0:00intro talking head and demo The scene opens with a medium shot of a young woman standing in a modern kitchen. She is centered in the frame, directly addressing the camera. She holds a silver spray bottle in her left hand and a blue patterned reusable cloth in her right. The background features light green, handle-less upper and lower kitchen cabinets, a white marble-patterned countertop, and a window to the left. The lighting is bright and even, indicating natural daylight. As she speaks, text overlays appear: 'BETTER FOR YOU', 'SWAPS ARE ACTUALLY', 'MUCH EASIER THAN', 'PEOPLE MAKE THEM'. She gestures with her hands and then places the cloth on the counter and makes a wiping motion, demonstrating the ease of use. The overall color palette is muted greens, whites, and blues, creating a clean and fresh atmosphere. The camera remains static throughout this segment.
0:04paper towel demonstration This scene provides an overhead, close-up shot of hands interacting with a roll of paper towels on a kitchen counter. The framing focuses tightly on the action, showing only the countertop, part of a white paper towel roll on a dark green stand, a green bottle (possibly olive oil), and a Cuisinart knife block in the background on a light-colored countertop. The background also includes light green cabinets and a black overhead microwave/oven. The lighting is bright and functional. Hands are shown pulling several sheets from the paper towel roll, highlighting the wasteful aspect of traditional paper towels. Text overlays appear: 'OUT TO BE', 'MY PAPER TOWEL', 'ADDICTION', 'WAS GETTING EXTREMELY', 'EXPENSIVE', 'NOT ONLY FOR MY BANK ACCOUNT'. The camera is static, focusing purely on the demonstrative action.
The camera pulls back to a wide shot, capturing the full figure of the woman from the first scene, now unboxing products in a kitchen/entryway area. She is kneeling beside a large cardboard box labeled 'Grove Co.' with the text 'This home is the planet.' on its side. The background features a large, stainless steel refrigerator to the left and a dark gray door with a glass panel to the right, suggesting a home entrance. The floor is light-colored wood. The woman pulls out two branded boxes, one for 'Grove Co. Tree-Free Paper Towels' and another for 'Grove Co. Tree-Free Toilet Paper,' showcasing the sustainable alternatives. She smiles and gives a thumbs-up, indicating satisfaction. Text overlays appear: 'BUT ALSO FOR', 'THE EARTH', 'I FOUND SOME', 'HIDDEN GEM PRODUCT', 'SWAPS ON GROVE', 'THAT CHANGED MY', 'DAILY ROUTINE'. The lighting is bright and inviting. The camera remains static.
0:14toilet paper texture close up This is an extreme close-up shot of hands holding a piece of white, unrolled toilet paper. The focus is on the texture and perforations of the paper, highlighting its quality. The background is dark and out of focus, ensuring full attention on the product. The lighting is soft, emphasizing the white material. Text overlays appear: 'IN A HUGE', 'WAY FIRST AND', 'FOREMOST'. The hands gently stretch or display the paper, suggesting a tactile experience. The shot serves to introduce the specific product being discussed with attention to detail.
0:15bathroom toilet paper storage The scene shifts to a bright, modern bathroom, shown in a medium-wide shot. The woman from previous scenes, now in the striped shirt, is seen from the waist up, standing beside a white toilet. She is placing rolls of toilet paper into a rustic wicker basket on top of the toilet's cistern. The background features a large window with natural light, a white sink with a black faucet, a large mirror reflecting parts of the room, and a wooden shelf unit holding various toiletries. Black and white striped towels hang nearby. The overall aesthetic is clean and organized, with a dominant white and natural wood color palette. Text overlays appear: 'SWITCH TO BAMBOO', 'TOILET PAPER', 'IT'S SUCH AN', 'EASY SWAP THAT', 'TAKES ZERO EFFORT'. The camera maintains a static, eye-level perspective.
0:19kitchen product placement A medium shot shows the woman from previous scenes, wearing the striped shirt, in the kitchen. She is seen from the back, bending slightly to place more 'Grove Co.' product boxes on the countertop. The scene shows the light green cabinets and white marble-patterned countertop, consistent with the initial kitchen setting. A black microwave/oven is visible in the background, above the counter. The action is straightforward, showing the integration of the new products into the home environment. Text overlays appear: 'AND IT'S SO', 'MUCH BETTER FOR YOUR', 'BODY AND THE PLANET'. The lighting is bright and clean. The camera is static, focusing on the practical placement of items.
0:21bamboo paper towel cleaning A close-up shot focuses on hands cleaning a gray baking sheet on a black stovetop. The hands use a small, white piece of paper towel, appearing to be the bamboo paper towel product, to wipe a white, sudsy residue across the surface of the pan. The background shows part of the stovetop and a metal pot with a lid, contributing to the kitchen setting. The lighting is direct and clear, highlighting the cleaning action. Text overlays appear: 'SECOND SWITCH TO BAMBOO', 'PAPER TOWEL FOR', 'WHEN YOU'RE IN A PINCH'. The action demonstrates the utility and absorbency of the bamboo paper towel for cleaning tasks. The camera is static, emphasizing the direct product use.
0:23baking sweet potatoes This close-up shot shows hands placing several orange sweet potatoes onto the same gray baking sheet previously seen on the black stovetop. The focus is on the preparation of food, suggesting another practical use of kitchen items. The stovetop and part of a metal pot are visible in the background, maintaining the kitchen context. The lighting is bright and clear, illuminating the food and the baking sheet. Text overlays appear: 'THIRD START USING'. The action is gentle and deliberate, showing the careful placement of the potatoes. The camera remains static, highlighting the task at hand.
0:25reusable towel cleaning counter A close-up shot captures hands wiping a white marble-patterned kitchen countertop with a blue and white striped reusable cloth. The hands move across the surface with moderate speed, indicating a routine cleaning task. The background is a slightly blurred kitchen environment, showing hints of wooden furniture. The lighting is bright and even, highlighting the clean surface. Text overlays appear: 'REUSABLE PAPER TOWELS'. The focus is on the efficient and streak-free cleaning ability of the reusable towel. The camera is static, framing the action clearly.
0:26reusable towel cleaning coffee machine This close-up shot features hands wiping down a silver espresso machine and coffee grinder on a kitchen countertop with a blue reusable cloth. The action is quick and efficient, suggesting ease of cleaning for kitchen appliances. In the background, a small handwritten menu board with coffee prices is visible, adding to the domestic cafe aesthetic. The lighting is bright and clear. Text overlays appear: 'I KEEP CLEAN', 'ONES IN A BASKET'. The camera is static, focusing on the quick cleaning task.
0:27reusable towel cleaning mirror A medium shot captures the woman from the first scene, now wearing a dark long-sleeved top and a black headband, wiping a gold-framed mirror. She is seen from behind, looking into the mirror as she cleans, which reflects a brightly lit room with a white sofa and green plants. The background suggests a living room or bedroom area, differing from the kitchen. The lighting is soft and natural. Text overlays appear: 'AND DIRTY ONES'. The action demonstrates the versatility of the reusable cloth for cleaning different surfaces beyond the kitchen. The camera is static, providing a clear view of the cleaning process.
0:28reusable towel cleaning spill This close-up shot focuses on hands quickly wiping a spilled red liquid on a white marble-patterned kitchen countertop with a blue reusable cloth. A silver toaster oven is visible in the background, reinforcing the kitchen setting. The lighting is bright, clearly showing the red spill and the cleaning action. Text overlays appear: 'IN ANOTHER BASKET'. The speed and efficiency of the hands suggest the towel's absorbency and effectiveness in dealing with spills. The camera is static, capturing the immediate cleanup.
0:29reusable towel with lettuce A close-up shot displays hands holding fresh green lettuce over a blue and white striped reusable cloth, which is laid on a wooden cutting board. The background shows a blurry interior, possibly a dining or living area, with warm lighting. The focus is on the lettuce and the towel, suggesting the cloth's use for drying produce or as a hygienic surface. Text overlays appear: 'I START WITH', 'ONE FRESH TOWEL'. The camera is static, framing the interaction with the produce and the cloth.
0:30reusable towel in microwave The scene shows a medium shot of the woman, wearing the dark long-sleeved top and black headband, placing a blue reusable cloth into an open microwave oven. The microwave is situated above a stovetop in the modern kitchen, with light green cabinets visible. The action suggests a method for cleaning or sanitizing the reusable towels. The lighting is consistent with the bright kitchen setting. Text overlays appear: 'EVERY SINGLE MORNING', 'AND IT USUALLY', 'LAST ME ALL DAY'. The camera is static, focusing on the simple, practical action.
0:32microfiber towel close up An extreme close-up shot focuses on hands holding a folded blue microfiber towel, revealing the white 'Grove Co.' tag stitched onto its edge. The texture of the microfiber is clearly visible, highlighting its quality. The background is a blurry, light green kitchen cabinet, hinting at the product's intended use in a household setting. The lighting is bright and direct, making the details of the towel distinct. Text overlays appear: 'FOURTH DON'T', 'BE AFRAID OF', 'MICROFIBER'. This shot emphasizes the brand and the material of the towel. The camera is static.
0:33microfiber cleaning microwave A medium shot captures the woman, wearing the striped shirt, wiping the shiny black surface of an overhead microwave oven with a blue microfiber towel. The microwave is above a stovetop, and light green cabinets frame the appliance. The woman sprays a cleaning solution onto the microwave before wiping, creating a foamy texture on the surface that the towel then cleans away. The lighting is bright, illuminating the cleaning action. Text overlays appear: 'TOWELS', 'I'VE BEEN USING', 'THESE FROM GROVE'. The camera is static, focusing on the efficient cleaning process.
0:35microfiber cleaning cabinet A close-up shot shows the woman, wearing the striped shirt, wiping a light green kitchen cabinet door with a blue microfiber towel. The background is a clean, modern kitchen cabinet, consistent with the overall setting. A cabinet handle is visible. The camera is static, focusing on the detailed cleaning of the cabinet surface. Text overlays appear: 'FOR ALMOST TWO', 'YEARS NOW AND', 'NOW THAT I'M'. The action highlights the towel's ability to clean various kitchen surfaces, showcasing its versatility.
0:37microfiber cleaning refrigerator A close-up shot features the woman, in the striped shirt, wiping a large stainless steel refrigerator door with a blue microfiber towel. The refrigerator has sleek, modern handles. The background is a blurry view of the kitchen environment, with the focus remaining on the appliance and the cleaning action. The lighting is bright and functional. Text overlays appear: 'USED TO THE TEXTURE', 'I CAN'T IMAGINE'. The action demonstrates the towel's streak-free cleaning capability on reflective stainless steel surfaces. The camera is static, capturing the detailed cleaning process.
0:39microfiber cleaning toaster oven A close-up shot shows the woman, in the striped shirt, wiping a silver toaster oven with a blue microfiber towel. The toaster oven is positioned on a white kitchen counter, with a stainless steel sink visible in the bottom left. The background is a blurry kitchen scene. The lighting is bright and highlights the metallic surface of the appliance. Text overlays appear: 'CLEANING MY CUPBOARDS', 'STAINLESS STEEL', 'OR ANYTHING THAT NEEDS'. The action emphasizes the towel's effectiveness on various kitchen appliances and materials. The camera is static, providing a clear view of the cleaning action.
0:41microfiber cleaning pan This close-up shot focuses on hands wiping a shiny stainless steel pan on a black stovetop with a blue microfiber towel. The pan is empty and reflects the overhead light, highlighting the streak-free finish achieved by the towel. The background shows the black grates of the stovetop. The lighting is bright and clear, emphasizing the cleanliness of the pan. Text overlays appear: 'A STREAK FREE'. The action showcases the towel's superior cleaning performance on metallic cookware. The camera is static, capturing the detailed cleaning process.
0:43microfiber cleaning stovetop A close-up shot shows hands wiping a black stovetop with soap suds using a blue microfiber towel. The stovetop is covered in white foam, and the towel efficiently clears a path through it, demonstrating its cleaning power. The background shows parts of the kitchen counter. The lighting is bright and highlights the contrast between the black stovetop and the white suds. Text overlays appear: 'FINISH WITH ANYTHING'. The action illustrates the towel's effectiveness on greasy or soiled surfaces. The camera is static, focusing on the intense cleaning action.
0:44website browse products The scene transitions to a screen recording of the Grove Co. website on a mobile device. The screen displays various categories like 'Routine > Resolutions' and 'Valentine's Day gifts,' showcasing a wide range of sustainable products. Images of different items like cleaning supplies, personal care products, and pet food are neatly arranged in a grid format. The text 'Living healthier doesn't require drastic measures - it comes from small daily habits' is visible at the top. Text overlays appear: 'ELSE', 'MAKE SMALL CHANGES', 'AND SHOP SUSTAINABLY'. The website interface is clean and user-friendly, employing a natural and inviting color palette. The camera is static, presenting the digital content clearly.
0:47website meet grove co The screen recording continues, showing another section of the Grove Co. website on a mobile device. This part of the page is titled 'Meet Grove Co.' and features a banner image of various Grove Co. cleaning product bottles in different colors (purple, yellow, green) arranged on a countertop. Below the banner, a description explains Grove Co.'s mission for sustainable, bio-based, and infinitely recyclable packaging. Product listings with prices and ratings are also visible. Text overlays appear: 'AT GROVE.CO'. The overall design reinforces the brand's commitment to sustainability. The camera is static, focusing on the website content.
0:48brand message simple The scene transitions to a full-screen graphic with a solid, deep teal background. White, sans-serif text appears in the center, stating 'Your home, healthier'. The message is simple, clear, and aligned with the brand's mission. The color palette is minimalist, featuring the brand's primary teal and white, conveying a sense of calm and clarity. The camera is static, presenting a clean and direct branding statement.
0:49brand logo and tagline The scene remains on a solid, deep teal background. The white text 'Your home, healthier' is still present, but now the 'Grove Collaborative' logo appears above it. The logo is stylized in white, with 'Grove' in a larger, elegant font and 'COLLABORATIVE' in smaller, capitalized letters below it. The registered trademark symbol (®) is also visible. The aesthetic is clean and professional, using the brand's distinct color palette. The camera is static, allowing the viewer to absorb the brand identity.
0:51loyalty program call to action The final scene presents a full-screen graphic on the same solid, deep teal background. A minimalist white leaf icon, which is Grove Co.'s secondary logo, appears at the top. Below it, white text reads 'Save more as a' followed by 'Green Rewards VIP' in a vibrant, light green color. This acts as a final call to action, promoting their loyalty program. The color scheme remains consistent, reinforcing brand recognition. The camera is static, providing a clear and concise closing message.
