0:00paint can product shot
A medium shot of a Benjamin Moore Regal Select interior acrylic paint and primer can in "Matte White N548 01". The can is predominantly dark blue with white and purple accents, featuring the Benjamin Moore logo prominently at the top. A metal paint stirrer, with traces of white paint on its blade and handle, rests horizontally across the top of the can. The can sits on a silver, industrial-style grated shelf. The background is a clean, bright white shiplap wall, suggesting an interior setting with ample, soft, frontal lighting. The overall color palette is clean, with strong blues, whites, and subtle metallic silver, creating a professional and product-focused aesthetic.
0:01john catapano sr interview 1
A medium shot focuses on John Catapano Sr., an older Caucasian man with short, neatly styled grey hair, fair skin, and light eyes. He is positioned slightly off-center to the left, looking and speaking directly to the camera with a friendly, engaging smile. His body language is open, with a slight tilt of his head. He wears a dark blue polo shirt with a collar, featuring the red Benjamin Moore logo embroidered on the right chest and 'John's Painting Contractor Basking Ridge, NJ' text embroidered on the left chest. Soft, even lighting illuminates him, with a hint of natural light coming from behind, creating a bright, positive atmosphere. The background is a clean, light-colored wall, slightly out of focus. A lower third graphic appears at the bottom left displaying "John Catapano" in bold white text, followed by "Owner, John's Painting" and "Contractor, Basking Ridge, NJ" in smaller white text.
0:04painter applying paint side
A medium shot captures a painter from a slightly elevated side angle, actively applying white paint to a white shiplap wall with a roller. The painter wears a white mesh baseball cap and a white short-sleeved t-shirt with blue text on the back (partially visible). Their face is obscured by the cap and angle. The wall is bright white, and the lighting is even and bright, suggesting an interior, well-lit environment. The action is focused on the smooth, even application of paint, demonstrating a professional technique. The overall color palette is dominated by whites and light grays, emphasizing cleanliness and the painting process. A text overlay appears in the center of the screen: "John's Painting Explains How Regal Select® Helps Their Business" in black, sans-serif font.
0:07john catapano sr interview 2
A medium shot again features John Catapano Sr., an older Caucasian man with grey hair, facing and speaking to the camera. He maintains an engaging expression, with an open mouth as he speaks, conveying enthusiasm. He is wearing the same dark blue polo shirt with the Benjamin Moore logo and 'John's Painting' branding as in the previous interview segment. He is positioned slightly off-center to the left. The background is a blurred, light-colored interior wall, suggesting a clean, modern workspace. The lighting is soft and consistent, highlighting his features and creating a natural look. There are no text overlays in this segment, keeping the focus solely on the speaker.
0:10paint prep and application montage
This rapid montage scene begins with a close-up shot of a hand, wearing a white long-sleeved shirt, carefully placing a Benjamin Moore Regal Select paint can onto a metal grated shelf. The can is primarily dark blue with a purple stripe and white text. This immediately cuts to a medium shot from slightly above and behind a painter. The painter is wearing a white t-shirt with blue text (partially obscured on the back) and a white mesh baseball cap, actively rolling white paint onto a white shiplap wall. The camera angle emphasizes the consistent, smooth motion of the roller and the even coverage. Bright, diffused overhead lighting illuminates the work area, ensuring clear visibility. The dominant colors are white, blue, and silver, creating a clean, professional work environment focused on the task.
0:12john catapano jr interview 1
A medium shot frames John Catapano Jr., a younger Caucasian man with short, dark brown hair and a neat beard, facing and speaking directly to the camera. He is positioned slightly off-center to the right, with a serious but focused expression. He wears a dark blue polo shirt with the red Benjamin Moore logo on the right chest and 'John's Painting Contractor Basking Ridge, NJ' embroidered on the left. The background is a blurred, light-toned interior, suggesting a professional setting. Soft, frontal lighting illuminates his face and upper torso, casting gentle shadows. A lower third graphic appears at the bottom left displaying "John Catapano Jr." in bold white text, followed by "John's Painting" and "Contractor, Basking Ridge, NJ" in smaller white text. This lower third graphic then fades out during the scene, but he continues speaking.
0:16painter by window
A medium shot captures a painter from a slightly elevated angle, seen from behind, applying white paint to the trim around a large rectangular window. The painter wears a white mesh baseball cap and a white t-shirt, consistent with the earlier painting scenes. The window provides abundant natural light, revealing green foliage outside, which creates a sharp contrast with the bright white interior walls and newly painted trim. The lighting is bright and natural, coming from the window, casting a clean glow on the white surfaces. The overall color palette is dominated by whites, light grays, and the vibrant green of the outdoor view, creating a clean and fresh atmosphere focused on the detail work.
0:17john catapano jr interview 2
A medium shot frames John Catapano Jr., the younger Caucasian man, again facing and speaking directly to the camera. His expression remains focused as he continues his explanation, conveying confidence and expertise. He wears the same dark blue Benjamin Moore branded polo shirt. He is positioned slightly off-center to the right. The background is a blurred, light-toned interior, maintaining a consistent aesthetic with his previous interview segments. The lighting is soft and consistent, highlighting his features without harsh shadows. There are no text overlays in this brief segment, keeping the viewer's attention on his verbal message.
0:19close up roller painting
A very close-up shot focuses intently on a paint roller actively applying white paint to a smooth white wall. The roller, fully covered in fresh white paint, moves horizontally across the frame from left to right, creating a seamless, even coat. The lighting is extremely bright and even, highlighting the texture of the roller and the wet sheen of the newly applied paint, emphasizing the smooth finish. The background is entirely the pristine white wall, with no distracting elements, keeping the focus entirely on the painting process. The dominant color is white, conveying cleanliness and quality. This is a very brief, dynamic action shot.
0:20john catapano jr interview 3
A medium shot frames John Catapano Jr., the younger Caucasian man, for the third time, continuing to speak directly to the camera with a focused and articulate expression. He wears the same dark blue Benjamin Moore branded polo shirt, maintaining a consistent professional appearance. He is positioned slightly off-center to the right, aligning with previous interview segments. The background is a blurred, light-toned interior, providing a clean and uncluttered backdrop. The lighting is soft and consistent, ensuring clear visibility of his facial features and body language. No text overlays are present in this segment, allowing for direct communication with the audience.
0:21close up brush painting
A very close-up shot focuses intimately on a paint brush applying white paint to a smooth white wall, specifically along an edge or corner to ensure precision. The brush, laden with fresh white paint, moves smoothly from the top of the frame downwards, demonstrating meticulous detail work. The lighting is bright and even, intensely highlighting the bristles of the brush and the crisp line of paint being created. The background is entirely the pristine white wall, free of distractions, drawing complete attention to the delicate painting action. The dominant color is white, conveying meticulousness and a flawless finish. This is a very brief, detailed action shot.
0:22painter extension pole full shot
A wide shot captures a painter, seen from the waist up, actively painting a high section of a white wall using a roller attached to a long extension pole. The painter is wearing a white t-shirt and a white mesh baseball cap. They stand on a black metal step ladder, positioned to the left of a large rectangular window, allowing them to reach higher areas. The entire wall and trim are pristine white, and bright natural light floods the scene from the window on the right, creating soft, natural shadows. The background includes a dark overhead beam and a white "REZNOR" vent on the left, adding subtle industrial details. The color palette is dominated by whites, light grays, and natural light from the window, conveying a sense of airy professionalism.
0:23painter behind roller close up
A medium shot focuses on a painter from behind, actively rolling white paint onto a white shiplap wall. The painter wears a white mesh baseball cap and a white t-shirt with "JOHN'S PAINTING" and a phone number (908-604-8759) printed in blue on the back, clearly identifying their company. The shot emphasizes the rhythmic, consistent motion of the roller against the textured shiplap wall, showcasing the painting technique. The background is a clean white wall, with soft, diffused lighting that highlights the fresh paint. The color palette is primarily white with hints of blue from the t-shirt text, conveying a sense of diligent work, professionalism, and cleanliness.
0:25john catapano sr interview 3
A medium shot again features John Catapano Sr., the older Caucasian man with grey hair, facing and speaking directly to the camera. He has a friendly smile and an open expression, conveying sincerity and satisfaction. He wears the same dark blue polo shirt with the Benjamin Moore logo and 'John's Painting' branding, maintaining a consistent brand image. He is positioned slightly off-center to the left, as in previous segments. The background is a blurred, light-colored interior wall, offering a clean and professional backdrop. The lighting is soft and consistent, ensuring clear visibility of his features and reinforcing a trustworthy appearance. This is a final, brief speaking segment, concluding his remarks.
0:27benjamin moore logo outro
A static shot displaying the Benjamin Moore logo centered against a solid, dark navy blue background. The logo consists of a stylized white 'A' with a triangular shape above it, reminiscent of a mountain peak, and the words "Benjamin Moore®" in white sans-serif font below it. The lighting is even and flat, making the white logo stand out prominently against the deep blue, creating a strong contrast. The scene is clean, minimalist, and serves as a brand outro, providing a clear and memorable brand impression. The deep blue color suggests professionalism and quality.
