0:00close up messy hair intro
The scene opens with a close-up, slightly tilted portrait shot of a fair-skinned woman, likely in her late 20s or early 30s, looking directly into the camera with a neutral expression. Her blonde hair is visibly messy, appearing tangled and unkempt, framing her face. She has some facial redness and small blemishes visible, suggesting a natural, un-made-up look. Her left arm, covered in intricate black tattoos, is raised, with her hand touching the back of her head, further emphasizing the disheveled hair. She is wearing a simple white ribbed tank top. The background is a brightly lit, modern bathroom with white and light grey tiled walls, suggesting an indoor, personal setting. Overhead lighting casts soft, even illumination on her face. A light green text overlay at the top of the screen reads 'This is your sign to change your hair routine'. The overall color palette is bright and clean, with the green text providing a pop of color against the neutral background and the woman's light skin and hair.
0:01medium shot messy hair talking
This is a medium close-up shot of the same fair-skinned woman, now centered in the frame. Her platinum blonde hair is even more visibly messy and wild, standing out around her head as she actively uses both hands to pull and tousle her hair upwards, creating a voluminous, unstyled look. Her expression is slightly more animated, with her lips slightly pursed as if in mid-sentence or considering something. Her skin still shows natural redness. She is wearing the same white ribbed tank top, and her tattooed arms are visible as she interacts with her hair. The background remains the bright, tiled bathroom. The lighting is soft and even. A text overlay at the top reads 'I also struggle'. The color palette is consistent with the previous scene, focusing on bright whites, light greys, and the woman's natural skin tones and blonde hair.
0:02medium shot messy hair explaining
The scene continues with a medium close-up of the woman, who is now slightly more composed, though her hair still appears unstyled and frizzy. Her hands are momentarily down at her sides. She looks directly at the camera, talking. Her natural facial redness and blemishes are visible. The background is the same brightly lit, modern bathroom. The lighting is soft and consistent. A text overlay, initially 'I also struggle', changes to 'because I do like' in white on black, and then further adds a light green bar below it with 'to heat style and highlight my hair'. The woman's tattooed arms are visible. The overall mood is informative, with a focus on her personal experience and the problem she's addressing.
0:03medium shot styled hair explaining
The visual shifts to a medium shot of the woman, now with her hair impeccably styled into a sleek, shoulder-length blonde bob with a middle part and curtain bangs, appearing much healthier and shinier. She is wearing a dark teal or forest green cap-sleeve top. She looks directly at the camera, talking and gesturing slightly with her hands. Her facial expression is confident and positive, with a hint of a smile. The background remains the modern bathroom with white and grey tiles. The lighting is soft and even, highlighting her newly styled hair. A text overlay on a light green bar at the top reads 'because I do like to heat style and highlight my hair'. The color contrast between her green top and blonde hair is prominent, conveying a fresh and polished aesthetic.
0:06medium shot product introduction
This is a medium shot of the woman, still with her neatly styled blonde bob and green top. She is smiling broadly and looks to her right (viewer's left), then back at the camera. Her hands are occasionally touching her hair or gesturing. The background is the same modern bathroom. The lighting is soft and flattering. Various text overlays appear: 'Since switching to', then 'Kitsch's Rice Water Protein' on a green bar, followed by 'Shampoo and Conditioner Bars' on another green bar, then 'I have noticed' and finally 'an insane difference in my hair' on a green bar. These overlays highlight the product and its benefits. The scene conveys enthusiasm and satisfaction with the product.
0:11medium shot holding products
The woman is shown in a medium shot, centered, holding two bar-shaped products in her hands, one off-white and one light peach/pink. She presents them to the camera with a confident, open smile. Her blonde hair is styled, and she wears the green top. The background is the same modern bathroom with light-colored tiles. The lighting is soft and even. A text overlay on a light green bar at the top reads 'an insane difference in my hair', reinforcing the previous statement. She holds the products still, allowing the viewer to clearly see them. The scene emphasizes the products being discussed.
0:13split screen before after hair
This scene is presented in a vertical split-screen format, comparing 'before' and 'after' hair conditions. The top half shows a close-up of the woman with messy, frizzy blonde hair, looking somewhat annoyed or concerned. Her hands are up near her head, running through her unkempt hair. Her natural facial redness and blemishes are visible. The bottom half shows the woman with neatly styled, shiny blonde hair, looking much happier and more polished, smiling slightly. Her hands are also near her head, gently touching her smooth hair. The background for both is the bright bathroom. The lighting is consistent. A text overlay 'And my hair looks and feels' is followed by a green bar with 'much more healthy than it used to'. The top image visually represents the 'before' state, while the bottom image represents the 'after' state, clearly illustrating the product's benefits.
0:17medium shot shampoo conditioner bars
The woman is back in a medium shot, centered, holding the off-white and peach/pink bar products in her hands. Her blonde hair is styled, and she is wearing the green top. She looks directly at the camera, speaking clearly. The background is the familiar modern bathroom. The lighting is soft and even. A text overlay at the top reads 'The shampoo and conditioner bars', setting up the next part of her explanation. She holds the bars still, allowing for a clear view of the products. Her expression is informative and engaging.
0:19split screen hands lathering bars
This scene is a vertical split-screen, focusing on hands using the shampoo and conditioner bars. The top half shows a close-up of a tattooed hand (likely the woman's) holding the peach/pink bar under running water, gently rubbing it to create lather. The bar is partially wet and foamy. The bottom half shows the same hand holding the off-white bar, also under running water, creating lather. Red nail polish is visible on the fingernails. The background is a white tiled shower wall, with a black shower caddy visible on the right side. Text overlays appear: 'contain rice protein', then 'which helps strengthen the hair' on a green bar, then 'and also helps' and finally 'with dullness and increases shine' on a green bar. The scene effectively demonstrates the use and benefits of the products, with clear visual evidence of lathering.
0:25medium shot volumizing hair
The woman is in a medium shot, again with her neatly styled blonde bob and green top. She looks at the camera, speaking, then turns her head slightly to the side and shakes her head gently, demonstrating hair movement and volume. Her expression is positive and animated. The background is the same bright bathroom. The lighting is soft and even. Text overlays appear: 'Helps with', then a green bar with 'volumizing your hair', followed by 'So your hair' and 'never feels weighed down' on a green bar. The visual action of her shaking her head reinforces the message of 'volumizing' and 'never feels weighed down'.
0:29medium shot good hair days
The woman is in a medium shot, looking directly at the camera with a confident and slightly pleased expression. Her blonde hair is perfectly styled. She is wearing the green top. The background is the same bright, modern bathroom. The lighting is soft and even. Text overlays appear: 'I have had', then a green bar with 'so many more good hair days', followed by 'since I started using'. The scene maintains an informative and positive tone, emphasizing the long-term benefits of the product.
0:33overhead washing hair lathering
This scene is an overhead shot, looking down at the back of a person's head and upper back in a shower. The person, implied to be the woman from previous scenes due to visible tattoos, is washing their hair. Their blonde hair is fully lathered with white shampoo foam, creating rich, thick suds that cover their scalp and hair. Water droplets are visible on the skin of their back. Multiple black tattoos are visible on their shoulders and upper back, including a detailed image of ballet pointe shoes tied with a ribbon on the lower back. The background is a white tiled shower wall. The lighting is bright and direct, clearly illuminating the lathering process. A text overlay 'since I started using Rice Water Protein Shampoo and Conditioner Bars' is followed by 'My hair is just' and a green bar with 'a completely different head of hair'. The scene provides a direct visual of the product in action.
0:37overhead washing hair rinsing
The scene continues with an overhead shot of the person in the shower. Their blonde hair is still wet, with some remaining lather, and appears curly or wavy as they actively massage and rinse their scalp and hair with both hands. The hands are tattooed, and red nail polish is visible. Water continues to run over their head and back. The same black tattoos, including the ballet pointe shoes, are visible on their shoulders and back. The background is the white tiled shower wall. The lighting is bright. Text overlays appear: 'Just after five washes,', then 'they increase the' and a green bar with 'volume in your hair by 20%*', followed by '*based on TRI-K Rice Tein NPNF study after 5 washes' as a small disclaimer. The action suggests the hair is being worked to maximize product benefits.
0:42medium shot holding products reiteration
The woman is again in a medium shot, holding the off-white and peach/pink bar products in her hands, presenting them to the camera. Her blonde hair is styled, and she wears the green top. She looks directly at the camera, talking. The background is the bright modern bathroom. The lighting is soft and even. A text overlay at the top reads 'If you struggle with', setting up a summary of hair problems. Her expression is serious and empathetic, acknowledging common hair concerns.
0:44split screen before after hair problems
This is a vertical split-screen scene, similar to previous split screens, contrasting messy and styled hair. The top half shows the woman with messy, frizzy blonde hair, making exaggerated unhappy or frustrated facial expressions (pursing lips, frowning). Her hands are actively pulling at her messy hair. The bottom half shows her with neatly styled, shiny blonde hair, smiling subtly and looking content, gently touching her smooth hair. The background for both is the bright bathroom. The lighting is consistent. Text overlays appear: 'breakage,' then 'dullness,' and 'lifeless hair' on green bars, followed by 'and just frizz and just not good hair days' on another green bar. This sequence vividly illustrates the problems the product aims to solve through contrasting visuals and expressions.
0:50split screen before after hair call to action
This scene is another vertical split-screen, continuing the comparison of 'before' and 'after' hair. The top half shows the woman with messy, frizzy blonde hair, looking unhappy or frustrated, with her hands pulling at her hair. Her face shows redness and blemishes. The bottom half shows her with neatly styled, shiny blonde hair, looking radiant and smiling broadly at the camera. The background for both is the bright bathroom. The lighting is consistent. Text overlays appear: 'You have to go out' and 'and get yourself' followed by a green bar with 'The Kitsch Rice Water Protein Shampoo and Conditioner Bars'. This scene acts as a strong call to action, visually demonstrating the transformation possible with the product.
0:53medium shot life changing conclusion
The video concludes with a medium shot of the woman, back with her neatly styled blonde bob and green top. She holds the off-white and peach/pink bar products in her hands, then brings the peach/pink bar up to her cheek and makes a slightly exaggerated, impressed, or 'mind-blown' facial expression, with pursed lips. She then places the bar back down and looks at the camera. The background is the bright modern bathroom. The lighting is soft and even. A final text overlay on a green bar reads 'Life changing!'. The scene emphasizes the product's impact with a playful and expressive final visual.
