0:00harness disintegration animation
The scene opens with a medium shot of a realistic 3D animated tan and white Pitbull-type dog standing on a light gray concrete sidewalk with a darker asphalt street in the background. The dog is wearing a black harness with a 'DOG FRIENDLY CO.' logo. Text overlays 'A harness revolution' appear at the bottom. As the narration progresses, the black harness dramatically shatters into many small, sharp, dark fragments that fly away from the dog's body, accompanied by bright blue electrical energy crackling around the dog's chest area where the harness was. The shattered pieces hover in the air before fading. The dog remains static throughout this process, looking directly forward with a calm, alert expression. The background is slightly blurred, suggesting a shallow depth of field. The lighting is bright and even, simulating an outdoor daytime environment. The dominant colors are the dog's tan fur, the black harness, and the gray concrete, contrasted by the electric blue energy. Additional text overlays appear sequentially: 'that's making', 'dump every collar,', and 'and no pull harness they've ever tried.'
0:06animated dog pulling man
This is a medium-wide shot of an animated man struggling to walk his animated dog on a leash down a suburban sidewalk. The dog, a medium-sized tan and gray mixed breed, is in the foreground, pulling intensely forward with its tongue hanging out, looking energetic. The man, in the midground, is hunched forward, gripping the leash tightly with both hands, his face contorted in a grimace of effort, being dragged by the dog. They are on a light gray concrete sidewalk bordered by green grass. In the background, there are two pastel-colored suburban houses with brown roofs and several bare-branched trees, suggesting a cooler season. The sky is overcast and bright, providing soft, diffused lighting. The dominant colors are muted greens, grays, and browns, with a touch of pastel from the houses. Text overlay reads 'if your dog pulls like a freight train, it's not your fault.'
0:09harness comparison animation
A dark, studio-like setting features two brown leather dog collars, or harness straps, floating in mid-air against a deep gray-to-black gradient background. Both straps are adorned with metallic buckles and stitching details. The bottom strap exhibits bright orange-red electrical crackling lines, symbolizing a negative or problematic energy, connecting to the top strap briefly before fading. The top strap remains intact, while the bottom strap's electricity crackles and fades. The lighting is focused on the straps, highlighting their texture against the dark, featureless background. The primary colors are deep browns, metallic grays, and the glowing orange-red electricity. Text overlays read 'You've been set up to fail,' and then 'by bad harness design.'
0:12animated dog dragging man run
A medium-wide shot continues the animation from an earlier scene, showing the same animated man being dragged by his dog down a suburban street. The dog, a tan and gray mixed breed, is running vigorously in the foreground, pulling the man along. The man is now running, still hunched over and pulling back on the leash with both hands, his face still showing significant strain and effort. They are on a light gray concrete sidewalk adjacent to a green grass lawn. In the background, there are more pastel-colored suburban houses with brown roofs and several bare-branched trees. The sky is still overcast and bright. The colors remain muted and natural. Text overlays 'So why do most harnesses' then 'still let your dog drag you down the street.'
0:16animated dog muscle reveal
A medium shot of a realistic 3D animated golden retriever standing on a light gray paved surface, possibly a sidewalk or rooftop, against a bright, clear blue sky with some soft clouds. The dog is initially wearing a black harness. Its head is slightly turned to the left, looking forward with a calm expression. As the scene progresses, the dog's outer fur and skin become transparent, revealing its detailed skeletal structure and then its musculature underneath, primarily in shades of red and white. The harness appears to be integrated into this anatomical view. The dog then briefly runs forward with its muscular structure still visible. The lighting is bright and natural, casting soft shadows. The color palette transitions from the dog's golden fur and black harness to the internal reds and whites of its anatomy, set against the blue sky and gray ground. Text overlay 'It turns out, we've been attaching the leash to the wrong place.'
0:20dog pulling back clip
A high-angle medium-wide shot shows a real-life young woman and a black dog walking on a gray asphalt path in a park-like setting. The woman, viewed from behind, wears a light beige sweatshirt and denim shorts, holding a black leash that's clipped to the dog's back. The black dog, a medium-sized mixed breed with long, dark fur, is pulling slightly forward, with its tail wagging. The woman leans forward and bends down, seemingly trying to manage the pulling. Lush green grass and tall, leafy trees fill the background under a bright, clear blue sky. The scene is well-lit by natural sunlight, casting clear shadows. The dominant colors are vibrant greens from the grass and trees, the blue sky, and the dark fur of the dog. Text overlay reads 'Back clip harnesses actually trigger more pulling.'
0:23dog pulling woods
A high-angle medium-wide shot shows the same young woman and black dog walking on a gray asphalt path, this time in a denser, wooded area. The woman, wearing a brown hoodie and denim shorts, is being pulled significantly by the black dog, which is tugging hard on the leash and veering towards the lush green undergrowth on the side of the path. The woman's body is angled and slightly off-balance as she tries to resist the pull. Tall, dark green trees with dappled sunlight filtering through them create a dense background. The lighting is natural and slightly dappled. Dominant colors are the rich greens of the foliage, the dark dog, and the gray path. Text overlay reads 'Dogs lean into the pressure and pull harder.'
0:26dog pulling collar beach
A medium shot follows a black dog walking from left to right on a wide, sandy beach. The dog has long, black fur and is wearing a standard collar, to which a blue leash is attached. It is walking with its head slightly down and its mouth slightly open, appearing to pant. The leash is taut, indicating it's pulling. In the background, the vast expanse of light beige sand meets the calm, blue ocean under a bright, clear blue sky. The horizon is visible, with a faint line of people far in the distance. The natural sunlight creates soft shadows. The color palette is dominated by the blues of the sky and ocean, the beige sand, and the black of the dog. Text overlay reads 'Collars choke and create panic.'
0:28dog pulling front clip
A medium shot captures a black dog, with long black fur, walking briskly on a gray asphalt path. The dog is wearing a front-clip harness, and a blue leash is attached to the front clip. The dog's body is slightly angled, and its head is turned towards the camera, showing a tense expression. The harness appears to be twisted on its body due to the pulling. In the background, there's a vibrant green lawn and several mature trees under a bright blue sky. Natural sunlight illuminates the scene, creating distinct shadows. The dominant colors are the lush green, dark gray, and the dog's black fur. Text overlay reads 'And cheap front clips twist the harness sideways,'
0:30dog dragging owner beach
A wide shot shows the same young woman and black dog walking on a wide, sandy beach under a clear blue sky. The woman, wearing a brown hoodie and white shorts, is in the midground, being pulled forward by the black dog, which is several feet ahead on the leash. The dog is running and pulling with apparent enthusiasm. The woman is leaning back against the pull, her arms extended forward, trying to maintain her balance. The vast expanse of sand and the ocean horizon dominate the background. Bright natural sunlight illuminates the scene. The dominant colors are the serene blues of the sky and ocean, the warm beige of the sand, and the dark figure of the dog. Text overlay reads 'so your dog still gets full pulling leverage.'
0:33attaching front anchor harness
A close-up shot focuses on a person's hands attaching a leash to a light green front-anchor harness on a black dog. The dog is sitting patiently on the sandy beach, facing left. The hands, with neatly manicured nails, are carefully clipping a silver leash clasp onto the front D-ring of the harness, located on the dog's chest. The harness is clearly visible, with 'ONYX' text on its strap. The background is the blurred sandy beach and the blue ocean under a bright sky. Bright natural sunlight illuminates the hands and dog. The dominant colors are the light green of the harness, the black of the dog's fur, the beige of the sand, and the blue of the sky. Text overlay reads 'The front anchor design fixes the real problem.'
0:37dog owner adjusting harness beach
A medium shot captures the young woman from previous scenes, now kneeling on the sandy beach and interacting with the black dog. She is wearing a brown hoodie and white shorts. The dog is sitting calmly beside her, wearing the light green front-anchor harness with 'ONYX' clearly visible on the strap. The woman is gently adjusting the harness on the dog's chest with her hands, looking down at the dog with a focused, caring expression. The background consists of the wide, sandy beach, the blue ocean, and a distant tree line under a bright, clear blue sky. Natural sunlight creates a warm and clear atmosphere. The dominant colors are the blues of the sky and ocean, the beige sand, the brown hoodie, and the black and light green of the dog and its harness. Text overlay reads 'By placing the leash on the chest. The point that naturally redirects forward force.'
0:41dog and owner on grass
A medium close-up shot shows the young woman from previous scenes sitting on a lush green lawn, gently petting the black dog. She is wearing a dark, possibly black, puffer jacket over a light top, and light blue ripped jeans. The dog is sitting comfortably beside her, facing left, wearing the light green 'ONYX' harness. The woman is smiling softly, looking at the dog with affection, and her hand is resting on the dog's chest/shoulder area. The background is a bright, sunlit park with more green grass and tall trees with golden-brown foliage, suggesting autumn. The lighting is warm and natural, creating a pleasant and peaceful mood. The dominant colors are vibrant greens, golden-browns, the dark jacket, and the black and light green of the dog and its harness. Text overlay reads 'The pulling leverage'.
