0:00intro talking head product display A medium shot frames a male product demonstrator from the chest up, centered in the frame. He wears a dark grey melin cap, a light beige fleece-like crewneck sweater, and a gold chain. He is looking directly into the camera and speaking, holding a folded black cap in both hands at waist height. The background is a sleek, black wall with rows of various melin caps displayed on individual hooks, creating a symmetrical grid. The caps come in different colors, including white, grey, and dark blue, all featuring a subtle logo. The lighting is bright and even, highlighting the product and the demonstrator. A black text overlay appears at the bottom of the screen with white text: "Eagle. It's going to be your new favorite in your melin collection". The overall mood is informative and engaging.
0:03close up product detail A close-up shot focuses on the front of a black Melin baseball cap, held by two hands. The cap is made of a matte black fabric, and the Melin logo, a stylized 'M' with a small bar graph design, is subtly debossed or printed in a slightly darker shade of black on the front panel. The brim of the cap features parallel, debossed lines, indicating a textured or reinforced design. The background is blurred, showing a beige sweater, likely worn by the same demonstrator. The lighting is soft, emphasizing the texture and details of the cap. A black text overlay with white text reads: "I promise.". The shot highlights the brand's attention to detail and quality.
0:04close up product flexibility A close-up shot focuses on a pair of hands demonstrating the flexibility of the black Melin cap's brim. The hands, with fingers visible, are gently bending the brim inward, showing its pliability and soft construction. The cap's matte black fabric and stitched brim details are clearly visible. The background is a blurred beige fabric, consistent with the demonstrator's sweater. The lighting is soft and even, emphasizing the product's texture and the action. A black text overlay with white text is present: "I wanted to make something". This scene highlights a key functional feature of the product.
0:05talking head explaining features This medium shot reprises the male product demonstrator, framed from the chest up, speaking directly to the camera. He wears the same dark grey Melin cap and light beige fleece sweater. He holds the black cap in his left hand, occasionally gesturing with his right hand as he speaks. The background remains the black wall adorned with various Melin caps, maintaining a consistent visual theme. The lighting is even and bright. A black text overlay with white text states: "that's a little bit more casual, easy to wear". The scene continues the informative tone, elaborating on the product's attributes.
0:07close up interior construction A detailed close-up shot focuses on the interior construction of the black Melin baseball cap. The camera is positioned looking down into the cap as hands rotate it, revealing the internal features. A light blue fabric band with white text, likely branding or care instructions, is visible around the inner circumference. Below it, a grey, textured material, described as 'Cloud Core construction,' is prominent, suggesting cushioning and comfort. Another small, circular white logo with a black outline and a stylized cap icon is stitched onto the interior. The background is dark and out of focus. A black text overlay with white text reads: "Has the Cloud Core construction for that all day comfort.". The lighting is bright and direct, emphasizing the texture and details of the internal components.
0:10talking head demonstrating packability The male product demonstrator is once again shown in a medium shot, speaking directly to the camera. He maintains the same attire: dark grey Melin cap and light beige fleece sweater. He holds the black cap in both hands, actively demonstrating its packability by folding and compressing it into a smaller form, highlighting its flexible structure. The black wall with various Melin caps forms the background. The lighting is consistent, bright and even. A black text overlay with white text appears: "It's very packable as well. So you can chuck it in your bag or on the go, stuff like that.". The scene effectively showcases a practical benefit of the product.
0:13close up product logos A close-up shot transitions from the front of the black Melin cap, showing the subtle black logo, to a stitched circular white logo on the cap's interior. The camera slowly zooms out slightly, revealing more of the cap's material and the detailed stitching of the interior logo which features a stylized cap icon within a circular outline. The matte black fabric of the cap is prominent. The background remains blurred and dark. A black text overlay with white text is visible: "So you can chuck it in your bag or on the go, stuff like that.". The lighting is soft, accentuating the fine details and craftsmanship. This shot emphasizes both external branding and internal quality marks.
0:15brand logo reveal outro The scene is entirely black with a minimalist white logo appearing in the center. The logo consists of a stylized 'M' with three rising bars, similar to the one on the caps. It then expands to reveal the full brand name 'melin' in a clean, sans-serif white font next to the logo. The background remains a solid, deep black. The animation is smooth and clean, giving a professional and modern feel. The lighting is stark, with the white logo providing a strong contrast against the black. This serves as a clear brand identification and outro sequence for the video.
