0:00problem introduction split screen The scene features a split-screen composition. On the left side, an article snippet titled 'Long-term use of melatonin supplements to support sleep may have negative health effects' is displayed, with the phrase 'negative health effects' underlined in red. A black overlay with white text reads 'Most sleep supplements'. Below the article, social media share icons are visible. On the right side, a male subject is framed from the chest up, speaking directly to the camera while gesturing with both hands. He is wearing a grey t-shirt against a light-colored background. The overall color palette is bright and neutral, contrasting with the man's dark hair and beard. The lighting is soft and even, suggesting indoor conditions. The camera is static.
0:02discarding old supplements This is a close-up, first-person point-of-view shot. Two hands, likely belonging to the male narrator, hold two different bottles of sleep supplements, positioned directly over a white bathroom trash can. One bottle is brown with a green label, and the other is a clear jar with a blue label featuring a raspberry graphic, labeled 'Melatonin 5mg'. The background is a blurry bathroom setting, with a white wall and a hint of a shower curtain or partition. A text overlay at the bottom center reads 'They're garbage.' The lighting is bright and even, typical of indoor bathroom illumination. The camera is static.
0:03introducing alice product The scene is a close-up, first-person point-of-view shot, focusing on a hand reaching down to pick up a sleek, black rectangular tin from a white, textured bedspread. The tin has the 'alice' brand logo and 'Nightcap' clearly visible in white text. The bedspread has a subtle pattern, possibly grey or light blue, visible towards the top. The background is softly out of focus, suggesting a bedroom setting. A text overlay appears at the bottom center, reading 'Nightcap from alice'. The lighting is bright and natural, indicating daylight indoors. The camera is static.
0:05chocolate product pour This is an extreme close-up shot of a stack of rich, dark brown chocolate bar segments, meticulously arranged to form a small, symmetrical tower. A thick, glossy stream of melted dark chocolate is being poured from above, cascading down the sides of the chocolate tower, creating appetizing rivulets and pools. The background is a solid, warm brown, slightly out of focus, emphasizing the chocolate. The lighting is soft and even, highlighting the sheen and texture of the melted chocolate. A white text overlay 'is expertly formulated' appears in the bottom center. The colors are dominated by various shades of brown and warm tones, evoking a luxurious and indulgent feeling. The camera is static.
0:07unwrapping alice chocolate A close-up, first-person point-of-view shot shows a pair of hands carefully unwrapping a black foil package of 'alice' mushroom chocolate. The packaging design is visible, featuring 'Nightcap' and the 'alice' logo, along with small mushroom icons scattered across the foil. As the foil is peeled back, sections of a dark chocolate bar are revealed, each square embossed with a small mushroom emblem. The hands are positioned centrally, engaged in the act of unwrapping. The background is a soft, white, textured bedspread, slightly out of focus. A text overlay reads 'and trusted by clinicians for sleep optimization.' The lighting is bright and even, accentuating the product details. The camera is static.
0:09holding single chocolate square The scene is a close-up shot focused on a male subject holding a single small, dark chocolate square between his thumb and forefinger, very close to the camera, making it appear large in the frame. The chocolate square has a mushroom emblem embossed on it. The man's face is partially visible in the background, slightly out of focus but looking towards the chocolate with a subtle, confident smirk. He is wearing a grey t-shirt and black over-ear headphones. The background is a neutral, light-colored wall with a hint of a white cabinet or door. The lighting is soft and even. A text overlay reads 'It might look like a small square of chocolate, but'. The camera is static, emphasizing the product.
0:11narrator explaining benefits The scene is a medium shot of the male narrator, speaking directly to the camera from a bright, indoor setting. He is holding the 'alice' black tin in his left hand, presenting it slightly towards the camera, while his right hand gestures gently to emphasize his points. He is wearing a plain grey t-shirt. The background consists of a light purple wall, a white door frame on the left, and a white curtained window on the right, allowing natural light to fill the room. The lighting is bright and even, highlighting his features. A white text overlay 'when taken nightly, it blends' appears on the screen. The camera is static.
0:13reishi and chocolate overhead An overhead, close-up shot showcases a vibrant arrangement of dried Reishi mushrooms, characterized by their reddish-brown, fan-like, and woody texture. Nested among them is a dark chocolate square, embossed with a mushroom design, representing the 'alice' product. The composition is rich in earthy tones, primarily dark browns, reds, and subtle hints of orange from the mushrooms, contrasting with the deep brown of the chocolate. The lighting is soft and focused, highlighting the intricate details and textures of both the mushrooms and the chocolate. A white text overlay 'functional mushrooms and nootropics' is centered on the screen. The camera is static.
0:14taking alice chocolate in bed A medium shot captures the male subject sitting up in bed at night, reaching for the 'alice' black tin positioned on a bedside table. The room is dimly lit, creating a warm and cozy atmosphere, primarily illuminated by a soft glow emanating from a pink Himalayan salt lamp on the bedside table. The bed features a light grey upholstered headboard and white pillows and sheets. The subject is wearing a white t-shirt and dark pants. The camera is positioned at eye-level, capturing the quiet, preparatory action before sleep. A white text overlay 'functional mushrooms and nootropics to support deeper sleep and recovery' is visible. The camera is static.
0:16man stretching in gym A wide shot shows the male subject stretching on a dark grey yoga mat laid out on a green artificial turf floor in a modern gym setting. He is in a child's pose or similar deep stretch, with his head down and arms extended forward. The background features large windows with a grid pattern, some of which have colorful, translucent panes (yellow, blue, green), allowing bright, diffused light into the gym. Various gym equipment is visible in the background, out of focus. The overall color palette is a mix of muted greens, greys, and the bright window colors. A white text overlay 'to support deeper sleep and recovery in the short and long term.' is displayed. The camera is static.
0:17man weightlifting in gym A medium shot captures the male subject performing a weightlifting exercise (likely a clean and jerk) with a barbell loaded with large, blue weight plates. He is in the dynamic phase of the lift, knees bent, back straight, and the barbell raised to chest height. He is wearing a white t-shirt, black shorts, and black athletic shoes. The gym environment is visible in the background, with other weight racks and equipment, and light-colored walls with yellow accents. The lighting is bright and even, typical of a well-lit gym. The camera is static. A white text overlay 'in the short and long term.' appears, continuing the previous thought.
0:18narrator explaining pathways The scene is a medium shot of the male narrator, speaking directly to the camera from a bright, indoor setting. He is holding the 'alice' black tin in his left hand, presenting it slightly towards the camera, while his right hand gestures gently to emphasize his points. He is wearing a plain grey t-shirt. The background consists of a light purple wall, a white door frame on the left, and a white curtained window on the right, allowing natural light to fill the room. The lighting is bright and even, highlighting his features. A white text overlay 'The formula targets multiple sleep pathways.' appears on the screen. The camera is static.
0:20reishi ingredient spotlight An overhead, close-up shot showcases a vibrant arrangement of dried Reishi mushrooms, characterized by their reddish-brown, fan-like, and woody texture. Nested among them is a dark chocolate square, embossed with a mushroom design, representing the 'alice' product. The composition is rich in earthy tones, primarily dark browns, reds, and subtle hints of orange from the mushrooms, contrasting with the deep brown of the chocolate. The lighting is soft and focused, highlighting the intricate details and textures of both the mushrooms and the chocolate. A white text overlay 'reishi for nervous system regulation,' is centered on the screen. The camera is static.
0:22ltheanine ingredient spotlight An overhead, extreme close-up shot features a single dark chocolate square, embossed with a mushroom design, resting on a bed of dried, thin green tea leaves or similar herbal material. Tiny, clear crystals are also scattered among the green material, adding texture. The color palette is dominated by muted greens and the deep brown of the chocolate. The lighting is focused and soft, highlighting the textures of the various elements. A white text overlay 'L-theanine for stress reduction,' is centered on the screen. The camera is static.
0:23chamomile ingredient spotlight An overhead, extreme close-up shot features a sleek, black 'alice' mushroom chocolate tin, prominently placed amidst a dense bed of dried chamomile flowers. The chamomile flowers are small, round, and yellowish-white, providing a soft, textural background. Surrounding the chamomile and the tin are several reddish-brown, fan-shaped Reishi mushrooms, adding another layer of natural elements. The color palette is earthy, with soft yellows and browns. The lighting is bright and even, emphasizing the natural components. A white text overlay 'chamomile to quiet the mind,' is centered on the screen. The camera is static.
0:25alice tin ingredients list An overhead, extreme close-up shot focuses on the back of the 'alice' black tin, displaying its detailed ingredients list and nutritional information. Key ingredients like 'Reishi Extract 8:1', 'Chamomile Extract', 'Zinc', 'Magnesium', and 'L-Theanine' are highlighted with white text overlays, making them stand out against the black background of the tin. The tin also shows small text 'Vegan | Gluten Free | Ethically Traded'. The background is a soft, white, textured bedspread, creating a clean, neutral backdrop that allows the product information to be clearly legible. The lighting is bright and even, ensuring all text is sharp. A white text overlay 'and magnesium and zinc to support your body's natural melatonin production.' appears at the bottom. The camera is static.
0:29narrator eating chocolate in bed A medium shot shows the male subject sitting on the edge of a bed in a dimly lit room, taking a bite of the 'alice' chocolate bar. He is smiling broadly, conveying pleasure and satisfaction from the taste. The room's primary light source is a soft, warm glow from a pink Himalayan salt lamp on the bedside table. The bed has a light grey upholstered headboard and white bedding. The subject is wearing a white t-shirt and dark pants. The camera is at eye-level, capturing his happy expression. A white text overlay 'I've tracked my sleep for years and nothing moved the needle like this.' is displayed. The camera is static.
0:33sleep tracking deep sleep A screen recording of a smartphone application displays sleep tracking data. The screen is dark mode, with various sleep metrics. The 'Deep sleep' section is prominently highlighted with a red circular outline, showing '1h 28m' and '23%'. Below this, a graph illustrates sleep cycles throughout the night with bars representing different sleep stages (REM, Light, Deep). The overall interface is clean and functional, designed for health tracking. A white text overlay 'Deep sleep is up.' appears. The camera is static.
0:34sleep tracking latency graph A screen recording of a smartphone application displays a sleep tracking graph. The screen is dark mode. The graph shows 'Sleep Latency' over time, with a green line trending downwards, indicating improvement. A red arrow is animated, pointing emphatically downwards along the green line. The x-axis labels show dates like 'Nov 21', 'Nov 29', 'Dec 18', and the y-axis shows 'min'. The interface indicates a decrease from 20 min to 8 min in sleep latency. A white text overlay 'Sleep latency is down,' appears. The camera is static.
0:35sleep tracking rem sleep A screen recording of a smartphone application displays sleep tracking data. The screen is dark mode, with various sleep metrics. The 'REM' sleep section is prominently highlighted, showing '1h 36m' and '18%'. Below this, the same sleep cycle graph from a previous scene is visible, illustrating different sleep stages. A white text overlay 'and I'm getting more REM.' appears. The camera is static.
0:36man weightlifting consistency A medium shot captures the male subject performing a weightlifting exercise (likely a clean and jerk) with a barbell loaded with large, blue weight plates. He is in the dynamic phase of the lift, knees bent, back straight, and the barbell raised to chest height. He is wearing a black t-shirt, black shorts, and black athletic shoes. The gym environment is visible in the background, with other weight racks and equipment, and light-colored walls with yellow accents. The lighting is bright and even, typical of a well-lit gym. The camera is static. A white text overlay 'Consistency is the hardest part of any routine' is displayed.
0:38narrator tasting chocolate dessert A close-up shot focuses on the male narrator's face from the side. He is wearing black over-ear headphones. He takes a small bite of the 'alice' chocolate and then licks his lips with a satisfied expression, closing his eyes briefly as if savoring the taste. The background is a blurry indoor setting with light-colored walls and some framed pictures. The lighting is soft and even. A white text overlay 'When it tastes like dessert, you don't skip it.' is displayed, emphasizing the palatability of the product. The camera is static.
0:40narrator call to action The scene is a medium shot of the male narrator, speaking directly to the camera from a bright, indoor setting. He is holding the 'alice' black tin in his left hand, presenting it slightly towards the camera, while his right hand gestures gently to emphasize his points. He is wearing a plain grey t-shirt. The background consists of a light purple wall, a white door frame on the left, and a white curtained window on the right, allowing natural light to fill the room. The lighting is bright and even, highlighting his features. A white text overlay 'If you track your sleep and want to see the actual improvement, I highly recommend Nightcap by alice.' is displayed. The camera is static.
