0:00split screen welding boots The scene is split horizontally. The upper frame features a medium close-up of a male speaker looking directly at the camera, with shelves of work boots blurred in the background. He is wearing a grey baseball cap and a dark t-shirt with a yellow 'BRUNT' logo. His expression is confident and engaging. The lighting is bright and even. The lower frame shows a close-up of the feet of a person wearing light brown work boots with dark soles, standing on a metal grate. Bright sparks from what appears to be welding fly around the boots, creating a dynamic and industrious atmosphere. The color palette is dominated by browns, yellows, and the blueish-white of the sparks against a dark background.
0:01split screen boot on water This scene maintains the horizontal split-screen format. The upper frame continues to show the male speaker from the previous scene, his expression and posture unchanged, still addressing the camera. The background remains the boot store. The lower frame transitions to a different visual: a solitary brown work boot resting on a slightly submerged, dark, reflective surface that resembles calm water or a wet rock. In the blurred background, majestic, rugged mountains are visible under a bright sky. The lighting in the lower frame is soft and ambient, highlighting the boot's texture. The overall color scheme contrasts the earthy tones of the boot and mountains with the dark, reflective surface.
0:03close up boot stepping on wood A close-up shot focuses on a person's foot, encased in a worn, dirty brown work boot, as it deliberately steps onto a rough wooden plank. The boot is heavily soiled with mud and dust, indicating real-world use. The camera is positioned slightly above and to the side, capturing the motion and texture. In the background, other unfinished wooden planks are visible, suggesting a construction site or workshop environment. The lighting is natural and somewhat subdued, emphasizing the grittiness of the scene. The dominant colors are various shades of brown and natural wood tones, conveying a sense of hard work and authenticity.
0:04close up boot in smoke An intense close-up shot features a single, light tan work boot standing upright on a dark, matte surface. The boot is pristine and appears brand new. Thick, billowy clouds of white smoke dramatically swirl around and behind the boot, creating an ethereal and slightly mysterious atmosphere. The lighting is focused, casting highlights on the boot's texture and creating depth within the smoke. The background is indistinct due to the smoke. The color palette is dominated by the warm tan of the boot against the dark background, contrasted sharply with the bright white of the smoke, giving it a high-contrast, impactful aesthetic.
0:05medium shot walking up stairs A medium shot captures the lower half of a person's body as they ascend a rustic wooden staircase. The person is wearing dark brown work pants and sturdy, brown work boots that appear slightly soiled. The camera is positioned at a low angle, looking up the stairs, which are constructed from rough, unpainted timber. The background is blurred but suggests an indoor, unfinished construction environment. The lighting is soft and even, emphasizing the textures of the wood and the clothing. The color palette is predominantly earthy browns and greys, reflecting the utilitarian setting.
0:06medium shot walking down hallway A medium low-angle shot follows a person's feet as they walk slowly down a dusty, unfinished hallway. The person is wearing dark brown work pants and classic brown work boots that are visibly dirty with sawdust and debris. The camera is positioned close to the ground, focusing on the boots and the floor. The hallway is framed by raw wooden studs on both sides, suggesting a building under construction. Bright daylight streams from an opening at the end of the hallway, creating a contrast with the dimmer, more textured foreground. The dominant colors are natural wood tones, browns, and the greyish dust on the floor, evoking a working environment.
0:07split screen retailer announcement The scene reverts to a horizontal split-screen. The upper frame shows the male speaker in a medium close-up, still engaging the camera with a confident and slightly surprised expression, hands clasped in front of him. The boot store background remains. The lower frame displays a graphic announcement: the 'BRUNT' logo at the top, followed by bold text 'NOW AVAILABLE AT'. Below this is a stylized logo for 'TRADING POST WORK & OUTDOOR', along with several city names (Hampton Cove, Albertville, Fort Payne, Gadsden). The text is in red and black against a clean white background. The lighting in the upper frame is bright, while the lower frame is a brightly lit graphic, creating a clear and informative presentation.
0:09split screen man browsing shoes This scene maintains the horizontal split-screen format. The upper frame continues to feature the male speaker, his expression animated and hands gesturing slightly as he speaks to the camera. The boot store setting is in the background. The lower frame shows a different male individual from a side angle, wearing a dark grey t-shirt and tan pants. He is in a retail environment, reaching out to touch or examine boots displayed on tiered wooden shelving. The shelves are filled with various styles of work boots. The lighting in the lower frame is soft and ambient, providing a realistic retail feel. The colors are predominantly earthy tones from the boots and wood, contrasted with the man's dark clothing.
0:11split screen man holding shoe The scene maintains its horizontal split-screen format. The upper frame again shows the male speaker, his expression animated and hands gesturing as he talks. The background remains the boot store. In the lower frame, the same male customer persona from the previous scene is now seen from a frontal angle, wearing a dark grey t-shirt and tan pants. He holds a dark grey or black work boot in his hands, carefully inspecting its details. Clothes racks with work apparel are visible in the blurred background. The lighting is soft and even, highlighting the product in the man's hands. The colors are muted, with the dark boot and clothing contrasting against the browns of the shelves and the muted tones of the apparel.
0:13split screen man trying on shoe The scene continues with the horizontal split-screen. The upper frame features the male speaker, who has a slightly wider-eyed and more emphatic expression, hands still gesturing as he speaks. The boot store background persists. The lower frame shows a different male individual, younger, wearing a yellow t-shirt and dark pants, seated on a grey padded bench. He is in the process of trying on a dark work boot, actively adjusting it on his foot. The background is a dark, possibly industrial or retail interior with a door and some dark surfaces. The lighting in the lower frame is focused on the man and the boot, creating a practical demonstration. The color palette is functional, with the yellow shirt adding a pop of color against the darker tones of the boots and background.
0:15split screen boot sole close up The scene is a horizontal split-screen. The upper frame continues with the male speaker, who now makes a precise hand gesture as he talks, maintaining his direct gaze. The boot store background is still visible. The lower frame features an extreme close-up of the rugged sole of a work boot. The sole has a distinctive, deep tread pattern, designed for grip and durability. A small, orange, rectangular 'BRUNT' logo is embedded in the heel area of the sole. The lighting is sharp and directional, emphasizing the texture and details of the sole. The color palette is dominated by the light tan or beige of the sole and the contrasting orange logo against a dark, slightly blurred background.
0:17split screen boot laces close up This split-screen scene features the male speaker in the upper frame, his expression remaining animated, hands still gesturing, while the boot store background persists. The lower frame presents an extreme close-up of the laces and eyelets of a brown work boot. The laces are thick, woven, and have a contrasting pattern, possibly brown and orange, threaded through robust metal eyelets. A small, discreet 'BRUNT' logo is visible on a black plastic or rubber loop near the lacing system, further emphasizing brand details. The lighting is precise, highlighting the texture of the laces and the quality of the hardware. The color palette is warm, with various shades of brown and subtle hints of orange, against a dark, blurred background.
0:19split screen boot stitching close up The scene maintains its horizontal split-screen format. The upper frame features the male speaker, who gives a slight nod and continues to engage the camera with a confident expression. The boot store background remains consistent. The lower frame offers an extreme close-up of thick, light brown stitching on the dark, rugged leather of a work boot. The stitching is precise and robust, highlighting the quality craftsmanship. The texture of the leather is prominent, with subtle variations in its dark tone. The lighting is focused, casting soft shadows that enhance the depth and texture of the stitching and leather. The color palette is rich and earthy, dominated by dark browns and the contrasting lighter brown of the thread, against an out-of-focus dark background.
0:21split screen website locator The scene is divided horizontally. The upper frame features the male speaker, who gives a final nod and maintains a confident, direct gaze at the camera, with the boot store shelves behind him. The lower frame displays a screen recording of the 'BRUNT' website's 'FIND RETAILERS NEAR YOU' page. The screen shows a search bar labeled 'Type a City or State' next to an orange search icon, all positioned above a dynamic map animation of North America, zooming in on a specific region. The website has a clean white background. The lighting in the upper frame is bright and even, while the lower frame is a clear, well-lit digital interface, presenting practical information to the viewer.
