0:00allbirds shoe close up intro A tight close-up shot focuses on a person's foot wearing a light grey Allbirds sneaker with a white sole and dark blue accents. The foot is positioned on a light grey concrete or stone step. The camera is slightly angled from above, looking down at the shoe. The person's leg is covered by dark blue trousers, cropped just above the ankle, revealing a sliver of skin. The lighting is soft and natural, emphasizing the texture of the knitted shoe material. The background is blurred, suggesting an outdoor urban environment. White text 'allbirds' is overlaid centrally on the shoe.
0:01man at crosswalk wide shot A wide, slightly elevated shot captures a mature man standing patiently at an urban crosswalk. He is seen from the chest up, with his hands casually in his pockets, facing straight ahead. The background features a grey building with a street light and an indistinct storefront, suggesting a city setting. The man's posture is relaxed. The lighting is overcast, creating soft, even illumination. The overall color palette is muted, dominated by greys and muted building tones. There is no text overlay.
0:02man walking shoe close up A low-angle close-up shot focuses on the man's feet as he takes a step forward on an asphalt street. The light grey Allbirds sneaker is clearly visible as it lands on the ground. The camera is positioned at ground level, emphasizing the shoe's contact with the urban pavement. Dark blue trousers are visible above the shoe. The lighting is natural and diffuse. The texture of the asphalt and the clean design of the shoe are highlighted. No text overlay is present.
0:03hilly city street wide shot A low-angle wide shot captures a steep, hilly street in a city. The street curves upwards, flanked by residential buildings with varied architectural styles and colors—red brick, grey, and teal facades. There are external fire escapes on some buildings and trees lining parts of the street. The sky is overcast, providing soft, diffused light. The concrete pavement shows signs of wear, and yellow road markings are faintly visible. The overall mood is calm, depicting an authentic urban environment. No text or characters are in the foreground.
0:04man walking profile medium shot A medium close-up shot of the man from the earlier scenes, now walking in profile. His head is turned slightly to the right, as if looking at something in the distance. He is wearing the same cream-colored long-sleeved shirt. The background is softly blurred, showing hints of urban architecture, suggesting he is moving through the city. The lighting is soft and even. His expression is neutral, contemplative. The camera slightly pans to follow his movement. The focus is on his face and upper body.
0:05allbirds shoe close up wildly comfortable A tight close-up shot mirrors the opening scene, focusing on a person's foot wearing the light grey Allbirds sneaker. The foot is placed on a rough concrete or stone staircase. The camera is slightly angled from above, capturing the shoe and the lower part of dark blue trousers. The lighting is soft, emphasizing the knit texture of the shoe. The background is blurred. White text 'Wildly Comfortable' is overlaid prominently over the shoe, highlighting a key product benefit.
0:07man running stairs super natural A dynamic medium shot captures the man running effortlessly up a steep, outdoor concrete staircase. He is seen in profile, his body angled upwards as he ascends. He wears the same cream-colored long-sleeved shirt and dark blue trousers, with the light grey Allbirds sneakers clearly visible in action. The background features a light green building with dark windows and an iron railing, typical of urban architecture. The lighting is bright and even. White text 'Super Natural' is overlaid on the lower third of the screen, emphasizing the shoe's natural qualities and comfort.
0:10allbirds shoe close up dasher nz A close-up shot focuses on the man's foot wearing the light grey Allbirds sneaker, stepping onto another concrete stair. The camera is positioned low, capturing the shoe's movement and placement. The dark blue trousers are visible above the shoe. The concrete stairs are textured and aged. The lighting is soft. White text 'The New Dasher NZ' is overlaid across the center of the frame, explicitly naming the product and its new iteration, a clear product reveal.
0:11allbirds shoe close up timeless by nature Another close-up shot of the light grey Allbirds sneaker, this time on flat, light-colored concrete pavement, as the foot takes a step. The shot highlights the shoe's design and how it looks during a casual walk. Dark blue trousers are visible. The lighting is soft and natural. White text 'Timeless BY NATURE' is overlaid, suggesting durability, classic style, and the brand's natural material philosophy. The camera subtly moves with the foot.
0:12man overlooking city comfortable by nature A wide, slightly elevated shot shows the man from behind, standing on a balcony or rooftop and gazing out at a sprawling city skyline. Numerous buildings, including tall skyscrapers and smaller residential structures, fill the frame under an overcast sky. Cars are visible on the streets below, indicating an active urban environment. The man's cream-colored shirt is visible, blending with the muted city tones. White text 'Comfortable BY NATURE' is overlaid, connecting the shoe's comfort to the expansive natural and urban setting.
0:13man overlooking city better by nature This scene is a continuation of the previous one, showing the man from behind, standing on a balcony and overlooking the city skyline under an overcast sky. The composition, lighting, and man's posture are identical. The only change is the white text overlaid on the screen, which now reads 'Better BY NATURE', reinforcing the brand's commitment to natural materials and superior design.
0:14allbirds logo end card The screen fades to black, presenting a stark and clean black background. Centered horizontally and vertically is the white 'allbirds' logo in its distinctive script font, with the tagline 'BY NATURE' in a smaller, sans-serif font directly below it. This is a classic brand end card, designed to leave a lasting impression of the brand name and its core message.
