0:00founder introduces product The scene opens with a direct shot of an Asian woman from the chest up, positioned centrally against a bright, airy indoor background, likely a modern living room or kitchen with white cabinetry and arched ceilings. She has short, dark hair and is wearing a dark blue, knotted sleeveless top. She holds a small, white and blue round jar of "Melt Pain Away" product in her left hand, presenting it to the camera. Her expression is friendly and engaging, with direct eye contact. As she speaks, yellow text overlays appear on the left, first "Stephanie Morimoto, Asutra Founder," then "2x Winner Oprah's Favorite Things." Blue text bubbles appear over her hands, displaying her spoken words, "I created," "effective solution," "without harsh chemicals," and "or pills." The lighting is natural and bright, highlighting her face and the product.
0:06customer reviews overlay This scene features the same Asian woman, still speaking directly to the camera and holding the "Melt Pain Away" product in her left hand. The shot remains a medium close-up, with the same bright, neutral background. However, the background and a portion of the right side of the screen are now partially covered by a white overlay displaying several customer reviews from an online retail page. The reviews show star ratings (4 and 5 stars) and snippets of text like "I have Luous and experience..." and "Works extremely well." A blue text bubble "It's now our #1 bestseller" appears over the reviews, followed by "for a reason" near the bottom of the screen. The woman maintains an excited and expressive facial expression, emphasizing her points with subtle head movements.
0:08magnesium explanation The scene shows the Asian woman from the previous shots, framed from the chest up against the same bright, neutral indoor background of a living room/kitchen. She is no longer holding the product. Her hands are now visible, gesturing openly as she explains the importance of magnesium. She wears the same dark blue top and accessories. Her expression is informative and engaging, maintaining direct eye contact with the viewer. Blue text overlays appear on screen, articulating her spoken words: "We focus on Magnesium at Asutra," "because Magnesium is a," "critically important mineral," and "for a healthy body." The lighting remains consistently bright and even, casting minimal shadows and highlighting her animated delivery.
0:14magnesium deficiency statistic The scene transitions to a split-screen or overlay style, with the Asian woman's upper body visible on the bottom left, still in her blue top against the neutral background. The majority of the screen, particularly the right and top, is taken up by a dark blue graphic. This graphic features a grid of yellow and white stylized human figures, visually representing a statistic. Above the figures, white text reads "Asutra* Almost 70% of Americans are Magnesium deficient." Yellow figures dominate, with only a few white ones, illustrating the high deficiency rate. Blue text bubbles appear at the bottom, mirroring her spoken words: "Almost 70% of Americans" and "are deficient in magnesium." The woman looks slightly to the right, towards the graphic, with an expressive and concerned look, gesticulating with her right hand to emphasize the statistic.
0:18supplement importance The scene returns to a medium close-up of the Asian woman, centered in the frame, against the familiar bright, neutral living room/kitchen background. She is wearing the same dark blue top and accessories. Her hands are again visible, held open with palms facing upwards in a gesture of explanation or implication. She maintains direct eye contact with the viewer, her expression serious yet encouraging. Blue text bubbles appear onscreen, displaying her spoken phrases: "We're just not getting enough" and "from our daily diets." The scene then transitions slightly as she says, "So it is important to supplement," with this phrase also appearing as a text overlay. The lighting remains consistent, bright and even, highlighting her facial expressions and hand movements.
The scene opens with the Asian woman briefly holding the "Melt Pain Away" jar, then quickly transitions to a close-up shot of a hand holding the same product. The hand belongs to an individual with light skin and neatly manicured nails painted in a soft pink or nude color, adorned with a gold ring on the index finger. The product jar, white with a prominent blue label featuring the "Asutra Melt Pain Away" logo and a purple flower graphic, is held centrally. The background is a blurred, light-colored bathroom counter and possibly a tile wall, suggesting a clean, spa-like environment. Blue text overlay "That's why we created Melt Pain Away" appears first, followed by "It combines magnesium" and "with capsaicin." The shot is steady and focused, highlighting the product and the hand holding it.
0:25capsaicin ingredient detail This scene is a vibrant, macro close-up of a large pile of fresh, glossy red chili peppers. The peppers are elongated and slightly wrinkled, with some green stems visible, creating a dense texture across the entire frame. The rich red color dominates the scene, conveying a sense of natural warmth and potency. A large, bold white text overlay appears in the center, stating "FDA-Approved Natural Warming Pain Relief." Below this, blue text bubbles explain, "a botanically based ingredient" and "derived from chili peppers," clearly linking the visual to the product's natural warming component. The lighting is bright and even, emphasizing the peppers' color and details without harsh shadows.
0:29venus williams endorsement The scene features a woman with dark skin and long, straight dark hair, identified as Venus Williams through a text overlay. She is smiling broadly and looking slightly up and to the right of the camera, holding two white and blue jars of the "Melt Pain Away" product. She wears a teal athletic-style top, and the background is softly blurred, showing an interior space with a dark door frame. A prominent yellow text bubble on the left reads "Melt Pain Away is" and large blue text beneath it says "Venus Williams Approved." Below that, blue text bubbles appear as she speaks, saying "soothing," "warming," and "pain relief." Her expression is joyful and confident, directly endorsing the product. The lighting is soft and even, highlighting her face and the products.
0:32product application and texture The scene begins with the Asian founder woman applying the "Melt Pain Away" product to her neck, seen in a medium shot within a modern, well-lit bathroom with a large, round light fixture overhead and white marble-patterned tiles on the floor. She is wearing the same blue top and light pants. Text overlays "Moisturizes with:" appear, followed by "Shea Butter," "Vitamin A + E," and "Almond Oil" as yellow text bubbles. The shot then cuts to an extreme close-up of the creamy, white texture of the product inside its jar, showing its consistency. Blue text bubbles appear, stating, "It feels good going on," and "and you can feel good using it." The lighting in both parts of the scene is bright and clean, emphasizing the product's benefits and luxurious feel.
0:36consumer survey intro The scene returns to a medium close-up of the Asian founder woman, speaking directly to the camera against the bright, neutral living room/kitchen background. She is wearing her dark blue top and holding the "Melt Pain Away" product in her left hand. Her expression is enthusiastic and expectant, with wide eyes and a slight smile as she introduces the consumer perception survey. She gestures with her right hand, her fingers curled, as she says, "We did a consumer perception survey and get this:" These words appear as blue text bubbles on screen. The lighting remains bright and consistent, keeping the focus on her engaging delivery.
0:39chronic pain improvement statistic The scene is dominated by a dark blue graphic that covers most of the screen, similar to Scene 4. The Asian founder woman is visible in the bottom left corner, speaking directly to the camera and holding the product. The graphic displays prominent yellow text: "94% felt improvement in their chronic pain" as a large headline. Beneath this, a pie chart is shown, with a large purple segment representing "94%" and a smaller light purple segment. To the right of the pie chart, an image of the "Melt Pain Away" product jar is displayed, complete with its NDC number. Blue text bubbles appear mirroring her words: "94% of customers reported an improvement in their chronic pain after using Melt Pain Away every day." Her expression is confident and proud, emphasizing the positive results.
0:45customer quote fast acting This scene presents a vibrant blue background graphic that fills the majority of the screen. The Asian founder woman is visible in the bottom left, speaking directly to the camera and holding the product. At the top of the graphic, a five-star rating is displayed, followed by a bold white text quote: "This is the best fast acting cream for pain relief." To the right, three jars of the "Melt Pain Away" product are artfully arranged, one lying on its side with a yellow ribbon, and two stacked vertically. Blue text bubbles appear, indicating her spoken words: "One customer wrote to us and said, This is the best fast-acting cream for pain relief." Her expression is animated and joyful, conveying pride in the customer feedback.
0:50customer story intro The scene returns to a medium close-up of the Asian founder woman, speaking directly to the camera against the bright, neutral living room/kitchen background. She is wearing her dark blue top and holding the "Melt Pain Away" product in her left hand. Her expression is warm and empathetic as she introduces another customer's story. Blue text bubbles appear on screen, displaying her spoken words: "Another customer wrote to us, she works on her feet all day." The lighting remains consistent, bright and even, maintaining focus on her engaging narrative.
0:53customer quote plantar fasciitis This scene features a vibrant blue background graphic that fills most of the screen, with the Asian founder woman visible in the bottom left, speaking to the camera and holding the product. At the top of the graphic, a four-star rating is displayed, followed by a bold white text quote: "My miracle balm for plantar fasciitis." Blue text bubbles appear mirroring her words: "and she called this her miracle balm for her plantar fasciitis." Her expression is filled with satisfaction and a slight chuckle, demonstrating the product's profound impact on customers. The graphic also includes an image of the "Melt Pain Away" product jar.
0:56customer feedback summary The scene returns to a medium close-up of the Asian founder woman, speaking directly to the camera against the bright, neutral living room/kitchen background. She is wearing her dark blue top and holding the "Melt Pain Away" product in her left hand. Her expression is warm and open, emphasizing the widespread positive feedback from customers. Blue text bubbles appear on screen, displaying her spoken words: "We have so many customers who tell us," leading into the next segment. The lighting remains consistent, bright and even, maintaining focus on her engaging delivery.
0:59media mentions and texture This scene features an extreme close-up, slightly overhead shot of the white, creamy texture of the "Melt Pain Away" product inside its jar, showing gentle swirls and peaks, indicative of a rich body butter. The lighting is bright and soft, enhancing the visual appeal of the product. A yellow text bubble "As seen in..." appears at the top left. This is followed by a series of blue text overlays, highlighting media mentions: "GLAMOUR," "well+good," "SHAPE," "EVERYDAY HEALTH," and "BAZAAR." Blue text bubbles also appear, stating, "this is pain relief, but it feels like a beauty product." The shot emphasizes the product's luxurious texture and its recognition by beauty and health publications.
The final scene returns to the Asian founder woman, framed from the chest up, speaking directly to the camera against the bright, neutral living room/kitchen background. She is wearing her dark blue top and light pants. Her expression is friendly and assertive, as she delivers a clear call to action. She gestures downwards with her right index finger, indicating a link or button. A yellow "Show Now" button overlay appears dynamically, followed by a blue text overlay "Purchase yours today or click the link below." The lighting remains bright and even, creating a positive and direct concluding message.
