0:00low angle shoe walk A low-angle, eye-level shot captures the lower legs and feet of a person walking on a light-colored, patterned tiled ground. The person wears dark brown, form-fitting leggings and light beige Allbirds sneakers with distinct white soles. The camera tracks their movement from slightly behind and to the side, emphasizing the shoe's design and comfort in motion. The background is a soft blur of urban architecture and subtle greenery, indicating an outdoor or modern indoor environment. Soft, diffused lighting creates gentle shadows beneath the feet. The white "allbirds" logo is overlaid centrally on the screen, adding brand presence to the movement.
0:01medium shot walking urban A dynamic medium shot shows a woman walking with purpose through a bright, modern urban setting. The camera frames her from the waist up, revealing her wearing a dark brown oversized blazer over a white collared shirt, paired with the same dark brown leggings and light beige Allbirds sneakers. Her dark hair flows as she moves, and she carries a small, soft brown handbag on her left shoulder. The background is a slightly blurred composite of glass buildings, pathways, and green plants, lit by abundant natural light. Her stride is confident and energetic, giving an impression of effortless style. The white "allbirds" logo remains overlaid on the screen.
0:02close up shoes walking This close-up shot returns to the person's legs and shoes, similar to the first scene, but with a slightly different background perspective. The camera is positioned low, tracking the feet as they walk rhythmically on the light-colored, patterned tiled floor. The dark brown leggings and light beige Allbirds sneakers are in clear focus, highlighting the footwear's design. In the background, slightly out of focus, are bright green plants and subtle reflections from a modern glass structure, indicating a vibrant, well-lit indoor or semi-outdoor space. The overall impression is one of comfortable and effortless movement, consistent with a daily commute.
0:03group of women tense moment text A static close-up shot features three women's faces, tightly framed and positioned to convey a sense of anticipation or determination. The central figure, an East Asian woman with long dark hair, wearing a white collared shirt and dark blazer, looks directly ahead with a serious, focused expression. To her right, partially visible, is a woman with long brown hair, also looking forward with a neutral gaze. On the lower left, an older white woman with reddish-blonde hair and intense blue eyes looks slightly upwards with a furrowed brow, conveying readiness or slight concern. The background is a warm, dark, and soft-focused indoor environment. The lighting is low-key, creating some contrast and highlighting their expressions. The text "Not Everything's A Race" appears at 3000ms, followed by "But You're Ready If It Is" at 4000ms, overlaid in white, adding a narrative layer to their expressions.
0:06extreme close up shoe features An extreme close-up shot of a light beige Allbirds sneaker rests on a subtly textured, light-colored tiled floor. The camera is positioned at ground level, providing a detailed, almost microscopic view of the shoe's construction and materials. Two white arrows with descriptive text overlays highlight key product features: "ONE TOUGH UPPER MADE FROM TREES" points to the finely knitted, breathable upper material, emphasizing its sustainable origin, and "SWEET RIDE MADE FROM SUGAR" points to the thick, cushioning white sole, highlighting its comfort. The lighting is bright and even, accentuating the shoe's natural material texture and premium design.
0:07woman profile walking fast A medium shot captures the East Asian woman from previous scenes, moving quickly in profile. Her eyes are closed or cast downwards, and her dark hair streams behind her, emphasizing speed and deep focus. She wears the dark blazer and white collared shirt, maintaining her professional yet active attire. The background is a warm, indistinct blur of interior lights and modern structures, suggesting a rapid journey through a bustling building. The camera tracks her movement, keeping her sharply in focus against the soft background, conveying a sense of intense concentration or perhaps the strain of a challenging endeavor.
0:08low angle staircase product reveal A low-angle wide shot frames a grand, modern staircase with light-colored, reflective steps and sleek metal railings, rising steeply into a bright overhead light source. The sunlight creates strong, dramatic highlights and shadows across the steps, adding depth and dynamism to the architectural composition. The upper part of the frame is intentionally dark and out of focus, implying the presence of a person or structure above, adding a sense of anticipation. Centered in the lower half of the frame, the white text overlay "The New Dasher NZ Relay" introduces the product name against the illuminated stairs. The scene feels aspirational and sets the stage for an energetic challenge.
0:09close up running up stairs A dynamic close-up shot focuses on the lower legs and feet of a person rapidly ascending the brightly lit, reflective staircase. The person wears dark brown leggings and light beige Allbirds sneakers, prominently featuring their design and functionality. The camera is positioned low, slightly behind and to the side, tracking their vigorous upward movement. Each step is clearly captured, emphasizing the shoe's grip and the wearer's athleticism. The white text overlay "The New Dasher NZ Relay" remains visible, linking the intense action directly to the product. The scene is full of energy and purposeful, rapid motion.
0:10legs running floor to stairs This continuous shot starts with a close-up of the person's legs and light beige Allbirds sneakers running quickly on a light-colored, patterned tiled floor, showcasing the shoe's flexibility. The camera tracks smoothly with their movement, maintaining focus on the footwear. Without a cut, the scene transitions seamlessly to the same legs and shoes rapidly ascending the bright, reflective staircase. The camera maintains its low, tracking perspective, creating a smooth visual flow that emphasizes the continuous, energetic movement and the shoes' versatility across different urban surfaces. The rhythmic motion is accentuated by the accompanying music beat.
0:12busy commuters on stairs A medium shot captures a group of people, appearing as busy commuters, ascending a wide, modern staircase within a spacious, well-lit interior. The camera is slightly elevated, looking down as individuals move quickly upwards. In the foreground, a woman in a dark, long coat and black attire moves purposefully, while to her right, a man in a dark coat with a prominent red scarf also ascends. The background reveals more indistinct figures, a large window providing ambient light, and decorative lighting overhead, reinforcing the bustling urban or corporate environment. The overall mood is one of focused activity and daily hustle, where comfort is essential.
0:13woman relief text A close-up shot focuses on the East Asian woman's face. She brings one hand up to her forehead, fingers gently touching her temple, as if in a moment of relief or post-exertion. Her eyes are closed or looking downwards, and her expression shifts from intensity to a softer, more relaxed and serene state. She wears a white collared shirt under a dark blazer. The background is a soft, bright, and slightly out-of-focus blur, suggesting an open, airy environment, possibly outdoors or near a large window, conveying a sense of calm after the challenge. The white text "Comfortable BY NATURE" is overlaid centrally, encapsulating the feeling and linking it to the brand's ethos.
0:14end card logo tagline The final scene displays a minimalist, static black screen. Centered vertically and horizontally is the white "allbirds" logo, presented in a distinctive, handwritten-style script. Directly beneath the logo, also in white, is the brand's tagline, "BY NATURE." The clean, high-contrast visual emphasizes brand identity and reinforces the company's core message of natural comfort and sustainability. The simplicity of the design provides a clear and impactful closing statement.
