0:00product box reveal
A young woman is shown in a medium close-up shot, holding a rectangular white and pink product box labeled "DIBS. DOUBLE STANDARD PRIMER & MASCARA DUO" directly in front of her face, partially obscuring it. Her long, wavy blonde hair with natural highlights frames her face, and she wears a simple white headband. Her fingernails are meticulously painted a glossy deep red, adding a pop of color. The background is slightly blurred, suggesting an indoor setting with warm, ambient lighting, possibly a living room or bedroom. The overall color palette is warm and natural, focusing on the product packaging. A white text overlay at the bottom of the screen reads "Meet your Newes" (truncated), introducing the product.
0:01mascara product reveal
A very close-up shot focuses intensely on the woman's hands as she holds a light beige, ridged mascara tube, clearly branded with the "dibs." logo. The tube is held vertically in the lower center of the frame, positioned just below her chin, partially obscuring her lower face and drawing attention to the product itself. Her fingers are adorned with deep red, glossy manicured nails and several gold rings, adding a touch of elegance. The background is softly blurred, suggesting an intimate indoor environment where the focus remains entirely on the product. The overall lighting is warm and diffused, creating a soft glow. A white text overlay now prominently displays "Meet your Newest Ulta Mascara Fave:", providing context for the product being shown.
0:02ulta store exterior
A wide-angle, slightly elevated shot captures the bustling exterior of an Ulta Beauty store entrance on a bright, crisp day. Patches of white snow are visible on the ground and surrounding trees, indicating a distinct winter season. The iconic oval orange Ulta Beauty logo sign hangs clearly above the main entrance, which features large glass double doors reflecting the outdoor scene. Several modern cars are parked in the well-maintained asphalt parking lot, and other adjacent retail buildings can be seen in the background, hinting at a larger shopping complex. The sky is a vibrant blue with scattered white, fluffy clouds, and the natural lighting is strong and clear, casting faint shadows. A white text overlay persists: "Meet your Newest Ulta Mascara Fave:", overlaying the scene.
0:03ulta store display
A medium-angle shot captures a meticulously organized display shelf within an Ulta Beauty store, showcasing a wide array of "dibs." brand beauty products. The multi-tiered shelving unit is predominantly white with subtle pink accents, creating a clean and inviting aesthetic. Numerous mascara tubes and other compact makeup items, packaged in cohesive beige, pink, and white designs, are neatly arranged in orderly rows across multiple levels. Prominent informational signage, such as "double up eye & face duos" and "prep, perfect, set & glow," are integrated into the display, guiding shoppers through the product categories. The store's artificial lighting is bright, cool, and uniformly illuminates the products, making them appear pristine and appealing. A white text overlay adds: "DIBS Beauty Double Standard Primer & Mascara Duo*", describing the specific product being highlighted.
0:04mascara wand detail
A tightly framed close-up shot focuses specifically on a "dibs." mascara tube and its distinct brushes, presented on a vibrant pink display stand within an Ulta store. The main body of the mascara tube is a light beige with the recognizable "dibs." logo embossed. The stand is meticulously designed with clear black text and illustrative arrows, highlighting the unique features of the brushes: one labeled "volumizing mascara brush" with a black wand, and another "lengthening primer brush" with a brown wand. This detailed presentation aims to inform the viewer about the product's dual functionality. The background is intentionally blurred, showing glimpses of other product displays, ensuring the viewer's attention remains solely on the mascara. The store's bright, cool lighting accentuates the product's details. The white text overlay remains consistent: "DIBS Beauty Double Standard Primer & Mascara Duo*", reinforcing the product name.
0:05picking up product
A detailed close-up shot zeroes in on a woman's hand, adorned with perfectly manicured deep red nails and an assortment of stylish gold rings on her fingers, as it carefully reaches for and lifts a "DIBS." mascara box from a retail display shelf. The product box itself is sleek, predominantly white with distinctive black and pink branding elements and text. Several other identical boxes are neatly stacked behind it, creating a sense of abundant availability on the shelf. The display shelf is clean and white, hinting at a modern, well-organized retail environment. The background is softly blurred, implying the bustling setting of an Ulta store aisle with other products. The commercial lighting is bright and even, casting minimal shadows and providing clear visibility of the product. The white text overlay persists: "DIBS Beauty Double Standard Primer & Mascara Duo*", continuing the product focus.
0:06ulta shopping bag
An overhead shot provides a clear, high-angle view of a woman's hand, showcasing her striking deep red manicured nails and multiple chunky gold rings, as she firmly grips a bright orange Ulta Beauty shopping bag. The bag is prominently emblazoned with the white "ULTA BEAUTY" logo, making its origin unmistakable. The composition highlights the tactile interaction with the branded bag, conveying a sense of satisfaction from shopping. The background appears to be a light-colored, possibly polished concrete or tiled floor of a retail store, with a blurry glimpse of another shopping bag or perhaps a display in the upper left corner. The lighting is bright and uniform, typical of an indoor shopping environment, ensuring all details are sharply visible. The white text overlay continues: "DIBS Beauty Double Standard Primer & Mascara Duo*", linking back to the featured product.
0:07holding ulta bag
A medium close-up frames a young woman who exudes genuine happiness, holding up a vivid orange Ulta Beauty shopping bag towards the camera. Her long, wavy blonde hair, beautifully highlighted, cascades around her shoulders and is elegantly pulled back from her face by a clean white headband, revealing her features. She wears a light-colored top, possibly a white or cream sweater with a subtle textured pattern. Her expression is bright and infectious, characterized by a wide, open-mouthed smile that clearly reveals her teeth and contributes to her cheerful demeanor. The background is a gently blurred, warm-toned indoor setting, likely a comfortable living room, with hints of domestic furniture. The lighting is soft and inviting, contributing to a cheerful and welcoming atmosphere. The white text overlay displays: "DIBS Beauty Double Standard Primer & Mascara Duo*", identifying the product mentioned.
0:09product box focus
This medium close-up shot presents the young woman in a playful moment, holding the rectangular "DIBS. DOUBLE STANDARD PRIMER & MASCARA DUO" product box horizontally just below her eyes. Her expression is lighthearted and somewhat mischievous, with a slight pout and her green eyes playfully looking upwards and to the right, directly engaging with the camera. Her voluminous, wavy blonde hair, beautifully styled, and a simple white headband, frame her face, enhancing her natural beauty. The background is a softly blurred, warm-toned indoor setting, maintaining an intimate and personal feel, similar to a cozy home environment. The lighting is gentle and diffused, preventing harsh shadows and highlighting her soft features and radiant skin. The white text overlay continues to inform the viewer about the product.
0:10product box removal
In this medium close-up, the woman is captured mid-action, demonstrating the removal of the mascara product from its packaging. She holds the light beige, ridged "dibs." mascara tube in her left hand, while her right hand carefully pulls the "DIBS. DOUBLE STANDARD PRIMER & MASCARA DUO" box upwards, just out of the frame. Her green eyes are focused intently on the product, conveying a sense of genuine interest and preparation for application. Her expression is soft and attentive, emphasizing the product's immediate use and its design. Her wavy blonde hair and white headband frame her face. The background remains a blurred, warm-toned indoor setting, maintaining consistency with previous interior shots. The lighting is soft and even, ideal for a beauty demonstration, highlighting her features gently. The white text overlay is still visible on screen.
0:11applying primer
A very close-up shot of the woman's face as she meticulously applies the brown primer to her upper eyelashes. Her bright green eyes are looking slightly downwards and to the left, focusing intently on the application. A strong, warm, golden light from the right side intensely illuminates her face, creating a dramatic highlight on her cheekbone and forehead, while casting a softer shadow across the left side. Her skin appears dewy and healthy, with visible blush on her cheeks. Her lips are full and glossy. She holds the light beige mascara tube with the pink-stemmed brown brush in her right hand, her striking red nails clearly visible. Her wavy blonde hair and white headband are also prominent in the frame. The background is a dark, blurred indoor setting, ensuring complete focus on her face and the product application.
0:14shush gesture
An extreme close-up of the woman's face, now bathed even more intensely in strong, warm, golden side lighting that sculpts her features dramatically. She holds her red-manicured index finger to her glossy, slightly parted lips, making a playful yet secretive "shush" gesture. Her bright green eyes are looking directly at the camera with a captivating, knowing expression, inviting the viewer into a secret. Her skin glows with a dewy finish, and her blush is prominently highlighted by the warm light. Her wavy blonde hair and white headband frame her face. The background is dark and blurred, making her the sole focus. Her red nails and a prominent gold ring on her index finger are clearly visible, adding to her refined appearance.
0:15removing mascara wand
A medium close-up shot shows the woman holding the light beige "dibs." mascara tube in both hands. Her red-manicured fingers carefully and deliberately pull out the black mascara wand from the tube, preparing for the next step of her makeup routine. Her green eyes are focused intently on the product, conveying a serious, concentrated expression. The warm, golden side lighting is still present, albeit less intense than in the extreme close-ups, creating a natural glow on her skin and hair. Her wavy blonde hair and white headband are in frame, contributing to her neat appearance. The background is dark and blurred, ensuring the viewer's attention remains on the precise action of retrieving the mascara wand.
0:16applying mascara
A very close-up shot of the woman's face as she expertly applies the black mascara to her upper eyelashes. Her bright green eyes are looking slightly downwards and to the left, intensely focused on her lashes as the wand brushes against them. A strong, warm, golden light from the right side brilliantly illuminates her face, creating a dramatic highlight on her cheekbone and forehead, and a distinct shadow across the left side. Her skin appears dewy and radiant, with visible blush on her cheeks. Her lips are full and glossy. She holds the light beige mascara tube with the black-bristled wand in her right hand, her red nails visible. Her wavy blonde hair and white headband are also prominent in the frame. The background is a dark, blurred indoor setting, maintaining an intimate focus on the application process.
0:17shush gesture reprise
An extreme close-up of the woman's face, similar to the previous "shush" scene, now with her lashes visibly enhanced by the mascara. She holds her red-manicured index finger to her glossy, slightly parted lips, making the familiar "shush" gesture. Her bright green eyes are looking directly at the camera with a playful, knowing expression, implying a secret worth sharing. Her skin glows with a dewy finish, and her prominent blush is beautifully illuminated by the strong, warm, golden side lighting. Her wavy blonde hair and white headband frame her face perfectly. The background is dark and blurred, ensuring complete attention on her captivating expression. Her red nails and a prominent gold ring on her index finger are clearly visible.
0:18pointing to eye
An extreme close-up of the woman's face, bathed in the consistent warm, golden side lighting that enhances her features. She points her red-manicured index finger to the outer corner of her right eye, drawing attention to the impressive effect of the mascara on her lashes. Her bright green eyes are looking directly at the camera with a satisfied, slightly mischievous expression, conveying confidence in the product's results. Her lashes appear significantly fuller, longer, and darker, showcasing the transformation. Her skin is glowing, and her glossy lips are slightly upturned in a subtle smirk. Her wavy blonde hair and white headband are in frame. The background is dark and blurred, emphasizing her face and gesture.
0:19final mascara application
An extreme close-up of the woman's face, with the warm, golden side lighting still providing a beautiful glow and sculpting her features. She applies the black mascara to her upper eyelashes one final time, adding the finishing touches. Her bright green eyes are slightly closed, indicating intense concentration and precision during the application, her lashes now visibly long, voluminous, and dark. Her skin is dewy and radiant, and her glossy lips are slightly parted, conveying a moment of focus. Her wavy blonde hair and white headband are in frame, framing her face which almost fills the entire frame. The background is dark and blurred, ensuring no distractions from the beauty routine and the dramatic results.
0:19product and bag reveal
A medium close-up shot captures the woman beaming with satisfaction, proudly holding both her recent purchase and the featured product. She holds the bright orange Ulta Beauty bag in her left hand, positioned slightly to the side, and prominently displays the light beige "dibs." mascara tube in her right hand, holding it closer to the camera. Her face is alight with a broad, genuine smile, and her green eyes sparkle with enthusiasm. Her long, wavy blonde hair, styled with a white headband, frames her face beautifully. The background is a blurred, warm-toned indoor setting, likely a comfortable living room, contributing to a relaxed and personal vibe. The lighting is soft and inviting, creating a pleasant glow around her. Her red nails and gold rings are visible.
0:21product and bag close up
A close-up shot of the woman, slightly tighter than the previous scene, intensifying the focus on her and the products. She holds the bright orange Ulta Beauty bag in her left hand, positioned closely and partially obscuring her chin, and the light beige "dibs." mascara tube in her right hand, holding it intimately close to her cheek. She looks directly at the camera with a soft, engaging smile, her green eyes twinkling. Her full, dark lashes, now completely enhanced by the mascara, are clearly visible. The warm, golden side lighting from the earlier application scenes returns, subtly emphasizing her cheekbones and the highlights in her wavy blonde hair. Her white headband is prominent. The background is dark and blurred, ensuring her and the products are the absolute focal point. Her red nails and gold rings are also clearly visible.
0:22final product presentation
A medium close-up shot of the woman, returning to a similar framing as Scene 18, offering a final, impactful presentation. She is smiling broadly and engaging directly with the camera, conveying confidence and satisfaction. She holds the bright orange Ulta Beauty shopping bag in her left hand and gestures with the light beige "dibs." mascara tube in her right hand, holding it up slightly as if to offer it. Her full, dark lashes are clearly visible, showcasing the mascara's effectiveness. Her long, wavy blonde hair, styled with a clean white headband, frames her face beautifully. The background is a blurred, warm-toned indoor setting, likely a comfortable living room, creating a personal and inviting atmosphere. The lighting is soft and warm, without the strong golden highlight of the previous few scenes, providing an overall pleasant and natural glow. Her red nails and gold rings are visible.
