0:00taking container from fridge
The scene opens with a close-up shot of a pair of fair-skinned hands, likely belonging to a woman, carefully removing a dark blue, square-shaped food storage container with a translucent lid from the top shelf of a modern, stainless steel refrigerator. The container appears to hold some yellow, diced food item. The background is softly blurred, showing the bright interior of the fridge and a hint of a kitchen setting. The lighting is bright and even, casting minimal shadows. The hands are positioned in the center of the frame, performing a gentle pulling action. On-screen text 'Save up to 20% at Caraway' is displayed in a white speech bubble with a green border at the top, and 'Caraway's up to 20% off.' is at the bottom, both in white sans-serif font.
0:01placing container in basket
A close-up shot focuses on the same pair of fair-skinned hands carefully placing the dark blue, square-shaped food storage container, which still contains yellow diced food, into a large, light brown woven wicker basket. The basket's texture is prominently visible, and it appears to be empty except for the container being placed inside. The lighting is soft and natural, highlighting the textures of the basket and the container. The camera maintains a slightly elevated, eye-level perspective, looking down into the basket. The hands move smoothly to position the container. On-screen text 'Save up to 20% at Caraway' is in a white speech bubble at the top, and 'Caraway's up to 20% off.' is at the bottom.
0:02stacked caraway containers
The shot transitions to a medium close-up of a stack of three Caraway food storage containers on a light-colored kitchen countertop. The containers are dark blue with clear, square lids, showcasing their sleek, minimalist design. The top container is slightly smaller, creating a visually appealing, tiered arrangement. The background is a blurred, bright kitchen environment, possibly showing parts of a window or light-colored cabinetry. The lighting is soft and bright, emphasizing the clean lines and neutral color palette of the products. The containers are the primary focus, neatly arranged to highlight their stackability. On-screen text 'Save up to 20% at Caraway' remains at the top, and 'So now is the best time to make your non-toxic switch.' is added at the bottom.
0:04opening drawer
The camera shifts to a low-angle, medium close-up shot looking down at a wooden kitchen floor with a colorful, patterned rug. A fair-skinned hand reaches into the frame from the top left, gripping the handle of a light gray kitchen drawer. The hand pulls the drawer open smoothly. The lighting is natural and bright, illuminating the wooden floor and the rug. The action is quick and deliberate, preparing for the next sequence. The patterned rug, with shades of red, blue, and cream, provides a warm, domestic atmosphere. On-screen text 'See?' is displayed at the bottom of the frame in a white sans-serif font.
0:04drawer full of plastic containers
An overhead shot provides a detailed view inside a cluttered kitchen drawer, filled to the brim with an assortment of various plastic food storage containers. The containers are mostly clear or translucent, with some featuring purple, blue, or white lids. They are haphazardly stacked and jumbled, indicating disorganization. The drawer itself is made of light wood. The lighting is bright and overhead, casting soft shadows and emphasizing the volume of plastic. The overall impression is one of untidiness and a lack of coherence. On-screen text 'Plastic containers can release harmful chemicals into your food.' is displayed at the bottom of the frame in a white sans-serif font.
0:07removing old plastic containers
This overhead shot continues to show the cluttered drawer of plastic containers. A pair of fair-skinned hands enters the frame, actively rummaging through and removing several of the old plastic containers. The hands pick up containers of different shapes and colors (clear, red, blue, purple) and lift them out of the drawer. The movement is quick and decisive, suggesting a clearing-out process. The background remains the wooden drawer filled with the remaining plastic containers. The lighting is bright and even, clearly illuminating the action. On-screen text 'And let's face it, they can look pretty gross over time.' is displayed at the bottom of the frame.
0:11discarding plastic containers
A medium close-up shot captures a pair of fair-skinned hands dropping several old, clear plastic food storage containers into a dark green 'WE RECYCLE' bin, which is positioned on a light wooden floor. The containers are translucent and appear worn, with one featuring a red lid. The recycling bin has a white 'WE RECYCLE' logo with the universal recycling symbol. The lighting is bright and natural, highlighting the contrast between the old plastic and the clean bin. The camera is positioned slightly above the bin, looking down. The action is quick and final, emphasizing the act of discarding. On-screen text 'So, in the holiday spirit of starting fresh, I switched to Caraway's' is displayed at the bottom.
0:13introducing new caraway container
This medium close-up shot frames a single fair-skinned hand, holding a sleek, dark blue Caraway food storage container with a clear lid, hovering over the dark green 'WE RECYCLE' bin. The container is clean and new, contrasting sharply with the discarded plastic from the previous scene. The Caraway logo is subtly visible on the lid. The background remains the wooden floor and the recycling bin. The lighting is bright and natural, emphasizing the product. The hand holds the container steadily, showcasing its design. The camera is angled slightly downwards. On-screen text 'Non-toxic ceramic Food Storage.' appears at the bottom, completing the phrase from the previous scene.
0:16caraway containers in drawer
An eye-level, medium shot looks into an open wooden kitchen drawer, which is now neatly organized with Caraway food storage containers. The drawer contains several dark blue, square Caraway containers with clear lids, neatly arranged, alongside a set of smaller, cylindrical containers in a light, neutral tone. A wooden board with a 'fabuwood' logo is visible at the top of the drawer. The overall impression is one of order and elegance. The lighting is soft and even, highlighting the clean design of the containers and the warm tone of the wood. On-screen text 'This is no ordinary Food Storage Set.' is displayed at the bottom of the frame.
0:18stacked caraway containers close-up
A close-up shot focuses on a stack of two dark blue Caraway food storage containers on a light countertop. The containers are square with clear, slightly reflective lids, showcasing the sleek and simple aesthetic. The top container is slightly smaller than the one below, creating a gentle gradient in size. The background is blurred, maintaining focus on the product, possibly showing a bright kitchen. The lighting is soft and bright, emphasizing the clean lines and modern design. The containers are pristine and perfectly stacked. On-screen text 'it's designed to keep food fresher for longer' is displayed at the bottom of the frame.
0:20adding onions to container
A top-down, medium close-up shot captures fair-skinned hands dropping freshly chopped white onions into a light gray Caraway container. The container has a smooth, ceramic-like interior. The background is a light-colored wooden surface, possibly a cutting board or countertop. The lighting is bright and overhead, clearly showing the texture of the onions and the interior of the container. The action is quick and focused on preparing food. On-screen text 'without BPA,' is displayed at the bottom of the frame.
0:21adding bell peppers to container
This top-down, medium close-up shot continues the food preparation theme, showing fair-skinned hands adding chopped yellow bell peppers and more white onions into the same light gray Caraway container. The ingredients are colorful and fresh, contrasting with the container's interior. A large, blurred light gray plate is visible in the background, along with the wooden surface. The lighting remains bright and overhead. The hands carefully distribute the ingredients. On-screen text 'microplastics,' is displayed at the bottom of the frame.
0:23food in container
A close-up shot focuses directly on cooked steak pieces and sautéed mushrooms, neatly arranged inside a light gray Caraway food storage container. The steak is medium-rare, with visible juices and seasoning, while the mushrooms are golden brown. The food looks appetizing and perfectly prepared. The container's smooth, light gray ceramic-like interior is clearly visible, contrasting with the rich colors of the food. The background is out of focus, highlighting the meal. The lighting is warm and natural, emphasizing the food's texture and appeal. On-screen text 'or any other “naughty list” toxic chemicals.' is displayed at the bottom of the frame.
0:24lidding container
A close-up shot features a fair-skinned hand pressing down the dark blue lid onto a dark blue Caraway food storage container, sealing it. The container is filled with food, though the contents are blurred beneath the lid. The lid fits snugly, demonstrating the product's sealing capability. The background is softly blurred, showing an indistinct kitchen environment. The lighting is even and bright. The hand's action is precise and firm, ensuring a tight seal. On-screen text 'or any other “naughty list” toxic chemicals.' remains at the bottom.
0:26placing container in oven
A medium close-up shot captures a fair-skinned hand, holding a light gray Caraway food storage container filled with food (possibly grains or a casserole, as it's not clearly defined but appears textured), as it slides the container into a modern, stainless steel oven. The oven interior is illuminated with a warm orange glow, revealing the racks. The hand carefully places the container on the middle rack. The background shows parts of a sleek, dark gray kitchen cabinet. The lighting is a mix of the bright kitchen light and the warm oven light. On-screen text 'being microwave and oven safe.' is displayed at the bottom of the frame.
0:27placing container in dishwasher
A close-up shot shows a fair-skinned hand placing an empty, clean dark blue Caraway food storage container into the top rack of a stainless steel dishwasher. The container fits perfectly into the rack, emphasizing its dishwasher-safe feature. The background is a blurred kitchen environment, possibly showing a light-colored countertop and cabinetry. The lighting is bright and clean, illuminating the inside of the dishwasher. The hand performs a smooth, simple motion. On-screen text 'when the feast is done, they can go right into the dishwasher.' is displayed at the bottom of the frame.
0:29empty container interior
A top-down, close-up shot showcases the clean, empty interior of a light gray Caraway food storage container. The container is square with gently rounded corners, and its smooth, non-stick surface is clearly visible. The lighting is bright and even, highlighting the pristine condition of the ceramic-like material. The background is a soft, blurred white, putting full emphasis on the container's interior. The overall impression is one of cleanliness and ease of maintenance. On-screen text 'No scrubbing necessary.' is displayed at the bottom of the frame.
0:30stacking caraway containers
A medium close-up shot shows a fair-skinned hand actively stacking various Caraway food storage containers on a light kitchen countertop. The stack includes both dark blue square containers with clear lids and smaller, light gray, oval-shaped containers with matching light gray lids. The arrangement is neat and compact, demonstrating the system's modularity and aesthetic appeal. The background is a blurred, bright kitchen. The lighting is soft and even, highlighting the different container shapes and colors. The hand performs a gentle, precise stacking motion. On-screen text 'Did I mention how well that these match your kitchen aesthetic?' is displayed at the bottom of the frame.
0:32drawer organizers
An overhead, medium shot looks into an open, empty wooden kitchen drawer. A fair-skinned hand enters the frame from the top, placing a light gray, fabric-covered drawer organizer with internal dividers into the drawer. The hand then adjusts another similar organizer already in place, aligning them perfectly. The organizers create neat compartments within the drawer. The wooden drawer is clean and appears to be new. The lighting is bright and overhead, clearly showing the details of the organizers and the wood grain. The action is purposeful and efficient, demonstrating easy organization. On-screen text 'And the organizers that keep everything tidy?' is displayed at the bottom of the frame.
0:35stacked dark blue containers
A close-up shot displays a collection of dark blue Caraway food storage containers, stacked neatly on a light countertop. The containers are square with matching dark blue, opaque lids, creating a uniform and minimalist look. The background is a blurred, bright kitchen. The lighting is soft and even, highlighting the matte finish of the containers. The stack is tall and stable, demonstrating their space-saving design. On-screen text 'Yes. It's got just about everything.' is displayed at the bottom of the frame.
0:37stacked light gray containers
A close-up shot focuses on a stack of light gray Caraway food storage containers on a light countertop. These containers are more rounded or oval-shaped with matching light gray, opaque lids, complementing the darker square ones shown previously. The background is a softly blurred, bright kitchen. The lighting is soft and bright, emphasizing the subtle texture and neutral color palette. The stack is clean and organized, showcasing the variety within the Caraway collection. On-screen text 'Yes. It's got just about everything.' remains at the bottom.
0:38chicken in container
An overhead, medium close-up shot directly shows cooked chicken pieces filling a light gray Caraway food storage container. The chicken pieces are golden-brown, seasoned, and appear tender and juicy. The container's smooth, light gray interior is clean and contrasts with the warm tones of the chicken. The background is a light wooden surface, possibly a table or countertop. The lighting is bright and overhead, accentuating the appetizing appearance of the food. On-screen text 'Pack away the holiday feast' is displayed at the bottom of the frame.
0:40placing container in fridge
A medium close-up shot captures a fair-skinned hand placing a dark blue Caraway food storage container with a clear lid into the top shelf of a modern, stainless steel refrigerator. The container is full, likely with food, though the contents are not fully visible. The fridge interior is bright and clean. The hand performs a smooth, gentle pushing motion, fitting the container into the space. The background is the bright, well-organized interior of the refrigerator. The lighting is cool and bright, typical of a fridge. On-screen text 'and ring in the New Year with Caraway's Food Storage Set today.' is displayed at the bottom.
0:41organized containers in drawer
An overhead, medium close-up shot reveals an open wooden kitchen drawer, impeccably organized with multiple dark blue Caraway food storage containers. The containers are square with clear lids, featuring the subtle 'Caraway' logo. They are neatly arranged, fitting perfectly into the drawer space, some stacked two deep. The background is the warm wooden interior of the drawer. The lighting is bright and even, highlighting the clean lines and efficient storage solution. The overall impression is one of complete order and aesthetic satisfaction. On-screen text 'This is your sign to make non-toxic food storage a New Year's resolution.' is displayed at the bottom of the frame.
0:44stacking containers final shot
A medium close-up shot focuses on a pair of fair-skinned hands carefully stacking various Caraway food storage containers on a light kitchen countertop. The containers include dark blue square ones with clear lids and light gray oval ones with opaque lids. The hands are performing the final stacking, arranging them to demonstrate the full range and modularity of the set. The background is a blurred, bright kitchen. The lighting is soft and bright, emphasizing the clean design and harmonious color palette of the products. The movement is gentle and precise, showcasing the product's ease of use and aesthetic appeal. On-screen text 'This is your sign to make non-toxic food storage a New Year's resolution.' remains at the bottom.
