0:00intro product display
A dynamic medium shot frames a charismatic woman in a modern, pristine kitchen. She leans confidently on a light-colored quartz countertop, which holds an array of Caraway brand food storage containers and their modular fabric organizers. The containers are primarily off-white and light grey, showcasing a minimalist and functional design. The background features sleek white upper cabinets, a stainless steel gas range with red knobs, and light blue accents within the kitchen design. Bright, natural-looking light illuminates the scene, creating soft shadows and highlighting the clean surfaces. The woman speaks directly to the camera, engaging the viewer with an expressive facial expression. Overlay text reads: "WHO'S READY TO UPGRADE THEIR KITCHEN BLACK FRIDAY SALE NOW". The overall color palette is cool and inviting, dominated by whites, greys, and blues.
0:03presenting baked goods
The woman moves through her modern kitchen, holding a large, rectangular baking sheet filled with a rustic, home-baked granola mixture. The mixture consists of various nuts like almonds and cashews, along with what appears to be toasted oats and spices, creating a rich, golden-brown hue. A small, light green, waffle-textured towel is folded neatly on one corner of the baking sheet. The camera follows her as she walks past a wooden doorframe, with glimpses of a contemporary interior and possibly outdoor greenery through a window in the background. The lighting remains bright and even, casting minimal shadows and emphasizing the fresh, appealing texture of the granola. The woman's facial expression is joyful and proud as she presents her creation. Overlay text, in white sans-serif with a green outline, states: "OH MY GOD LOOK AT THE SHINE LOOK AT THE GORGEOUSNESS."
0:06b roll granola closeup
A static, close-up overhead shot focuses entirely on the grey rectangular baking sheet, brimming with the freshly baked granola. The mixture is an appetizing blend of various nuts such as whole almonds and cashews, interspersed with smaller, dark brown clusters of toasted oats and spices. The texture is varied, with some pieces appearing shiny and caramelized, indicating a recent baking process. A neatly folded light green towel rests on the lower left corner of the tray, providing a subtle color contrast. The countertop beneath is a light, clean surface. The lighting is direct and bright, enhancing the natural colors and textures of the granola. Overlay text reads: "CARAWAY ALL DAY EVERYDAY", presented in white sans-serif text with a green outline.
0:08preparing granola intro
The scene returns to a medium shot of the woman in her bright, modern kitchen, leaning on the light quartz countertop. She is positioned in front of an arrangement of Caraway food storage containers in their light grey fabric organizers. Her expression is energetic as she gestures animatedly with her right hand, her mouth slightly open as if mid-sentence. The background maintains its clean aesthetic with white cabinetry and stainless steel appliances. The overall lighting is consistent and bright, highlighting the crispness of the kitchen and the woman's vibrant attire. Overlay text, in white sans-serif with a green outline, appears on screen: "LET'S MAKE SOME SUPERMODEL GRANOLA."
0:09adding nuts
A medium shot captures the woman actively preparing ingredients on her kitchen counter. She holds a large, transparent plastic container with both hands, steadily pouring a generous amount of mixed nuts onto a rectangular grey baking sheet that rests on the counter. The nuts, including almonds and cashews, are light brown and varied in size. Other Caraway food storage organizers are visible to the right. The modern kitchen environment with its white cabinets and light countertops provides a clean and functional backdrop. Bright, even lighting illuminates the scene, making the nuts distinct. Overlay text in white sans-serif with a green outline reads: "I'VE GOT MIXED NUTS."
0:10seasoning nuts closeup
A tight close-up, slightly overhead shot centers on the grey baking sheet, which is now densely covered with mixed nuts and a base of granola-like mixture. A hand, presumably the woman's, gently sprinkles a light-colored granular substance over the nuts, suggesting the addition of salt. The individual nuts and granola clusters are clearly visible, with a variety of browns and golden tones. The clean, light countertop provides a subtle background. The lighting is bright and focused, highlighting the details of the ingredients and the sprinkling action. Overlay text in white sans-serif with a green outline appears: "STRAWBERRY SALT A BIT OF BLUEBERRY SALT."
0:13adding cinnamon
The woman is back in a medium shot, standing at her kitchen counter with the grey baking sheet of nuts in front of her. She holds a small, amber-colored glass jar of ground cinnamon, removing its lid with a focused expression. Her movements are deliberate and controlled. The clean lines of the modern kitchen, including white cabinets and the stainless steel stove, provide the backdrop. The lighting is bright and even, highlighting her actions and the product. Overlay text, in white sans-serif with a green outline, states: "CINNAMON A LITTLE BIT OF PUMPKIN SPICE."
0:15sprinkling spices closeup
A close-up, slightly overhead shot directly focuses on the grey baking sheet filled with mixed nuts and granola. A hand, likely the woman's, sprinkles a fine, reddish-brown powder—cinnamon—evenly over the ingredients. The powder contrasts gently with the various shades of brown and beige of the nuts and granola. The texture of the spices is visible as it lands on the surface of the food. The background is a blurred view of the light kitchen countertop. Bright, overhead lighting ensures clear visibility of the sprinkling action and the granular details of the spices and nuts. There is no overlay text in this brief segment.
0:17adding almond extract
In a medium shot, the woman stands by the counter, holding a small, dark brown glass bottle of almond extract. She carefully tips the bottle, adding a small amount of liquid to the nuts on the baking sheet below. Her expression is one of careful attention, ensuring precise measurement. The clean, modern kitchen with its white cabinets and stainless steel appliances serves as the backdrop. The scene is brightly and evenly lit, highlighting the small bottle and the woman's focused action. Overlay text in white sans-serif with a green outline reads: "TINIEST BIT OF ALMOND EXTRACT."
0:18sprinkling sugar closeup
A close-up, slightly overhead shot focuses on the grey baking sheet, which is now a colorful mosaic of mixed nuts, granola, and spices. A hand, with light pink polished nails, sprinkles coarse, light brown raw sugar over the mixture. The sugar crystals are clearly visible as they fall, adding another layer of texture and color. The light-colored kitchen countertop is softly blurred in the background. The lighting is bright and direct, ensuring that every grain and kernel is distinct. Overlay text in white sans-serif with a green outline states: "AND A SPRINKLE OF RAW SUGAR."
0:20oven preparation
The woman stands at her modern kitchen counter, with the baking sheet of granola ingredients before her. She holds a small, light wooden spatula in her left hand, then uses her right hand to make a 'stop' gesture before picking up the baking sheet with both hands, ready to place it in the oven. Her expression is enthusiastic and communicative, as if speaking directly to an audience. The background features white cabinetry, a stainless steel stove, and a glimpse of the Caraway storage system to her right. The lighting is bright and consistent, maintaining the clean and inviting atmosphere of the kitchen. Overlay text in white sans-serif with a green outline reads: "LET'S PUT THIS IN THE OVEN 15-20 MINUTES."
0:22presenting cooled granola
The woman is seen walking through her kitchen, carrying the same rectangular grey baking sheet, now filled with the finished, cooled granola. The granola appears golden and crispy, with a pleasant variety of nuts and clusters. A light green towel still rests on the sheet. She turns to face the camera, her expression bright and conversational, as she points off-camera with her left hand. The background reveals a wooden doorframe and a modern interior space with a unique decorative light fixture and bright natural light streaming from a window. The scene is well-lit, emphasizing the inviting appearance of the granola. Overlay text, in white sans-serif with a green outline, appears: "I'M GONNA LET THEM COOL OFF AND THEN WE'RE GONNA STORE THEM."
0:26emptying tray into sink
A tight close-up, slightly overhead shot focuses on a hand tilting the grey baking sheet, allowing the now-cooled granola to slide smoothly into a large, sparkling stainless steel kitchen sink. The sink features a metal grid on the bottom and a black spatula resting in one corner. The hand's motion is fluid and efficient, demonstrating the non-stick quality of the baking sheet. The light-colored quartz countertop is visible at the edge of the frame. The lighting is bright and direct, highlighting the action and the gleam of the stainless steel. No overlay text is present.
0:27clean baking sheet display
The woman stands proudly in her kitchen, holding up the now-empty and perfectly clean grey baking sheet, which has visible water droplets on its surface, indicating it has just been cleaned. She presents it to the camera with a triumphant smile, then dramatically wrinkles her nose in a humorous gesture, emphasizing her dislike for stains. The modern kitchen background, including white cabinetry and glimpses of a window with natural light and greenery, remains consistent. Bright, even lighting illuminates her and the pristine baking sheet. Overlay text in white sans-serif with a green outline states: "CLEAN AS THE MINUTE I GOT IT I DON'T LIKE ANY STAINS ON MY COOKWARE."
0:30ceramic container features
The woman stands in her kitchen, presenting a cream-colored ceramic food storage container with a light grey interior. She holds it up, demonstrating its depth and material, then picks up its matching transparent lid with a cream frame and silicone seal. Other Caraway food storage organizers, holding various containers, are visible on the countertop in the background. Her expression is enthusiastic and informative as she highlights the product's features. The modern kitchen environment, with white cabinets and light countertops, is brightly and evenly lit, making the product details clear. Overlay text in white sans-serif with a green outline reads: "THESE ARE CERAMIC YOU CAN BAKE IN THESE YOU CAN FREEZE IN THESE JUST DON'T BAKE THE LIDS."
0:35product close up lids
A static, close-up, slightly overhead shot focuses on an array of Caraway food storage containers, with their lids neatly placed on top. The lids feature clear, translucent centers framed by cream-colored edges, revealing the light grey interiors of the ceramic containers. The "Caraway" brand name is subtly embossed on some of the clear lid surfaces. The containers are arranged on a dark, possibly grey, surface, creating a minimalist and organized aesthetic. The lighting is soft but bright, highlighting the clean lines and material quality of the products. Overlay text, in white sans-serif with a green outline, cycles through points: "THEY LOOK GORGEOUS THEY HOLD UP THEY DON'T SCRATCH THEY DON'T HAVE SKETCHY CHEMICALS."
0:40storage system demonstration
In a medium shot, the woman actively demonstrates the Caraway food storage and organization system. She stands behind a kitchen counter adorned with two grey fabric organizers, each holding several cream-colored ceramic containers and baking sheets. She points to the different components, then pulls out a baking sheet from one of the vertical organizers, highlighting its secure fit and design. Her expression is engaged and informative as she explains the features. The background is a clean, modern kitchen with white cabinets, a stainless steel stove with red knobs, and a set of knives mounted on the wall. The bright, even lighting ensures clarity and visibility of all products. Overlay text in white sans-serif with a green outline appears: "WHAT A GREAT HOLIDAY GIFT THESE HAVE STRAPS BUCKLE UP YOU'RE MOVING FROM ONE HOUSE TO ANOTHER DON'T WORRY WE GOT YOU."
