sneaker in her left hand, presenting it directly towards the camera. The background, slightly out of focus, reveals more white shoe display shelves, some with shoes, and a partially visible 'New Balance' sign on the wall behind her. A dark blue bench from a seating area is also visible further back, along with additional shoe displays. The lighting is consistently bright and even, effectively highlighting the metallic sheen and details of the shoe. A blue text overlay in the top left corner prominently features "New Balance 740," while the "CHAMPS SPORTS" logo remains in the top right. A white text caption at the bottom reads "740 in." The overall color scheme is bright and clean, with the shoe offering a rich, deep hue as a focal point. The atmosphere is positive and engaging, driven by her presentation.
0:05shoe close up 740
This scene provides a detailed close-up, eye-level shot of a single New Balance 740 sneaker, presented in a rich, metallic deep plum color. The shoe is resting on a clean white display shelf, emphasizing its design. The sneaker features a complex construction with breathable mesh panels, metallic synthetic overlays, and a prominent 'N' logo on the side. The robust, multi-layered sole is visible, indicative of its athletic design. The background is softly blurred, focusing all attention on the shoe's textures and intricate stitching, but hints at the bright, white-shelved environment of the shoe store. The lighting is bright and direct, enhancing the metallic sheen and the deep tones of the shoe. A blue graphic overlay in the top left corner displays "New Balance 740," and the "CHAMPS SPORTS" logo is in the top right. A white text caption at the bottom reads "refined."
0:07shoe presentation 1906
The young woman is once again positioned in the brightly lit shoe store, shown in a medium shot as she interacts with a display of New Balance sneakers. She reaches out and picks up a vibrant, metallic red New Balance 1906 sneaker, then playfully tosses it into the air before catching it with a smile. The background consists of numerous white display shelves, some featuring various shoe models and others with large graphic prints of shoes. The store's interior is illuminated by bright, even artificial lighting. A blue graphic overlay in the top left corner displays "New Balance 1906," with the "CHAMPS SPORTS" logo positioned in the top right. A white text caption at the bottom reads "1906." The bright white of the store fixtures contrasts with the striking metallic red of the shoe, creating a dynamic visual.
0:10shoe try on 1906
This sequence transitions through several actions related to trying on the new shoe. It begins with a medium-close shot of the woman carefully placing the metallic red New Balance 1906 sneaker into a brown cardboard shoebox lined with white tissue paper. The scene then cuts to a medium shot where she is seated on a dark blue bench, bending over to put on the vibrant red New Balance sneaker. The background shows retail shelving filled with neatly folded apparel in various colors like red, blue, and gray, typical of a sports store's clothing section. Finally, the camera focuses on a close-up of her feet, now wearing the striking red New Balance 1906 sneakers, with her black pants covering her ankles. The floor is a light gray concrete or tiled surface. The lighting throughout is bright and even. A blue graphic overlay in the top left corner displays "New Balance 1906," and the "CHAMPS SPORTS" logo is in the top right. White captions appear at the bottom, evolving from "tone" to "the eye." The atmosphere is focused and satisfying.
0:13sock selection
The scene is set in an apparel section of the store, characterized by tall white display walls extensively covered with various brands and colors of socks, predominantly white, black, pink, and grey, hanging neatly on pegs. The young woman, framed in a medium shot, reaches up to select a pack of white New Balance socks from a peg display. She then turns towards the camera, smiling brightly as she holds up a pack of white New Balance socks. Subsequently, she is shown examining a larger pack containing multiple New Balance socks with a thoughtful expression. A dark blue 'FITTING ROOM' sign is prominently displayed on the wall to the right. The lighting is bright and consistent, illuminating the merchandise clearly. A blue graphic overlay in the top left corner displays "New Balance 1906," and the "CHAMPS SPORTS" logo is in the top right. White text captions appear at the bottom, evolving through phrases such as "got to grab the," "New Balance," "with it," and "the New Balance" to match the narration.
0:17walking through store
The young woman is seen from a medium shot, walking away from the camera through the brightly lit interior of the Champs Sports store, carrying a white Champs Sports shopping bag in her right hand. Her back is mostly to the camera as she moves towards the right side of the frame. She walks past several mannequins dressed in athletic wear and a prominent display featuring a large image of a male athlete in a red jersey. The store's interior features polished light-colored floors and reflective surfaces, contributing to a modern and spacious feel with various retail displays. The lighting is bright and uniform throughout. A blue graphic overlay in the top left corner displays "New Balance 1906," and the "CHAMPS SPORTS" logo is in the top right. A white text caption at the bottom reads "right at Champs Sports." The atmosphere is one of casual shopping, with the woman concluding her visit.
0:19end card graphic
This is an animated graphic serving as an end card, featuring a festive and holiday-themed design. The background is a rich, deep forest green, overlaid with subtle, lighter green abstract shapes that resemble stylized Christmas tree branches or snowflakes, complemented by twinkling white starbursts and small white dots representing falling snow. Centered prominently on the screen, bold white text reads "Shop New Balance Gifts At." Directly below this text, the iconic "CHAMPS SPORTS" logo is displayed in its signature blue and white colors. The entire graphic is framed by a thick, dark red border, further enhancing the holiday aesthetic. The animation includes gentle twinkling of the stars/snow, creating a soft, inviting movement. The overall mood is cheerful, seasonal, and encourages gift shopping.
