0:00male model 8 percent off
A medium full shot frames a slender Black male model standing on a clean, minimalist light grey studio set. He is positioned on the right side of the frame, facing slightly away from the camera, with his head turned towards the left. Behind him, a large, abstract, white, stylized letter 'F' adds depth to the background, subtly hinting at the brand. Soft, even studio lighting illuminates the scene, creating minimal, diffused shadows beneath the model and the 'F'. On the left side of the frame, white text overlays are visible: 'for a limited time only' at the top, and prominently '8% off the new season' centered. The overall color palette is dominated by muted greys and whites, with pops of color from the model's bright blue shirt and cream trousers. The mood is modern, clean, and commercial, characteristic of a fashion advertisement.
0:01male model 25 percent off
This scene maintains the exact same medium full shot composition and minimalist light grey studio environment as the previous segment. The male model is still positioned on the right, in front of the large, white, stylized 'F'. The soft, even studio lighting continues to create a pristine and shadow-free setting. The significant change is the prominent white text overlay on the left side of the frame, which now clearly displays '25% off the new season,' updating the offer from the previous scene. The smaller 'for a limited time only' text remains at the top. The consistent muted grey and white color scheme is accentuated by the model's blue and cream attire, reinforcing a sleek and contemporary fashion aesthetic. The overall mood remains stylish and inviting.
0:02female model 25 percent off
The scene transitions to feature a new character, a female model, framed in a medium full shot within the identical minimalist light grey studio environment. The large, white, stylized 'F' backdrop is still visible behind her, positioned on the right. The studio's soft, even ambient lighting bathes the scene, ensuring a clean and sophisticated presentation. The white text overlays on the left side of the frame remain unchanged, prominently displaying 'for a limited time only' and '25% off the new season.' The overall color palette is a harmonious blend of greys, whites, and the model's neutral-toned coat, with a vibrant pop of fuchsia. This shift in character maintains the advertisement's high-fashion, clean, and inviting aesthetic.
0:03two models passing 25 percent off
This dynamic scene captures both the male and female models walking past each other in the familiar minimalist light grey studio space. The camera maintains a medium wide shot, allowing both figures to enter and exit the frame as they move from opposite directions. The large, white, stylized 'F' from the 'FARFETCH' logo is still visible in the background, subtly positioned slightly to the right of the center. The soft, even studio lighting ensures a clear and professional visual. On the left side of the frame, the white text overlays 'for a limited time only' and '25% off the new season' persist, along with the 'FARFETCH' logo in white at the bottom left. The neutral color scheme is enlivened by the models' stylish attire, creating a visually engaging and contemporary fashion narrative. The models move with purpose, adding a sense of elegance and flow to the composition.
0:05close up passing clothing
This final scene provides a dynamic medium close-up, focusing on the mid-sections and lower bodies of the two models as they continue to pass each other. The camera is positioned at approximately waist height, capturing the nuanced movement and interaction of their clothing. The background remains the minimalist light grey studio, with the large white 'F' now more blurred due to the closer framing, suggesting motion. Soft, ambient lighting highlights the textures and colors of the garments. The white text overlays 'for a limited time only' and '25% off the new season' are still present on the left, along with the 'FARFETCH' logo at the bottom left. The shot emphasizes the quality and drape of the fabrics, with the bright blue shirt and cream trousers of the male model dynamically interacting with the light beige trench coat and blue jeans of the female model. The motion of their bodies creates a subtle, appealing blur, reinforcing the sense of movement and interaction.
