0:00full shot man walking and posing
A full-body shot captures a young man with curly dark hair. He enters the frame from the left, walking purposefully towards the center, then smoothly pivots to face the camera. He adopts a relaxed, confident pose, leaning casually against a textured light gray wall. The floor beneath him is a dark gray, providing a subtle contrast to the wall. The scene is bathed in soft, diffused lighting, likely from a front or slightly overhead source, which creates minimal shadows and highlights the textures of his clothing. A prominent red Levi's batwing logo is centered in the mid-ground, positioned at the man's waist level, integrating brand identity into the visual. The overall color palette is grounded in muted earthy tones and dark neutrals, conveying a modern and understated style.
0:02split screen model lookbook intro 1
This scene presents a dynamic vertical split-screen composition against a backdrop of a light gray textured wall and a dark floor. The upper half of the screen features a full shot of a young man with long, light brown hair, standing in a relaxed posture. He is styled in a dark brown knitted cardigan layered over a plaid shirt and light wash, ripped jeans. A light canvas tote bag is casually slung over his shoulder. The lower half of the screen offers an abstract, distorted, and mirrored view, primarily focusing on the legs and lower torso, emphasizing the details of the light wash jeans, with reflections of the floor and wall. The lighting is soft and even, highlighting the textures and colors of the clothing. White sans-serif text overlays the scene: 'INTRODUCING' is positioned at the horizontal split, and 'The Pre-Spring Lookbook' appears below it, centered against the darker background of the bottom screen. The dominant color palette is a blend of earthy tones and cool blues.
0:03split screen model lookbook intro 2
Continuing the vertical split-screen aesthetic, this scene is set against a light gray textured wall and a dark floor. The top half displays a full shot of a man with short dark hair, standing casually and leaning against the wall with his hands tucked into his pockets. He is dressed in a light blue denim jacket, a striped rugby polo shirt, and dark olive-brown trousers. The bottom half of the screen is a medium close-up, focusing intimately on the man's chest, specifically highlighting the striped rugby polo and the collar of the denim jacket, drawing attention to fabric and layering details. Soft, diffused lighting illuminates the scene uniformly, creating a clean, well-defined environment. The white sans-serif text overlays 'INTRODUCING' and 'The Pre-Spring Lookbook' persist, positioned identically to the previous scene. The predominant colors are cool blues, crisp whites, and earthy tones, with a distinct pop of burgundy from the rugby polo.
0:05close up man new arrivals text
A medium close-up shot prominently features the upper torso and head of the first male model with curly hair. He is positioned slightly off-center but faces directly forward, engaging the viewer with a direct gaze. The background is a stark, uniform light gray wall, brightly and evenly lit, suggesting soft, front-facing lighting that effectively minimizes harsh shadows. The overall color palette is primarily composed of dark clothing tones set against the neutral gray background, creating a clean and focused visual. White sans-serif text, 'NEW ARRIVALS.', appears clearly centered in the lower middle portion of the frame, serving as a direct product announcement. The scene conveys a mood of confident directness, emphasizing both the model's presence and the message of new clothing lines.
0:06close up woman new arrivals text
This medium close-up shot focuses intently on the torso and arms of the second model, a woman distinguished by her long, wavy, light brown hair. She is angled slightly within the frame, with her arms in subtle motion, suggesting she might be adjusting her clothing or interacting with an unseen accessory. The background is intentionally blurred, maintaining a consistent light gray tone reminiscent of the previous scenes, indicating a controlled studio environment. The lighting is soft and even, meticulously highlighting the intricate texture of her cardigan. White sans-serif text, 'NEW ARRIVALS.', is centrally positioned within the frame, serving as a clear and concise product information overlay. The dominant color palette is warm and earthy, featuring various shades of brown, gray, and cream derived from her attire, creating a harmonious and inviting aesthetic. The subtle movement adds a touch of naturalism to the scene.
0:07profile close up man with tattoo
This is a tight profile close-up shot of the male model with short dark hair and a mustache, intently focused on his face and the left side of his neck. His gaze is directed slightly upwards and to the right, off-camera, suggesting a thoughtful or expectant demeanor. The background is a softly lit, plain light gray wall, which serves as a clean and unobtrusive backdrop for the subject. The lighting is natural and gentle, appearing to come from the front-left, creating subtle shadows that enhance his facial contours and gently highlight the details of his neck tattoo. The color palette is minimal, primarily showcasing his natural skin tone and the colors of his layered shirt: denim blue, crisp white, and deep burgundy. The overall mood is contemplative and stylish, with a subtle emphasis on individual character.
0:08split screen man posing with styling text
A vertical split-screen shot dynamically showcases the first male model against the consistent backdrop of a light gray wall and a dark floor. The top half of the screen presents a full shot of the model, standing tall and confidently leaning against the wall in a posed manner. He is outfitted in a black hooded bomber jacket, worn over a dark plaid shirt, and faded olive-green jeans. The bottom half is a compelling medium close-up, focusing specifically on his waist and legs, highlighting his hands as they hold keys attached to his belt loop, drawing attention to the details of his jeans and shoes. The lighting is bright and even, casting minimal shadows and maintaining a clean, professional studio aesthetic. White sans-serif text, 'NEW WAYS TO STYLE THEM.', is centrally positioned at the split-screen junction, acting as an instructional overlay. The color palette is solidly grounded in earthy tones and dark neutrals, exuding a sense of practical style.
0:10medium shot man with tote bag and website text
A medium shot frames the second model, the long-haired man, against a soft light gray wall. He is captured in a natural moment, actively adjusting a light beige canvas tote bag slung over his shoulder. His head is slightly bowed, and his eyes appear closed or cast downwards, suggesting a moment of focus or introspection. The background maintains a soft, light gray tone, with even, diffused lighting from the front, ensuring a clean and unobtrusive setting. White sans-serif text, 'SEE MORE AT LEVI.COM', is overlaid centrally in the lower third of the frame, providing clear promotional information. The overall color palette is earthy and muted, dominated by browns, blues, and creams from his attire, creating a harmonious and relaxed visual. The subtle motion adds a dynamic yet understated quality to the scene.
0:11full shot man sitting with website text
A full shot captures the third model, the man with short dark hair and a mustache, seated on a dark red wooden stool. He is positioned slightly to the left of the frame's center, facing forward with a calm and direct gaze that meets the viewer's eye. He leans forward slightly, with his hands clasped together between his knees. The background consists of a light gray textured wall and a dark floor, consistent with the clean studio environment established in previous scenes. The lighting is soft and even, effectively highlighting his clothing and the rustic texture of the stool. White sans-serif text, 'SEE MORE AT LEVI.COM', is overlaid, centered in the lower third of the frame, clearly directing viewers to the brand's website. The color palette integrates blues, white, burgundy, olive-brown, and the deep red of the stool, creating a balanced and aesthetically pleasing composition.
0:13close up man smiling with logo zoom
This scene initiates with a tight close-up on the face of the third male model, showcasing his short dark hair and mustache. He is initially looking downwards and to the right, then a gentle, genuine smile subtly spreads across his face. The camera then executes a slow, deliberate push-in, simultaneously moving slightly downwards, transitioning the focus to an extreme close-up of his chest. This movement reveals the intricate details of his striped rugby polo shirt and the collar of his denim jacket. A vibrant red Levi's batwing logo is centrally overlaid, initially positioned near his mouth, then gracefully shifting down to his chest as the camera adjusts. The background is a softly blurred, out-of-focus light gray wall, maintaining a clean aesthetic. The lighting is soft and natural, accentuating his facial features and the rich textures of his clothing. The color palette is a harmonious blend of his warm skin tones, the cool blues and crisp whites of his shirt, and the iconic, contrasting red of the Levi's logo, creating a powerful brand statement.
