0:00hoodie back detail
This scene presents a medium shot of the upper back and part of the arm and waist of a person wearing a relaxed-fit, dark brown Gymshark hoodie. The prominent white text 'GYMSHARK' is centered across the upper back, with 'CONDITIONING CLUB', 'DESIGNED IN GREAT BRITAIN', and 'SINCE 2012' stacked beneath it in a smaller, sans-serif font. The fabric of the hoodie shows soft creases, suggesting movement or a comfortable fit. The lighting is soft and even, casting minimal shadows and highlighting the texture of the fabric. The background is a blurred, slightly darker tone, possibly an indoor setting. The overall color palette is earthy browns and crisp whites against a dark backdrop. On-screen graphics include 'GYMSHARK' text in white at the bottom left and a white stylized Gymshark logo (flying shark fin) in the top right. The camera remains static, capturing the subject's subtle shifts.
0:01belt adjustment midsection
The scene features a medium close-up, angled slightly downwards, focusing on the midsection of a person. The subject is adjusting a thick, black leather weightlifting belt with numerous metal eyelets and a prominent silver buckle. Underneath the belt, a white t-shirt is visible, and the lower part of a dark brown hoodie (similar to the previous scene) is seen above it. The person's hands are actively engaged in tightening or securing the belt, creating a sense of preparation or intensity. The lighting is slightly moodier and more directional than the previous scene, creating subtle highlights on the belt's metal and the skin of the hands. The background is dark and out of focus, emphasizing the action. The dominant colors are black, brown, white, and natural skin tones. On-screen graphics include 'UP TO 50% OFF EVERYTHING' in white at the top left, 'GYMSHARK' at the bottom left, 'STARTS JUNE 26TH, 6PM AEST' at the bottom right, and the white Gymshark logo at the top right. The camera has a slight, subtle movement, potentially a very slow push in or a handheld feel.
0:02belt and tattoo close up
This is a tight close-up shot, angled downwards, focusing intently on the black leather weightlifting belt and the surrounding areas. A person's hand, still engaged in the process of adjusting the belt, is visible. Below the belt, a portion of the subject's leg is revealed, featuring a detailed black tattoo, possibly of an animal or intricate pattern. The black, perforated texture of the belt is highly detailed, showcasing its robust construction. The lighting is focused and somewhat dramatic, emphasizing the textures and the skin. The background remains dark and out of focus. The color palette consists mainly of black, skin tones, and subtle hints of the underlying white t-shirt. On-screen graphics continue to display 'UP TO 50% OFF EVERYTHING' (top left), 'GYMSHARK' (bottom left), 'STARTS JUNE 26TH, 6PM AEST' (bottom right), and the white Gymshark logo (top right). The camera movement is static, maintaining a steady gaze on the action.
0:04ribbed fabric texture
An extreme close-up shot captures the intricate texture of a dark grey or black ribbed fabric, likely part of activewear like shorts or leggings. The vertical ribbing is highly detailed, showing individual threads and the subtle changes in shadow and light that define the fabric's structure. The material appears taut, suggesting it's being worn. The lighting is highly directional, creating strong contrasts that emphasize the depth and elasticity of the fabric. There's a very subtle, almost imperceptible movement, as if the fabric is slightly flexing or being smoothed. The background is a completely dark, uniform blur, ensuring the focus remains entirely on the textile. The dominant color is a rich, deep charcoal grey or black. On-screen graphics include 'UP TO 50% OFF EVERYTHING' (top left), 'GYMSHARK' (bottom left), 'STARTS JUNE 26TH, 6PM AEST' (bottom right), and the white Gymshark logo (top right). The camera is static, allowing for a detailed examination of the material.
0:05top zipper up
This close-up shot, angled slightly downwards, focuses on a person's upper torso and hands as they zip up or adjust a dark grey or black ribbed long-sleeve top. A hint of cleavage is visible, suggesting the top is form-fitting and designed for athletic wear. The hands are engaged in the action of pulling the zipper up or smoothing the fabric, with light-colored, possibly painted, fingernails visible. The ribbed texture of the top is evident, similar to the previous fabric detail shot, but here seen in context on a person. The lighting is soft and warm, highlighting the skin and the contours of the body. The background is blurred and neutral-toned, keeping the attention on the action and apparel. The color palette features dark grey/black, warm skin tones, and subtle white accents from an undergarment. On-screen graphics include 'UP TO 50% OFF EVERYTHING' (top left), 'GYMSHARK' (bottom left), 'STARTS JUNE 26TH, 6PM AEST' (bottom right), and the white Gymshark logo (top right). The camera is static, providing a clear view of the action.
0:06neckline adjustment
A close-up shot captures the delicate adjustment of a dark grey or black ribbed top around the neckline and collarbone area. A hand, with subtly painted fingernails and a warm skin tone, gently pulls or smooths the fabric near the neck. The ribbed texture of the garment is prominent, showing its stretch and form-fitting quality. The lighting is soft and even, gracefully illuminating the skin and the fabric's contours. The background is a soft, light-toned blur, creating a clean contrast. The dominant colors are the deep grey/black of the top and the warm skin tones of the hand and neck. On-screen graphics include 'UP TO 50% OFF EVERYTHING' (top left), 'GYMSHARK' (bottom left), 'STARTS JUNE 26TH, 6PM AEST' (bottom right), and the white Gymshark logo (top right). The camera holds a static position, allowing for a focused observation of the fine detail.
0:07hoodie back closer
This scene revisits the back of the dark brown Gymshark hoodie, now in a slightly tighter medium close-up, emphasizing the bold white 'GYMSHARK' text and the accompanying smaller text: 'CONDITIONING CLUB', 'DESIGNED IN GREAT BRITAIN', 'SINCE 2012'. The framing focuses more closely on the central text area of the hoodie, highlighting the brand messaging. The fabric's soft texture and subtle wrinkles are visible, maintaining the relaxed aesthetic. The lighting is consistent with the initial hoodie shot—soft, even, and slightly warm, creating a clean look. The background is a softly blurred, neutral tone. The color palette is composed of rich browns and crisp whites. On-screen graphics include the constant 'GYMSHARK' in white at the bottom left and the white Gymshark logo (flying shark fin) in the top right. 'UP TO 50% OFF EVERYTHING' and 'STARTS JUNE 26TH, 6PM AEST' are not present in this specific shot. The camera is static, holding the focus on the apparel's branding.
0:09belt and shorts text
The final scene is a close-up shot of a person's hand resting on a black weightlifting belt, which is secured around their waist. The subject is wearing dark black shorts or track pants with distinctive white circular text graphic on the side of the thigh. The text reads 'KEEP SHOWING UP. KEEP SHOWING UP.' repeating within the circle. The weightlifting belt's texture and metal accents are still visible, suggesting its robust nature. The lighting is soft and focused, creating a clean look that highlights the textures of the belt and fabric, and the detail of the text. The background is dark and blurred, drawing full attention to the apparel and accessory. The color palette is dominated by black and white, contrasted with the natural skin tone of the hand. On-screen graphics include 'UP TO 50% OFF EVERYTHING' (top left), 'GYMSHARK' (bottom left), 'STARTS JUNE 26TH, 6PM AEST' (bottom right), and the white Gymshark logo (top right). The camera is static, providing a clear and steady view of the details.
