0:00intro product closeup
The scene opens with an extreme close-up of a dark, rectangular cologne bottle, likely made of frosted glass or dark plastic, held in a person's hands. The 'Dr. Squatch' logo is embossed on the front of the bottle, partially obscured by the fingers. The bottle is pointed slightly downwards. In the background, out of focus, a man with dark hair and a mustache is visible, looking at the bottle. He appears to be inside a vehicle, with the overhead console and part of a car seat visible above him. The lighting is soft and even, suggesting indoor or diffused natural light. A prominent blue text overlay at the top reads: '3 reasons why Dr. Squatch is the best scent hack on the internet'. The dominant colors are dark brown/black of the bottle, the man's skin tones, and the blue text.
0:01man applying cologne car
The camera pulls back to a medium shot, revealing a man sitting in the driver's seat of a car. He is holding the dark 'Dr. Squatch' cologne bottle in his right hand and bringing it towards his neck to spray. The interior of the car is visible, with light-colored headliner and sun visors above, and dark leather seats behind him. Through the car windows, a suburban street scene is visible with trees, other cars, and houses in the blurred background, indicating daylight. The lighting is natural and bright, illuminating his face and the car's interior. He looks thoughtful and slightly upwards as he applies the cologne. The blue text overlay from the previous scene, '3 reasons why Dr. Squatch is the best scent hack on the internet', remains at the top of the frame. The overall color palette is muted, with greens and grays from the car interior and exterior foliage, contrasting with the dark cologne bottle.
0:03product hero sunlight
A hand holds a 'Dr. Squatch' cologne bottle, specifically the 'Rainforest Mist' variant, against a bright, clear blue sky. The sun is positioned directly behind the bottle, creating a strong backlight effect that makes the dark bottle glow with warm orange and yellow hues, highlighting the embossed 'Dr. Squatch' logo and the liquid inside. The fingers holding the bottle are visible but not distracting, with neat fingernails. The overall mood is vibrant and natural, emphasizing the product's connection to nature and its long-lasting quality. A white text overlay at the bottom reads '1. It actually LASTS'. The main colors are the vibrant blue sky, the warm glowing orange of the bottle, and the skin tone of the hand.
0:04multiple products packaging
A low-angle shot showcases two 'Dr. Squatch' cologne bottles, still in their open retail boxes, placed on a light grey marbled surface. The bottles are dark and rectangular, with labels visible. The left bottle is 'Glacial Falls' with a blue label, and the right is 'Fireside Bourbon' with a brown label. Behind them, a vibrant green plant (possibly a snake plant or similar houseplant) adds a touch of natural color against a dark grey background. The lighting is soft and even, highlighting the product details. A white text overlay 'Forget those watered-down mall sprays' appears, followed by 'that fade in minutes'. The camera slowly pans right, revealing a third bottle (Midnight Birch) in its box. The scene emphasizes the product's premium packaging and natural aesthetic.
0:08product hero outdoors
A hand holds a 'Dr. Squatch' cologne bottle, specifically 'Fireside Bourbon' with a red-orange tint due to the sun, against a backdrop of blurred green trees and a bright blue sky. The sun creates a halo effect behind the bottle and a bright glint on its surface, emphasizing its natural ingredients and connection to the outdoors. The hand has light skin and fingernails with dark nail polish (purple/plum color). The bottle is held slightly tilted, showcasing its label. A white text overlay 'Dr. Squatch uses sustainably sourced natural oils' is present at the bottom, reinforcing the product's natural claims. The color palette is vibrant with natural greens, blues, and the warm glow of the bottle.
0:10multiple products overhead
An overhead shot displays five 'Dr. Squatch' cologne bottles arranged on a light-colored, possibly concrete, surface with distinct shadow patterns created by sunlight filtering through something, perhaps blinds or a grate. The bottles are dark, rectangular, and feature various colored labels for different scents ('Fireside Bourbon', 'Woodland Pine', 'Glacial Falls', 'Rainforest Mist', and 'Midnight Birch'). There are small droplets of water on the bottles, suggesting freshness or a natural element. The arrangement is slightly haphazard but aesthetically pleasing, emphasizing the variety of scents. A white text overlay 'so you're getting all-day staying power' is positioned at the bottom. The color palette consists of dark browns from the bottles, various blues, greens, and browns from the labels, and the light grey of the background with stark shadow patterns.
0:11man applying cologne reaction
A medium close-up shot of a man applying 'Dr. Squatch' cologne to his neck. He is wearing a red and white plaid flannel shirt. In the background, out of focus, are light-colored curtains, a white wall, and a hint of dark furniture. The lighting is soft and warm, likely from an indoor light source or window. Initially, the man looks up with a pleasant, almost ecstatic expression, eyes wide and a smile on his face, suggesting delight with the scent. Then, his expression quickly changes to one of surprise or shock, as if the scent is unexpectedly powerful or impressive. A white text overlay '2. Smell expensive without the stupid price tag' is prominent at the bottom of the screen. The scene uses warm tones from the curtains and the man's shirt, contrasting with his fair skin.
0:15multiple products stream
An overhead shot of five 'Dr. Squatch' cologne bottles arranged on a roughly circular, reddish-brown wooden slab (possibly a tree trunk cross-section or cutting board) placed in a shallow, rocky stream or river. The water flows around the slab, and small water droplets are visible on the bottles and the wood, enhancing the natural, organic theme. The bottles are dark and rectangular, each with a distinct scent label ('Glacial Falls', 'Midnight Birch', 'Woodland Pine', 'Fireside Bourbon', 'Rainforest Mist'). The background is a blurred mosaic of dark rocks, green moss, and sparkling water. A white text overlay at the bottom reads '$59 a bottle'. The color palette is earthy, with browns, greens, and the glint of water, creating a serene and natural aesthetic.
0:19screen recording website
A screen recording shows a webpage for 'Dr. Squatch' cologne. The main image features a 'Fireside Bourbon' bottle. Below the main image, smaller thumbnails of various cologne bottles are displayed, and as the scene progresses, the main image switches to 'Woodland Pine'. Navigation elements such as 'Cologne', 'Add to Cart' button, star ratings, and review count are visible. The top of the page displays the 'Dr. Squatch' logo, user icon, and shopping cart icon. A white text overlay at the bottom states 'and you can save up to 40% when you bundle!'. The screen is predominantly white with product images and standard website UI elements. The screen is clear and legible, demonstrating the product's online availability and promotional offers.
0:21product close up boxes
A medium close-up of two 'Dr. Squatch' cologne bottles, 'Fireside Bourbon' (front) and 'Woodland Pine' (back, right), arranged on a dark wooden surface. Behind them, their respective open packaging boxes, one brown/orange and one green, are visible, showcasing the branding. The bottles are dark, rectangular, with prominent embossed logos. The lighting is soft and diffused, highlighting the product details. The camera slowly pans right, revealing more of the green box and a slight glimpse of another product. A white text overlay 'We're talking 4 of the manliest scents you'll find anywhere' is displayed at the bottom. The color palette features dark browns, warm oranges, and forest greens, contributing to a robust and natural aesthetic.
0:24transition spinning bottle
A brief, dynamic transition shot showing a 'Dr. Squatch' cologne bottle rapidly spinning or rotating, creating a blurred effect. The bottle is dark and rectangular, similar to others in the video. The background is a soft, undefined blur of green and white, possibly hinting at an outdoor or natural environment. This shot serves as a quick visual interlude between distinct scenes, adding energy and pace to the video. The spinning motion is the primary visual element, making the bottle appear in motion and emphasizing a dynamic quality.
0:24three products stream
An overhead shot features three 'Dr. Squatch' cologne bottles arranged on a rustic, reddish-brown wooden slab (possibly a tree cross-section) in a shallow, rocky stream. Water gently flows around the slab, and small droplets are visible on the dark bottles. The bottles displayed are 'Glacial Falls' (blue label), 'Woodland Pine' (green label), and 'Fireside Bourbon' (brown label). The surrounding environment consists of rocks, moss, and foliage, creating a very natural, almost wild, setting. A white text overlay '3. It's made with natural ingredients' appears at the bottom. The dominant colors are earthy browns and greens, with the dark bottles contrasting with the clear water. This scene reinforces the natural and high-quality aspect of the product.
0:26female hands arranging products
A close-up shot focuses on female hands with dark purple nail polish arranging three 'Dr. Squatch' cologne bottles on a dark wooden surface. The bottles are dark and rectangular. The bottles featured are 'Glacial Falls' (blue label, left), 'Fireside Bourbon' (brown label, center), and 'Woodland Pine' (green label, right). In the blurred background, the open boxes for each scent (blue, orange, green) are visible, along with green plants and a blueprint-like graphic on the wall. The lighting is bright and even, highlighting the hands and products. A white text overlay 'None of that lab-made junk that doesn't belong on skin' is displayed, emphasizing the natural ingredients. The overall color scheme is natural and earthy, complemented by the vibrant box colors.
0:29woman ring light product
A unique, intimate shot features a woman's face framed by a bright, circular ring light. She is looking directly into the camera with wide, expressive eyes and a playful smile. She holds a 'Fireside Bourbon' Dr. Squatch cologne bottle in her left hand, presenting it prominently in the lower-right foreground. The background is completely dark, making the ring light and her face the central focus. The lighting is very harsh and direct from the ring light, creating bright highlights on her skin and reflections in her eyes. A white text overlay 'We're talking natural, high quality stuff' is at the bottom, connecting her engaging presence with the product's quality. The mood is captivating and direct.
0:31product close up boxes reprise
A medium close-up shot, similar to an earlier scene, shows two 'Dr. Squatch' cologne bottles, 'Glacial Falls' (front, left) and 'Woodland Pine' (back, right), on a dark wooden surface. Behind them, their open packaging boxes in blue and green are visible. The bottles are dark, rectangular, with embossed logos. The lighting is soft and diffused. The camera slowly pans right, revealing more of the green box. A white text overlay at the bottom reads 'Which makes the price even CRAZIER'. The scene emphasizes the product's premium presentation and value.
0:33hand picking up product box
A close-up shot shows a hand with fair skin picking up a 'Dr. Squatch Fireside Bourbon' cologne bottle from its open, wood-grain patterned box. The box is resting on a dark wooden surface, possibly a desk or table. The bottle is dark and rectangular, with a brown label. The lighting is soft and natural, casting subtle shadows. A white text overlay 'So upgrade your fragrance' is displayed at the bottom, encouraging viewers to consider the product. The color palette is dominated by warm browns from the wood and the product packaging, creating a sense of quality and craftsmanship.
0:34hand holding product couple bg
A close-up of a hand with fair skin holding a 'Dr. Squatch Woodland Pine' cologne bottle. The bottle is dark and rectangular with a green label. In the soft-focused background, another hand with lighter skin (presumably a woman's) gently touches the chest of a man wearing a dark blue shirt. This subtly implies attraction or intimacy. The lighting is soft and warm, creating a cozy atmosphere. A white text overlay 'upgrade your wallet' is visible at the bottom. The color palette is muted, with dark tones from the product and clothing, hinting at a sophisticated adult context.
0:35couple embrace product impact
A medium wide shot features a diverse couple standing close against a clean, light cream-colored background. The man, tall and bald, wears a light blue button-up shirt. The woman, with long dark curly hair and tattoos on her arm, is shorter and wears a white crop top and blue jeans, hugging the man's midsection with her head resting on his chest, smiling contentedly. She wears a smartwatch on her left wrist. The lighting is soft and even, suggesting studio or controlled indoor lighting. This scene visually implies the positive effect of the cologne on personal appeal. A white text overlay 'and upgrade your scent game for only $59 a bottle' is at the bottom. The colors are light and pleasant, focusing on the couple's interaction.
0:39hand holding product kitchen
A close-up shot of a hand with fair skin holding a 'Dr. Squatch Glacial Falls' cologne bottle against a blurred background of a white kitchen. The kitchen features white cabinets with dark hardware and light-colored countertops. The bottle is dark and rectangular with a blue label. The lighting is bright and consistent, typical of an indoor kitchen environment. A white text overlay 'and save up to 40% when you bundle!' is displayed at the bottom. The clean kitchen background suggests a domestic, everyday context for the product.
0:40female hands arranging products cta
A close-up shot, similar to scene 13, focuses on female hands with dark purple nail polish arranging three 'Dr. Squatch' cologne bottles on a dark wooden surface. The bottles are dark and rectangular. The bottles featured are 'Glacial Falls' (blue label, left), 'Fireside Bourbon' (brown label, center), and 'Woodland Pine' (green label, right). In the blurred background, the open boxes for each scent (blue, orange, green) are visible, along with green plants and a blueprint-like graphic on the wall. The lighting is bright and even. A white text overlay 'So click the link below before they sell out AGAIN' is displayed, serving as a direct call to action. The scene reiterates the product's appeal and encourages immediate purchase.
0:42outro call to action
The final scene is a static call-to-action graphic. The top features the 'Dr. Squatch' logo with a cartoon bigfoot character on a dark green background with blurred evergreen trees. Below, the screen is split into two horizontal sections. The upper section is dark green with the brand logo and character. The lower section is a solid orange color. In the middle, three different 'Dr. Squatch' cologne bottles, each in its distinct open box, are displayed sequentially against the blurred evergreen background. First, 'Fireside Bourbon' (orange box), then 'Rainforest Mist' (green box), and finally 'Glacial Falls' (blue box). A prominent white text overlay in the orange section reads 'See which scent is right for you'. The scene is clean, clear, and designed to guide the viewer to choose a product.
