0:00intro split screen welding This scene opens with a split-screen composition. The upper half features a medium shot of a male speaker against a bright, well-lit retail store background with shelves of boots and clothing visible in the blurred distance. The lighting is even and bright, giving a clean, commercial feel. The lower half of the screen displays a close-up shot of heavy-duty work boots on a metal grate, with bright sparks flying upwards from a welding operation, indicating a demanding work environment. The sparks provide dynamic orange and white highlights against the dark brown boots and background. A white text overlay at the bottom of the upper screen reads "Girouard," representing spoken dialogue. The overall color palette combines the speaker's dark apparel with the muted tones of the store and the gritty, industrial colors of the welding scene, contrasting sharply with the bright orange sparks.
0:02product shot boot by water The scene continues with a split-screen format. The upper half remains a medium shot of the male founder, speaking directly to the camera in the retail store environment. His expression is confident and friendly. The lower half transitions to a beautifully composed, static close-up shot of a single brown work boot standing on a dark, wet, rocky surface. In the blurred background, a body of water (possibly a lake or ocean) reflects the sky, creating a serene and natural setting, contrasting with the ruggedness of the boot. The lighting is soft and natural, highlighting the texture of the boot's leather. A white text overlay on the upper screen changes to "of BRUNT Workwear.". The color palette is earthy and natural, with browns, greys, and blues, accentuated by the orange logo on the speaker's shirt.
0:03product use boot on wood This scene maintains the split-screen format. The upper half shows the male founder continuing to speak, his upper body framed against the retail store background. He appears animated, gesturing subtly. The lower half features a tight close-up shot of a dirty, well-used brown work boot stepping onto and balancing on rough wooden planks, covered in sawdust and debris, implying a construction or workshop environment. The boot's sole shows wear and tear, and the leather is scuffed, emphasizing its durability and function in tough conditions. The lighting in the lower frame is practical and somewhat diffused, typical of an indoor work setting. A white text overlay on the upper screen reads "people". The colors are predominantly earthy browns and greys, reinforcing the workwear theme.
0:05product shot boot in smoke The scene continues with a split-screen. The top half shows the male founder speaking against the retail backdrop, his upper body framed, maintaining eye contact. The bottom half features a captivating medium shot of a single brown work boot, seemingly identical to the one seen earlier, standing on a subtle platform against a dark, dramatic background. Thick, white smoke billows around the boot, obscuring parts of the background and creating an atmospheric, almost ethereal effect. The smoke is illuminated from behind, creating soft highlights and shadows on the boot. A white text overlay appears on the upper screen, reading "the country". The overall mood is mysterious yet highlights the boot's presence. The color palette blends the warm browns of the boot with the cool greys and whites of the smoke, contrasting with the dark background.
0:07product use walking upstairs This scene maintains the split-screen format. The upper half shows the male founder speaking, with consistent framing and background. The lower half features a medium shot of a person's lower body, specifically their legs and feet, as they walk up a makeshift wooden staircase or scaffolding, typical of a construction site. The person is wearing rugged, dark-brown work pants and the same brand of dirty brown work boots. Sawdust and construction debris are visible on the wooden steps, reinforcing the work environment. The camera follows the feet upwards, capturing the movement. A white text overlay on the upper screen says "asking us". The lighting is practical and somewhat dim, consistent with an active work site. The predominant colors are browns, greys, and the natural wood tones.
0:09call to action available near you This scene maintains the split-screen format. The upper half features the male founder speaking, maintaining his confident demeanor, with the retail store background slightly blurred. He is animated, using hand gestures to emphasize his point. The lower half dramatically shifts to a black background with a bold orange 'BRUNT' logo centered prominently. Below the logo, white capitalized text reads: 'NOW AVAILABLE AT A STORE NEAR YOU'. This visual serves as a strong call to action. A white text overlay on the upper screen reads "Good news. BRUNT is" and then changes to "near you.". The lighting on the speaker is bright and frontal, while the lower screen's stark black and orange color scheme creates a clear, impactful message.
0:11product interaction reaching for boots The scene continues with a split-screen. The upper half shows the male founder, highly animated, pointing and looking upwards with a surprised or excited expression, his facial features and cap are prominent in the frame. The lower half features a medium shot of a male reaching for boots on a wooden shelf in what appears to be a retail or storage area. The shelves are filled with various styles of boots, showcasing the product range. The person's arm and hand are visible, suggesting interaction with the products. A white text overlay on the upper screen says "If you want". The lighting in both halves is bright and functional, highlighting the products. The color palette includes the natural wood tones of the shelves and the various shades of brown and black of the boots.
0:14product interaction tying laces This scene maintains the split-screen. The upper half shows the male founder speaking, his expression serious and focused. The lower half features a close-up shot of hands tying the laces of a dark work boot. The boot is held by the hands, and the intricate lacing system, made of thick, woven cord, is clearly visible. The fingers expertly tighten the laces, demonstrating the product's functional details. A plain, light-colored work shirt or jacket sleeve is visible on the arm holding the boot. A white text overlay on the upper screen reads "and". The lighting is focused and clear, highlighting the textures of the boot and laces. The color palette is dominated by dark browns and greys, with the intricate detail of the woven laces providing visual interest.
0:16product interaction trying on boot This scene is a split-screen. The upper half features the male founder speaking, with a composed expression. The lower half shows a medium shot of a male, likely a worker or customer, in a sitting position, bent over and focused on trying on a brown work boot. He is wearing a yellow long-sleeved work shirt and dark work pants. The setting appears to be a fitting area, possibly a retail store or a changing room, with a dark bench or stool visible. A white text overlay on the upper screen reads "the comfort.". The lighting is practical and even, providing a clear view of the action. The color palette combines the bright yellow of the shirt with the earthy browns of the boot and the darker tones of the pants and background.
0:17product detail boot sole This scene is a split-screen composition. The upper half features the male founder speaking, his expression maintaining its confident tone. The lower half provides an extreme close-up of the sole of a Brunt work boot. The sole is light-colored (beige or off-white) with a prominent, intricate tread pattern designed for grip and durability. A red, hexagonal 'BRUNT' logo is clearly embossed into the center of the sole, highlighting the brand. The lighting is bright and direct, emphasizing the texture and details of the sole. A white text overlay on the upper screen reads "head over". The color palette focuses on the neutral tones of the sole and the contrasting red of the logo against the speaker's dark shirt and orange logo.
0:18product detail boot laces This scene maintains the split-screen composition. The upper half shows the male founder speaking, using a subtle hand gesture. The lower half features an extreme close-up of the laces and a lace-locking mechanism on a brown work boot. The laces are a sturdy, two-tone (brown and black) braided design, threaded through metal eyelets. A black plastic or metal lace-lock with the 'BRUNT' logo embossed on it is prominent. The texture of the leather boot and the intricate braiding of the laces are in sharp focus. A white text overlay on the upper screen shows "BRUNTWORKWEAR.COM". The lighting is precise, highlighting the fine details and quality of the materials. The color palette emphasizes rich browns, black, and the texture of the materials.
0:19product detail boot stitching This scene maintains the split-screen. The upper half shows the male founder speaking, continuing his confident address to the camera. The lower half features an extreme close-up, macro shot of the precise, double-row stitching on a brown leather boot. The golden-yellow thread contrasts beautifully with the rich brown leather, showcasing the craftsmanship and durability. The texture of the leather is highly detailed, visible down to its grain. A white text overlay on the upper screen reads "Click on". The lighting is very precise, highlighting every stitch and the quality of the material. The color palette is dominated by the warm tones of brown leather and yellow thread, exuding a sense of quality and craftsmanship.
0:21website store locator This scene is a full-screen display of the Brunt Workwear website, specifically a 'FIND RETAILERS NEAR YOU' page. The screen is predominantly white, with a clear and clean user interface. At the top, the orange 'BRUNT' logo is visible. Below it, a search bar labeled 'Type a City or State' with a magnifying glass icon button is positioned. The main visual element is a map of North America, showing geographical features and borders. The map dynamically zooms in slightly and pans across different regions, simulating a search for locations. A white text overlay at the bottom of the screen reads "location". The overall impression is professional and user-friendly, guiding customers to find retail locations easily. The colors are crisp white, black text, and the warm orange of the brand logo, with the natural greens and browns of the map.
