0:00product application close up An extreme close-up shot focuses on a pair of masculine hands, likely belonging to the male subject seen later in the video. The hands are holding an open, cylindrical, silver-colored container, which appears to be a hair pomade or clay. The product inside is a light, dusty green-grey color with a slightly rough texture. One finger, adorned with multiple silver rings, is actively pressing into the product, scooping out a small amount. The background is dimly lit and intentionally out of focus, appearing as a dark, undefined space. The lighting is soft and even, highlighting the details of the hands and the product's texture. A white text overlay at the bottom of the frame reads "Smells amazing." The overall color palette is muted, dominated by various shades of grey, silver, and skin tones.
0:00man applying product mirror A medium shot captures a man applying a hair product to his dark, thick, messy hair, viewed through a mirror reflection. The man is wearing a simple, light brown t-shirt. His face is focused and serious as he works the product into his hair with both hands, his elbows raised. He has a neatly trimmed dark beard and mustache, and his hair is styled to be slightly longer and textured on top, with shorter sides. The background is a plain, light grey bathroom wall with a metallic towel rail visible on the left side. The lighting is overhead, casting subtle shadows that define his facial features and hair texture. The camera is positioned slightly behind and to the side of the man, looking over his shoulder into the mirror. The framing includes a blurred reflection of the camera operator's arm or shoulder in the foreground on the right, adding an unpolished, UGC-style feel. White text overlays appear sequentially: "I love it." (0:01.383), "My girlfriend loves" (0:02.350), "Got all my friends" (0:03.466), and "even" (0:04.466).
0:05man explaining product A medium close-up shot of the same man, now looking more directly towards the camera, though still framed as if reflected in a mirror. His hair is noticeably more styled and defined compared to the previous scene. He holds the closed, small, silver product container in his left hand, cradling it gently with his right hand as he speaks. He is still wearing the light brown t-shirt. His expression is serious yet engaging, indicating he is speaking directly to the viewer about the product. The background remains a plain, light grey bathroom wall, with the metallic towel rack visible to his left. The lighting is bright and even, illuminating his face and the product. White text overlays appear sequentially: "dads on" (0:05.650), "Nice" (0:06.400), "Nice texture, nice hold" (0:07.383), and "without overdoing" (0:08.316). The overall color palette remains neutral with dominant browns and grays.
0:08product application scooping close up A very close-up, slightly overhead shot again focuses on the hands of the male subject, mirroring the first scene but with a slightly different angle and framing. The hands are actively scooping the light green-grey product from the open silver container. This angle is tighter, providing more emphasis on the texture of the product and the action of the finger. The finger with multiple silver rings is clearly visible. The background is dark and out of focus, maintaining a consistent aesthetic with the initial product shot. The lighting is soft and even, highlighting the details of the product. A white text overlay appears at the bottom: "We got nine natural" (0:09.000). The color palette is muted, focusing attention on the product and the hands.
0:09man mirror styling product reveal A medium shot shows the man in the mirror, further styling his hair and then presenting the product. He begins by adjusting his hair with his hands, meticulously working the product in, then briefly touches his beard, and finally turns slightly to face the camera more directly, holding up the closed product container. He is wearing the same light brown t-shirt. His hair is now clearly styled, appearing well-defined, textured, and voluminous. The background is the familiar plain, light grey bathroom wall. The lighting is consistent, brightly illuminating him. White text overlays appear sequentially: "it throughout" (0:10.900), "My go-to" (0:12.016), and "routine is" (0:13.066). The overall mood is confident and informative, showcasing the product's effect.
0:13man mirror styling thumbs up A medium shot of the man in the mirror, completing his hair styling routine and confidently giving a two-thumbs-up gesture. He begins with his hands in his hair, making final adjustments to his perfectly styled coiffure, then brings them down to his chest, and finally extends both thumbs up towards the camera (through the mirror). He wears the same light brown t-shirt, and his hair is now impeccably styled, showcasing the product's effectiveness. The background is the familiar plain, light grey bathroom wall. The lighting remains bright and even. White text overlays appear sequentially: "Takes about 30 seconds." (0:15.533) and "Really can't beat" (0:16.600). His expression is one of satisfaction and approval, conveying the ease and positive results of his grooming routine.
0:16product close up call to action A tight close-up shot focuses sharply on the product container held in the man's hand. The camera is positioned slightly above the product, looking down. The container is silver with a white label that features prominent black text including "GLACIAL CLAY POMADE", "HIGHLAND", a distinctive yellow deer head logo, and "BOULDER, COLORADO". The man's blurred face and upper body are visible in the background, holding the product out towards the camera, suggesting a direct presentation. The lighting is bright and direct, clearly illuminating all the details on the product label. A white text overlay at the bottom of the frame reads "Check 'em out, guys." (0:17.483). This serves as a clear and direct call to action, encouraging viewers to engage with the brand or product.
0:18end card call to action A clean, minimalist end card is displayed, featuring the brand name "HIGHLAND" in large, dark grey, sans-serif capital letters, centrally positioned against a plain white background. Directly below "HIGHLAND", smaller text reads "Shop Now", also centered. The typography is modern, sleek, and easy to read. There are no other visual elements or graphics present on this screen, ensuring a clear and direct message. The lighting is bright and uniform, consistent with a digital graphic. This is a static image, serving as a final call to action.
