0:00man talking to camera close up
A man in his late 20s or early 30s with short, dark, curly hair and a clean-shaven face is framed in a close-up shot, looking directly into the camera. He is wearing a plain beige t-shirt and a thin silver chain necklace. He has a friendly, engaged expression with a slight smile, and his mouth is open as if speaking. The background is a plain, bright white wall, suggesting an indoor setting with even, soft frontal lighting, minimizing shadows. Text overlay on the screen reads: 'Let's be honest,'. The overall color palette is warm and natural, dominated by the man's skin tone, beige shirt, and the stark white background.
0:02justfoodfordogs package close up
The scene features a close-up, slightly overhead shot of multiple 'JustFoodForDogs' meal packages laid out on a dark gray or black countertop. The packaging is clear plastic, revealing the semi-solid, brownish-pink dog food with visible pieces of vegetables like carrots and possibly peas inside. Each package has a white label with green and black text, prominently displaying 'JustFoodForDogs' and specific recipe names like 'Chicken and Rice Recipe' or 'Beef and Russet Potato Recipe', along with nutritional information and ingredients. The lighting is bright and even, highlighting the product details. The camera slowly tilts upwards, revealing more of the product. Text overlay: 'So when our vet recommended JustFoodForDogs, I was a little nervous that it was going to be a whole thing.'
0:05man opening dog food package dog in background
A medium shot captures a man's hands as he carefully opens a flexible plastic package of 'JustFoodForDogs' over a dark gray countertop. The package contains a moist, chunky dog food mixture. In the blurry background, a white German Shepherd dog is visible, sitting patiently on the kitchen floor, its head and upper body turned towards the action, anticipating food. The kitchen features white cabinets and subway tile backsplash, creating a clean, bright aesthetic. Lighting is bright and ambient. Text overlay: 'I've been feeding Yeti fresh food like a pro'. The focus is sharp on the man's hands and the dog food.
0:08spooning dog food into bowl
A close-up, slightly overhead shot focuses on a silver spoon scooping a generous portion of chunky, moist dog food into a dark gray ceramic bowl. The dog food appears to be a finely ground meat mixture interspersed with visible diced orange carrots and white potato or apple pieces. The texture is soft and cohesive. The background is blurred, maintaining focus on the food and bowl. The lighting is bright and direct, making the food details clear. Text overlay: 'with zero culinary skills required.' The action emphasizes the ease of serving the food.
0:10dog looking at food
A white German Shepherd dog, 'Yeti', is captured in a close-up shot from a low angle, sitting attentively behind a kitchen counter. Its head is raised, and its dark eyes are focused intently on something just out of frame, presumably the food being prepared. The dog's ears are erect, indicating alertness. Part of a man's hand is visible in the foreground, holding a food package. The background shows a modern kitchen with white cabinets, a black countertop, and a white subway tile backsplash, well-lit with natural, bright light. Text overlay: 'with zero culinary skills required.' The dog's expression is one of eager anticipation.
0:11man talking to camera medium shot
A man, the same as seen previously, is shown in a medium shot, facing the camera with a wide, genuine smile. He is wearing a beige t-shirt and a silver chain. He spreads his arms slightly, a gesture of openness and enthusiasm. The background is a brightly lit modern kitchen with white subway tiles, white cabinets, and wooden shelves with a few decorative plants and dark ceramic items. The lighting is bright and even, casting minimal shadows. Text overlay: 'Turns out it's actually easier than kibble.' The man's body language is confident and happy, reflecting his satisfaction with the product.
0:14man grabbing food from freezer to fridge
A medium-wide shot shows the man in a modern kitchen. He bends down to retrieve a 'JustFoodForDogs' package from the bottom freezer drawer of a large, white, double-door refrigerator with stainless steel handles. He then stands up, holding the package, and opens the upper part of the refrigerator, placing the package inside to thaw. The kitchen features white subway tile backsplash, black countertops, and white cabinetry. The lighting is bright and clean, typical of a well-lit kitchen. Text overlay: 'I just grab a JustFoodForDogs meal from the freezer, let it thaw in the fridge, and that's it.' The camera remains static, capturing the full action.
0:18close up package peeling
A close-up shot focuses on the top edge of a 'JustFoodForDogs' package as it's being peeled open. The clear plastic film is carefully separated from the tray, revealing the moist, chunky dog food inside. The food has a light brownish-pink color with visible specks of orange (carrots) and green. The package itself is resting on a dark countertop. The lighting is bright and even, highlighting the texture and appearance of the food. Text overlay: 'No scooping, no guessing,'. The action emphasizes the convenient, ready-to-serve nature of the product.
0:20dog watching food preparation
A low-angle close-up shows the white German Shepherd dog, 'Yeti', with its head close to a dark gray countertop, looking intently at something just out of frame, presumably the prepared food. A man's hand is visible in the foreground, performing some action with the food, though only part of the hand is visible. The dog's ears are perked up, and its expression is one of eager anticipation, almost a silent plea for the food. The background is a brightly lit kitchen with white cabinets. Text overlay: 'just fresh food ready to go.'
0:22dog food in bowl close up
An extreme close-up shot captures the texture and ingredients of the 'JustFoodForDogs' meal in a dark gray ceramic bowl. The food is a moist, chunky blend of light brown ground meat, interspersed with bright orange diced carrots and lighter-colored, irregular pieces, likely potato or apple. The surface of the food shows a slightly uneven, natural texture. The lighting is bright and direct, highlighting the individual components. No other elements are visible in the frame, maintaining focus solely on the food. The overall impression is one of wholesome, appealing dog food.
0:23multiple dog food packages
A slightly elevated, medium-shot view displays several 'JustFoodForDogs' meal packages arranged on a neutral-colored surface, possibly a wooden table or countertop. The packages are transparent, revealing the various food recipes inside, which appear as moist, chunky mixtures of meat and vegetables. Each package features a white label with 'JustFoodForDogs' prominently displayed in black and green, along with recipe names like 'Chicken and Rice Recipe,' 'Beef and Russet Potato Recipe,' and 'Turkey and Whole Wheat Macaroni'. The labels contain detailed ingredient and nutritional information. The lighting is bright and even, emphasizing the product range and clear packaging. Text overlay: 'All recipes are made with whole foods. No weird stuff, no fillers, just clean ingredients'.
0:26stirring dog food close up
An extreme close-up shot focuses on a silver spoon stirring the chunky 'JustFoodForDogs' meal within a white ceramic bowl. The food is a rich, moist mixture of finely ground, light brown meat, vivid orange diced carrots, and lighter, irregular pieces of other vegetables. The action of stirring demonstrates the food's soft, malleable texture and ensures an even mix of ingredients. The lighting is bright and focused on the bowl, enhancing the visual appeal of the food. Text overlay: 'with recipes developed by actual vets.' The background is completely out of focus, isolating the food and spoon.
0:29man feeding dog treat
A low-angle medium shot captures a man reaching down towards his white German Shepherd dog, 'Yeti', who is sitting attentively on the kitchen floor. The man, in a beige t-shirt, extends his hand, offering what appears to be a treat. The dog's tail is wagging vigorously, creating a blur of motion, and its body language suggests excitement and happiness. The kitchen background features white cabinets, a black countertop, and a stainless steel range hood. The lighting is bright and even, highlighting the clean kitchen environment and the dog's white fur. Text overlay: 'Yeti's tail wags harder, his coat's shiner'.
0:31dog with ball in mouth
A medium-close-up shot shows the white German Shepherd dog, 'Yeti', sitting calmly indoors with a blue tennis ball held gently in its mouth. The dog is positioned slightly off-center to the right, looking towards the left side of the frame. Its white fur is clean and fluffy, and its dark eyes are soft. The background is slightly blurred, showing a green leafy plant on the left and a neutral-colored upholstered stool or chair on the right, suggesting a comfortable living space. The lighting is soft and natural. Text overlay: 'Yeti's tail wags harder, his coat's shiner'. The scene conveys a sense of calm happiness and contentment.
0:32dog looking up profile
A medium-close-up profile shot captures the white German Shepherd dog, 'Yeti', sitting on the floor and looking intently upwards and slightly to the left, as if watching something or someone. Its large, pointed ears are perked, and its dark eyes are focused. The dog's white fur appears very clean and well-groomed. In the blurred background, a modern kitchen with white cabinets and a stainless steel stove or range is visible, under bright, diffused lighting. Text overlay: 'and I feel so good knowing what's in his bowl'. The scene conveys alertness and anticipation.
0:33dog eating from bowl
A close-up shot from a low angle shows the white German Shepherd dog, 'Yeti', eagerly eating dog food from a dark gray ceramic bowl placed on a light-colored floor. The dog's head is lowered into the bowl, and its mouth is actively consuming the food. A man's hand is visible in the foreground, holding the bowl steady. The dog's white fur is prominent in the frame. The background shows a white door and some decorative elements like blue plates on a wall, under bright, natural lighting. Text overlay: 'is actually real food.' The scene emphasizes the dog's enjoyment and the quality of the food.
0:35man and dog on floor talking to camera
A medium shot captures the man sitting on the floor, leaning against a neutral-colored wall, looking directly at the camera with a bright, genuine smile. He is wearing a beige t-shirt and light-colored shorts. His white German Shepherd dog, 'Yeti', is sitting beside him, facing away from the camera, its white fur visible on a soft, furry white rug on the floor. In the background, a light brown wooden shelving unit with a basket and a magazine is visible, creating a cozy indoor setting. The lighting is soft and natural. Text overlay: 'That's the magic of JustFoodForDogs. One try, you'll get it. We promise.' The scene evokes a sense of companionship and trust.
