0:00baby on rug with phone The scene opens with a medium shot of a baby, roughly 6-12 months old, with red hair and blue eyes, sitting upright on a textured, light brown woven rug. The baby is wearing a light olive green long-sleeved onesie and matching pants. To the left, slightly out of focus, are the legs of an adult woman, dressed in blue jeans and white sneakers, with a hand resting on the baby's back. The baby looks upward and slightly to the right with a curious expression, while occasionally moving its hands near a black smartphone lying on the rug beside it. The lighting is soft and warm, likely from an indoor setting with natural light, creating gentle shadows. In the background, part of a light-colored armchair or sofa and a cream cushion are visible. A dark green text overlay reads 'Mom hands are always multitasking.' The overall color palette is warm and natural, dominated by earthy tones of brown, olive green, and cream.
0:02grocery bag b roll This is a brief, static close-up shot focused on a brown paper grocery bag filled with fresh produce. Vibrant green lettuce leaves and the top of an orange bell pepper are clearly visible, peeking out from the top of the bag. The bag sits on a pristine white counter or tabletop, with a small portion of the brown paper extending towards the bottom of the frame. The background is softly blurred, emphasizing the bag and its contents. The lighting is bright and even, highlighting the fresh colors of the vegetables. A dark green text overlay states 'grabbing groceries.' The color palette is natural and fresh, featuring greens, oranges, and the earthy brown of the bag against a clean white surface.
0:02woman on phone b roll The scene features a medium close-up of a woman's profile as she holds a smartphone to her ear, actively engaged in a phone call. She has long, wavy blonde hair that falls over her shoulder. She is wearing a light brown, ribbed knit sweater. The phone case is white with intricate floral and possibly fruit patterns in blue, yellow, and orange. A gold ring with a small clear stone is visible on her ring finger. Her facial expression is focused and serious, with a slight furrow in her brow. The background is indistinct and softly blurred, suggesting an indoor environment. The lighting is soft and diffused, highlighting her hair and the details of her phone. A dark green text overlay reads 'answering an important call.' The dominant colors are the warm browns of her sweater and hair, contrasted with the colorful phone case.
0:03hands holding phone case This close-up shot shows a woman's hands holding a light blue smartphone with a subtle, embossed mountain pattern on its case. Her hands are neatly manicured, and she wears a gold ring with a small, clear stone on her left ring finger, and a wider plain gold band on her right middle finger. She gently rotates the phone, allowing the viewer to see both the front and back of the case. The camera remains static, focusing entirely on her hands and the phone. The background is blurred, showing the same light brown, ribbed knit sweater from the previous scene, indicating an indoor setting. The lighting is soft and highlights the textures of the phone case and her sweater. A dark green text overlay states 'Often all at the same time.' The primary colors are the muted blue of the phone case, the warm brown of the sweater, and the neutral tones of her skin.
0:05phone cases on table The camera slowly pans across a collection of various phone cases displayed on a warm, patterned wooden table. The cases are scattered artfully, showcasing different designs and colors. Notable designs include a case with light blue cowboy boots and stars, a floral pattern with yellow flowers, a case with red pomegranates, and a plain pink case. Another light blue case with a mountain design and a plain light green case are also visible. The wooden table has a distinct herringbone or chevron pattern. The lighting is soft and even, highlighting the textures and vibrant colors of the cases. A dark green text overlay reads 'That's why I switched our family to Pela Cases. Their semi-grippy texture'. The scene emphasizes the variety and aesthetic appeal of the product line. The color palette is rich and diverse, featuring pastels, earthy tones, and bright floral/fruit patterns against the warm wood.
0:07mom taking photo of baby This overhead shot frames a woman's hands holding a light-colored smartphone, capturing a photo of a baby. The woman's long blonde hair is visible falling over her shoulders, and she's wearing a dark gray knitted sweater. Her phone screen clearly shows the camera interface, with the baby in the frame. The baby, dressed in olive green, is seated on a cream-colored couch, engaged with a wooden shape-sorter toy with colorful geometric pieces. The lighting is soft, coming from the front, illuminating the scene gently. A dark green text overlay continues with 'means my phone stays in my hand'. The scene conveys a natural, domestic moment, showcasing the phone in a real-life scenario. The colors are muted and warm, with the cream couch and olive green baby contrasting with the dark gray sweater.
This is a quick, dynamic close-up shot capturing a black smartphone encased in a dark, likely black, phone case, as it tumbles and lands on a brown, textured woven rug. The phone rotates slightly as it falls, emphasizing its movement. The scene is framed tightly, showing only the phone, a small portion of the rug, and the thin black leg of a piece of furniture, likely a chair or table, in the background. The lighting is even, casting minimal shadows. A dark green text overlay reads 'not on the ground'. The action is swift, highlighting the phone's impact. The color palette is mostly browns and dark tones, with the black phone case standing out.
0:10hand picking up phone The scene shows a close-up of a woman's hand, adorned with a gold ring on her ring finger, reaching down to pick up a light-colored smartphone from a warm, rich wooden floor. The phone case is white with a colorful, intricate floral or patterned design. The wood grain of the floor is prominently visible. The lighting is soft and natural, illuminating the hand and phone clearly. A dark green text overlay reads 'even during the morning rush'. The focus is on the action of retrieving the phone, implying its quick and easy recovery. The color palette is warm, with the browns of the wood contrasting with the lighter, patterned phone case and skin tones.
0:11baby biting phone case This extreme close-up focuses on a baby's mouth and hands as it actively bites and chews on a light-colored smartphone case. The baby, with fair skin and prominent blue eyes, is wearing an olive green onesie. The phone case features a playful pattern of blue cowboy boots and stars on a beige background. The baby's expression is focused and somewhat determined as it gnaws on the case, with small amounts of drool visible. The background is softly blurred, showing an indistinct dark surface behind the baby. The lighting is bright and direct, clearly showing the texture of the baby's skin and the phone case. A dark green text overlay says 'or when your toddler suddenly needs attention'. The scene is designed to highlight the baby's interaction with the phone case. The color palette centers on the baby's natural tones, the olive green, and the blue and beige of the phone case.
0:12phone cases in trash The scene provides an overhead shot looking down into a white plastic trash bag inside a trash can. Various old or discarded phone cases are being tossed in. Initially, a dark green solid-colored case is visible, followed by several other cases, including a clear plastic one, a light pink one, and a brown one, as they are dropped into the bag. Some bubble wrap, possibly from packaging, is also visible. The background is a warm, polished wooden floor. The lighting is bright and even, clearly showing the items being discarded. A dark green text overlay states 'But what really sold me was learning that traditional plastic cases gradually release toxic chemicals and microplastics with every touch.' The action emphasizes the disposal of traditional plastic cases in favor of a new solution. The color palette includes the neutral white of the trash bag, various muted colors of the cases, and the warm browns of the wood floor.
0:15screen recording microplastics headline 1 This scene is a screen recording of a news article or web page. The headline prominently displayed at the top reads 'The peril of microplastics: Are they harming you?' The word 'microplastics' is highlighted in yellow. Below the headline, a smaller sub-headline and article text are visible, though too small to read clearly. The background of the webpage is white, typical of a news site, with a top navigation bar partially visible. The lighting is simulated screen light. A dark green text overlay reads 'toxic chemicals and microplastics'. The scene conveys information about the environmental and health concerns associated with microplastics. The dominant colors are black text on a white background, with a yellow highlight and green text overlay.
0:16screen recording microplastics headline 2 This is a screen recording of another news article or web page, similar to the previous one, but with a different headline. The main headline reads 'New study finds entire microplastics in people'. Again, the word 'microplastics' is highlighted in yellow. Below the headline, information like 'HEALTH' and 'By McKenzie Baird' with a date 'Feb. 7, 2023' are visible. The webpage has a white background with black text, and a red navigation bar at the top, suggesting a different publication. The lighting is simulated screen light. A dark green text overlay continues the message: 'toxic chemicals and microplastics with every touch.' The scene reinforces the problem of microplastics. The dominant colors are black text on a white background, yellow highlights, and a red bar.
0:17screen recording microplastics headline 3 The scene displays a screen recording of a news article, focusing on a paragraph of text. The visible text states, 'As plastic production grows, so does the accumulation of microplastics in our bodies'. The word 'microplastics' is highlighted in yellow. Below the text, a small, blurred image of a fish swimming with what appears to be plastic debris is partially visible. The webpage maintains a white background with black text. The lighting is consistent with a screen display. A dark green text overlay concludes the sentence: 'toxic chemicals and microplastics with every touch.' This scene further emphasizes the pervasiveness of microplastics and their environmental impact. The color scheme is predominantly black text on white, with a yellow highlight and a subtle green text overlay.
0:18baby biting brown case This close-up shot features a baby, approximately 6-12 months old, with light reddish-blonde hair and bright blue eyes, sitting comfortably on a soft, light-colored blanket or fabric. The baby is wearing a light olive green long-sleeved onesie. It is intently holding a solid brown phone case to its mouth and biting it, with a determined and focused expression directed slightly off-camera. The background is softly blurred, showing a dark, indistinct surface. The lighting is soft and even, highlighting the baby's features and the texture of the phone case. A dark green text overlay reads 'As a mom, I have enough to worry about'. The scene directly illustrates the concern about what babies might put in their mouths, linking back to the microplastics issue. The color palette includes natural skin tones, olive green, and the earthy brown of the phone case.
0:20baby crawling to phone case The scene shows a low-angle shot of a baby crawling on a textured, light brown woven rug. The baby, dressed in a light olive green onesie, is moving forward on its hands and knees, with its gaze fixed on a light-colored smartphone case lying flat on the rug in front of it. The phone case has a delicate, abstract floral pattern in shades of white and light gray. The background is softly blurred, showing a wicker chair leg and a wooden floor, suggesting a cozy, domestic environment. The lighting is soft and natural, casting subtle shadows. A dark green text overlay reads 'without wondering what's transferring from phone case to little hands'. The action emphasizes the baby's natural curiosity and desire to interact with objects. The color palette is earthy and soft, with browns, olive green, and the subtle patterns of the phone case.
0:22woman showing green case This medium close-up features a smiling woman, likely in her 30s or early 40s, with long, wavy blonde hair, looking directly at the camera. She is wearing a dark gray knitted sweater. She holds up a solid light green phone case with her right hand, presenting it clearly to the viewer. Her smile is genuine and friendly, conveying confidence and happiness. The background is softly blurred, showing a light-colored wall or curtain and a neutral sofa, indicating an indoor, home setting. The lighting is soft and inviting. A dark green text overlay proudly declares 'Pela Cases are plant-based, BPA-free, and completely nontoxic.' The scene serves as a solution reveal and feature breakdown, emphasizing the product's benefits. The color palette is muted with the dark gray sweater and light green case, brightened by her smile and blonde hair.
0:24woman showing cowboy case This medium close-up is similar to the previous scene, featuring the same smiling woman with long blonde hair, wearing a dark gray knitted sweater, looking directly at the camera. This time, she holds up a beige phone case adorned with a charming pattern of blue cowboy boots and stars. Her smile is broad and welcoming, reinforcing a positive and friendly tone. The background remains softly blurred, consistent with an indoor, home environment. The lighting is soft and even. A dark green text overlay repeats: 'Pela Cases are plant-based, BPA-free, and completely nontoxic.' The scene highlights another design option for the product while reiterating its core benefits. The color palette features the neutral beige and blue of the case, contrasted with her dark sweater, maintaining a friendly and approachable aesthetic.
0:26woman on pink phone smiling The scene shows a medium shot of a woman with long, blonde hair, wearing a light brown, ribbed knit sweater. She is seated on a light cream-colored couch, looking down at a pink smartphone she holds in both hands. Her head is tilted slightly, and a soft, happy smile plays on her lips as she interacts with the phone. A cream-colored blanket is draped over her lap. The background is softly blurred, showing a light-colored wall or curtain. The lighting is warm and gentle, creating a cozy and relaxed atmosphere. A dark green text overlay reads 'Plus they offer something no other case does'. The scene portrays a user enjoying the product in a comfortable, everyday setting, implying satisfaction. The color palette is warm and inviting, dominated by creams, light browns, and the cheerful pink of the phone.
0:28screen recording pela website guarantee This scene is a screen recording of the Pela website, featuring a specific product and its guarantee. The website's interface is clean and modern, with 'pela' branding at the top. The key text displayed prominently states: 'If your screen cracks wearing our screen protector, we'll pay to fix it.' Below this, an image of the 'Canopy Liquid Screen Protector' product is shown – a small glass vial and a cardboard tube with 'pela' branding. Customer reviews are also visible, with one reading 'Ingenious idea and very easy to apply. No plastic makes it fantastic!' The lighting is simulated screen light. A dark green text overlay states 'A $500 screen repair guarantee when paired with their screen protector.' The scene functions as a clear proof point and offer highlight, demonstrating a unique selling proposition. The color palette is clean, with black text on a white background, brown packaging, and a green text overlay.
0:32woman on pink phone relaxed The scene shows a medium shot of the woman from previous segments, with long, blonde hair, wearing a dark gray knitted sweater. She is sitting comfortably on a light cream-colored couch, covered by a light-colored blanket. She holds a pink smartphone in both hands and looks down at it with a gentle, contented smile. Her posture is relaxed, conveying a sense of peace and satisfaction. The background is softly blurred, showing an indistinct indoor setting. The lighting is warm and diffused, contributing to the cozy atmosphere. A dark green text overlay reads 'because they understand that moms need peace of mind, not another thing to replace.' This scene reinforces the emotional benefit of the product. The color palette is muted and warm, dominated by cream, dark gray, and the soft pink of the phone, creating a serene mood.
0:34hands showing pomegranate case This extreme close-up focuses on a woman's hands, with neatly manicured fingernails, holding and gently turning a Pela phone case to showcase its intricate design. The case is a light beige with a vibrant, artistic pattern of red pomegranates, green leaves, and small red berries. The woman's fingers trace the edges of the case, highlighting its texture and flexibility. She is wearing a dark gray knitted sweater, visible in the background. The lighting is bright and even, emphasizing the detail and texture of the case. A dark green text overlay states 'Pela Case made for mom hands'. The scene is a detailed feature breakdown, focusing on the aesthetic and tactile qualities of the product. The color palette is rich and warm, featuring the vivid reds and greens of the pomegranate pattern against the neutral beige and dark gray.
0:36multiple cases on wood table This scene is an overhead shot looking down at a wooden table with a diagonal plank pattern. Different Pela phone cases are swapped in and out of the frame by an unseen hand. First, a white case with a light blue floral or tile pattern, possibly featuring lemons, is prominently displayed. Then, it's replaced by a beige case with a delicate yellow floral pattern, featuring small bees. The lighting is soft and even, highlighting the intricate details of the phone cases and the warm tones of the wood. A dark green text overlay finishes the sentence: 'and the little hands that borrow our phones.' This visual highlights the variety of designs available, suggesting options for different tastes. The color palette is warm and natural, combining the wood tones with the pastel and yellow hues of the phone cases.
0:39pela logo call to action The scene displays a clean, minimalist end card with the Pela logo centered on a bright white background. The logo consists of the word 'pela' in a modern, dark gray, sans-serif typeface, with a slightly rounded 'p' and 'a'. Below the logo, a dark green text overlay reads 'Get your mom approved case today at pelacase.com'. The overall aesthetic is very clean and professional, focusing solely on brand recognition and a direct call to action. The lighting is uniform and bright, typical of a digital display. The color palette is stark, featuring dark gray and green against a pure white background, emphasizing the brand's clean and eco-friendly image.
