0:00man smiles about carpet The scene opens with a medium shot of a man standing outdoors, initially looking to his right with a slight, thoughtful expression. He quickly turns his head towards the camera, breaking into a broad, genuine smile. The background features a simple white shed with a dark shingled roof, partially obscured by lush green trees under a bright, clear sky. The lighting is natural daylight, casting soft shadows. The overall color palette is earthy with the green foliage, white shed, and the man's dark clothing. A text overlay reads: "My husbands reaction to getting new carpet installed... 🥳" at the top, and "#ad" at the bottom.
0:03carpet van delivery This wide shot captures the rear view of a large white utility van with its back doors wide open, revealing the interior. Several large, blue plastic-wrapped rolls, presumably containing new carpet, are visible on the ground next to the van and extending from its rear. The van is parked on a dark asphalt driveway, which is scattered with a few fallen leaves. In the background, to the left, is the same white shed with a dark roof seen in the previous scene. Lush green trees line the background, and a bright blue sky suggests clear weather. Natural sunlight illuminates the scene, creating defined shadows on the driveway. The shot is stable and provides a clear view of the delivery context.
0:05man talking about carpet day The scene returns to a medium shot of the man, similar to the first shot, standing outdoors in front of the white shed. He has his arms crossed over his chest and is looking directly at the camera, speaking with a slight smirk and a relaxed, confident demeanor. The background remains the white shed with a dark roof and green trees under a clear blue sky. The natural lighting continues to be bright, highlighting his features. The color palette is consistent with the outdoor setting, featuring greens, blues, and the neutral tones of the shed. No significant camera movement is detected.
0:10man explains no effort This is a medium shot of the same man, still standing outdoors in front of the white shed. He is actively talking and gesturing with his right hand, making a 'three' sign with his fingers and then pointing, emphasizing his points. His expression is animated and engaged, conveying enthusiasm and satisfaction. The background, lighting, and overall color palette are identical to the previous talking-head shots, maintaining continuity. The camera remains static, keeping him as the central focus of the frame. He occasionally looks slightly off-camera as if speaking to someone beside the camera.
0:15bare floor before carpet The camera slowly pans right across a bare concrete floor in an indoor room, which is the setting for new carpet installation. The floor shows remnants of old adhesive and discolored patches, indicating where old carpet was removed. The walls are painted in a muted, reddish-brown hue. One wall on the right side of the frame features floral wallpaper with large yellow and brown patterns, adding a vintage feel. A window with white blinds is visible in the upper left corner, allowing natural light into the room. The lighting is soft and even, typical of indoor ambient light. The scene's color palette is predominantly neutral and earthy, with pops of yellow and brown from the wallpaper. A text overlay at the bottom reads: "The Home Depot's Home Services makes installation easy and hassle-free."
0:19carpet delivery stairs This shot is taken from a low angle, looking up a carpeted wooden staircase. A person's back is visible as they carry a large, rolled-up piece of light-colored carpet, possibly the underlayment, up the stairs. The carpet roll is substantial, covering most of the person's upper body. The stairs are carpeted in a light beige, and the wooden railing and steps are a warm brown. The walls are painted a clean white. The lighting is bright and even, suggesting indoor ambient light. The camera slowly tracks the person's movement up the stairs, following the action as they ascend, providing a clear view of the new carpet being brought into the home.
0:21man talking by van The scene returns to a medium shot of the man, standing outside next to the open rear doors of the white utility van. He is leaning against the van, talking directly to the camera with an energetic and enthusiastic expression, gesturing with his hands. The background consists of green trees and a clear blue sky, typical of a sunny day. The lighting is bright and natural. The van's open doors frame him slightly, and inside the van, more rolls of carpet are visible. The camera remains static, focusing on his explanation. He momentarily touches a roll of carpet inside the van to emphasize a point.
0:25tablet floor plan A close-up shot shows a hand, possibly wearing a light blue sleeve, holding a black tablet. The tablet displays a detailed digital floor plan with various rooms, measurements, and labels like 'D1 (BED)', 'D7 (LAUNDRY)', and 'D3 (UPSTR)'. The interface includes buttons for 'PAN', 'ON/OFF', and 'View All Pages'. The background is slightly out of focus but appears to be an indoor setting with some blurry objects, possibly more carpet rolls or boxes. The lighting is even, suggesting an indoor environment. The purpose of this shot is to illustrate the planning aspect of the carpet installation service.
0:27home depot consultation This scene captures a medium shot inside a Home Depot store. A male employee, wearing a black shirt and an orange apron, is seated at a computer, actively typing on the keyboard. He has short blonde hair and a professional appearance. Across from him, the husband from earlier scenes is seated, leaning forward with his hands clasped, attentively listening. The background reveals typical Home Depot aisles, filled with various products and shelving units in orange and grey tones, under bright overhead store lighting. The camera remains static, capturing the interaction. A text overlay states: "The Home Depot is confident nobody beats their prices 🤝".
0:29carpet selection display A medium wide shot shows a female customer and a male Home Depot employee interacting at a carpet display inside the store. The woman, wearing a light-colored top and brown sandals, is holding up a carpet sample, examining its texture and color. The employee, wearing a black shirt and orange apron, stands opposite her, holding a large binder of carpet samples and smiling, appearing to offer advice. The background features tall orange shelving units stocked with various home improvement products. A large sign for "lifeproof HIGH TRAFFIC" carpet is prominent above the display. The store's bright, uniform overhead lighting illuminates the scene. The camera is static, capturing the selection process.
0:31man explains new carpet This close-up shot focuses on the man, standing outside next to the open white van, speaking directly to the camera. He is enthusiastically explaining details about the new carpet, touching a roll of carpet in the back of the van to emphasize its features. His facial expression is excited and happy, with a wide smile. The background is slightly blurred but shows green trees and a bright, clear sky. Natural sunlight illuminates his face, creating a cheerful atmosphere. The color palette is vibrant with the greens of nature and the man's dark clothing. The camera remains static, highlighting his direct address to the viewer.
0:36man avoids old carpet discussion The scene continues with a medium shot of the man, still standing outdoors next to the white utility van. He initially looks off-camera to his right, listening to an unseen person, then turns his head back to the camera with a slight, almost comedic, look of apprehension or mild annoyance. He expresses reluctance to show the old carpet. The background remains consistent with green trees and a sunny sky. The lighting is bright and natural. The camera is static, capturing his reaction and dialogue. His body language suggests a playful aversion to the topic.
0:39close up old carpet rolls This close-up shot focuses on several rolls of old, dirty carpet stacked on a dark asphalt surface outdoors. The carpet is a light brown/beige color, and its surface appears worn, stained, and frayed in places. The backing of the carpet, visible where it's rolled, is a coarse, off-white material. The man's hand enters the frame from the left, pointing to the dirty texture of the carpet. The lighting is natural, casting distinct shadows and highlighting the carpet's poor condition. The background is the blurry asphalt driveway and faint green grass. This shot emphasizes the need for new carpet by showcasing the deteriorated state of the old material.
0:43man reacts to old carpet A quick close-up shot captures the man's face, specifically his expression of clear disgust or aversion. His eyebrows are slightly furrowed, and his mouth is subtly downturned, conveying a strong negative reaction, likely to the old carpet just shown. The background is blurred green foliage. The lighting is bright and natural. This brief shot serves as a reaction to the previous visual, emphasizing the poor quality of the old carpet. The camera is static, focusing entirely on his emotional response.
0:44stained carpet floor inside The camera slowly pans across an indoor carpeted floor, revealing significant stains and wear. The carpet is a light brown or beige color, appearing matted and discolored in various areas. A wooden door with a brass handle and hinges is visible in the upper left, slightly ajar, leading into another room with darker carpeting. To the right, a wooden staircase with beige carpet is also visible, leading upwards. The walls are white, contrasting with the worn carpet. The lighting is even, suggesting standard indoor room illumination. A white text overlay appears at the bottom: "*Old carpet is stained and smelly!!". This shot visually reinforces the 'problem' of the old carpet.
0:48man explains warranty A close-up shot of the man, standing outside next to the white van, speaking directly to the camera with a serious yet informative tone. He uses a distinct pointing gesture with his right hand to emphasize the lifetime stain and wear warranty. His facial expression is confident and knowledgeable. The background shows blurred green trees and the white van. Natural, bright sunlight illuminates his face. The camera remains static, keeping him centered in the frame. A text overlay at the bottom reads: "*Lifetime stain and wear warranty with the purchase of the Lifeproof carpet pad! 🙌".
0:52close up old carpet rolls again This is a close-up shot featuring multiple rolls of old, dirty, and worn carpet, stacked on a dark asphalt driveway. The carpet is a matted, light brown/beige color with visible dirt, stains, and frayed edges. The rough, discolored backing of the rolled carpet is clearly visible, emphasizing its poor condition. The sunlight casts subtle shadows, enhancing the texture of the worn material. The background is blurred, focusing solely on the discarded carpet. The camera slowly zooms out, providing a wider view of the accumulation of old carpet.
0:54man call to action The final scene is a close-up of the man, standing outdoors next to the white utility van. He speaks directly to the camera with a confident and encouraging tone, crossing his arms and then pointing his finger emphatically. His facial expression is friendly and persuasive, promoting the Home Depot's services. The background consists of blurred green trees and a bright, clear sky. Natural sunlight illuminates his face. The camera is static, maintaining a direct connection with the viewer. A white text overlay appears towards the bottom, stating: "*Installation starting at only 49¢ per sq. Ft!!".
