0:00product intro quote A static, top-down close-up shot features a black, flat-ended spatula, oriented vertically and centered in the frame. The upper half of the spatula is generously coated with a thick, white, creamy substance, forming soft, artistic peaks and subtle drips along its sides. The background is a clean, minimalist light gray, providing a stark contrast that highlights the product. Prominently displayed at the top of the frame in a large, elegant serif font is the white text 'goopbeauty'. Below the creamy product, a quote is presented in a smaller, readable white serif font: 'people honestly say to me all the time, 'your legs look so good!' I swear this is the reason.' followed by '— gwyneth paltrow'. The overall color palette is monochromatic, emphasizing sophistication and product texture under bright, even lighting.
0:06product jar reveal A close-up shot features a female hand holding an open, frosted glass jar of 'goopbeauty Nourishing Repair Body Butter'. The jar is held slightly angled towards the camera, showcasing the product label and the creamy white contents within. The lighting is bright and even, casting minimal shadows and emphasizing the product's clean aesthetic. The background is a simple, uniformly lit white wall, ensuring full focus on the product. Text overlays appear at the top, first 'nourishing repair body butter' in a small, sans-serif font, followed by a larger, bolded serif font 'get it before it's gone (again)'. The cream inside the jar appears smooth and luxurious.
0:11applying to arm results A medium close-up focuses on the upper arm and shoulder of an unidentified woman, wearing a simple white tank top. Her left hand is actively applying a white cream to her right upper arm, creating visible, glossy streaks of product against her fair skin. The lighting is soft and natural, highlighting the texture of the cream and the sheen on the skin without harsh shadows. The background is out of focus, suggesting a clean, neutral indoor setting. A text overlay, 'results that rival a high-tech face cream.' appears in the center-right, with a smaller disclaimer below it: '*based on an 8-week third-party consumer-perception and clinical study of 33 women between the ages of 35 and 65.'. The scene emphasizes the product's immediate visual effect on the skin.
0:14product texture detail An extreme close-up, nearly overhead shot, looks directly into an open, frosted glass jar of white body cream. The cream's surface is textured with soft, organic peaks and swirls, indicating its rich and creamy consistency. The very edge of the product label is visible at the bottom of the frame, hinting at the 'goopbeauty' branding. The lighting is bright and even, accentuating the product's pristine white color and inviting texture. A text overlay, 'the way that this makes the light' appears at the bottom-center of the frame, setting up the subsequent visuals and narrative. The shot is pristine and highlights the luxurious quality of the product itself.
0:15gwyneth applies cream hands A medium shot focuses on Gwyneth Paltrow's hands as she applies the body butter. Her long blonde hair, styled in a half-up bun, is visible in the background, slightly out of focus, indicating she is actively engaged. She wears a cozy gray knitted cardigan. Her left hand gently scoops cream from an open jar (not visible in full) and then rubs her hands together, demonstrating the product's texture and initial application. The lighting is soft and warm, suggesting an indoor, comfortable setting. A text overlay, 'hit your legs is incredible.' appears at the bottom-center of the frame. Gwyneth's movements are deliberate and graceful.
0:17gwyneth applies cream leg A close-up shot focuses on Gwyneth Paltrow's knee and upper calf. Her hands are gently yet firmly rubbing the white body cream onto her leg, creating a visible sheen on her skin. She is wearing what appears to be a cozy gray knitted blanket or garment draped over her lap, contributing to a comfortable, intimate atmosphere. The lighting is soft and warm, highlighting the skin's moisturized appearance and the smooth application of the product. The background is out of focus, maintaining focus on the product's effect. A text overlay, 'it's rich, it's hydrating,' appears at the bottom-center, reinforcing the key benefits of the product. The scene conveys a sense of personal care and indulgence.
0:19gwyneth explains benefits A medium close-up shot features Gwyneth Paltrow speaking directly to the camera, positioned slightly off-center to the right. She has long blonde hair, loosely pulled back into a half-up bun, with some strands framing her face. She wears a soft gray knitted cardigan, creating a warm and approachable aesthetic. Her facial expression is engaging and friendly, with a slight smile as she speaks. She uses subtle hand gestures to emphasize her points. The background is a blurred, warm-toned indoor setting, possibly a living room, with hints of furniture. A text overlay, 'it's ultra, ultra nourishing.' reinforces her spoken words. The lighting is soft and flattering, highlighting her features. She embodies a confident and genuine endorsement.
0:20gwyneth rubs hands A close-up shot captures Gwyneth Paltrow's hands as she rubs them together, presumably after applying the body butter. A gold ring is visible on her right ring finger. Her movements are gentle and fluid, suggesting the product's smooth absorption and pleasant feel. The background is softly blurred with warm, natural tones, maintaining focus on her hands. A text overlay, 'it's ultra, ultra nourishing.' continues to highlight the product's qualities. The lighting is soft and even, emphasizing the subtle sheen on her skin. This shot provides a tactile visual of the product's finish.
0:22gwyneth applies cream leg sheen A close-up shot captures Gwyneth Paltrow's knee and upper calf, similar to a previous shot, but with a renewed emphasis on the resulting sheen. Her hands are seen quickly applying and rubbing the white body cream onto her leg. The lighting is soft and highlights the newly moisturized skin, which now exhibits a radiant, healthy glow. She is again wearing a gray knitted garment, draped over her lap. The background is softly blurred, ensuring the skin and product application remain the central focus. A text overlay, 'it just gives you this beautiful, moisturized sheen,' explicitly states the visual benefit being demonstrated, connecting the action to the desired outcome.
0:25gwyneth confirms amazing A medium shot shows Gwyneth Paltrow sitting comfortably, speaking with a relaxed yet confident demeanor. Her long blonde hair is in a half-up bun, and she wears a gray knitted cardigan and matching lounge pants, suggesting a cozy, at-home setting. She smiles gently and gestures with her hands as she speaks. A small, amber-colored dropper bottle of serum is visible on a table to her right, implying a broader beauty regimen. The background is a warm-toned interior, possibly a living room, with a fireplace mantel partially visible. A text overlay, 'and... it's amazing.' emphasizes her positive sentiment. The lighting is soft and inviting, contributing to a personal and trustworthy atmosphere.
0:27applying to leg crepiness A close-up shot focuses on a person's lower leg and foot, seen from a high angle looking down. Their hands are applying a thick, white body cream onto the skin, which initially shows some minor texture or 'crepiness'. As the hands rub the cream in, the skin visibly transforms, becoming smoother and more hydrated. The background is a light, warm-toned wooden floor or surface, providing a natural, simple setting. Text overlays appear sequentially: 'it reduces the crepiness in the skin,' followed by 'it keeps your skin hydrated'. The lighting is soft and even, designed to clearly show the before-and-after effect on the skin texture. The scene effectively demonstrates the product's therapeutic benefits.
0:31fingers in jar hydration claim A close-up shot captures a female hand dipping two fingers into an open, frosted glass jar of 'goopbeauty Nourishing Repair Body Butter'. The white, creamy product is thick and inviting, showing the indentations from the fingers. The background is a clean, bright white, maintaining a minimalist and focused aesthetic. A text overlay, 'for up to 72 hours.' appears at the bottom-center of the frame, highlighting a key claim about the product's long-lasting hydration. The lighting is soft and bright, emphasizing the product's texture and purity. This shot reinforces the product's quality and its promise of extended benefits.
0:33gwyneth applies arm smoothness glow A medium shot features Gwyneth Paltrow standing and applying the body butter to her forearms. She is wearing a dark blue T-shirt with a prominent white circular 'GOOP' logo in the center, signifying her brand. Her long blonde hair is down, parted in the middle. She moves her arms in a fluid motion, rubbing the cream into her skin and then flexing slightly to showcase the smooth and glowing results. Her facial expression is one of contentment and pride, with a slight smile. The background is a neutral, light-colored wall with white trim and a subtle door handle visible, suggesting a home setting. Text overlays appear: 'it gives an incredible appearance of smoothness' and then 'glow, and moisture.'. The lighting is bright and even, accentuating the healthy sheen on her skin. She radiates confidence as she demonstrates the product's effects.
0:38product spread spatula An overhead, extreme close-up shot focuses on a white creamy substance being smoothly spread across a pristine white surface with a silver spatula. The cream forms elegant, soft, wavy textures as it is moved, showcasing its luxurious and pliable consistency. The lighting is bright and even, creating subtle shadows that enhance the three-dimensional quality of the cream. The entire frame is filled with the white cream and the silver spatula, creating a clean, aesthetic, and professional visual. A text overlay, 'i promise you a head-to-toe miracle for your body.' appears at the bottom-center, delivering a powerful concluding statement about the product's efficacy.
0:43end card call to action The final shot is a static, top-down close-up, identical to the opening shot, featuring the black spatula coated with white creamy product. The large white text 'goopbeauty' is at the top. The background is a clean, minimalist light gray. However, this time, additional text overlays appear: 'back in stock:' and 'nourishing repair body butter' are centered below the 'goopbeauty' logo. Beneath the product description, the phrase 'get it before it's gone (again)' appears. Crucially, a prominent black rectangular button with white text 'shop now' is displayed in the center, serving as a clear call to action. The overall lighting is bright and even, maintaining the clean aesthetic. The scene serves as a strong final push for purchasing the product.
