0:00talking head desk intro A medium shot frames a young man sitting at a wooden desk with a bright yellow mat. The background is a cream-colored wall adorned with several framed art prints and a vibrant, colorful neon light shaped like a flower. To the left, a black desk lamp provides illumination. On the desk, a silver MacBook Pro is propped open on a stand, alongside a black tablet, black over-ear headphones, and some green potted plants. The lighting is warm and bright, illuminating the scene from the front and possibly an overhead source, creating a cozy and artistic atmosphere. The man actively gestures with his hands while speaking directly to the camera. Prominently displayed at the top of the frame are yellow and red text overlays that read "HOW TO RUN AN ART BUSINESS? (from abroad)".
0:06brand logo reveal The scene transitions to a simple, solid dark purple background. In the center of the frame, the 'Gelato' brand logo is prominently displayed in white. The logo consists of a stylized geometric icon, resembling an intertwined 'G' and a pen nib, positioned to the left of the word 'Gelato' rendered in a clean, modern sans-serif typeface. Below the main logo, white text first reads 'Sign up to', followed by the Gelato logo again, and then 'Manage your business. Design & produce your products.'. At the very bottom, a final white text overlay declares, 'The answer is Gelato!'. The lighting is uniform and soft, ensuring clear visibility of the white text and logo against the dark, minimalist background.
A picturesque wide shot captures a person seated on a white ornate metal chair, positioned with their back to the camera. They are looking out over a calm, expansive lake, which is bordered by rolling mountains in the distance under a bright sky with scattered clouds. Lush green trees frame the top of the scene, adding natural depth. The person holds a beverage cup, raised slightly as if in a toast or appreciation of the view. An identical, empty white chair stands beside them. The overall color palette is serene and natural, dominated by tranquil blues of the water, vibrant greens of the foliage, and soft whites of the sky and chairs, evoking a peaceful and aspirational mood. The lighting is bright and natural, typical of an outdoor daytime setting.
0:09travel airplane window A dynamic shot from the window of an airplane, offering an aerial view of fluffy white clouds and patches of land or coastline below. A significant portion of the airplane's white wing, featuring a distinct red tip, is visible on the right side of the frame. The sky is a vibrant, clear blue, and bright sunlight creates subtle lens flares on the window glass, enhancing the feeling of being high above. The composition evokes a sense of travel and aspiration. White text overlay at the bottom of the screen reads, "It makes it super easy for artists living abroad to sell products."
0:10product unboxing wrapping A medium close-up shot focuses on a person's hands meticulously unwrapping a colorful art print. The print itself showcases a vibrant, retro-inspired 'Greetings From' design, featuring stylized green palm trees framing a psychedelic-patterned bus against a soft pink background. The hands are working on a light-colored surface, likely a tabletop, illuminated by diffuse natural light streaming in from a large window in the background, where lush green plants are visible. The scene's color palette is bright and cheerful, dominated by the blues, greens, and pinks of the artwork, creating an inviting visual. The primary focus remains on the detailed action of the hands and the unfolding artwork. White text overlay at the bottom reads, "to people around the world."
0:12rooftop art display A medium shot captures a man standing on a sunlit rooftop balcony, showcasing three distinct, colorful art prints. He is positioned slightly to the left, holding one of the prints upright, while two other prints lean casually against a minimalist metal railing. In the background, an urban landscape unfolds under a bright, clear sky, featuring various buildings and patches of green foliage. The scene's overall color palette is bright and diverse, highlighting the range and vibrancy of the displayed artwork. The lighting is natural and sunny, casting soft, defined shadows. The shot conveys an outdoor, creative, and somewhat urban atmosphere. White text overlay at the bottom reads, "to people around the world."
0:13desk world map graphic A medium shot of the young man, identical in framing and setting to the introductory scene, seated at his desk. He is looking intently at his laptop screen. The background features the same cream-colored wall adorned with art prints and the glowing neon flower light. A dynamic graphic overlay appears in the upper half of the frame, showcasing the white Gelato logo positioned above a light blue world map. This map is dotted with numerous small orange points, visibly indicating the locations of Gelato's production partners across different continents. White text appears at the bottom of the screen stating, "Gelato has a network of over 140 production partners in 32 countries." The overall lighting remains warm and inviting, complementing the informative graphic.
0:18screen recording product page A close-up shot of a laptop screen, displaying a product detail page from the Gelato website. On the left side of the screen, an image of a framed canvas print featuring abstract blue art is visible. The right side of the screen presents various product details, including pricing (e.g., '€27.40' and a discounted price '€8.39'), customization options, and shipping information. A dropdown menu labeled 'Deliver to' is open, showing a list of countries with their respective flags, such as Uganda, Ukraine, United Arab Emirates, United Kingdom, and United States, with 'United Kingdom' currently highlighted. White text overlayed at the bottom of the screen reads, "So my products are usually printed close to my customers." The background behind the laptop is softly blurred, showing warm ambient light.
0:21desk benefits text overlay A medium shot of the man at his desk, consistent with the initial setup, shows him looking intently at his laptop, appearing to be typing or engaging with the screen. The background is the familiar cream-colored wall decorated with art prints and the cheerful neon flower light. As he speaks, prominent white text overlays sequentially appear on the screen: first ".CHEAPER", then ".FASTER", followed by ".LESS CARBON EMISSION". Alongside ".LESS CARBON EMISSION", a 'WE SUPPORT UN GLOBAL COMPACT' logo is displayed, emphasizing the environmental benefit. The lighting remains warm and consistent, creating an engaging and informative visual. White text at the bottom of the screen reads, "By printing locally, it's cheaper, faster, and it's also cuts down on carbon emissions."
0:26screen recording integrations A screen recording overlay partially obscures the previous shot of the man at his desk. The overlay displays a white webpage with the clear title 'Link your store to Gelato' and a prominent call-to-action button, 'Connect your store'. Below this, another section of the page becomes visible, titled 'Choose your platform or marketplace to connect it'. This section showcases a grid of various direct integration options, represented by clickable icons for popular e-commerce platforms such as Shopify, Etsy, WooCommerce, Wix, Squarespace, BigCommerce, Amazon, and TikTok Shop. Red circles are used to highlight the Shopify and Etsy logos. The man at the desk is still partially visible in the background, working on his laptop. White text at the bottom of the screen states, "Gelato integrates easily with platforms like Shopify, Etsy, and Wix."
0:31screen recording tiktok shop Another screen recording overlay is displayed over the shot of the man at his desk, similar to the previous scene. This overlay specifically features the TikTok Shop interface, clearly titled 'TikTok Shop, for you'. It presents three distinct options: 'Seller', 'Creator', and 'Partner', each accompanied by a small illustrative image and a 'Join now' button. The man at the desk remains partially visible in the background, continuing to work on his laptop. White text at the bottom of the screen reads, "And for those selling in the US, Gelato now connects with TikTok shop."
0:35talking head cta outro A medium shot of the man at his desk, mirroring the initial framing and setting, where he now looks directly at the camera. He is speaking, frequently nodding and smiling, engaging the viewer directly. The background remains the familiar creative office setup with framed art and the distinctive neon flower light. Large, bold yellow text with a clear red outline, reading "TRY GELATO FOR FREE TODAY!", is prominently overlayed at the top of the frame. The lighting maintains its warm and consistent quality, contributing to an encouraging and confident atmosphere. White text at the bottom of the screen states, "So if you're and artist and want to grow your business, try Gelato for free today!"
