0:00product intro text A static close-up shot focuses on the Cobra RAD 700i radar detector, positioned diagonally on a dark, subtly textured surface, likely a car's dashboard or seat upholstery. The device, primarily matte black with glossy accents on its buttons and central panel, is illuminated by soft, directional lighting from the top left, creating gentle highlights and shadows that emphasize its contours. The overall color palette is dark and monochromatic, dominated by deep greys and blacks. In the top left corner, white text reads 'Cobra RAD 700i', while the distinctive white 'Cobra' logo is displayed in the top right. Large, bold white text, 'READY IN', is prominently centered in the upper portion of the screen, indicating an upcoming message of readiness or ease of use. No movement is present from the product or camera.
0:01product feature breakdown This scene maintains the exact same static close-up framing of the Cobra RAD 700i radar detector, resting on a dark, textured surface, presumably within a car interior. The device's matte black body and glossy buttons, including 'GPS' and 'MUTE', remain clearly visible, catching subtle reflections from the soft, diffused lighting. The overall color scheme is predominantly dark, with shades of black and charcoal grey. The white text 'Cobra RAD 700i' and the white 'Cobra' logo are still positioned in the top left and top right corners, respectively. The large white text 'READY IN' persists, but is now followed by '3 SIMPLE STEPS' rendered in large, impactful red letters, adding a pop of color and urgency. Below this, three white text bullet points appear, detailing the ease of setup: 'Mount to your windshield', 'Plug into power', and 'Connect to the Drive Smarter® app'. The camera remains completely static throughout this segment.
0:07call to action end card The scene transitions to a minimalist, solid matte black background, providing a stark contrast to the previous product shot. The lighting is even and diffused, ensuring the background remains a deep, uniform black. The dominant colors in this scene are black, white, and a vibrant red. Centered at the top of the frame is the clean, white 'Cobra' logo. Below the logo, bold text commands attention: 'ORDER' is displayed in large red letters, partially overlaid by 'YOURS TODAY' in large white letters, creating a dynamic visual hierarchy. Further down, at the bottom center, a prominent call-to-action button appears. This button is an elongated red hexagon with 'Cobra.com' written in white, encouraging viewers to visit the website. The entire scene is static, with no camera movement or visible action.
