0:00split screen vaccine and party dancing
This scene presents a dynamic split-screen composition. The top frame shows a medium shot of a young Black woman with short, curly dark hair, smiling broadly as a healthcare professional, whose gloved hands are visible, administers an injection into her left arm. The background is a vibrant red wall with the white 'CVS pharmacy' logo partially visible, suggesting a clinical yet welcoming environment. The lighting is bright and even, highlighting her happy expression. The bottom frame simultaneously captures a medium full shot of the same woman, now outdoors at night, energetically dancing. She is wearing a white dress with bold orange and red abstract patterns. The background features string lights, blurred greenery, and other indistinct figures in a festive, twilight outdoor party setting, creating a warm and social atmosphere. The dominant colors are the bright red of the CVS background, the neutral tones of the woman's shirt in the top frame, and the vivid oranges and whites of her dress in the bottom frame, contrasted with the dark blues and warm yellows of the night scene. The text 'Do this' appears centrally on screen from 00:01 to 00:02.
0:02split screen vaccine bandage and party hug
This scene continues the split-screen format from the previous segment. The top frame remains a medium shot of the young Black woman, still smiling brightly and looking to her right. A small, heart-shaped red bandage is now visible on her left arm where the injection was given, symbolizing care and recovery. The background is still the vibrant red wall with the white 'CVS pharmacy' logo. The lighting is consistent, bright and even. The bottom frame shows the same woman, now in a medium shot, embracing another individual from behind, whose long, light-blonde hair is prominently featured. The woman in the orange and white dress is smiling with her eyes closed, pressing her face against the other person's shoulder, indicating a moment of affectionate connection. The outdoor party setting with string lights and blurred figures persists in the background, maintaining the festive and warm ambiance. The scene retains the dominant red, olive-green, orange, and white color palette. The text 'Enjoy that' appears centrally on screen from 00:02 to 00:03.
0:03promotional ad overlay
This scene transitions to a promotional ad overlay, covering the majority of the screen. A large, clean white square occupies the center, containing prominent black text and a logo. The background, which was previously the split-screen vaccine and party scene, is now heavily blurred but still discernible, with the red CVS background at the top and the string-lit outdoor party scene at the bottom, creating a subtle visual context. The text within the white square reads 'HepB, Tdap & more vaccines available at no cost with most insurance*' in a bold sans-serif font. Below this, the 'CVS pharmacy' logo is displayed, featuring a red heart icon preceding 'CVS' and 'pharmacy' in black text. Further down, it advises 'Walk in or schedule at CVS.com®'. At the very bottom of the screen, against the blurred background, smaller disclaimer text in white reads '*No cost with most insurance. Eligibility varies by patient and insurance plan. Restrictions apply. Visit CVS.com/Vaccines for details.' The overall impression is informative and reassuring, using a clear layout and high contrast for readability.
