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Talking HeadFemale PresentDialogue On CameraText OverlayConfidentExpert AuthorityLogo VisibleOn-Brand Color PaletteSplit ScreenMotion Graphic OverlaySound EffectCall To ActionEnd CardBrand Mention Spoken

Transcript

0:00How does the American Academy of Pediatrics recommendations differ from what the federal vaccine guidelines are?

0:05Right, and I want to emphasize this is unprecedented for the AAP and the CDC to diverge. They have been working in concert for decades.

0:12The new AAP vaccine guidance is basically the old CDC vaccine guidance.

0:19But now doctors normally follow the federal vaccine guidelines. So what does it mean?

0:23And what's your advice to parents who are trying to think, what do we do here?

0:27Who do we believe?

0:27Well, it used to be they were the same guidance, right? You didn't have to pick and choose.

0:32Frankly, my advice would be to follow the medical professional societies.

0:36In these unprecedented times, it's best to talk to your pediatrician.

Text on Screen

0:00American Academy of Pediatrics releases childhood vaccine recommendations that differ from CDC

0:00How does the American Academy

0:00of Pediatrics recommendations

0:00differ from what the

0:00federal vaccine guidelines are?

0:00And I want to emphasize this is unprecedented

0:00for the AAP and the CDC to diverge.

0:00They have been working in concert for decades

0:00The ‘new’ AAP vaccine guidance is basically the

0:00old CDC vaccine guidance.

0:00But now doctors normally follow

0:00the federal vaccine guidelines.

0:00So what does it mean?

0:00And what’s your advice to parents

0:00who are trying to think,

0:00Who do we believe?

0:00Well, it used to be they were the same guidance.

0:00You didn’t have to pick and choose.

0:00Frankly, my advice would be to

0:00follow the medical professional societies.

0:00In these

0:00unprecedented times,

0:00it’s best to talk to

0:00your pediatrician.

0:00American Academy of Pediatrics

0:00DEDICATED TO THE HEALTH OF ALL CHILDREN®

Scenes (5)

0:00expert talking head part1

The scene features a medium shot of a female expert speaking, framed from the mid-chest up against a blurred, light blue background with faint 'CBS Morning' branding. Her gaze is directed slightly off-camera, indicating she is addressing an unseen interviewer or audience. She exhibits a confident and slightly smiling expression, often gesturing with her hands to emphasize points. The lighting is soft and even, highlighting her face without harsh shadows, suggesting a studio environment. Dominant colors are the olive green of her attire, her dark hair, and the bright blue background. Text overlays appear and disappear at the bottom of the screen, providing key information related to the discussion, such as 'American Academy of Pediatrics releases childhood vaccine recommendations that differ from CDC' and 'How does the American Academy of Pediatrics recommendations differ from what the federal vaccine guidelines are?'. A circular logo, featuring a sun with a face, is visible in the top left corner. The camera remains static throughout this segment.

0:23split screen dialogue

This scene transitions to a split-screen format, vertically divided into two halves. The top half maintains the previous shot of the female expert, now with a more pensive and serious expression, looking towards the left. The bottom half introduces a different female speaker, also framed in a medium shot from the chest up, positioned against a light background. This second speaker is actively talking and gesturing with both hands. Text overlays continue to appear on both screens, with phrases like 'And what's your advice to parents who are trying to think, who do we believe?'. The overall color palette maintains the professional, clear aesthetic. The camera remains static, presenting both speakers simultaneously.

0:27expert talking head part2

The scene reverts to a medium shot of the initial female expert, framed from the mid-chest up, as she continues to speak and elaborate on her points. The background is once again the blurred, light blue studio setting with faint 'CBS Morning' branding. Her expression is earnest and focused, frequently using hand gestures to illustrate her speech. The lighting remains soft and professional. Text overlays continue to appear, highlighting phrases such as 'Well, it used to be they were the same guidance. You didn't have to pick and choose.' and 'Frankly, my advice would be to follow the medical professional societies.'. The circular sun logo is still visible in the top left corner. The camera is static throughout, maintaining a steady focus on the speaker.

0:36text overlay call to action

The screen is entirely a solid, dark blue color. White text animates onto the screen in a stylized manner. A thin white line appears at the top left, followed by the words 'In these' and then 'unprecedented times, it's best to talk to your pediatrician.' The words 'unprecedented' and 'pediatrician' are highlighted with a darker blue background as they appear, suggesting emphasis. The text is clean, modern, and easy to read. A subtle sound effect accompanies the text's appearance, mimicking typing or writing. The overall mood is informative and cautionary. The camera is static on this graphic screen.

0:38end card

The scene displays a static end card with an off-white background and a solid dark blue bar across the bottom. Centered on the screen is black text that reads 'American Academy of Pediatrics' in a larger font, followed by 'DEDICATED TO THE HEALTH OF ALL CHILDREN®' in a smaller font. To the right of this text is a circular logo for the American Academy of Pediatrics, featuring a detailed illustration of a tree and figures. The design is simple, professional, and branded. No camera motion is present; it's a still image.

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