0:00stylist working on hair side profile The scene opens with a medium close-up shot of a male client, viewed from his left side profile. He has dark, wavy hair and is wearing a black long-sleeved shirt. A male stylist, with short blonde hair, glasses, and numerous tattoos on his arms, is leaning over the client, attentively working on his hair with both hands, appearing to be styling it. The background is a brightly lit, modern salon setting with warm wooden ceiling beams and white walls. Soft, diffused natural light illuminates the scene, creating gentle highlights on the client's hair. The dominant colors are natural tones of brown, black, and white, with subtle warm undertones. The text overlay "It feels natural," appears on screen. The mood is calm and professional.
0:01close up of hair being touched This is an extreme close-up shot focusing directly on the dark, wavy hair of the client's crown. A male hand with light skin and visible veins, possibly the stylist's, gently runs fingers through the hair, demonstrating its texture and movement. The hair appears soft and natural, with individual strands visible. The background is blurred, maintaining focus on the hair. The lighting is soft and even, highlighting the natural sheen of the hair. The color palette is dominated by deep browns of the hair, with lighter skin tones. The text overlay "how your hair" is displayed on screen, partially obscured by the hand. The action emphasizes the product's effect on hair texture.
0:02stylist working on hair from behind The camera captures a medium shot of the stylist working on the client's hair from a slightly elevated, behind-the-client perspective. The client is seated, facing away from the camera, revealing the back of his head and neck. The stylist, still with visible tattoos, stands behind him, meticulously using both hands to style the client's dark, wavy hair. The background consists of a bright, minimalist salon interior with white brick walls, warm wooden ceiling details, and a large window, suggesting natural light. The overall lighting is bright and even. The text overlay "should feel" is present. The scene conveys a sense of focused activity and professional care. The color palette is clean, with whites, browns, and blacks dominating.
0:03stylist working on hair side profile again The shot returns to a medium close-up of the male client, viewed from his left side profile, similar to the opening scene. He maintains his relaxed seated position, wearing a black long-sleeved shirt, with his dark, wavy hair being worked on by the stylist. The stylist's hands are visible, applying product or styling the hair from above and behind the client's head. The background remains a bright salon environment with white walls and warm wooden ceiling elements. Natural light creates a gentle glow. The text overlay "nothing in it." is visible on the screen. The scene emphasizes the natural feel of the styled hair, free of heavy product residue. The color scheme is consistent with earlier scenes: warm browns, blacks, and whites.
0:04hand holding product jar A close-up shot focuses on a male hand holding a small, round metal tin, likely a hair product container. The tin is white with a black and yellow label featuring a stag/deer logo and the brand name "HIGHLAND" along with "GLACIAL CLAY POMADE". The hand has visible tattoos on the fingers and knuckles, suggesting the stylist's hand. The background is blurred, showing soft dark and grey tones, possibly clothing or a textured surface. The lighting is soft but clear, ensuring the product details are easily readable. The text overlay "That's what you want" is displayed over the lower part of the scene. The scene highlights the product container, drawing attention to its branding and description. The color palette is muted with the white and black of the tin providing contrast.
An overhead close-up shot of the white metal tin of "HIGHLAND GLACIAL CLAY POMADE." The lid is removed and placed to the right of the tin, revealing the light grey, creamy texture of the pomade inside. The tin's label is clearly visible, with its yellow and black stag logo and brand information. Both the tin and its lid rest on a dark, textured surface, possibly a grey fabric or concrete, which provides a neutral backdrop. The lighting is even and direct, highlighting the product's texture. The text overlay "that you're going to use" is visible. The scene is clean and focused, designed to showcase the product's appearance and consistency. The dominant colors are the grey of the product, white of the tin, and the dark background.
0:06hand scooping product An extreme close-up shot captures a male hand, likely the stylist's, with visible finger tattoos, scooping a small amount of the light grey pomade from the "HIGHLAND" tin. A finger dips into the creamy product, collecting a generous amount. The focus is entirely on the hand and the product, with the edges of the tin visible. The background is a blurred, dark field, further emphasizing the action. The lighting is bright and direct on the hand and product, showcasing its texture. The text overlay "all day, every day." is shown. The scene demonstrates the product's consistency and how it's dispensed, preparing for application. The colors are dominated by the grey of the pomade, light skin tone, and dark background.
0:07stylist applying product side profile This medium close-up shot features the male client in left-side profile, as the stylist's hands gently apply the product to his hair. The stylist's tattooed hand is seen massaging the product into the client's dark, wavy hair, focusing on the top and sides of the head. The client remains seated, wearing a black long-sleeved shirt, maintaining a calm demeanor. The background is a brightly lit salon interior with white walls and warm wooden details. Soft, even lighting illuminates the scene. The text overlay "Just hydrates" is prominently displayed. The scene focuses on the application process, emphasizing the product's hydrating qualities. The color palette is mostly natural, with shades of brown, black, and white.
0:08close up of product being applied to hair An extreme close-up shot captures the stylist's hand with distinct tattoos, actively working the hair product into the client's dark, wavy hair. The hand's fingers are spread, running through the hair to distribute the product evenly. The hair strands are clearly visible, appearing well-defined and hydrated. The background is blurred, maintaining sharp focus on the hair and hand. The lighting is soft but effective in highlighting the texture of the hair and the motion of the hand. The text overlay "and nourishes your hair, makes it feel full and thick." is shown across the scene. The scene emphasizes the product's impact on hair quality, making it appear fuller and thicker. The color palette is rich in dark browns of the hair, contrasting with the lighter skin of the hand.
0:10client touching own hair side profile The shot is a medium close-up of the male client from his left-side profile. He is now touching and adjusting his own styled, dark, wavy hair with his right hand, indicating self-satisfaction or assessment of the product's feel. He wears a black long-sleeved shirt. The background remains a bright salon setting with white walls and warm wooden details. The lighting is consistent, providing a soft and natural glow. The text overlay "You don't feel like" is visible on screen. The scene conveys the natural, non-greasy feel of the product in the hair, as the client confidently interacts with his newly styled hair. The color palette is calm and consistent with previous salon shots.
0:11client looking in mirror touching hair A medium shot shows the client from the chest up, looking into a large mirror which reflects his profile. He is touching his hair with his right hand, adjusting it as he examines his reflection. His dark, wavy hair is styled neatly. To the left, a large green plant adds a touch of organic color. The background is slightly blurred but reveals a clean, white-walled interior. The lighting is soft and natural, emphasizing a natural aesthetic. The text overlay "product in there." is briefly visible over a white transition. The scene portrays the client's positive experience with the product, feeling his hair is natural and not weighed down. The color palette is clean, dominated by white, black, and the green of the plant.
0:12fast transition blur This is a very brief, high-speed transition shot, appearing as a quick, bright white blur across the screen. There are no discernible visual details or characters, only a flash of light. The text overlay "in there." is momentarily visible before the screen transitions. The purpose is purely transitional, adding a dynamic effect between scenes.
0:13client turns to camera The scene opens with a medium shot of the client's back, facing a white brick wall with a large, round white clock featuring black numbers and red hands hanging centrally. He wears a black long-sleeved shirt. He then slowly turns his head over his right shoulder to face the camera, revealing his styled, dark, wavy hair. The lighting is bright and even, highlighting the clean, minimalist background. The text overlay "And you don't need" appears on screen. The movement is smooth and deliberate, building anticipation for the client's direct address. The color palette is dominated by whites and blacks, with a touch of warmth from the client's skin tone.
0:14client talking head A medium close-up shot features the male client directly facing the camera, speaking. He has dark, wavy hair, neatly styled, and is wearing a black long-sleeved shirt. He delivers his lines with a confident and friendly smile, using subtle hand gestures for emphasis. The background is a clean white brick wall with a large, round white clock hanging behind his right shoulder. The clock has black numbers and red hands, showing approximately 1:55. Bright, even lighting illuminates the scene, creating a clean and inviting atmosphere. The text overlay "a lot of the product, just a little goes a long way" accompanies his speech. The scene serves as a testimonial or direct address, conveying trust and ease of use. The color palette is stark with white and black, allowing the client's face to be the main focus.
0:16end card with brand name The scene features a minimalist end card against a bright white brick wall background. A large, round white clock with black numbers and red hands is visible in the upper right quadrant of the frame, showing the time is approximately 1:56. The text overlay "and it just feels great. HIGHLAND" is centrally displayed in clean, black sans-serif font. The lighting is bright and even, creating a crisp and clean aesthetic. The scene concludes the video, reinforcing the brand name and the positive feeling associated with the product. The color palette is dominated by stark whites and blacks, creating a clean and professional look.
