Log in Get started

First Day Life Inc.

firstday.com

Active

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

My kids definitely get enough to eat, but learning about hidden hunger really opened my eyes. It turns out kids can be well fed and still missing key nutrients, especially during picky phases. I also didn’t want to give them just anything. Quality really matters to me, especially since the MTHFR gene runs in our family. So we chose First Day. It helps fill in nutritional gaps and uses methylfolate, so I feel good about giving it to my kids.

Brand

First Day Life Inc.

AI Analysis

AI Tags

Talking HeadClose-UpText OverlayDialogue On CameraFemale PresentConfidentExplainerProblem SetupSolution RevealValue PropositionFace First FrameMedium ShotChild PresentLifestyle MontageB-RollFocusBenefit-FirstProduct In HandLogo VisibleHappyCall To ActionEnd CardBrand Mention SpokenProduct First Frame

Transcript

0:00Most multivitamins still use folic acid,

0:02but First Day doesn't.

0:04About 40% of kids can't absorb folic acid

0:07because of the MTHFR gene mutation.

0:10I know that runs in our family.

0:12I've been giving my kids First Day.

0:14They use methylfolate,

0:15which all kids can actually process.

0:18When they're getting the nutrients they actually need,

0:20this can help with focus and learning, as well as emotional regulation and sleep.

0:24So give them a try.

0:25I think you'll love them as much as we do.

Text on Screen

0:00Most multivitamins still use folic acid

0:02but First Day doesn't

0:03about 40% of kids can't absorb folic acid

0:05because of the MTHFR gene mutation

0:08I know that runs in our family

0:09I've been giving my kids First Day

0:11they use methylfolate

0:12which all kids can actually process

0:14when they're getting the nutrients they actually need

0:16this can help with focus and learning

0:19as well as emotional regulation and sleep

0:21I think you'll love them as much as we do

Scenes (3)

0:00woman explaining product benefits

A close-up shot features a female-presenting individual talking directly to the camera within a bright, modern kitchen setting. Her head and shoulders fill most of the frame, with her long, wavy, light brown hair cascading around her face. She wears a casual light pink and white striped t-shirt. The background, slightly out of focus, reveals open wooden shelves stocked with white and beige kitchenware on the left, and light-colored cabinets on the right. Natural-looking, soft lighting illuminates her from the front, highlighting her expressive face. She maintains direct eye contact and speaks with clear articulation. White text overlays appear sequentially at the bottom of the frame: "Most multivitamins still use folic acid" (0:00-0:02), "but First Day doesn't" (0:02-0:03), "about 40% of kids can't absorb folic acid" (0:03-0:06), "because of the MTHFR gene mutation" (0:06-0:08), "I know that runs in our family" (0:08-0:09), "I've been giving my kids First Day" (0:09-0:11), "they use methylfolate" (0:11-0:12), and "which all kids can actually process" (0:12-0:14), and finally "when they're getting the nutrients they actually need" (0:14-0:16). The camera remains static throughout this segment.

0:16child doing homework

A medium shot captures a young boy sitting at a small, antique-style wooden school desk, diligently focused on a worksheet in a notebook. He is wearing black-rimmed glasses, a brown and white striped t-shirt, and dark gray shorts. His light brown, curly hair is styled casually. He holds a yellow pencil in his right hand, actively writing or drawing. The background shows a cozy living area with a beige sofa adorned with throw pillows, and a large, vibrant green houseplant in a pot on the left. Framed pictures are visible on the wall behind him, slightly out of focus. The lighting appears soft and ambient, suggesting an indoor setting during the day. The camera subtly dollies out, revealing more of the boy and his immediate surroundings as he concentrates on his task. White text overlays appear: "this can help with focus and learning" (0:16-0:19) and "as well as emotional regulation and sleep" (0:19-0:21).

0:21woman with product call to action

Returning to a close-up shot, the same female-presenting individual from the first scene is seen in the kitchen. She is now holding a 'First Day KIDS' multivitamin container in her right hand, positioned prominently near her chest and angled towards the camera. She wears the same light pink and white striped t-shirt, and her long, wavy brown hair is styled similarly. Her face is bright and friendly, with a genuine smile as she looks directly into the lens. The kitchen background remains visible but blurred. The lighting is consistent, bright, and flattering. White text overlays at the bottom: "I think you'll love them as much as we do" (0:22-0:24). The camera is static, focusing on her and the product, as she encourages viewers.

More from First Day Life Inc.

First Day Life Inc. ad

First Day Life Inc. ad

First Day Life Inc. ad

First Day Life Inc. ad

First Day Life Inc. ad

First Day Life Inc. ad