0:00unboxing thank you card The scene opens with a top-down, medium shot of a white rectangular shipping box with its brown cardboard lid open. Inside, light pink shredded paper serves as cushioning. A light-skinned female hand, adorned with a delicate gold bracelet and neatly manicured nails with light pink polish, reaches into the box. The hand carefully lifts a rectangular 'Thank You' card from the center of the box. The card is predominantly light pink with a white arched design and intricate, ornate patterns in darker pink and green. The brand logo 'BIRDIE & CO.' with two bird silhouettes is visible on the card and stamped in black on the inner side of the cardboard box lid. The background features a white desk, and a potted green and white variegated plant in a brown pot is visible on the left side of the frame. The lighting is bright and even, suggesting indoor natural light. White text overlay 'let's talk about packaging for a second' is positioned at the bottom left.
0:00using custom tape dispenser The camera maintains a top-down, medium shot perspective focused on a pink tape dispenser. A light-skinned female hand, with manicured nails, pulls a strip of custom-designed packaging tape from the dispenser. The tape features a light pink background with a repeating pattern of ornate designs and the 'BIRDIE & CO.' logo with bird silhouettes. The dispenser is positioned on a clean white desk, with a potted green and white variegated plant visible in the upper left background. The lighting remains bright and even. The action demonstrates the customization of packaging materials. White text overlay 'let's talk about packaging for a second' is still visible at the bottom left.
0:02holding custom mug This scene presents a medium close-up, top-down view of a light-skinned female hand holding a clear glass mug. The mug has a simple, clean design, and features bold pink text on its side that reads, 'Forget flowers buy me books' in a stylized font. The hand holds the mug firmly by its handle, showcasing the product clearly. In the slightly blurred background, parts of the open shipping box and the green potted plant are visible on a white desk. The lighting is soft and consistent, highlighting the mug's design. White text overlay 'because this is my favorite part' is at the bottom left.
The scene is a top-down, medium shot, showing a light-skinned female hand meticulously wrapping the clear glass mug. Initially, the mug is placed on a sheet of clear bubble wrap, and the hands carefully fold and secure the bubble wrap around it, ensuring protection. Following this, the hands seamlessly transition to wrapping the bubble-wrapped mug in a sheet of plain white tissue paper, folding it neatly to create a clean package. The entire process takes place on a bright white desk. A potted green and white variegated plant is visible in the background, adding a touch of natural color. The lighting remains bright and even. White text overlay 'I use Vistaprint to upgrade my packaging and I love designing new pieces with every season.' is at the bottom left.
0:07placing wrapped item in box From a top-down, medium shot, the light-skinned female hands are seen placing the neatly white-tissue-wrapped mug into the open white shipping box. The box is filled with light pink shredded paper, creating a soft bed for the product. The hands gently settle the package amidst the filler. The inner lid of the brown cardboard box, featuring the 'BIRDIE & CO.' logo, is visible in the background. The white desk and the potted plant remain part of the environment. The scene emphasizes the careful assembly of the package. White text overlay 'thank you cards are a non-negotiable for me' is at the bottom left.
0:09applying custom sticker The scene is a medium close-up, top-down view, focusing on the light-skinned female hand. The hand holds a small, circular white sticker with the words 'thank you' in an elegant script and a small heart icon printed on it. The hand then carefully peels the sticker from its backing and applies it onto the neatly white-tissue-wrapped package, which is nestled in the pink shredded paper inside the open white box. The background shows the brown cardboard lid of the box with the 'BIRDIE & CO.' logo and the white desk. The precise motion of applying the sticker highlights the attention to small details in branding. White text overlay 'and the fact that you can design the back is a game changer' is at the bottom left.
0:11displaying thank you cards A medium close-up, slightly angled top-down shot showcases a fanned-out stack of identical 'Thank You' cards on a pristine white desk. Each card is light pink with a white arched design and intricate patterns in darker pink and green, featuring the 'BIRDIE & CO.' logo. The card's text encourages customers to tag the brand on Instagram. A brown potted green and white variegated plant sits in the upper left of the frame, providing a natural element. The arrangement of the cards emphasizes their quantity and consistent design. The lighting is bright and even. White text overlay 'I turn them into art prints our customers can keep not just toss' is at the bottom left.
0:14showing card front and back A light-skinned female hand holds a single 'Thank You' card in a medium close-up, top-down shot. The hand first displays the front of the card, identical to those previously seen, with the 'BIRDIE & CO.' logo and thank you message. The hand then gracefully flips the card over to reveal its reverse side. The back features an illustrated design of a golden key within a floral arch, with the text 'I'm somewhere lost in a book...' below it. The white desk, the open shipping box, and the potted plant are visible in the background. This action highlights the dual purpose of the card as both a thank you note and a decorative art print. White text overlay 'and obviously, no package is going out without tape.' is at the bottom left.
0:16pinning card to mood board The scene quickly transitions to a medium shot of a stylish mood board with a fabric-covered surface and a gold frame. A light-skinned female hand pins the 'I'm somewhere lost in a book...' card onto the board using a gold thumbtack. The mood board is already adorned with several other whimsical art prints and quotes, such as 'Coffee Books Plants', 'Cozy Readers Book Club', 'Small Steps Everyday', and 'I'm literally just a girl'. A green potted plant and a decorative lamp or candle are visible on the white desk below the board. The lighting is soft and ambient. This short shot demonstrates the card's potential as a keepsake. White text overlay 'no package is going out without tape.' is at the bottom left.
0:17placing card into box Returning to a top-down, medium shot, the light-skinned female hand places the custom 'Thank You' card on top of the tissue-wrapped mug, which is nestled in the pink shredded paper inside the open white shipping box. The card is placed face-up, showing its custom design. The inner lid of the brown cardboard box with the 'BIRDIE & CO.' logo is still visible in the background. This action completes the interior packaging arrangement, readying the box for sealing. White text overlay 'so I had to make the tape match the thank you cards' is at the bottom left.
0:19closing box and preparing tape The scene transitions, showing a top-down, medium shot. First, both light-skinned female hands smoothly close the white shipping box, aligning the lid perfectly. The camera then cuts slightly to show one hand reaching again for the pink tape dispenser. The hand pulls a strip of the custom-designed packaging tape, featuring the 'BIRDIE & CO.' logo and intricate floral patterns, preparing to seal the box. The white desk and the potted green and white variegated plant are consistent background elements. The lighting remains bright and even. White text overlays 'because the little details matter' and 'I want opening a package to feel thoughtful' appear sequentially at the bottom left.
0:22applying custom tape and final reveal The final sequence is a top-down, medium shot, showcasing the light-skinned female hands applying the custom-designed packaging tape to the closed white shipping box. A long strip of the light pink tape, adorned with the 'BIRDIE & CO.' logo and elegant patterns, is carefully laid across the middle of the box, securing the lid. The hands press down firmly to ensure it's properly adhered, then neatly fold the tape over the edges. The scene concludes with the hands briefly holding the perfectly sealed and branded box, presenting the finished product. The white desk and the potted green and white variegated plant remain in the background. The consistent bright, even lighting emphasizes the clean and professional aesthetic. White text overlays 'and special from the moment it hits your doorstep' and 'and what Vistaprint, it's so easy to bring my brand to life season after season' appear sequentially at the bottom left.
