0:00intro stretch marks problem
The scene opens with a dynamic split-screen collage focusing on various stretch marks. The top-left panel shows a very close-up view of a light-skinned belly with numerous faint, silvery stretch marks around the navel area, with fingers gently pressing into the skin to emphasize the texture. The top-right panel features a similar close-up, possibly of a thigh or hip, displaying more pronounced, reddish-purple stretch marks. The bottom-left panel mirrors the top-left, showing the belly with stretch marks. In the bottom-right, a young Caucasian woman with long, wavy brown hair, wearing a grey sweater, smiles softly at the camera. She makes a pointing gesture upwards with her right index finger, then lowers it, shifting her gaze slightly. Overlays include "Pregnancy stretch marks? They're not just annoying." (white text on black bar) and then "They're expensive to deal with once they SHOW UP" (white text on black bar). The lighting is bright and even, highlighting the skin texture. The overall color palette is natural skin tones with warm undertones.
0:05tretinoin product discussion
The scene shifts to a full-screen shot of the same young woman (host) positioned centrally against a plain, light-colored background, likely a white or off-white wall. She holds her left hand open, palm facing upwards, with a small white and blue tube of 'Tretinoin Cream 0.05%' product digitally composited onto it. Her facial expression remains pleasant and slightly knowing, with a soft smile. She looks directly at the camera, then raises her left hand slightly and uses her right hand to make a 'stop' or 'no' gesture, wagging her index finger gently. Text overlays appear: 'Tretinoin?' (white text on a red bar) and then 'Can't use it while pregnant' (white text on a black bar). The lighting is soft and frontal, ensuring clarity on her face and the product. The color palette is neutral with the bright product packaging and red text providing visual accents.
0:09microneedling discussion
The scene returns to a split-screen format. The top half shows a very close-up view of a microneedling procedure being performed on a person's light-toned skin, likely a stomach or thigh, which exhibits faint, silvery stretch marks. A hand wearing a bright pink nitrile glove holds a black, pen-like microneedling device, with its needle moving across the skin. The bottom half features the young woman (host) from previous scenes. She looks at the camera with a friendly smile, initially pointing upwards to the microneedling action, then points to her own cheek, indicating a painful sensation. Text overlays appear: 'Microneedling?' (white text on a red bar), followed by 'Painful', 'Hundreds per session', and 'Only fades existing marks' (all white text on black bars). The lighting is bright and clinical in the top panel, highlighting the procedure, contrasting with the soft, even lighting on the host. The dominant colors are skin tones, bright pink from the glove, black from the device, and grey from the host's top.
0:13laser treatment discussion
The scene continues with a split-screen. The top half displays a very close-up of a laser treatment being applied to skin with stretch marks. A metallic and white handheld laser device emits a small, focused blue light beam onto the orange-toned, textured skin, which clearly shows prominent, reddish stretch marks. The bottom half features the young woman (host) in her grey top, smiling and looking directly at the camera. She points her right index finger upwards towards the laser treatment, then brings her hand down to pat her chest, conveying a sense of high cost. Text overlays are visible: 'Laser?' (white text on a red bar) and then '$300+ a pop and you'll need a lot' (white text on a black bar). The lighting in the top panel is bright and focused on the laser, illuminating the skin, while the bottom panel maintains soft, even lighting on the host. The color palette is dominated by skin tones, metallic hues, and the bright blue of the laser light.
0:16NHS website truth
The scene transitions to a screen recording of the NHS website, which serves as the primary visual element, but with the host partially overlaid in the bottom-right corner, obscuring some of the text. The website displays informational content about stretch marks. Key text highlighted in red states "Here's the brutal truth," followed by a white text on a black bar overlay saying "Once they're there you can't erase them you can only fade them." A section of the website text is highlighted in blue: "but they will not get rid of them." The host, a young Caucasian woman with long brown hair, wears a grey top and maintains a friendly smile while pointing her right index finger towards the highlighted text on the screen. Later, the text "And most treatments aren't even pregnancy-safe" appears over the screen, and another section of the NHS text is highlighted: "not deemed safe for use while pregnant or breastfeeding." The lighting on the host is consistent and soft, while the screen recording is brightly lit, showcasing the website content.
0:20prevention solution intro
The scene is a medium close-up of the young woman (host) from the chest up, positioned centrally against a light, plain background, likely a bathroom wall with a mirror visible in the blurry background. She is smiling broadly and holding a clear glass dropper bottle with a white label and a white dropper cap in her right hand, showcasing it to the camera. The bottle contains a light yellow, opaque liquid, clearly visible. A text overlay appears: "Instead, I focused on prevention and used this" (white text on a black bar). Her expression is very happy and confident, conveying enthusiasm for the product. The lighting is bright and even, casting subtle shadows, suggesting indoor ambient light. The primary colors are her skin tone, her grey top, the light yellow product, and the neutral background.
0:22product features close up
This scene is a close-up shot of the host's hands holding the product bottle. The hands, with pale skin and neatly manicured nails (no polish visible), cradle the clear glass dropper bottle, which contains a pale yellow 'True Belly Serum.' The bottle's white label with black text and a small black graphic is clearly visible, showing '2 Sheep Organics' and 'TRUE BELLY SERUM.' The background is a blurry, warm-toned, textured surface, possibly a carpet or fabric, in shades of brown and grey, providing a soft contrast. Text overlays appear: '✨ True Belly Serum ✨' (white text on a black bar with glitter emojis), followed by a green checkmark icon and 'Prevents stretch marks early' (white text on a black bar). The lighting is soft and even, highlighting the product and hands in detail.
0:25product application overhead
The shot changes to an overhead, close-up view of the same clear glass dropper bottle being held over a clean, white surface. A hand with short, neatly painted red nails holds the dropper, which is being inserted into and removed from the bottle, demonstrating the serum's consistency and how it's drawn up. The pale yellow serum is clearly visible within the dropper and the bottle. Text overlays repeat from the previous scene, adding more benefits: '✨ True Belly Serum ✨' (white text on a black bar), 'Prevents stretch marks early' (white text on a black bar with a green checkmark), 'Clinically proven ingredients' (white text on a black bar with a green checkmark), and finally 'Pregnancy safe' (white text on a black bar with a green checkmark). The lighting is bright and studio-like, emphasizing the product and its usage. The main colors are white (background, bottle cap), pale yellow (serum), and vibrant red (nail polish).
0:29pregnant belly application
The scene presents a split view. The main focus is the mid-section of a pregnant woman's belly, exposed and round, covered by a black crop top or bra on the top and black pants on the bottom, with her navel clearly visible. Her light-skinned belly has a small amount of the pale yellow serum initially applied in drops along a vertical line from the sternum to below the navel. A hand with pale skin and neat nails holds the dropper, placing more drops on the belly. The hand then gently rubs the serum into the skin in circular motions. In the bottom-left corner, the same young woman (host) from previous scenes is overlaid, smiling confidently and looking at the camera, pointing her right index finger to the pregnant belly. Text overlays state: 'Powered by pure Centella Asiatica extract' (white text on a black bar), followed by '(not that watered-down 1% stuff other brands use)' (smaller white text on a black bar). The lighting is soft and even, highlighting the skin and product application.
0:33pregnant belly result
This scene is a continuation of the previous one, maintaining a close-up on the mid-section of the pregnant woman's belly. She wears a black crop top and black pants, with her significantly round belly fully exposed. Her hands are gently cradling the bottom of her belly, emphasizing its shape. The belly appears smooth and taut, with no visible stretch marks, reinforcing the product's effectiveness. In the bottom-left corner, the host is again overlaid, smiling and pointing her right index finger towards the belly with a confident expression. Text overlays state: 'This was me at 39 weeks' (white text on a black bar) and 'Zero stretch marks' (white text on a black bar). The lighting is soft and natural, emphasizing the smooth, unmarked skin texture and the healthy appearance of the pregnant belly.
0:36post pregnancy host with baby
The scene features the young woman (host) standing against a plain, light-colored wall, holding a newborn baby in her left arm. The baby, dressed in a grey and white spotted onesie with a green pacifier, is sleeping peacefully. The host, wearing a grey knitted long-sleeved top with a v-neck, gently touches her flat, bare stomach with her right hand, showcasing the absence of stretch marks post-pregnancy. Her midriff is smooth and toned. She looks directly at the camera with a soft, content smile, conveying satisfaction. Text overlays appear: 'Be proactive.' (white text on a black bar) and then 'Not regretful.' (white text on a black bar). The lighting is soft and even, creating a warm, intimate atmosphere, highlighting the tender moment between mother and baby. The color palette is muted, with shades of grey, white, and skin tones, accented by the small, bright green pacifier.
0:39call to action with baby
The final scene is a medium shot of the young woman (host) from the chest up, standing against a plain light wall, still holding the newborn baby in her left arm. The baby continues to sleep peacefully with its green pacifier. The host smiles confidently and invitingly at the camera and gestures downwards with her right index finger, indicating a link or call to action. Text overlays appear: 'The link's below. Trust me, it's worth it.' (white text on a black bar). The lighting is consistent with the previous scene, soft and even, maintaining the warm and reassuring tone. The colors remain muted and warm, focusing attention on the host and her message. The scene concludes with the host holding eye contact with the viewer, reinforcing the call to action.
