0:00product introduction yarn hook A medium close-up shot of a smiling woman holding a large ball of variegated yarn in her left hand and a wooden crochet hook in her right hand, showcasing both items to the camera. The yarn ball displays vibrant shades of magenta, dark purple, and olive green. The woman is centered in the frame, wearing a white turtleneck sweater and dark blue jeans. Her long, wavy brown hair frames her face, and she has bright blue eyes and a confident, friendly smile. The background is a brightly lit, modern bedroom featuring a white bed with numerous white pillows, a light-colored geometric patterned rug, and a light wood nightstand with a lamp and a potted plant with green leaves. Natural light streams in from a large window behind her. The 'Mary Maxim Exclusive Yarn & Crafts' logo is prominently displayed in red at the top center of the screen, and the text overlay 'Granny Pop Ruana' appears in white with a black outline near the bottom center.
0:02product demonstration panel The smiling woman is now holding up a large, flat, rectangular crocheted panel, extending her arms to display its full width to the camera. The panel features an intricate open-weave crochet pattern with striking vertical stripes in shades of magenta, dark purple, and olive green, creating a visually rich texture. She gently rotates the panel from side to side, allowing the viewer to appreciate its full design and craftsmanship. The background remains the brightly lit, modern bedroom with the white bed and light-colored rug. The 'Mary Maxim' logo is still visible at the top, and a text overlay reads 'From one flat panel...'.
0:08product transformation folding The woman actively demonstrates the transformation of the crocheted panel into a wearable ruana. She folds the large, striped fabric around her body, deftly inserting her arms through created openings, and then adjusts it to sit comfortably on her shoulders. The ruana's design, with its magenta, purple, and green stripes and open crochet work, is clearly visible as she manipulates it. She smiles at the camera, showing her satisfaction with the garment. The shot is a medium full shot, capturing her entire upper body and the garment. The bright, modern bedroom setting remains consistent in the background.
0:15product showcase wearing ruana The woman is now wearing the completed crocheted ruana, which is a stylish, open-front, short-sleeved garment with two prominent square pockets on the front. The ruana features a bold pattern of magenta, dark purple, and olive green stripes, highlighting the intricate crochet stitches. She stands confidently in the center of the frame, turning to show the garment from various angles, including a profile and a back view, then returning to face the camera directly. She smiles and occasionally touches the ruana, showcasing its fit and pockets. She is still wearing the white turtleneck, blue jeans, and now brown furry slipper-style shoes. The setting is the same brightly lit, modern bedroom with a white bed and a patterned rug. Text overlay 'To Fabulous' with sparkling motion graphics appears, followed by 'Comment RUANA for the kit link!'.
0:26end card call to action A static end card with a clean, light beige background. At the top, 'shop now' is written in a stylized black script font, underscored by two horizontal red lines. Below this, the 'mary maxim Exclusive Yarn & Crafts' logo is presented in prominent red lettering, centered on the screen. At the bottom, in smaller black text, the website URL 'www.marymaxim.com' is displayed.
