0:00mirror selfie red shirt talking A medium shot of a young woman recording a mirror selfie video. She is positioned slightly to the right of the frame, holding a light pink iPhone in her right hand, which has a cream-colored case adorned with small red playing cards (hearts and diamonds) and 'Pela' branding. Her left hand is gestured upwards, palm open, as she speaks directly into the camera. She is wearing a bright red t-shirt with a pink clover and an 'A' graphic, and her blonde hair is styled in a messy bun with some strands framing her face. Her expression is bright and animated, with a wide smile revealing braces. The background is an interior space with warm lighting, featuring a decorative chandelier, exposed dark wooden beams on the ceiling, and a glimpse of a wooden counter or furniture behind her. The overall color palette is warm and inviting, with dominant reds, creams, and natural wood tones.
0:03mirror selfie striped shirt posing A medium shot of the same young woman from the previous scene, again recording a mirror selfie video. She stands facing forward, holding an iPhone 15 Pro Max with a dark brown, ribbed Pela case in her right hand, covering much of her face. Her left hand is casually placed on her hip. She is wearing a fitted grey and brown striped long-sleeve crop top, showcasing her midriff. Her blonde hair is now styled down in loose waves. Her facial expression is serious and confident, looking at her phone. The background remains the interior space with the chandelier and exposed wooden beams, consistent with the previous shot, but the lighting appears slightly cooler, with a bluish tint from a window on the right. The color palette shifts to more muted greys, browns, and natural wood tones.
0:04mirror selfie pink cardigan blowing kiss A medium shot of the young woman from previous scenes, capturing another mirror selfie. She is turned slightly to her left, looking at her phone with a playful expression and puckered lips as if blowing a kiss. She holds an iPhone 15 Pro Max with a vibrant pink Pela case featuring a pattern of small fish in white outlines. Her blonde hair is again in loose waves, and she wears a light pink cardigan over a lighter-colored top, with a small pink hair clip securing some hair above her right ear. A delicate ring is visible on her left ring finger. The background elements of the chandelier, exposed beams, and general room aesthetic remain consistent, maintaining the warm indoor setting. The color palette is dominated by pinks and light tones, creating a soft and playful mood.
An extreme close-up shot from an overhead perspective, focusing on a hand scooping light brown, granular pellets from a large white container. The fingers, with neatly manicured nails featuring white tips, gently scoop a handful of the uniform, small pellets. The pellets fill most of the frame, indicating a large quantity. The lighting is soft and even, highlighting the texture and individual grains of the material. The background is out of focus, suggesting an industrial or production environment. The color palette is primarily neutral beige and white, emphasizing the raw material.
0:05product manufacturing initial placement A medium close-up shot focused on a production line. A light-colored phone case (possibly beige or light brown) is being smoothly slid onto a light-colored surface or conveyor belt. A red object, blurred and moving quickly, passes over the case just after it's placed, suggesting a part of the manufacturing process like heating or pre-treatment. The background is a blur of light industrial machinery, with neutral tones. The lighting is bright and direct, illuminating the product. The camera moves slightly with the action, following the case's movement. The overall color scheme is muted, with the red object providing a stark contrast.
0:06product manufacturing printing A medium close-up shot showcasing multiple phone cases moving on a conveyor belt underneath a printing mechanism. The cases vary in color, including light beige, orange, and white, some with intricate patterns already visible. A bright, focused light beam (likely UV light for curing ink) moves across the cases from left to right, indicating the printing process. The camera captures the cases as they pass by, revealing the detailed designs being applied. The background is out of focus, consisting of more industrial equipment in neutral tones. The lighting is functional and bright, highlighting the process. The scene demonstrates precision manufacturing.
0:07mirror selfie polka dot dress laughing A medium shot of the young woman, again in a mirror selfie format, demonstrating a different outfit. She is wearing a chic black strapless dress with white polka dots, and a black beaded choker-style necklace. She holds an iPhone 15 Pro Max with a grey Pela case featuring white polka dots, perfectly matching her dress. Her long, wavy blonde hair flows over her shoulders. She initially smiles softly at the phone, then breaks into a wide, joyous laugh, tilting her head back slightly and shaking her hair. Her body language is energetic and confident. The familiar background of the chandelier, exposed wooden beams, and arched doorway is visible, maintaining the interior setting. The color palette is a classic black and white with warm accents from the wooden architecture, conveying a sophisticated yet playful mood.
0:10overhead case with book airpods An overhead close-up shot of a light grey iPhone 15 Pro Max Pela case with a subtle white stripe and palm tree pattern, resting on a white fabric surface. The fabric is embroidered with a red crab design and green olive branch motifs, creating a serene, beachy aesthetic. To the left, an open book with visible text (part of 'Troubles in Paradise' is legible) and to the right, a pair of white AirPods in their charging case, along with a silver ring, complete the scene. The lighting is soft and natural, with a gentle shadow falling across the top of the phone case, indicating light coming from the left. The color palette is predominantly muted whites, greys, and touches of green and red, evoking a calm and relaxed mood.
0:11overhead cases with vegetables An overhead close-up shot showcasing two distinct iPhone 15 Pro Max Pela cases artfully arranged amidst fresh fruits and vegetables. The left case is light cream-colored with a vibrant pattern of various vegetables (broccoli, carrots, mushrooms, onions) and fruits (bananas, berries, figs). The right case, also cream-colored, features illustrations of potted plants, jars of preserves, and baskets of produce. The cases are placed on a textured grey woven mat, surrounded by fresh green tulips, a red tomato, and a yellow lemon. The lighting is bright and natural, casting soft shadows that highlight the freshness of the produce. The color palette is rich with natural greens, reds, yellows, and browns, creating an organic and healthy aesthetic.
0:12close up hands holding mushroom case outdoors A close-up shot focusing on hands gently holding an iPhone 15 Pro Max Pela case with an intricate, embossed mushroom design. The case is a light, natural beige color, and the mushroom patterns are subtle yet detailed, appearing almost etched into the material. The hands are fair-skinned, adorned with several silver rings on different fingers, adding a touch of rustic elegance. The background is blurred green foliage, suggesting an outdoor, natural setting. The lighting is natural and soft, highlighting the texture of the case. The color palette is earthy and organic, with muted beiges, greens, and silver accents, creating a calm and natural mood.
0:13close up hand holding floral case in grass A close-up shot of a hand holding an iPhone 15 Pro Max Pela case, placed gently into lush green grass. The case is cream-colored and features a vibrant, colorful pattern of whimsical mushrooms and various flowers in shades of yellow, orange, pink, blue, and green. The hand has light-colored fingernail polish and is positioned to showcase the entire case design. The background is blurred green grass, indicating an outdoor, natural setting. The lighting is bright and natural, enhancing the vivid colors of the case. The color palette is dominated by greens and the cheerful hues of the floral design, creating a fresh and playful atmosphere.
0:14four hands holding various cases outdoors A wide shot featuring four diverse hands, each holding a different iPhone 15 Pro Max Pela case, creating a collective display. The cases include: a cream case with colorful mushrooms and flowers, a light beige textured case, a blue and white topographic map design, and a black case covered in colorful adventure-themed stickers. The hands are raised slightly, showcasing the cases against a blurred outdoor background of green trees and natural light. This shot emphasizes the variety and individual style offered by the product line. The lighting is natural and bright, highlighting the different textures and designs. The color palette is varied, reflecting the diverse case designs and the natural outdoor setting.
0:15mirror selfie red shirt talking closing A medium shot of the young woman from the opening scene, returning to the mirror selfie format. She is wearing the same bright red t-shirt with the pink clover and 'A' graphic, and holding the cream-colored iPhone case with red playing card symbols. Her blonde hair is once again pulled back into a messy bun. She speaks directly into the camera, gesturing with her left hand, which is now closed into a fist as if holding a small object, before relaxing it. She maintains a confident and slightly playful expression, making eye contact through the phone's camera. The familiar interior background with the chandelier and exposed wooden beams is present. The lighting is warm and consistent with the opening. This scene serves as a bookend, reinforcing the brand message.
