0:00split screen hair styling The scene is split horizontally into two distinct frames. The top frame shows a close-up of a male's dark, slicked-back, wet hair being blow-dried from the left by a black hairdryer, held by an unseen hand. The hair has significant volume and a wet, shiny appearance. The bottom frame displays a close-up of the same male's hand with a silver ring on the ring finger, running through his wet, slightly messier dark hair, which is styled forward. Both backgrounds are plain light gray or off-white walls. Bright, even lighting illuminates the hair. Yellow text overlays appear, first saying "Do you see this" centered on the split, then transitioning to "It just works." below it as the scene progresses.
0:02product reveal close up The scene is a close-up on a white, circular product jar, prominently displayed and held by a male hand in the foreground. The label is clearly visible, reading "GLACIAL CLAY POMADE SUSTAINABLY CRAFTED 2.1oz | 61ml HIGHLAND HEALTH CONSCIOUS BOULDER, COLORADO LOW SHINE MEDIUM HOLD." The text on the label is black. The background is a soft blur of the male's face, slightly out of focus, indicating he is holding the product towards the camera. The lighting is bright and even, highlighting the product's texture and details. A yellow text overlay at the top reads "The entire."
0:02male presenting product talking head A medium shot frames a male from the chest up, looking directly at the camera. He has dark, wavy hair styled neatly, and fair skin with light freckles across his nose and cheeks. He wears a dark blue, denim-like collared shirt. He holds the white 'HIGHLAND' pomade jar in his left hand while extending his right index finger, pointing towards the product or the viewer, as if making a clear point. He has a slight, confident smile. The background is a plain, light off-white wall. The lighting is soft and even, casting minimal shadows. A yellow text overlay at the top reads "It's just two steps."
0:04product application scooping This is a very tight close-up on the male's hands interacting with the 'HIGHLAND' pomade jar. The jar is open, revealing the light gray, clay-like texture of the product inside. A finger from his right hand is seen scooping a small amount of the pomade. His left hand holds the jar steady. The background is completely blurred, focusing all attention on the hands and product. The lighting is bright and even, highlighting the product's consistency. No text overlays are present.
0:05male pulling hair back The shot is a medium close-up of the male from the previous scenes, from his forehead to his chest. He faces the camera, pulling his dark, wet hair back with both hands. His expression is focused and slightly serious or perhaps mildly frustrated, conveying effort. His forearms, covered by the dark blue shirt, are visible as he performs the action. The background is a plain light gray wall. The lighting is soft and even. A yellow text overlay at the top reads "There's".
0:05styling back of head part 1 This shot is from behind the male's head, showing a close-up of his dark, wet hair as his right hand, wearing a silver ring, runs through it, shaping the style. The hair appears to be in the process of being combed or sculpted. The back of his neck and the collar of his dark blue shirt are visible. The background is a plain light gray wall. The lighting is soft and consistent. A yellow text overlay at the top reads "no 10 product."
0:07styling back of head part 2 Similar to the previous scene, this is a close-up from behind the male's head. His hands continue to style his dark, wet hair, refining the shape and volume. The motion is fluid and purposeful. The background remains a plain light gray wall. The lighting is even. The texture and sheen of his hair are clearly visible as he works with it. A yellow text overlay at the top reads "lineup and no stress."
0:08finished hair side profile The final scene is a close-up side profile of the male's head, showcasing his dark, now expertly styled and shiny hair. The hair is sculpted with a natural wave and volume, appearing healthy and well-groomed. He is looking downwards and slightly to the left, with a calm and satisfied expression. The background is a plain light gray wall, with a subtle vertical textured pattern on the right side. The lighting is soft but highlights the sheen of his hair. A yellow text overlay appears, initially saying "My hair feels healthier," then "my scalp is calm," and finally "and I'm not overthinking it every morning," reflecting the benefits of the product.
