0:00intro chocolate reveal The scene opens with a medium close-up shot of a young adult woman holding a dark chocolate bar to the right side of her face, partially obscuring it. She is smiling and looking directly into the camera, exhibiting a friendly and engaging expression. The background reveals a warmly lit bedroom setting, featuring two framed abstract artworks with light, curved patterns on a light-colored wall, a dark green leafy plant, and a dark wooden bedside table. The lighting is soft and warm, suggesting an indoor, cozy ambiance. The dominant colors are muted greens and creams from her attire and the room decor, contrasted with the dark brown of the chocolate bar. A prominent white text overlay with red 'X' marks on either side states: 'THIS ISN'T CANDY IT'S 5 SLEEP INGREDIENTS IN CHOCOLATE FORM'. The camera remains static throughout this short introductory clip.
An extreme close-up shot focuses on a pair of hands opening a sleek, black rectangular tin. The tin has the word 'alice' in a prominent gold, elegant font on its lid, followed by smaller text that reads 'MUSHROOM CHOCOLATE nightly bites for deep sleep' and 'dietary supplement | 16 servings NET WT. 2.8OZ (80G)'. As the lid is lifted, two individual dark chocolate squares become visible inside, each embossed with a distinct mushroom design. The background is softly blurred, showing a plush, light-colored textured surface, possibly a blanket or soft fabric, creating a comfortable and inviting atmosphere. The lighting is soft and even, highlighting the metallic sheen of the tin and the details of the chocolate. The overall color palette is dominated by black, gold, and dark brown, with soft cream tones in the background. The camera is static, allowing for clear inspection of the product.
A medium shot captures a hand holding the black 'alice' mushroom chocolate tin against a vast, clear, and deep blue sky. A distinct, bright full moon is visible in the upper right portion of the frame, suggesting a tranquil evening or night setting. The tin itself is prominently displayed, showing the 'alice' logo in gold lettering. The hand is holding the tin slightly angled, allowing the full face of the product to be seen. The lighting is bright and clear, emphasizing the contrast between the dark tin and the vibrant sky. A white text overlay in the center of the frame reads: 'Here's why alice's Nightcap actually helps you fall asleep:'. The camera remains static, creating a serene and focused presentation of the product in a natural, celestial context.
0:05feature reishi mushroom This scene utilizes a split-screen format to showcase different elements simultaneously. The upper portion of the screen features an extreme close-up of a large, vibrant red Reishi mushroom, characterized by its glossy, kidney-shaped cap and concentric growth rings, resting on lush green moss. To the right, a dark 'alice' product tin and a single chocolate square with a mushroom imprint are placed on the moss, seamlessly integrating the product with its natural ingredient. The lower-left portion of the screen shows the woman from the opening scene, delivering a talking head segment in her bedroom. She is smiling and gesturing as she speaks into a small black microphone. The background behind her is a blurred view of her bedroom, maintaining a consistent, warm ambiance. A white text overlay prominently displays '#1 Reishi mushroom'. The lighting on the mushroom is bright and natural, contrasting with the soft, warm indoor lighting on the woman. The overall color palette is a rich blend of deep red, various greens, black, gold, and the woman's light green top. The camera remains static.
0:10feature chamomile This split-screen scene continues the format of the previous one. The upper portion of the screen features the woman from the earlier segments, speaking directly to the camera in her bedroom. She wears the same light sage green top, smiles warmly, and holds a small black microphone. Behind her, the blurred background shows her bedside table with a vintage-style alarm clock and a dark 'alice' tin, open to reveal the chocolate. The lower portion of the screen is filled with a close-up shot of a vibrant field of white and yellow chamomile flowers, with lush green leaves, evoking a sense of calm and nature. A clear white text overlay on the screen states: '#2 Chamomile'. The lighting for the woman and product is warm and soft, while the chamomile flowers are brightly and naturally lit. The color palette includes light green, black, gold, white, and yellow, creating a harmonious and informative visual. The camera remains static.
0:13lifestyle reading bed The scene shows a medium shot of the woman from previous segments, now comfortably seated in bed under a soft pink duvet. She is wearing the same light sage green satin top. Initially, she is engrossed in reading a book, which she then gently closes and places on the black modern bedside table. Her movements are calm and deliberate. She then reaches for her phone on the table, briefly looking at it, before reaching up to turn off the contemporary black-and-gold lamp, plunging the immediate area into a softer, darker ambiance suitable for sleep. The bedroom features a dark, upholstered headboard, a white wall, and a green plant on the bedside table, adding to the cozy, evening atmosphere. The lighting transitions from the warm glow of the lamp to a more subdued, darker tone. A white text overlay reads '#3 L-Theanine'. The camera executes a slow, subtle push-in towards the bedside table, emphasizing the actions and the product on the table. The dominant colors are pink, black, light green, and the warm glow of the lamp.
0:16product unwrapping A close-up shot focuses on a pair of hands carefully unwrapping the black 'alice' tin from its clear plastic packaging. The tin itself features the prominent 'alice' logo in gold, along with 'MUSHROOM CHOCOLATE nightly bites for deep sleep'. The background consists of a soft, textured, light-colored blanket or fabric, providing a cozy and domestic setting. The hands are performing the action with precision, highlighting the product's packaging and the anticipation of opening it. A glimpse of the woman's light green silky sleepwear can be seen in the very soft background. The lighting is soft and diffused, emphasizing the texture of the packaging and the details of the tin. The dominant colors are black, gold, and light tones from the blanket and hands. A white text overlay states '#4 Magnesium + Zinc'. The camera remains static.
0:18product bedside setup This medium close-up shot presents the open 'alice' mushroom chocolate tin, containing chocolate squares, sitting on a natural wooden base on a dark bedside table. The background includes a vintage-style copper alarm clock with its hands indicating around 11:50, suggesting a late evening or night time. A vibrant green leafy plant and a modern black lamp with a warm glowing bulb are also visible, creating a cozy and inviting bedroom atmosphere. The lighting is warm and soft, emanating from the lamp and contributing to the relaxing ambiance. The product is the clear focal point, surrounded by elements that reinforce a nighttime routine. The color palette includes black, gold, dark brown, copper, and green, all harmoniously blending in the bedroom setting. A white text overlay reiterates '#4 Magnesium + Zinc'. The camera is static, allowing for a clear appreciation of the product's placement within a serene sleep environment.
0:20woman explaining sleep The scene reverts to a medium close-up of the woman, seated comfortably on her bed, speaking directly to the camera. She maintains an engaging and friendly expression, holding a small black microphone in one hand and the black 'alice' product tin in the other. Behind her, the bedroom is softly lit, with a black upholstered headboard, pink duvet, and two abstract artworks visible on the wall. A green plant and a lamp on the bedside table add to the cozy background. As she speaks, a cheerful yellow sleeping emoji briefly appears next to the product tin, visually reinforcing the sleep benefit. The lighting is warm and soft, creating an intimate setting. Her light sage green satin shirt is visible, complementing the muted tones of the bedroom. The camera remains static, keeping her the central focus as she explains the product's benefits.
0:21product chocolate mushrooms An extreme close-up shot displays a full dark chocolate bar, broken into individual squares, prominently positioned on a bed of various natural elements. Each chocolate square features an intricate mushroom imprint. The base consists of dried, stringy orange mushrooms (possibly Cordyceps) and vibrant green moss, surrounded by other types of fresh mushrooms, including a fluffy white one (possibly Lion's Mane) and clusters of small, light brown mushrooms (possibly Shimeji), creating a rich, earthy, and natural backdrop. A partially visible black 'alice' tin is in the background, subtly reinforcing the brand. The lighting is soft and diffused, highlighting the textures of the mushrooms and the details of the chocolate. The color palette is dominated by rich browns, oranges, various greens, white, and black, emphasizing the product's natural ingredients. A white text overlay reads '#5 It tastes good'. The camera remains static, capturing the intricate composition.
0:23woman eating chocolate This medium close-up shot shows the woman sitting on her bed, joyfully taking a bite of a dark chocolate square. She is wearing the same light sage green satin top and smiles broadly, conveying satisfaction and enjoyment. Her long brown hair flows around her shoulders. The background of her bedroom is softly blurred, featuring the black headboard, pink duvet, and abstract wall art, maintaining the cozy ambiance. Her facial expression is one of genuine pleasure as she savors the chocolate, and she makes small, expressive gestures with her hands as she speaks. The lighting is warm and soft, emphasizing her cheerful demeanor. The camera is static, focusing on her positive interaction with the product, reinforcing the 'tastes good' claim. The dominant colors are light green, pink, and brown from her hair and the chocolate.
0:25product tin satin An overhead close-up shot captures the open black 'alice' mushroom chocolate tin, revealing two dark chocolate squares inside, each embossed with a mushroom design. The tin is placed on a luxurious, shimmering golden-cream satin or silk fabric, which is gently draped and folded, creating soft highlights and shadows. The reflective quality of the fabric adds an element of elegance and sophistication to the product presentation. The lighting is soft and even, enhancing the textures and the metallic sheen of the tin, as well as the smooth surface of the chocolate. The color palette is dominated by black, gold, dark brown, and the rich golden-cream of the fabric, conveying a sense of premium quality. A white text overlay stating '#5 It tastes good' is present on the screen. The camera remains static, offering a clean and focused view of the product in a refined setting.
0:28chocolate pieces hands An extreme close-up shot frames a pair of light-skinned cupped hands gently holding multiple individual dark chocolate squares. Each square is distinctly embossed with a mushroom design, highlighting the unique branding of the product. The hands are held against an indistinct, soft background, ensuring that the chocolate pieces are the sole focus. The lighting is soft and even, emphasizing the texture and rich, dark brown color of the chocolate. The arrangement of the squares in the hands suggests a generous portion or a small, satisfying treat. The color palette is simple, featuring skin tones and the deep brown of the chocolate. A white text overlay states '#5 It tastes good'. The camera remains static, providing a clear and intimate view of the product, ready for consumption.
0:29call to action final The final scene is a dynamic split-screen composition. The upper portion displays a visually rich arrangement of the 'alice' chocolate bar and tin amidst various types of mushrooms: a large, fluffy white Lion's Mane, clusters of small brown Shimeji, dried orange Cordyceps, and deep red Reishi, all resting on green moss. This natural tableau emphasizes the product's key ingredients. The lower portion features the woman from earlier segments, in a talking head format, speaking directly to the camera from her bed. She holds a small black microphone and gestures with conviction, wearing her light sage green satin top. A prominent white text overlay in the upper part reads 'Sleep like a baby, every night', and a bold white call-to-action text 'CLICK THROUGH NOW!' appears in the lower center. The lighting is a blend of bright natural light on the mushrooms and warm indoor light on the woman. The color palette is a vibrant mix of browns, greens, creams, black, gold, and the pink duvet. The camera is static, focusing on both the product's natural appeal and the persuasive appeal of the host.
