0:00lab coat worker back The scene opens with a medium shot of a person in a white lab coat, seen from the back, walking towards a stainless steel counter. The person's left arm is bent, and they appear to be reaching for something on the counter. The background consists of modern, clean kitchen or lab equipment, including a stainless steel espresso machine on the left. The lighting is bright and even, suggesting an indoor, controlled environment. The dominant colors are white, silver, and muted beige from the cabinetry. A text overlay partially obscures the lower left of the frame, reading 'IT took a while to get'.
0:01man pouring kettle A medium shot shows a male subject, in profile, wearing a white lab coat over a blue patterned shirt. He has dark, curly hair tied back. He is holding a silver electric kettle with a black handle, carefully pouring water into an unseen container off-frame. The background is a clean lab kitchen setting with a large window revealing outdoor greenery. The lighting is bright and natural, coming from the window. Dominant colors are white, silver, blue, and green. A text overlay at the bottom left reads 'THIS right, but they'.
0:02stirring coffee samples This overhead medium shot captures two individuals, primarily their hands and torsos, wearing white lab coats, meticulously stirring multiple small glass cups filled with a dark brown liquid, presumably coffee samples. The cups are arranged in neat rows on a stainless steel counter, suggesting a tasting or testing process. The background is blurred, focusing on the activity at hand. Bright, even lighting illuminates the scene. The primary colors are the dark brown of the liquid, the clear glass, and the white of the lab coats. A text overlay in the center reads 'did IT.'.
0:03man tasting coffee A tight close-up shot focuses on the mouth and chin of a male subject with a beard, wearing a white lab coat. He is bringing a small, silver spoon to his mouth, tasting a substance. His eyes are partially visible, showing concentration. The background is blurred, maintaining focus on the tasting action. The lighting is soft and natural. Dominant colors include the white of the lab coat, his skin tones, and the silver of the spoon. A text overlay reads 'Most MUSHROOM'.
0:04hot water into grounds This close-up shot shows a stream of hot water being poured from an unseen source into a clear glass cup. The cup contains a significant amount of dark brown coffee grounds, which are agitated and stirred by the incoming water. The water splashes slightly upon contact with the grounds, creating a dynamic visual. The background is blurred and light, making the coffee preparation the central focus. The colors are dominated by the deep browns of the coffee, the clear glass, and the light transparent water. A text overlay reads 'missed THE mark.'.
0:05man tasting bad coffee A medium close-up shot features a Black man with short, curly hair, wearing a teal quilted long-sleeved shirt. He is holding a small white coffee cup to his lips, initially sipping the beverage. His eyes are closed in concentration, but then he opens them and makes a clear face of distaste or disgust, scrunching his nose and mouth. The background is a solid, bright yellow wall, providing a stark contrast to his dark skin tone and teal shirt. The lighting is even and soft. Text overlays appear, first 'They TASTE weak,' then 'BROTHY, or just OFF.'.
0:07mushroom dollar graphic An animated graphic on a black background, overlaid with a subtle grid pattern. On the left, an illustration of various mushrooms in shades of white and gray, rendered in a detailed, somewhat organic style. To the right, a large, stylized dollar sign, also in white and gray, stands prominently. The elements are static against the moving background. Text overlay below the icons reads 'CORNERS with small'. This minimalist visual emphasizes a contrast between natural elements and monetary symbols. The lighting is purely virtual, contrasting starkly with the dark background.
A medium close-up shot of a Black woman with dark hair pulled back, wearing a cream-colored collared sweater. She holds a white mug with both hands, looking down into it pensively. Her gaze then lifts slightly, revealing a hint of blue eyeliner. The background is a soft, dark gray or black, putting all focus on her and the mug. Soft, directed lighting highlights her face and the mug. Dominant colors are the cream of her sweater, her skin tone, and the subtle blue of her eyeliner. Text overlay reads 'that don't ACTUALLY'.
0:11cream pouring into bowl A close-up, overhead shot shows a thick, creamy, off-white liquid being poured from an unseen vessel into a bowl filled with more of the same liquid. The liquid forms soft, undulating waves as it mixes. The texture is smooth and viscous. The background is a soft, light-colored blur, keeping the focus on the pouring action. The dominant color is a uniform creamy off-white. A text overlay reads 'mask the FLAVOR with'.
0:12filler dextran graphic An animated graphic with a stark black background. Two cartoonish white bottles, labeled 'FILLER' and 'DEXTRAN' respectively, are shown pouring white liquid into a wide, shallow white bowl or container. Below the bowl, text reads 'filters that SPOIL MUSHROOM PRODUCT'. The style is simple, hand-drawn animation with clear, bold lines. The white elements contrast sharply with the black background, creating a direct and impactful message. The virtual lighting is flat and even.
A medium shot captures two large industrial machines, possibly mixers or grinders, in what appears to be a workshop or factory setting. Both machines are covered with clear plastic sheeting, suggesting they are either being stored, protected from dust, or awaiting use. The environment is somewhat cluttered and dusty, with various items scattered around. The lighting is utilitarian and slightly dim, indicative of an industrial space. Dominant colors are the off-white of the machines, the grey of the walls, and the muted browns of the surroundings. A text overlay reads 'QUICKLY.'.
0:15man working dusty environment A medium close-up shot focuses on a male subject in a black t-shirt and a blue baseball cap, working in a dusty industrial environment. He is seen from the chest up, looking directly at the camera with a determined or slightly grim expression. His face is smudged, hinting at physical labor. The background is dark and indistinct, with hints of machinery. The lighting is somewhat harsh, highlighting the dusty particles in the air. Text overlay reads 'waited UNTIL they'.
0:16mudwtr coffee can product shot This close-up shot features a Mud/Wtr coffee can, dark brown with white labeling, held in an unseen hand. The label is clearly visible, listing ingredients like 'Arabica Coffee', 'Lion's Mane', 'Reishi', 'Chaga', 'Cordyceps', and 'L-theanine'. The can rotates slowly, showing the product information. The background is dark and out of focus, likely an indoor setting with subtle lighting effects. The light catches the texture of the can. Text overlay reads 'could make a MUSHROOM'.
0:18blurry transition A very brief, fast-paced transition shot characterized by extreme motion blur. The colors are muted and indistinct, mostly shades of brown and dark blue, with vertical streaks indicating rapid downward movement or a fast pan. The scene is too quick to discern any specific objects or subjects, serving purely as a visual segue. Text overlay reads 'BEHIND, and they'.
0:18coffee pour overhead An overhead shot shows dark, rich coffee being poured from a spout, positioned top-right and unseen, into a clear glass mug placed on a light wooden surface. The coffee stream is steady and continuous, creating a small head of foam in the mug. The wooden surface is evenly lit, with a distinct shadow from the pouring vessel stretching across the frame. The dominant colors are the deep brown of the coffee, the clear glass, and the warm tones of the wood. A text overlay reads 'created the FIRST'.
0:20hand reaches for coffee This medium-shot captures a human hand reaching into the frame from the bottom left, grasping a clear glass mug filled with dark coffee, now sitting on a light wooden surface. Next to the mug is a brown Mud/Wtr coffee can and a matching cardboard box, both featuring the brand's logo. The scene is brightly lit by natural sunlight, creating distinct shadows and a warm glow. The wooden surface has clear grain. Text overlay reads 'COFFEE, one they'.
0:22man drinking coffee at desk A medium shot shows a male subject, appearing to be in his 30s-40s, with a dark baseball cap, sitting at a light wooden desk or counter. He's wearing a simple white t-shirt and camo pants. He sips from a two-toned ceramic mug (greenish top, tan bottom) and looks intently at a laptop screen in front of him. The background features shelves with various items, including more Mud/Wtr products and informational posters/papers, all well-lit by bright, possibly natural, sunlight coming from the left. Text overlay reads 'DRINK themselves, one'.
0:24man looks at camera with mug A close-up shot captures the same male subject from the previous scene. He brings the two-toned ceramic mug up towards the camera, looking directly into the lens with a confident and engaging expression, a slight smile on his face. His blue eyes are prominent. He's still wearing the dark baseball cap and white t-shirt, emphasizing an authentic, personal connection. The background is slightly blurred but shows similar shelving to the previous scene. Text overlay reads 'their MISSION.'.
0:26brown powder bucket 2018 An overhead shot looking into a large, white plastic bucket filled with a significant amount of light brown, powdery substance, possibly a raw ingredient for the coffee. The substance is slightly uneven, suggesting it has been scooped or is in the process of being used. A faint watermark-like text '2018' is overlaid on the substance, indicating a historical context. The background is out of focus, showing parts of other similar containers. The lighting is functional and even. Text overlay reads 'IN 2018'.
0:27scooping powder 2018 A medium shot captures a green plastic scoop filled with brown powder, being poured into a white plastic bucket that rests on a digital scale. The bucket already contains some powder. The background features various industrial-looking items, including blue tarps and equipment, suggesting a manufacturing or production environment. A large, prominent white text '2018' is overlaid in the center of the frame. The lighting is bright and functional. Text overlay reads 'with A simple idea.'.
A close-up shot of the same male subject from previous scenes, wearing a blue baseball cap and a dark t-shirt. He is smiling genuinely, looking off-camera. The background shows hints of industrial kitchen equipment, similar to the setting where the mushroom coffee was initially tested. A large, prominent white text '2018' is overlaid, reinforcing the timestamp. The lighting is clear and highlights his facial features. Text overlay reads 'with a simple IDEA.'.
0:29caffeine is a drug text A stark visual of white text, 'Caffeine is a powerful drug', against a grainy, black background that subtly twinkles with white flecks, resembling stars or dust. The font is bold and clear, making the message impactful. The scene is static, focusing entirely on the textual statement. The lighting is purely virtual, emphasizing contrast. This scene functions as a pattern interrupt.
0:30macro eye dilating An extreme close-up, macro shot of a human eye. The iris is predominantly blue and grey with specks of golden brown around the pupil. The pupil itself is dark and contracts slightly. Fine details of the iris are clearly visible, showcasing the intricate patterns. The surrounding skin and eyelashes are also in focus. The lighting is bright and direct, enhancing the detail. This shot creates a sense of intensity and focus. No text overlays.
0:31starburst attention A cosmic-like animated graphic on a dark, slightly purple background dotted with small, fast-moving white particles, creating a sense of dynamic movement in space. A bright, central starburst or flare of light emanates from the center, radiating outward. Text overlay 'It sharpens ATTENTION' appears, with 'ATTENTION' highlighted. This shot suggests energy and focus through abstract visual effects. The lighting is entirely virtual.
0:32typing code focus A medium close-up shot focuses on a person's hands typing rapidly on a black laptop keyboard. The laptop screen is filled with lines of computer code, displaying syntax highlighting in various colors. The hands move with purpose and speed, indicating productive work. The background is dark and out of focus. The lighting is soft, likely from the screen itself, illuminating the hands and keyboard. Text overlay reads 'and supports FOCUS.'.
0:33women dancing energy A wide shot shows two women energetically jumping and dancing in a brightly lit, minimalist room. One woman, in the foreground, wears light-colored, patterned wide-leg pants and a white crop top, with her hair flying as she jumps. The other woman, in the background, wears a light-colored jumpsuit and is also moving dynamically. The room has light walls and a dark floor. The lighting is bright and even, casting minimal shadows. Text overlay reads 'It boosts ENERGY and'.
0:34mushrooms on tree health A low-angle, POV shot of a hand holding a light green thermal mug, extended towards the base of a large tree. The tree trunk is covered in textured bark, with small mushrooms or fungi growing out of crevices. Green foliage is visible around the base of the tree and in the background. The scene suggests a natural, outdoor setting, possibly a forest. The lighting is bright and natural, dappled through leaves. Text overlay reads 'it's ASSOCIATED with'.
0:35woman walking forest health A medium close-up shot in profile of a woman with dark hair tied back, wearing a red and black plaid shirt. She is walking through a lush green forest, holding a light green thermal mug. Her expression is calm and content, looking forward. The forest is vibrant with green leaves and tall trees, illuminated by natural sunlight. The atmosphere is peaceful and natural. Text overlay reads 'long-term HEALTH'.
0:36woman looking up forest mindfully A wide shot from behind a woman walking through a dense, sun-dappled forest. She wears a red and black plaid shirt and looks up towards the canopy of tall, green trees, which fill the upper frame. The sunlight streams through the leaves, creating bright highlights. The ground is covered with natural foliage. The scene conveys a sense of tranquility and connection with nature. Text overlay reads 'CONSUMED mindfully.'.
0:37pills floating mindfully An overhead shot of numerous small, round white pills or capsules, seemingly suspended and gently moving. They are arranged in a loosely circular pattern, with some individual pills separating and rejoining. The background is a soft, light blue blur, with a hint of a blurry human face (possibly a woman's) just beneath the pills. The lighting is soft and diffused. Text overlay reads 'consumed MINDFULLY.'.
0:38dose makes difference text A bold, white text overlay on a dark, grainy background that subtly shifts with white flecks. The text reads: 'The dose makes the difference'. The background implies a raw, unfiltered reality. The scene is static, drawing attention to the impactful statement. The virtual lighting emphasizes the contrast between text and background. This scene serves as a clear warning.
0:40hands holding coffee beans A close-up shot of two light-skinned hands, palms open and stacked, holding a small mound of dark brown roasted coffee beans. The hands are neatly manicured. The background is pure white, creating a clean, minimalist aesthetic that isolates the hands and beans. The lighting is bright and even, highlighting the texture of the beans. Text overlay reads 'WHEN'.
0:41coca cola bottles A medium close-up shot of several glass Coca-Cola bottles, arranged in a row, with their iconic red caps and labels visible. The focus is on the dark liquid within the bottles and the details of the classic labels, including nutritional information. The background is blurred, showing more similar bottles. The lighting is soft and diffused, typical of an indoor setting. Text overlay reads 'DRINKS'.
A close-up shot focuses on a light-skinned hand, wearing a white lab coat sleeve, holding a white pen and writing on a white sheet of paper on a clipboard. A black stethoscope is partially visible, draped over the shoulder in the background, identifying the context as medical. The writing appears to be notes or a prescription. The lighting is bright and clean, typical of a medical environment. Text overlay reads 'AT excessively high'.
0:43nail polish application An extreme close-up shot of a person's light-skinned hand, with neatly manicured nails, as a purple nail polish is being applied to a fingernail. The brush is clearly visible, painting a smooth coat onto the nail. The background is a soft, blurry pink or skin tone, isolating the action. The lighting is bright and focused. Text overlay reads 'LEVELS, it can lead'.
0:44man screaming anxiety A dramatic close-up shot of a man's face, distorted in a scream or cry of distress. His hands are gripping his head, and his eyes are squeezed shut in pain or frustration. The scene is dark, with harsh, contrasty lighting that casts deep shadows, emphasizing his torment. Faint, ghostly shapes of hands are visible in the blurry background, adding to the feeling of overwhelming anxiety. Text overlay reads 'TO anxiety, CRASHES'.
0:45woman struggling sleep An overhead wide shot of a woman curled up on a white bed, appearing distressed or in pain. She wears light-colored sleepwear and is hugging her knees. Several blister packs of pills are scattered on the white sheet next to her. The bedding is slightly disheveled. The overall color palette is cool, with dominant whites and blues, creating a somber mood. Text overlay reads 'and poor SLEEP.'.
0:46mudwtr can on zigzag wall A medium shot of a brown Mud/Wtr coffee can, seen from a slight low angle, rotating against a background of a graphic black and white zigzag wall. The can is well-lit, highlighting its texture and branding. The zigzag pattern creates a dynamic visual effect, suggesting a break from convention or a new path. The colors are predominantly brown, white, and black. Text overlay reads 'That's why MUD\WTR'.
0:47mudwtr can on counter spinning A close-up shot of a brown Mud/Wtr coffee can slowly spinning on a light wooden countertop. The can's label with ingredient details is visible, subtly suggesting transparency and quality. Bright sunlight streams onto the counter from the right, creating a warm glow and a distinct shadow behind the can. In the blurred background, a white textured object, possibly a plant or decoration, is visible. Text overlay reads 'was CREATED, to make'.
0:49mudwtr can nutrition spinning A close-up shot of the Mud/Wtr coffee can, continuously spinning on the light wooden countertop. This time, the focus shifts to the nutritional facts panel on the side of the can, which becomes clearly legible as it rotates into view. The bright sunlight and warm tones persist. The background remains a soft, light blur. Text overlay reads 'something BETTER.'.
0:50mudwtr building exterior A wide shot of the exterior of a modern, grey industrial-style building. The brand name 'MUD\WTR' is prominently displayed in large white letters on the facade. A black cargo van with 'MUD∖WTR' branding is parked outside, along with another black car. A ladder is propped up against the building, adding a touch of casual realism. The sky is bright with some clouds. The ground is asphalt. Text overlay reads 'And THEY did.'.
0:51man walking towards building A medium wide shot of the same male subject from earlier, wearing a white t-shirt and camouflage pants, with a dark baseball cap. He is walking towards the camera on a patch of bright green artificial turf outside the 'MUD∖WTR' building. The building's large glass windows and grey facade are visible in the background, along with string lights and some potted plants. The sky is clear and blue. The lighting is bright and sunny. Text overlay reads 'The ORIGINAL blend'.
0:52man holding black mudwtr can A medium shot focuses on a male subject (upper torso and head) in a white t-shirt, holding up a black Mud/Wtr can with white lettering, directly towards the camera. The can's label with 'Masala Chai', 'Cacao', and various mushroom ingredients is clearly visible. The background consists of light wooden shelving stocked with various products and green plants, creating a natural and organized retail or office environment. Text overlay reads 'ONE of the fastest'.
0:53people packing boxes A medium shot in a bustling, industrial-style interior. A woman with long brown hair, wearing a grey t-shirt, is actively involved in packing or unpacking large cardboard boxes. Her hands are gloved, suggesting careful handling. A male figure, partially visible on the right, is also working with boxes. The background is a mix of unfinished wooden structures and white walls. The lighting is bright and functional. Text overlay reads 'GROWING functional'.
0:54man on boxes with gestures A medium shot captures a male subject in a white long-sleeved t-shirt with a graphic design, and black shorts, sitting atop a stack of large cardboard shipping boxes. He makes a confident, almost playful hand gesture towards the camera. The setting appears to be a warehouse or storage area, with wooden beams and a 'mud.' written on a wooden surface in the background. The lighting is bright and industrial. Text overlay reads 'beverages in THE'.
0:55milk pour with target logo A close-up shot of a clear double-walled glass mug filled with a brown liquid (likely coffee) and ice, sitting on a round, golden agate coaster. A stream of white milk is being poured into the mug from an unseen vessel, swirling into the coffee. A large, prominent white 'TARGET' logo is overlaid on the upper part of the frame, indicating retail availability. The background is blurred. The lighting is warm and natural. Text overlay reads 'AVAILABLE in Target,'.
0:56costco aisle product shot A wide shot down a supermarket aisle, clean and brightly lit. Shelves filled with various products line both sides, leading to a 'MEATS' section sign in the distance. The perspective is from a shopping cart or eye level, creating a sense of being in the store. A large, prominent white 'COSTCO WHOLESALE' logo is overlaid in the center of the frame, indicating retail availability. Text overlay reads 'Sprouts and EVEN'.
0:57blurry supermarket transition A very brief, fast-paced transition shot of a supermarket aisle, completely blurred by rapid motion. The colors are indistinct, primarily showing streaks of various product packaging colors. This serves as a rapid visual cut between the Costco logo and the next scene. Text overlay reads 'COSTCO.'.
0:58coffee beans and grounds macro An extreme close-up shot of dark roasted coffee beans nestled amongst finely ground coffee. The textures are rich and detailed, showcasing the smooth, oily sheen of the beans and the fine, granular consistency of the grounds. The camera slowly pushes in, enhancing the detail. The lighting is warm and inviting, highlighting the deep brown color palette. Text overlay reads 'COFFEE was never the'.
0:59caffeine devil mug A medium shot of a clear glass mug on a light wooden table. The mug has the chemical structure of caffeine printed on it, with text 'Caffeine: Respect the Chemistry'. Small, red devil horns are playfully attached to the sides of the mug. The mug is filled with a dark liquid. The background is a soft, wooden blur. The lighting is warm and natural. Text overlays include 'THIS ISN'T' and 'ENEMY.'.
1:01woman smelling coffee pot A medium close-up shot of a woman with long, dark hair, wearing a grey sweater. She is holding a black coffee pot to her nose, inhaling deeply, as if savoring the aroma. Her eyes are closed in concentration, conveying pleasure or appreciation. The background is blurred, showing hints of an indoor, cafe-like setting. The lighting is soft and warm. Text overlay reads 'CAFFEINE and'.
1:02man sleepy at laptop A close-up shot of a male subject with glasses and a beard, wearing a grey collared shirt. He is sitting at a laptop, looking visibly tired or sleepy, resting his head on his hand. His eyes are half-closed, and his posture suggests fatigue despite being at work. The background is a bright, blurry window or wall. The lighting is soft but direct, highlighting his weariness. Text overlay reads 'UNDER-DELIVER on'.
1:03abstract gut support An abstract close-up shot of vibrant, colorful liquid with small, brightly colored spherical bubbles suspended within it. The colors include yellow, orange, pink, and dark red, swirling against a black background. The bubbles create a dynamic and microscopic visual, suggesting cellular or organic processes. The lighting is artificial, enhancing the vividness of the colors. Text overlay reads 'focus and GUT'.
1:04coffee dispensing machine A close-up shot of a coffee machine's dispensing spout, from which a steady stream of dark brown coffee is pouring directly into a minimalist metal mug below. The liquid is rich and thick. The background is a blurred, bright indoor setting, possibly a kitchen or cafe. The lighting is clear and highlights the flow of coffee. Text overlay reads 'SUPPORT.'.
1:05milk pour iced coffee A close-up shot of a clear, textured glass mug filled with dark iced coffee and large, clear ice cubes. A stream of white milk is being poured into the mug, creating a beautiful swirl of contrasting colors as it mixes with the dark coffee. The mug sits on a light wooden surface. The background is blurred. The lighting is warm and natural. Text overlay reads 'BALANCED morning'.
1:06stirring iced coffee A close-up, overhead shot of a clear, textured glass mug filled with iced coffee and milk, showing the marbled swirl from the previous pour. A light-colored straw, possibly made of paper or bamboo, is inserted into the drink, and a hand, visible at the bottom of the frame, stirs the beverage. The drink is a light brown, creamy color. The mug sits on a light wooden surface. Text overlay reads 'RITUAL.'.
1:07iced coffee picked up An overhead shot of the clear, textured glass mug with iced coffee and straw, sitting on a wooden surface. A hand reaches in from the left and picks up the mug. The sunlight casts strong, parallel shadows across the wooden surface, creating a dynamic background. The drink has a creamy, light brown color. Text overlay reads 'DECIDED to make'.
1:09woman drinking from jar A close-up shot of a woman with long, wavy blonde hair, wearing a light pink collared shirt and several bracelets. She is drinking from a large clear glass jar filled with a creamy, light brown beverage, holding it with both hands. Her eyes are wide open, looking past the camera. The background is a soft, light blur, hinting at an indoor setting. The lighting is bright and warm. Text overlay reads 'COFFEE better too.'.
1:10blurry white transition A very brief, intensely bright white and blurry shot. The visual is entirely obscured by overexposure and motion blur, creating a flash of light. This serves as a quick, impactful transition. Text overlay reads 'better TOO.'.
1:11female scientist talking 1 A medium shot of a woman in a white lab coat and hairnet, standing in a clean, brightly lit industrial kitchen or lab. She has blonde hair tied back and is looking off-camera, speaking with an engaged expression. Various stainless steel equipment and safety signs are visible in the background. The environment is orderly and professional. The lighting is bright and even. Text overlay reads 'WORKING with WORLD-CLASS food'.
1:12female scientist talking 2 A medium shot of another woman, also in a white lab coat, hairnet, and glasses, standing in a similar industrial kitchen or lab setting. She is looking off-camera, gesturing with her hands, as if explaining something. A large, circular, metal vat is visible behind her. The background reinforces the professional, clean environment. Text overlay reads 'SCIENTISTS, they'.
1:13scientist in hazmat suit A wide shot in a sterile, cold storage room or lab. A person in a full white cleanroom suit, mask, blue gloves, and blue shoe covers stands facing the camera, adjusting their gloves. Shelves filled with various packaged samples or research materials line the walls. Another person in similar attire is partially visible to the right. The lighting is cool and bright, emphasizing the sterile environment. Text overlay reads 'developed a FIRST-OF-ITS-KIND'.
1:14industrial processing tanks A low-angle shot looking up at large, cylindrical stainless steel processing tanks and intricate piping, characteristic of a high-tech food or chemical production facility. Labels 'C1701' are visible on the tanks. The machinery is complex and imposing. The lighting is bright and industrial, highlighting the metallic surfaces. The background is composed of more industrial equipment. Text overlay reads 'blend of ORGANIC'.