A male founder, mid-30s with a neatly trimmed beard and short dark hair, wearing a camouflage-patterned cap and a teal t-shirt, speaks directly to the camera. He is holding a clear glass with a light, creamy beverage and ice. The camera is slightly below eye-level, looking up at him, framed from the chest up. Behind him, a vibrant blue sky with fluffy white clouds contrasts with lush green tropical foliage. A small black RODE microphone is clipped to his cap. Text overlays appear: 'I'm the FOUNDER of' (0-1000ms) then 'PEOPLE ask, what is the DIFFERENCE' (1000-2900ms). The overall lighting is bright and natural, indicating an outdoor setting on a sunny day. The mood is casual and informative.
0:02product close up can A medium close-up shot features a man's hand holding a cylindrical black MUDWTR product container, presenting it towards the camera. The label on the container is clearly visible, showing 'MUDWTR' and some ingredient text. The man's face, also visible in the background, is slightly out of focus, smiling. The background consists of a warm, wooden-toned wall with some shelves holding other black containers, suggesting an indoor product display area or office. The lighting is soft and even, highlighting the product. White text overlay on the bottom reads 'between MUDWTR and'.
0:03hands with mushrooms book An overhead shot captures a woman's hands gently touching an open book resting on a dark wooden table. Around the book, several small glass bowls are arranged, filled with various dried mushrooms and spices, including what appears to be whole cinnamon sticks, dried mushroom slices, and other earthy ingredients. The lighting is soft and natural, coming from an unseen source above, casting gentle shadows. The color palette is natural and rustic, dominated by browns, creams, and dark wood tones. The text overlay continues from the previous scene: 'mushroom COFFEE?'.
0:04pouring coffee mug A medium shot focuses on hands pouring dark, brewed coffee from a glass pour-over coffee maker into a white ceramic mug. The mug is placed on a light wooden table next to a smartphone. The background is a softly lit, plain white wall, creating a clean and minimalist aesthetic. The lighting is bright and even, emphasizing the rich color of the coffee. The action is smooth and deliberate. The text overlay reads: 'mushroom COFFEE?'.
0:05founder explains difference The male founder from the initial scene reappears, framed from the chest up, speaking directly to the camera. He wears the same teal t-shirt and camouflage cap, holding the clear glass with the creamy beverage. The background remains the sunny outdoor setting with blue sky and green foliage. Text overlays include 'PRETTY simple. First,' (5900-6900ms) and 'we're not COFFEE.' (6900-7900ms). The camera angle is slightly low, looking up. The lighting is bright and natural. The tone is confident and explanatory, setting up the key difference.
0:07coffee negative comparison A male figure, likely the same founder but indoors, is seen from the chest up, slightly blurry due to motion. He holds a glass coffee carafe in one hand and a light blue ceramic mug in the other, shaking his head. A large, stylized red 'X' graphic is overlaid on the lower center of the screen, emphasizing a negative comparison and rejection of coffee. The background is a modern kitchen with dark cabinetry. Text overlay reads 'we're not COFFEE.'. The scene is quick and uses motion blur to convey a dynamic action, creating a pattern interrupt.
0:09mudwtr ingredients list A close-up shot focuses on a hand holding a black MUDWTR container outdoors, with its ingredient list clearly visible. The fingers of the hand point to the text on the label. The background is blurred green foliage, indicating a natural, outdoor setting. The text on the container lists ingredients like 'Masala Chai', 'Cacao', 'Lion's Mane', 'Cordyceps', 'Chaga', 'Reishi', 'Cinnamon', 'Turmeric'. The white text overlay reads 'MUDWTR has NO coffee.'. The lighting is bright and natural, emphasizing the product's natural components.
0:10concerned woman close up A close-up of a woman's face. She has light skin, long blonde hair with darker roots, and a serious, slightly skeptical expression. Her eyes are focused slightly off-camera. The lighting is dramatic, with a strong key light from the right casting a shadow on the left side of her face, and a very dark, almost black background, making her stand out. The mood is serious and contemplative, suggesting a critical assessment. Text overlay at the bottom reads: 'Most MUSHROOM coffees'.
0:11coffee mug static A static shot of a white ceramic coffee mug with a matching saucer, filled with dark coffee. The mug is placed on a dark wooden surface. The lighting is soft and warm, coming from the upper left, creating a slight highlight on the rim of the mug and a gentle shadow beneath it. The background is dark and out of focus, creating a focused, classic coffee setting. White text overlay reads: 'coffees ARE just'.
0:12coffee beans roasting A close-up, overhead shot shows hands stirring a large quantity of light brown coffee beans in what appears to be a roasting or mixing machine. The beans are moving and swirling, indicating an active process of preparation. The lighting is bright and even, emphasizing the texture and color of the beans. The background is the metallic surface of the machine. The white text overlay reads: 'regular COFFEE mixed'.
0:13abstract brown lines An abstract shot featuring vertical blurred brown and tan lines, giving the impression of rapid movement or a textured surface viewed very closely. The lighting is even, and the color palette is warm earthy tones. White text overlay reads 'with a LITTLE bit of'. This visually dynamic shot likely serves as a quick visual transition or a graphic element within the fast-paced montage, adding to the visual rhythm.
A close-up shot of several small, pale yellow-capped mushrooms with white stems growing on a moss-covered log in a forest setting. The mushrooms are clustered together, showcasing their delicate forms. The background is a soft blur of green foliage, creating a shallow depth of field. The lighting is natural and dappled, suggesting a serene forest environment. The overall mood is natural and calm. White text overlay reads 'SPRINKLED in.'.
0:15founder explains mudwtr difference The male founder is back, speaking directly to the camera from the chest up, holding his drink. He wears the same teal t-shirt and camouflage cap. The outdoor background with blue sky and green foliage is consistent. The camera angle is slightly low, looking up. Text overlay states 'MUDWTR IS entirely different.' The lighting is bright and natural. His expression is confident and emphasizes the distinction of the product, directly addressing the audience with an assertive tone.
0:16blending ingredients overhead An overhead shot of a black 'Ninja Professional' blender filled with various ingredients, including large chunks of dried mushrooms, some orange-colored powder or sauce, and other dark substances. A person's hand reaches into the frame from the top right, pressing down on the blender lid. The blender sits on a light wooden table. In the blurred background, lush green plants and modern brown leather sofas are visible, suggesting a stylish office or lounge setting. White text overlay reads 'different. WE blend'. The scene provides a practical demonstration of product preparation.
0:17cacao beans in hands A close-up shot of two hands cupped together, holding a generous amount of whole cacao beans. The hands are gently tossing the beans, creating subtle movement and showcasing their texture. The background is a warm, wooden surface, possibly a table or floor, adding to the natural, earthy aesthetic. The lighting is soft and even, highlighting the textured surface of the beans. White text overlay reads 'cacao, MASALA chai,'. The scene emphasizes the natural, unprocessed quality of the ingredients.
0:18turmeric powder falling A dramatic close-up shot features bright yellow turmeric powder falling in a steady stream from a wooden spoon against a stark black background. The powder creates a soft, hazy cloud as it descends, emphasizing its fine texture. The lighting is focused on the powder, making its vibrant color pop against the dark. The wooden spoon is held by an unseen hand at the top of the frame. White text overlay reads 'TURMERIC, cinnamon,'. The scene highlights the visual appeal and quality of the raw spice.
0:19woman with mushroom display A wide shot featuring a woman standing in front of a table laden with various fresh and dried mushrooms, along with MUDWTR product packets. She has long, dark blonde hair, parted in the middle, and wears a high-necked, ruffled white blouse and a light-colored skirt. Her arms are slightly outstretched, gesturing towards the display. The background is a soft, light beige wall. The lighting is soft and even, creating a clean, professional aesthetic. White text overlay reads 'and IT has a high'. Her expression is pleasant and informative, suggesting an expert or presenter role.
0:20functional mushrooms display A close-up, slightly overhead shot of a curated display of various functional mushrooms and white MUDWTR packets arranged on a textured, dark wooden surface. The mushrooms include different species like large reishi, chaga chunks, and smaller, intricate varieties, emphasizing the diverse array of natural ingredients. The lighting is soft and even, highlighting the textures and natural colors. White text overlay reads 'dose of FUNCTIONAL mushrooms like LION'S'. The arrangement is aesthetic and informative.
0:21lions mane mushroom A close-up shot of a hand gently holding a furry, white Lion's Mane mushroom. Several other Lion's Mane mushrooms are visible on a dark, reflective surface in the background, slightly out of focus. The lighting is soft but directed, creating subtle shadows and highlighting the unique, fibrous texture of the mushroom. The white text overlay reads 'mushrooms like LION'S mane, chaga, REISHI,'. The scene emphasizes the natural and distinctive quality of this specific ingredient.
0:22reishi mushrooms in hands A close-up shot of two hands cupped together, holding several large, dried Reishi mushrooms. The Reishi mushrooms are dark brown with a distinct, woody, and fan-like appearance. The background is a warm, light wooden surface, possibly a table or floor, adding a natural aesthetic. The lighting is soft and even, emphasizing the unique shapes and textures of the mushrooms. White text overlay reads 'mane, chaga, REISHI,'. The scene highlights another key functional mushroom ingredient.
0:23cordyceps into bowl An overhead close-up shot shows hands dropping a pile of dried, orange-colored Cordyceps mushrooms into an ornate, circular metal bowl with intricate embossed patterns. The Cordyceps are thin, thread-like, and appear somewhat brittle. The lighting is soft and even, highlighting the texture of both the mushrooms and the bowl. White text overlay reads 'CORDYCEPS. It also'. The action of dropping them into the bowl emphasizes their natural, raw form.
0:24spices and cacao nibs close up A shallow depth of field close-up shot features various dry ingredients arranged on a dark, textured surface, possibly a slate or stone countertop. In the foreground, several whole cinnamon sticks are prominent. In the background, out of focus, are scattered cacao nibs or similar small, dark grains. The lighting is soft and warm, creating an inviting ambiance and highlighting the natural textures. White text overlay reads 'has PREBIOTIC fiber,'. The scene emphasizes the natural and wholesome nature of the additional spices and fibers.
0:26woman touching stomach A close-up shot focuses on a woman's mid-section, showing her bare abdomen and lower ribcage. Her hands are gently resting on her stomach, one hand slightly lower than the other, in a gesture that conveys comfort and self-care. She is wearing a dark grey sports bra. The background is a plain, dark grey wall, keeping the focus entirely on the subject. The lighting is soft and even, highlighting the skin texture and the gentle curve of her body. White text overlay reads 'supports your gut. IT tastes'. This shot visually represents the 'gut' health benefit in an intimate and personal way.
0:27woman drinking with straw A close-up shot focuses on a woman's mouth and nose as she sips from a vibrant, iridescent rainbow-colored metal straw. Her eyes are closed, suggesting enjoyment and satisfaction from the drink. Her dark hair frames her face, and her lips are slightly parted around the straw. The lighting is soft and natural. White text overlay reads 'LIKE... rich dark'. The shallow depth of field blurs the background, directing full attention to her pleasant expression. The shot conveys a sensory experience.
0:28woman surprised reaction A medium close-up shot of a young woman standing in a bright room. She has dark hair tied back, light skin, and is wearing a dark grey hoodie with a white logo. She initially holds a pink ceramic mug in one hand, then looks directly at the camera with a surprised, wide-eyed expression, with her mouth slightly open. Two red exclamation mark graphics appear above her head, emphasizing her surprise. The background is a simple white wall with a round mirror reflecting a subtle image, and a bulletin board with photos. White text overlay reads 'chocolate WITH warming chai SPICES.'. The bright lighting and playful graphics contribute to a lighthearted, surprised mood.
0:29ingredients arrangement overhead An overhead shot displays a diverse array of dried mushrooms (Lion's Mane, Chaga, Reishi, Cordyceps), cacao beans, cinnamon sticks, and turmeric root pieces artfully arranged on a light wooden surface. The composition is rich in texture and earthy tones, showcasing the natural beauty and variety of the ingredients. White text overlay reads 'Second, WE include way more MUSHROOMS.'. The lighting is bright and even, casting soft shadows and highlighting the details of each ingredient, emphasizing the product's abundant natural components.
0:31founder discusses mushroom dosage The male founder from previous scenes returns, framed from the chest up, speaking directly to the camera while holding his drink. He wears the teal t-shirt and camouflage cap. The familiar outdoor background with blue sky and green foliage provides a consistent setting. Text overlay reads 'Most mushroom COFFEES throw in a couple hundred milligrams.'. The lighting is bright and natural. His expression is informative and slightly critical of competitors' practices, conveying expertise and a clear point of differentiation for MUDWTR.
0:32man holding mushroom plate A medium shot of a man holding a white plate piled high with various fresh and dried mushrooms, showcasing a rich variety of types. He has curly brown hair and wears a black t-shirt. He looks directly at the camera with a pleasant, informative expression. The background is a simple, light-colored wall, ensuring the focus remains on the mushrooms. White text overlay reads 'We USE well over'. The lighting is soft and even, highlighting the fresh appearance of the mushrooms and their abundance.
0:33mushroom illustration A static shot of a botanical illustration depicting two large, stylized mushrooms with long stems and one mushroom cut in cross-section. The style is classic scientific illustration on a textured, off-white background, giving a sense of authenticity and tradition. White text overlay reads '2,000 MILLIGRAMS of'. The color palette is muted, featuring earthy browns, creams, and light greens, maintaining a natural and educational aesthetic. This visual reinforces the specific dosage mentioned verbally.
0:35scooping mudwtr powder A close-up shot from a slightly elevated angle shows a hand using a golden spoon to scoop dark brown MUDWTR powder from a black container into a black ceramic mug. The powder is fine and appears rich in color, indicating quality. The container sits on a rustic wooden surface, adding a warm, earthy element. White text overlay reads 'PER serving. Our'. The lighting is bright and focused, highlighting the action and textures involved in preparing the product.
0:36stirring and foaming mudwtr A close-up shot shows a hand stirring the dark brown MUDWTR beverage in a light beige ceramic mug with a thin metal spoon. The beverage is frothy, indicating a pleasant texture. This transitions to another close-up where frothed milk is being poured from a metal pitcher into a white faceted mug, creating a latte art effect. White text overlay reads 'PRODUCTS are dosed EFFICACIOUSLY. And'. The lighting is bright and focused on the drinks, emphasizing the care in preparation and the appealing final product.
0:37founder explains organic The male founder is again featured, speaking directly to the camera from the chest up, holding his drink. He wears the teal t-shirt and camouflage cap, with the blue sky and green foliage as the background. Text overlay states 'THIRD, our product is 100% organic.'. The lighting is bright and natural. His expression is confident and emphasizes the product's organic quality, delivering this key selling point directly to the viewer.
0:39organic mushroom in hand A close-up shot of a hand gently holding a freshly picked mushroom with a light brown cap and a thick, white stem. The mushroom has some visible dirt on its stem, emphasizing its natural origin. The background is a blurred green forest floor, suggesting it was just harvested in a pristine environment. White text overlay reads '100% ORGANIC.'. The lighting is natural and soft, highlighting the fresh, untouched quality of the mushroom.
0:40mudwtr unboxing approvals An overhead shot shows hands opening a brown MUDWTR shipping box on a white marble countertop. Inside the box, a black MUDWTR container and other product inserts are visible, nestled in shredded brown paper. Graphics overlaid on the box display 'WHOLE 30 approved' and 'USDA certified', highlighting key certifications. White text overlay reads 'MUDWTR USES 100% USDA certified'. The lighting is bright and even, creating a clean, professional unboxing experience. The scene emphasizes the product's quality certifications and thoughtful presentation.
0:42vegan certified ingredients A man, facing the camera, holds up an open black MUDWTR container filled with light brown powder, showcasing its contents. He has dark hair and a beard, wearing a black collared shirt. A 'Certified Vegan Vegan.org' logo graphic is overlaid on the upper left, emphasizing its vegan status. The background is a modern kitchen with dark wooden cabinets. White text overlay reads 'organic INGREDIENTS'. The lighting is bright and even, highlighting the product and its certifications. The scene promotes trust and quality.
0:43man in lab coat factory A medium close-up of a man, possibly the founder, laughing and adjusting a white hairnet on his head. He wears clear-framed glasses, a white lab coat over a light-colored collared shirt, and has a dark beard. He is holding a smartphone to his ear, suggesting he is in communication. The background shows industrial shelving or machinery, suggesting a production facility. White text overlay reads 'with USA GROWN'. The lighting is bright and clinical. His expression is joyful and lighthearted, humanizing the production process.
0:44mushroom growing facility A medium shot shows rows of tall, multi-tiered metal shelves filled with numerous transparent plastic bags containing mushroom growth medium. The bags are neatly arranged, indicating an organized and professional cultivation facility. The background is an industrial space with clean, simple walls, emphasizing a sterile and controlled environment. White text overlay reads 'functional MUSHROOMS.'. The lighting is bright and even, highlighting the meticulous setup and the scale of mushroom cultivation.
0:45founder organic coffee criticism The male founder is once again speaking directly to the camera from the chest up, holding his drink. He wears the teal t-shirt and camouflage cap, with the blue sky and green foliage as the background. Text overlay states 'Most mushroom COFFEES, they're not FULLY organic.'. The lighting is bright and natural. His expression is serious as he addresses a point about competitor products, subtly criticizing their lack of organic certification while promoting MUDWTR's commitment to quality.
0:47overhead tea picking An overhead wide shot depicts two individuals in a lush, green agricultural field, likely picking tea leaves or similar crops. The field is characterized by rows of well-maintained green bushes, creating a textured pattern across the landscape. The individuals are dressed in casual clothing and are bending over their work, holding baskets or containers. White text overlay reads 'And CONSIDERING that'. The lighting is bright and natural, indicating an outdoor, sunny day, setting a pastoral scene before transitioning to a problem statement.
0:48coffee cherries on branch A close-up shot focuses on a cluster of ripe coffee cherries on a branch, still attached to the plant. The cherries are a rich red and green, and some have a white split, revealing the bean inside. The background is blurred green foliage, creating a shallow depth of field. White text overlay reads 'coffee is ONE of the'. The lighting is natural and soft, highlighting the vibrant colors and natural textures of the coffee plant's fruit, before introducing a potential issue.
0:49coffee cherries falling A dynamic close-up shot of numerous bright red coffee cherries falling from a vibrant yellow chute or funnel. The cherries cascade down rapidly, creating a sense of abundant harvest and industrial processing. The background is a blurred green, emphasizing the movement. White text overlay reads 'most PESTICIDE sprayed CROPS on the'. The lighting is bright, emphasizing the vivid colors and the active, high-volume process. This visual sets up a contrast with organic practices.
0:50coffee beans falling A close-up shot captures a cascade of raw, unroasted coffee beans falling into a pile. The beans are light brown and appear dry, showing their processed form. A hand is visible briefly at the top right, suggesting they are being poured or handled. The background is a blur of more coffee beans, creating a sense of abundance. White text overlay reads 'sprayed CROPS on the planet,'. The lighting is bright and even, highlighting the volume of beans. This visually reinforces the scale of coffee production and the potential for pesticide use.
0:51founder final statement The male founder delivers a final statement directly to the camera, framed from the chest up, holding his drink. He wears the teal t-shirt and camouflage cap, with the consistent outdoor background of blue sky and green foliage. Text overlays appear: 'planet, THAT feels' (51000-52000ms), 'like something you SHOULD' (52000-53000ms), and 'probably want TO get right.' (53000-54900ms). His expression is serious and persuasive, emphasizing the importance of MUDWTR's organic nature and reinforcing the brand's commitment to quality. The lighting is bright and natural, maintaining a consistent brand image.
0:54mudwtr can placement A woman's hand gently places a black MUDWTR cylindrical container onto a clean, bright white surface. The container's label is clearly visible, showcasing the brand. The background is softly blurred, possibly showing a warm, diffused light source, creating a clean, inviting aesthetic. White text overlay begins: 'MUDWTR is a drink DESIGNED with low doses of CAFFEINE. It HAS again high DOSES of'. The lighting is bright and minimalist, focusing attention on the product and its stated benefits.
0:55mudwtr powder display overhead An overhead shot displays a black MUDWTR container, an ornate golden spoon with dark brown powder spilling from it, and a small mound of the same powder directly on a clean, bright white surface. The powder suggests the product's texture and form, highlighting its natural composition. White text overlay continues: 'doses of CAFFEINE. It HAS again high DOSES of'. The lighting is bright and even, creating a clean, aesthetic presentation that emphasizes the raw ingredient and careful preparation.
0:57mudwtr latte pour A close-up shot of a hand pouring frothed milk from a small metal pitcher into a black paper cup with the 'MUDWTR' logo. The frothed milk creates a delicate, swirled pattern on top of the dark beverage, demonstrating an appealing final product. The background is blurred green foliage, suggesting an outdoor or plant-filled indoor setting, adding a natural touch. White text overlay continues: 'HAS again high DOSES of'. The lighting is bright and focused on the preparation, highlighting the luxurious texture of the beverage.
0:59stirring mudwtr with graphics An overhead close-up shot of a dark brown beverage being stirred in a clear glass mug with a metal spoon. The mug is placed on a bed of green moss and small grey rocks, suggesting a natural, earthy setting. As the spoon stirs, stylized white line-art illustrations of various mushrooms appear and float around the mug, creating a magical and engaging visual effect. A product packet is partially visible in the bottom left. White text overlay reads 'MUSHROOMS. It was'. The lighting is soft and atmospheric, enhancing the mystical and natural elements of the product.
