0:00split screen intro founder product This scene employs a split-screen format. The top half features a medium shot of a male founder speaking directly to the camera. He stands in what appears to be a retail store, with numerous work boots displayed on wooden shelves in the background, out of focus. The lighting is bright and even, highlighting the speaker. The bottom half cycles through various B-roll shots of work boots: initially, a pair of tan boots on a metal grate as sparks fly from a welding torch, then a close-up of a brown boot on a reflective surface with a blurred natural landscape background (mountains, water), and finally a close-up of a brown boot on a rocky surface, also with a blurred natural backdrop. The overall color palette is earthy, dominated by browns, tans, and the muted colors of the store and natural environment. Subtitles of the speaker's dialogue are overlaid.
0:03boot stepping on wood This is an extreme close-up shot focused on a dirty, light brown work boot with a thick white sole, stepping onto a raw wooden plank. The boot is heavily soiled with mud and debris, indicating rugged use. The wooden plank has visible grains and some sawdust, suggesting a construction or workshop environment. The background is softly blurred, keeping the focus entirely on the boot and the wood. The lighting is natural and diffuse, highlighting the textures of the boot and wood. The shot emphasizes the durability and robustness of the footwear. A subtitle 'people' appears briefly on screen.
A close-up shot features a single light brown work boot, prominently centered and engulfed in a swirling cloud of white smoke. The boot has a distinctive thick white sole and darker brown laces with a subtle orange tag on the tongue. The smoke adds a dramatic and somewhat ethereal effect, with strong highlights catching the edges of the boot and the wisps of smoke. The background is dark and out of focus, making the boot and smoke the absolute focal point. The lighting suggests a strong light source from the front or side, creating depth and texture within the smoke. A subtitle 'the country' is briefly shown.
0:05person climbing stairs This scene captures a low-angle medium shot of a person's lower body, specifically their legs and feet, as they ascend a set of unfinished wooden stairs within what appears to be a construction site or unfinished building. The person is wearing rugged, dark brown work pants and matching brown work boots that show signs of dust and dirt. The stairs are raw timber, and the background is dimly lit and out of focus, suggesting an interior construction environment. The camera follows the upward movement of the person's feet, emphasizing the action of climbing. The lighting is somewhat dim, creating a practical and gritty atmosphere. Subtitles 'asking us' and 'try on' appear.
0:07person walking on site A low-angle medium shot shows a person's lower body, from the waist down, walking towards the camera. The person is wearing robust brown work pants and brown work boots that are clearly dirty and worn, consistent with a demanding work environment. They are walking on a dusty, concrete floor, possibly within an industrial or construction setting, with blurred wooden structural elements visible in the background. The lighting is ambient and slightly muted, contributing to a realistic work-site atmosphere. The camera slowly tracks forward, maintaining focus on the walking legs and boots. Subtitles 'apparel' and 'person' are displayed.
0:08split screen announcement text This scene is a split-screen composition. The top half shows the male founder from previous scenes, speaking directly to the camera with an energetic and confident expression. He is making hand gestures to emphasize his points. The background is a retail store with shelves full of work boots, slightly out of focus. The lighting is bright and even. The bottom half features a static, black background with prominent white text: 'BRUNT NOW AVAILABLE AT' in a clear, sans-serif font, followed by a large, stylized 'FRED'S SHOES' logo in red. A small orange 'BRUNT' logo is centered above the 'NOW AVAILABLE AT' text. The overall effect is an announcement. Subtitles of the speaker's dialogue are overlaid, along with the branded text.
0:11split screen announcement text continued This scene continues the split-screen format. The top half again features the male founder, speaking directly to the camera with an open, inviting expression, gesturing with both hands. The backdrop of shelves filled with work boots is consistent. The bottom half remains a static black background with the white and red text overlay: 'BRUNT NOW AVAILABLE AT FRED'S SHOES', accompanied by the 'BRUNT' logo. The bright lighting on the founder contrasts with the stark, informative bottom panel. Subtitles of the founder's speech are visible, reinforcing the message presented in the lower half.
0:13split screen founder man pointing to boots The scene continues with a split-screen. The top frame shows the male founder talking to the camera, with the shoe store backdrop. The bottom frame transitions to a medium shot of another male, seen mostly from behind and to the side, wearing a black cap and t-shirt, actively pointing towards a neatly arranged shelf filled with various Brunt work boots. The boots are visible in different styles and colors. The lighting in the bottom frame is bright, highlighting the product display. Subtitle 'you can' appears. The color palette remains neutral with the browns and blacks of the boots and clothing.
0:15split screen founder man holding boot This split-screen scene continues with the founder in the top frame, speaking to the camera against the shoe store backdrop. The bottom frame presents a medium shot of the same man from the previous bottom frame, now holding a dark grey work boot in his hands, inspecting it closely. He is wearing brown work pants. The boot is a chunky, lace-up style with a light-colored sole. The man's hands are focused on the boot, highlighting the product's design and material. The lighting is good, providing clear detail of the boot. Subtitle 'and' is shown. The focus is on the tangible quality of the product.
0:16split screen founder man trying on boot In this split-screen segment, the top frame features the male founder speaking to the camera, continuing his presentation within the shoe store setting. The bottom frame shows a medium shot of a younger male, seated on a bench, in the process of trying on a work boot. He is wearing a bright yellow t-shirt and work pants. The focus is on his hands as he adjusts the boot on his foot, suggesting comfort and fit. The background of the bottom frame is dimly lit, focusing attention on the person and the boot. Subtitle 'the comfort' is displayed. The scene aims to illustrate the product's practicality and comfort.
0:17split screen founder boot sole close up This scene again utilizes a split-screen. The top frame shows the male founder continuing his monologue, now gesturing more emphatically with his right hand, against the familiar shoe store background. The bottom frame features an extreme close-up of the sole of a Brunt work boot. The intricate tread pattern is clearly visible, as is the 'BRUNT' logo embossed into the sole. An orange rectangular accent is also incorporated into the sole's design. The lighting is crisp, highlighting the textures and branding on the sole. Subtitle 'head over' is shown. This shot emphasizes the functional design and branding of the product.
0:18split screen founder boot lacing close up The split-screen composition continues. The top frame shows the founder speaking, with his hands slightly raised, against the shoe store backdrop. The bottom frame features an extreme close-up of the intricate lacing system and stitching detail on the side of a brown leather work boot. The laces are a textured, two-tone (black and brown) woven cord, secured by a metallic eyelet with the 'BRUNT' logo subtly visible on it. The stitching on the leather is precise and robust, highlighting the craftsmanship. The lighting is focused, bringing out the texture of the leather and laces. Subtitle 'BRUNTWORKWEAR.COM' is displayed, followed by 'Click on'. This shot emphasizes quality and detail.
0:19split screen founder boot stitching close up 1 This split-screen scene maintains the founder speaking in the top frame, with the store background. The bottom frame presents an extreme close-up of the stitching on a brown leather work boot. The camera is very tight on the seam, showing neat, light-colored double stitching against the rich brown leather texture. The focus is on the precision and durability of the boot's construction. The lighting is very clean, enhancing the visibility of the threads and leather grain. Subtitle 'Click on' and 'locator' are shown. This shot continues to highlight product quality through detail.
0:20split screen founder boot stitching close up 2 Another split-screen scene, with the founder in the top frame, continuing his speech and gesturing with his right hand, set against the retail store. The bottom frame features another extreme close-up of the light-colored stitching on the brown leather of a work boot, similar to the previous shot but perhaps a slightly different angle or section. The focus is sharp on the fine detail of the stitching and the texture of the leather. The lighting is clear and highlights the craftsmanship. The subtitle 'locator' is shown. This visual reinforces the theme of quality and attention to detail in the product.
0:21screen recording retailer locator This scene displays a clean screen recording of a website. The page has a crisp white background with the orange 'BRUNT' logo positioned centrally at the top. Below the logo, large black text reads 'FIND RETAILERS NEAR YOU'. A search bar labeled 'Type a City or State' is centrally placed with an orange search button to its right. Beneath this, a video plays, showing a 3D globe rotating, then zooming in on a map of North America, specifically focusing on the United States, with a particular emphasis on the southwestern region. The map animation is smooth, guiding the viewer's eye to potential store locations. Subtitles 'location' and 'to you' appear over the map. The overall aesthetic is clean, digital, and user-friendly.
