0:00man kneeling by barrel
A still image, framed like a polaroid photo with a white border, is prominently displayed in the center of the frame against a solid, light brown/beige background. The photo depicts a Caucasian man in workwear, kneeling outdoors beside a large wooden barrel. He is actively engaged, holding a red hose and manipulating a mechanism attached to the barrel. The wooden barrel fills a significant portion of the background within the photo. Above the photo, static white text reads "All-Weather Workwear Worn By The Pros". The scene's color palette is earthy and subdued, highlighting the functional nature of the workwear and the rustic setting. Natural light illuminates the scene, casting soft shadows.
0:01man zipping jacket
The previous polaroid image rapidly shuffles off-screen and is immediately replaced by a new still image, also framed like a polaroid photo with a white border. This photo, centered against the same solid, light brown/beige background, focuses on a close-up of a man's torso. He is seen in the process of zipping up a mustard yellow work jacket, which features a distinct dark brown corduroy collar and a small, rectangular red and blue 'Dickies' brand patch on the left chest pocket. A white t-shirt is visible underneath. The background within the photo is a softly blurred expanse of green foliage, suggesting an outdoor environment. The white text "All-Weather Workwear Worn By The Pros" remains static at the top of the frame. The lighting is natural and diffused, emphasizing the texture and details of the jacket.
0:02man holding hose spool
The previous polaroid image swiftly shuffles off-screen, giving way to another new still image, framed as a polaroid with a white border. This photo, centrally placed against the consistent light brown/beige background, features a man standing in a three-quarter profile, looking left, holding a large coiled blue hose. He is dressed in a mustard yellow work jacket with a brown corduroy collar, worn over a white t-shirt and blue jeans. The background of the photo is blurred green foliage, indicative of an outdoor, possibly agricultural or rugged, setting. The static white text "All-Weather Workwear Worn By The Pros" remains at the top of the screen. Soft, natural lighting highlights the man's figure and the workwear, creating an authentic and practical atmosphere.
0:04man zipping jacket reprise
The polaroid image of the man holding the hose rapidly shuffles off-screen. It is immediately replaced by a repetition of the same still image from Scene 2: a close-up of a man's torso in the process of zipping up a mustard yellow work jacket with a brown corduroy collar and a 'Dickies' logo patch. This image is once again framed as a polaroid with a white border and centered against the solid light brown/beige background. The background within the photo is blurred green foliage. The static white text "All-Weather Workwear Worn By The Pros" continues to be displayed prominently at the top of the frame, maintaining continuity across the photo segments. The lighting is natural and even, highlighting the jacket's features.
0:05dickies logo shop now
The final polaroid image swiftly disappears, leaving the entire frame filled with the solid light brown/beige background. The white text "All-Weather Workwear Worn By The Pros" remains at the top. In the central area of the screen, the iconic 'Dickies' brand logo appears. This consists of a bold red oval with a yellow horseshoe shape embedded, overlaid by a blue banner featuring the word "Dickies" in a white, sans-serif typeface. Directly below the logo, a clean, white rectangular button with a thin border emerges. Inside this button, the phrase "SHOP NOW" is displayed in bold, uppercase white text. The scene is bright and clear, transitioning from product display to direct brand messaging and call to action.
