0:00man attic distressed
The scene opens with a close-up, slightly wide-angle shot of a bearded man's face, heavily sweating and looking directly into the camera with a strained, distressed expression, as if struggling or in discomfort. His mouth is open, and his eyes are wide. The lighting is warm and dim, coming from an unknown source above and to the right, casting soft shadows. In the background, wooden attic beams and pink insulation are visible, along with glimpses of green plastic storage bins, suggesting a cramped and hot environment. The overall color palette is warm and earthy, with browns, oranges, and pinks dominating the background. The man's face is the central focus, filling most of the frame.
0:02attic transition
The scene quickly transitions from a dark, almost black frame to a chaotic view of an attic interior. The frame is filled with wooden support beams, electrical wiring, and abundant pink fiberglass insulation, which appears dusty and thick. The lighting is harsh and bright from an unseen source, creating strong highlights on the insulation and casting deep shadows in the crevices between the beams. The camera moves rapidly, giving a disorienting, handheld feel, suggesting movement through a confined space. The dominant colors are the natural wood tones, the pink and white of the insulation, and the dark lines of the wires.
0:02attic insulation pov
This is a first-person perspective shot, moving slowly through a very dusty and claustrophobic attic space. The frame is dominated by thick, pink and white fiberglass insulation, which is mounded between wooden joists and beams. Exposed electrical wires run haphazardly across the scene. The lighting is warm and appears to come from a work light, creating a glow that emphasizes the dust particles floating in the air and highlights the texture of the insulation. The camera moves forward and slightly downward, navigating the tight space. White text overlays appear: 'Blue collar work definitely sucks,' (3900ms-5000ms) and 'especially in a 110° attic' (5600ms-7000ms), emphasizing the difficult working conditions. The overall mood is one of heat, hard work, and confinement.
0:07underwear reveal
The scene is framed from a first-person perspective looking down at a person's mid-section. The person wears grey pants and a black t-shirt. With a quick motion, the t-shirt is lifted to reveal bare skin around the navel and the waistband of black underwear with 'Shinesty' written in white. The skin appears smooth and well-toned. The background remains out of focus, suggesting the dark, insulated attic environment. The lighting is dim, emphasizing the skin and underwear band. White text overlays appear: 'But, you know what doesn't suck?' (7400ms-8400ms) and 'Shinesty underwear' (8900ms-9500ms). The action is quick and focuses on the reveal of the product.
0:09product showcase ice
A close-up shot focuses on a pair of grey Shinesty underwear, held up by hands visible only at the top of the frame. The underwear features a distinctive teal-colored pouch or 'hammock' area at the front. The fabric appears smooth and slightly stretched. Animated, light blue ice cubes float and spin around the underwear, visually suggesting a cooling effect. The background is a plain, dark surface, ensuring the product is the sole focus. The lighting is bright and even, highlighting the details of the fabric and the animated graphics. White text overlay: 'I'll let you guys know everything I like about these' (10000ms-11600ms). The scene aims to illustrate a key feature of the product.
0:12boxer shorts denim pattern
A medium shot captures a man from the mid-thigh up, standing outdoors, pulling on a pair of Shinesty boxer briefs with a light blue denim print. The print mimics distressed jeans with light and dark blue washes and white faux rips. He is wearing a white t-shirt, visible just at the top of the frame, and his legs are bare. The background consists of a muted, light-colored wall or building exterior, with hints of green foliage, suggesting an outdoor setting on a sunny day. The lighting is natural and bright. White text overlay: 'Shinesty boxers' (12400ms-13200ms). The camera is static, focusing on the action of putting on the underwear.
0:13boxer shorts ball hammock
A medium shot captures a man standing at a baseball field, from his mid-thigh to his chest. He wears an unbuttoned, open beige baseball jersey with black trim over dark, patterned Shinesty boxer briefs. The jersey hangs open, revealing his bare stomach and the waistband of the underwear. He adjusts his jersey, highlighting the boxer briefs. In the background, green grass and dark fencing of a baseball field are visible, bathed in bright, natural daylight. The lighting creates a clear, sharp image. White text overlay: 'with their Ball Hammock® technology' (14000ms-15300ms). The camera remains static, emphasizing the product's fit during activity.
0:15man explaining cooling fabric
A shirtless, muscular, bearded man stands in a brightly lit bathroom, facing the camera. He holds up a pair of blue and white Shinesty boxer briefs with a prominent teal cooling fabric pouch. He gestures with the underwear, demonstrating its features, and speaks directly to the camera with an engaging expression. The bathroom has light beige or white walls and a large mirror partially visible behind him, reflecting the bright overhead lighting. The lighting is clean and even, creating a crisp image. White text overlays appear: 'This is a unique underwear because they have this' (16300ms-18500ms) and 'cooling fabric here that cups your balls' (19700ms-22200ms). The man smiles towards the end, conveying confidence in the product. The camera is static, focusing on the man and the product demonstration.
0:22cooling fans demonstration
A medium close-up shot focuses on the lower torso and upper thighs of a person wearing American flag-patterned Shinesty boxer briefs. The underwear features a bald eagle prominently displayed over the crotch area, with red and white stripes on one leg and blue with white stars on the other. Multiple hands with small, white handheld fans are positioned around the underwear, blowing air towards the groin area, visually emphasizing the cooling effect. The background is slightly blurred but appears to be an outdoor setting, possibly a baseball field with dark fencing. The lighting is bright and even, highlighting the vibrant colors and details of the underwear. White text overlay: 'it just keeps them cool and keeps them away from your thighs' (23300ms-25000ms). The shot is static, focusing on the product and its demonstrated benefits.
0:25mesh panel detail
A close-up shot focuses on the side panel of the American flag-patterned Shinesty boxer briefs, specifically highlighting a white mesh ventilation strip along the inner thigh/leg opening. The red and white striped pattern of the underwear is clearly visible. The camera slightly pans downward, drawing attention to the breathable fabric. In the background, a green baseball field and dark netting are visible, providing context to the active lifestyle suggested by the product. The lighting is bright and natural, ensuring clear visibility of the fabric details. White text overlay: 'and keeps them away from your thighs' (25700ms-26900ms).
0:27man walking baseball field
A medium shot shows a man from his mid-thigh to his chest, walking down concrete steps at a baseball field. He is wearing a black, unbuttoned baseball jersey with black trim over vibrant, multi-colored patterned Shinesty boxer briefs. The jersey hangs open, revealing his bare stomach and the colorful underwear. He carries a folding chair in his left hand and a white and brown cooler in his right. A wooden baseball bat is propped against the steps in the foreground. The background features a green baseball field and dark fencing, suggesting an active, outdoor setting. The lighting is bright and natural. White text overlay: 'and keeps 'em in a nice pouch' (28500ms-29700ms). The camera is static, capturing his movement down the stairs.
0:29man showcasing grey boxers
A medium shot features the same shirtless, muscular, bearded man from previous scenes standing in a brightly lit bathroom. He holds up a plain grey pair of Shinesty boxer briefs, showcasing the product. The bathroom has light beige or white walls. The lighting is bright and even, creating a clean visual. White text overlay: 'I'm wearing The Slate Charny right now' (30000ms-31300ms). The man looks directly at the camera, talking about the product. The camera is static.
0:31man showcasing green boxers
A medium shot captures the shirtless, muscular, bearded man in the same brightly lit bathroom. He holds up a plain olive green pair of Shinesty boxer briefs, presenting them to the camera. The bathroom's light walls and bright, even lighting provide a clean backdrop. White text overlay: 'This is The Manzanilla' (31800ms-33100ms). The man looks at the camera while showing the product. The camera remains static.
0:33man showcasing never nude boxers
A medium shot features the shirtless, muscular, bearded man in the brightly lit bathroom. He holds up a pair of light blue denim-patterned Shinesty boxer briefs, resembling faded jeans. The backdrop of light walls and consistent bright lighting remains. White text overlay: 'and we also have The Never Nude' (33600ms-35300ms). He continues to engage the camera, gesturing with the underwear. The camera is static.
0:35product paradice call to action
The final scene shows the shirtless, muscular, bearded man in the brightly lit bathroom, holding up the light blue denim-patterned Shinesty boxer briefs. He looks at the camera with a satisfied expression. Overlayed graphics appear: a large 'paradICE' logo with animated ice cubes and text 'COOLING BALL HAMMOCKS', followed by a 'SHOP NEW paradICE STYLES' button with a mouse pointer indicating a click. White text overlays at the bottom reinforce the message: 'These are fire, official.' (35500ms-36400ms), 'Comfortable.' (36800ms-37400ms), and 'Definitely recommend' (37400ms-38000ms). The bathroom setting with light walls and bright, even lighting remains. The camera is static, focusing on the man, the product, and the overlaid marketing graphics.
