0:00intro hands off mug A young male speaker is positioned in the center of the frame, from the waist up, directly addressing the camera. He raises his right hand in a 'stop' gesture while holding a white coffee mug with red text in his left hand. He is standing in a brightly lit, modern living space. In the background, to the left, there's a framed abstract art piece with pink and green colors. To the right, a large green plant in a beige pot is visible next to a patterned armchair. Further back, two framed minimalist prints hang on the wall, one with text in a mirror image. The overall lighting is soft and even, suggesting indoor daylight. A yellow text overlay at the bottom reads 'Hands off!'. The color palette is warm, featuring neutral tones of the room contrasted with the speaker's patterned sweater and the colorful art.
A tight close-up shot focuses on the white ceramic coffee mug, held by hands that are mostly out of frame. The mug is oriented to clearly display the red text: 'HANDS OFF! This mug belongs to ANDREW Get your own mug!'. The background is blurred, revealing the upper part of the speaker's head and shoulder in soft focus, implying he is holding the mug close to the camera. The lighting is soft and even, highlighting the mug's glossy surface and the sharp contrast of the red text against the white. A yellow text overlay at the bottom says 'This is my mug ☕'.
0:02speaker overlay mug on counter The scene features a split composition with the main subject, a personalized mug, resting on a clean white countertop in the upper portion of the frame. The background behind the mug is a blurred reflection in a shiny surface, possibly a chrome appliance or a mirror. Below and slightly to the right of the mug, a yellow-outlined cutout of the male speaker is superimposed. He holds the same white mug and gestures with his free hand while speaking directly to the camera. The lighting is bright and clean, emphasizing the product. A yellow text overlay appears below the speaker, stating 'Well... actually... it could be anyone's'. The overall impression is professional and informative, combining a product display with a presenter's explanation.
0:03screen recording gelato website The primary focus of this scene is a screen recording of the Gelato website, which occupies the majority of the frame. The website features sections like 'Personalized products on Etsy' and 'Personalization Studio for Etsy in action', displaying screenshots of product customization. A yellow-outlined cutout of the male speaker is superimposed in the bottom-right corner, holding the white mug and actively gesturing with his right hand as he speaks. A bright yellow text overlay with black font at the bottom reads 'thanks to Gelato's Personalization Studio'. The overall aesthetic is clean and digital, with the presenter guiding the viewer through the online platform. The lighting is digital and even.
0:05mug on window sill close up A close-up shot of the white ceramic mug, with the prominent red text 'HANDS OFF! This mug belongs to ANDREW Get your own mug!' facing the camera. The mug is placed on a light-colored, slightly textured surface, possibly a window sill or a clean table. The background is softly blurred, showing ambient light coming through a window, suggesting a bright, natural setting. The lighting is natural and highlights the mug's clean white surface and the sharp red lettering. A yellow text overlay at the bottom reads 'I sell this mug on my Etsy store'. The focus is entirely on the product, emphasizing its visual appeal and personalization.
0:07screen recording personalization input This scene displays a screen recording of an online form for product personalization, with a yellow-outlined cutout of the male speaker overlaid in the bottom-center. The form has a clear header 'Add your personalization' and a text input field labeled 'Enter the name in the box below:'. The word 'ANDREW' is being typed into this field, demonstrating the customization process. The background is a clean white digital interface. The speaker holds the personalized mug in his left hand and gestures with his right, maintaining direct eye contact with the viewer. A yellow text overlay at the bottom explains 'where customers choose the name they want to feature'. The scene visually explains the user-friendly aspect of personalizing the product.
0:09screen recording gelato design studio The scene primarily shows a screen recording of a design interface, likely Gelato's customization studio. The interface displays a grid-based design canvas with a visual representation of the personalized mug, showing 'HANDS OFF! This mug belongs to PERSONALIZE Get your own mug!'. Tools for text editing (font, size, color) are visible at the top. A yellow-outlined cutout of the male speaker is superimposed in the bottom-right corner, holding the mug and gesturing. A yellow text overlay reads 'I designed it with Gelato 🍦'. The lighting is consistent with a digital screen, bright and even, highlighting the design elements. The scene demonstrates the creator's side of the personalization process.
0:11screen recording gelato personalization settings This scene is a screen recording of the Gelato personalization settings menu. It shows a mobile-friendly interface with options like 'Customer Settings', 'Add Personalized Layer', and a list of 'Personalized layers' and 'Other layers', each with toggle switches. The 'PERSONALIZE' text layer is highlighted, indicating it's selected for customization. A yellow-outlined cutout of the male speaker is positioned in the bottom-left corner, gesturing towards the screen and explaining the process. A yellow text overlay at the bottom reads 'choosing this text layer to be personalized'. The scene highlights the administrative ease of setting up product personalization. The lighting is digital and clear.
0:12iphone etsy product page This scene is an overhead shot of an iPhone lying on a textured light-brown wooden surface, displaying an Etsy product page for the personalized mug. The phone's screen is brightly lit, showcasing the product image (the mug with 'ANDREW' personalized text), its price (£14.99), stock status, delivery information (Est. delivery 1-5 Mar, Delivery Free), and customer ratings (4.9 (993)). Below the product details, typical e-commerce navigation icons (Home, Deals, Gifts, Basket) are visible. A yellow text overlay at the bottom states 'and in a few clicks my product was live on Etsy!'. The camera is positioned directly above the phone, providing a clear, static view of the digital storefront. The scene demonstrates the final, live product listing.
0:15speaker explaining customer purchase The male speaker stands centrally, framed from the waist up, in the same modern living space as the opening scene. He holds the personalized white mug in his left hand and uses his right hand to gesture while speaking directly to the camera. The background features the abstract art piece, the green plant, and framed text on the wall, all in soft focus. The lighting remains soft and even, highlighting the speaker's engaging expression. A yellow text overlay at the bottom states 'Customers could buy and edit the design'. The scene acts as a direct address to the audience, explaining the customer's interaction with the personalized product.
0:17unboxing mug from box An overhead shot shows a pair of hands carefully opening a small, light-brown cardboard shipping box. Inside the box, a white, foam-like packaging material cradles a white ceramic mug, partially visible. The box rests on a light-colored, textured surface, possibly a carpet or soft blanket. The lighting is bright and even, casting minimal shadows. A yellow text overlay at the bottom reads 'Gelato will automatically create'. The scene highlights the secure and professional packaging of the product, showcasing the beginning of the fulfillment process.
0:18hands holding mug A close-up shot features two hands gently holding the white personalized mug, carefully turning it to showcase its design. The mug's red text, 'HANDS OFF! This mug belongs to ANDREW Get your own mug!', is clearly visible as the focal point. The background is softly blurred, showing a light-colored, textured surface, similar to the previous unboxing scene. The lighting is bright and even, highlighting the mug's glossy finish and the crispness of the text. The yellow text overlay 'Gelato will automatically create' continues from the previous scene. The scene emphasizes the completed, physical product in hand.
0:20mug on carpet near window A medium close-up shot of the white personalized mug resting on a fluffy, light-colored carpet. The red text 'HANDS OFF! This mug belongs to ANDREW Get your own mug!' is clearly visible, facing the camera. In the background, a window with bright natural light streams in, partially obscured by a blurred white curtain or blind. The lighting is soft and natural, creating a cozy and domestic atmosphere. A yellow text overlay at the bottom reads 'and ship it directly to them 📦'. The scene presents the final product in a relatable, everyday setting, emphasizing delivery to the customer.
0:21screen recording pricing setup 1 This scene displays a screen recording of an online pricing interface, filling the majority of the frame. The interface shows fields related to 'Shipping costs (GBP)' for 'United Kingdom' and a percentage input field currently showing '50'. A yellow-outlined cutout of the male speaker is superimposed in the bottom-center, looking at the camera with a slightly surprised or thoughtful expression. A yellow text overlay at the bottom reads 'The best part: I choose my own pricing'. The background is a clean white digital interface. The scene demonstrates the flexibility and control sellers have over their product pricing and profitability.
0:23screen recording pricing setup 2 profit The scene continues with the screen recording of the online pricing interface, now updated to show 'Estimated profit (GBP)' and a green checkmark next to numerical values, '10.05' and '75%'. This indicates a successful calculation of profit margin. The male speaker, still a yellow-outlined cutout, is in the bottom-center, looking at the camera with a satisfied and confident smile. A yellow text overlay at the bottom reads 'and I take the profit 💰'. The digital interface remains clean and white. This scene provides a visual confirmation of the profitability aspect, reinforcing the benefit for sellers.
0:24speaker overlay white background excited The male speaker is presented as a vibrant yellow-outlined cutout against a plain white background, occupying the majority of the frame from the chest up. He holds the personalized white mug in his left hand and gestures enthusiastically with his right hand as he speaks directly to the camera. His facial expression is bright and excited, conveying genuine satisfaction. A yellow text overlay at the bottom reads 'That was so quick and easy! I haven't even finished my coffee'. The clean, stark white background isolates the speaker and mug, emphasizing his message and the product. The lighting is bright and even, consistent with a studio setup for a cutout effect.
0:27outro serious call to action The male speaker is again framed from the waist up, standing in the same modern living space. He holds the personalized white mug in his left hand and raises his right hand in a 'stop' gesture, mirroring the opening scene. His expression transitions from a playful smirk to a more serious, direct look, emphasizing his concluding statement. The background elements (abstract art, plant, framed prints) are in soft focus. The lighting is soft and ambient, maintaining the natural feel of the indoor setting. A yellow text overlay at the bottom reads 'No... but seriously... get your own mug!'. This scene acts as a re-engagement and a direct call to action, blending the initial playful tone with a more earnest request.
