0:00intro talking head car The scene opens with a medium close-up shot of a young Black woman sitting in the driver's seat of a modern car, likely a Tesla due to the sleek black interior and headrest design. The camera is positioned slightly to her right, capturing her chest and head, angled to face the viewer. She is actively speaking, looking directly into the camera with a bright, welcoming smile, and occasionally gesturing with her right hand. Her long, dark hair flows over her shoulders, and she wears a black long-sleeved top and a black headband. Through the car window behind her, blurred green foliage and residential buildings are visible, suggesting an outdoor, suburban setting during daylight hours. The lighting is soft and natural, illuminating her face evenly. Text overlays appear sequentially: '#AD' in the top left, 'TIME', 'WEGMANS', 'HOT', 'TO', and 'DINNER' in white, bold, block letters, centered on her chest, dynamically appearing and disappearing to match her speech. The overall color palette is dominated by her black clothing and the car's interior, contrasted with the natural greens outside and the white text overlays. The mood is friendly and engaging.
0:04wegmans store exterior This is a wide, slightly low-angle exterior shot of a modern, multi-story building with a large 'Wegmans' sign prominently displayed. The building features a combination of reddish-brown textured panels and a grey facade with multiple rectangular windows, reflecting the clear blue sky. The 'Wegmans' logo, in white, stylized script, is affixed to the reddish-brown section of the building. In the foreground, there's a sidewalk with a grey planter box containing some sparse greenery, and a bright orange traffic cone stands near the curb. The sky is clear and bright, indicating good weather. The overall color palette includes the vibrant blue of the sky, the warm brown of the building, and the contrasting white of the logo. A single text overlay, 'LOVE', appears in white, bold, block letters, centered towards the bottom of the frame. The scene is bright and highlights the store's exterior.
0:05shopping for salmon The camera captures a medium shot from a slightly elevated perspective, looking down into a grocery store aisle. A young Black woman, seen from the waist up, stands beside a black metal shopping cart, which occupies the lower right portion of the frame. She wears a black puffer jacket with a fur-lined hood, and her dark hair is visible. She reaches into a refrigerated display case filled with fresh salmon fillets packaged on white trays. Her right hand, with neatly manicured nails, carefully lifts one of the salmon packages. Above the display, a bright yellow and red sign with flame motifs proclaims 'HOT ZONE PRICES', and red and gold balloons are tied nearby. The store environment is well-lit with fluorescent lights, creating a clean, crisp atmosphere. The background shows more grocery shelving and sections. Text overlays 'WEGMANS' and 'HIGH' appear in white, bold, block letters at the bottom of the screen. The scene emphasizes the act of selecting quality ingredients.
0:07pushing shopping cart This is a low-angle medium close-up shot, appearing to be filmed from inside the shopping cart itself, looking up at the young Black woman. She is pushing the black metal shopping cart forward through a brightly lit grocery store aisle. She looks slightly upwards and to her right, as if scanning the shelves or overhead signs, with a contemplative expression. Her dark, long hair is prominent, and she is still wearing the black puffer jacket. In the background, shelves stocked with various grocery items are visible, blurred to keep focus on her. An overhead sign, partially visible, indicates 'Wegmans Romaine Hearts $2.99', surrounded by red and yellow 'HOT ZONE PRICES' branding. The store lighting is bright and uniform. The text overlay 'AND' appears in white, bold, block letters at the bottom of the screen. The scene conveys a sense of active shopping and decision-making.
0:08hot zone salad price sign A close-up shot focuses on a price sign hanging from the ceiling in a grocery store. The sign features a black background with a bold yellow and red 'HOT ZONE PRICES' logo at the top. Below this, it reads 'Wegmans Fresh Mix Garden Salad' and prominently displays '$1.99' in large, red, stylized numbers with a dollar sign. A smaller '16 oz. Bag' is noted below the price. The sign is well-lit, making the text clear and easy to read. In the background, out-of-focus elements of the grocery store ceiling and perhaps other signs are faintly visible. The color palette is dominated by the strong yellow, red, and black of the sign, making it eye-catching. The text overlay 'PRICES' appears in white, bold, block letters at the bottom of the screen. The scene highlights a specific product and its promotional price.
0:09holding garden salad This is a close-up shot of a hand holding a transparent plastic bag of 'Wegmans garden salad'. The bag is filled with mixed greens, including iceberg lettuce, red cabbage, and shredded carrots. The 'Wegmans' logo and 'garden salad' text are visible on the bag. The hand, with light-colored manicured nails, holds the bag upright, showcasing its contents and branding. The background is a blurred view of green produce in a grocery store, maintaining focus on the salad bag. The lighting is bright and natural, typical of a supermarket. The overall color scheme is dominated by the fresh greens, purples, and oranges of the salad, contrasted with the clear plastic. The text overlay 'ITS' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the fresh, ready-to-eat nature of the product.
0:10hot zone potatoes price sign A close-up shot of another price sign, similar in style to the previous one, hanging in the grocery store. This sign advertises 'Wegmans U.S. #1 Russet Potatoes' for '$3.49'. The 'HOT ZONE PRICES' logo is prominent at the bottom of the sign, accompanied by festive red and gold balloons with flame designs, signifying a special offer. The background is slightly blurred, showing the general store environment with shelves and other signs, but the focus remains sharply on the price sign. The lighting is bright and even. The text overlay 'ARTIFICIAL' appears in white, bold, block letters at the bottom of the screen. The scene reinforces the promotional aspect of the 'Hot Zone Prices' by showing another product on offer.
0:11placing potatoes in cart An overhead close-up shot looks directly down into the top basket of a black metal shopping cart. A hand, with light-colored manicured nails, is seen carefully placing a transparent plastic bag of russet potatoes into the cart. Another packaged item, possibly more salmon, is already visible in the cart. The potatoes are medium-sized and appear fresh. The lighting is bright and even, highlighting the textures of the potatoes and the cart. The text overlay 'FLAVORS' appears in white, bold, block letters at the bottom of the screen. The scene focuses on the action of adding items to the grocery cart, emphasizing the selection of raw ingredients.
A close-up shot focuses on a hand holding a single, large, dark green English cucumber. The cucumber appears fresh and firm, with its characteristic ridged skin. The hand, with light-colored manicured nails, holds the cucumber centrally in the frame. The background is a blurred view of other green produce, likely more cucumbers, on a grocery store shelf, suggesting an abundant produce section. The lighting is bright and highlights the fresh color of the cucumber. The text overlay 'OR' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the fresh, natural quality of the produce item.
0:13groceries in cart This is an overhead shot looking directly down into a two-tiered black metal shopping cart, filled with groceries. The top basket holds a packaged salmon fillet on a white tray, a bag of 'Wegmans garden salad', a cucumber, and a bottle of dressing. The lower basket contains a transparent plastic bag of russet potatoes. All items are neatly arranged. The cart is stationary, likely in a grocery store aisle or at a checkout. The lighting is bright and even, clearly showcasing each item. The overall color palette includes the vibrant orange of the salmon, the greens of the salad and cucumber, and the earthy tones of the potatoes, all set against the black of the cart and white packaging. The text overlay 'WHICH' appears in white, bold, block letters at the bottom of the screen. The scene provides a clear visual summary of the selected ingredients.
0:15woman with wegmans bag A quick medium shot shows the young Black woman walking from left to right across a clean, light-colored kitchen counter. She is holding up a bright yellow reusable shopping bag with the 'Wegmans' logo and a colorful, artistic depiction of a person on it. Her long, dark hair is visible, and she wears a black long-sleeved top. The background is a modern kitchen setting, with a glimpse of a light grey wall and possibly appliances. The lighting is bright and even, emphasizing the yellow bag. The text overlay 'FEEL' appears in white, bold, block letters at the bottom of the screen. This brief scene transitions from the grocery store to the home environment.
0:15holding salmon at home The scene is a medium close-up of the young Black woman, framed from the chest up, standing in a brightly lit modern kitchen. She holds up a large, packaged salmon fillet on a white tray, presenting it towards the camera with a slight, confident smile. Her long, dark hair is visible, and she's wearing a black long-sleeved top. The kitchen background is clean and minimalist, featuring a light-colored countertop and a blurred wall. Natural light streams in, illuminating her face and the salmon. The text overlay 'COOKING' appears in white, bold, block letters at the bottom of the screen. The scene exudes a sense of satisfaction and readiness to cook.
A medium shot captures the young Black woman in a well-lit modern kitchen, focusing on her activity at a white countertop. She is wearing light pink disposable gloves and is meticulously cutting a large piece of raw salmon on a grey cutting board with a silver knife. Her dark, long hair falls over her shoulders, and she wears a black long-sleeved top. In the background, a black metal staircase railing is visible, along with glimpses of kitchen appliances and white cabinetry, suggesting an open-concept living space. The lighting is bright and even. The text overlay 'SALMON' appears in white, bold, block letters at the bottom of the screen. The scene highlights the preparation stage of the meal with precision.
0:17holding cut salmon A medium close-up shot focuses on the young Black woman in her modern kitchen. She holds up a freshly cut piece of raw salmon fillet with her gloved hands, presenting it towards the camera with a bright, satisfied smile. Her light pink disposable gloves are clearly visible. Her dark, long hair is pulled back from her face, and she wears a black long-sleeved top. In the blurred background, the kitchen counter and a black staircase can be seen. The lighting is bright and even. The text overlay 'SO' appears in white, bold, block letters at the bottom of the screen. The scene conveys a sense of accomplishment and anticipation for the cooking process.
A medium shot captures the young Black woman in her bright kitchen, focused on preparing the salmon. She is pouring a golden-brown sauce from a yellow-labeled bottle over two pieces of raw salmon fillets that are laid out on parchment paper on a dark baking sheet. Her dark hair is visible, and she wears a black long-sleeved top. The white countertop and blurred kitchen background create a clean setting. The lighting is bright and direct, highlighting the sheen of the sauce and the salmon. The text overlay 'MUSTARD' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the flavoring step in the cooking process.
0:19spreading sauce on salmon This is a close-up shot of a salmon fillet on a baking sheet lined with parchment paper. A silver butter knife is being used to spread the golden-brown sauce, which appears to be a honey mustard, evenly over the surface of the salmon. The salmon is seasoned with reddish spices. The background shows a white subway tile backsplash, indicating a modern kitchen environment. The lighting is bright and focuses on the food, enhancing its texture and color. The text overlay 'CRISPY' appears in white, bold, block letters at the bottom of the screen. The scene details the final seasoning step before cooking.
A medium shot shows the young Black woman in her bright kitchen, focused on cutting potatoes. She is wearing light pink disposable gloves and is using a silver knife to chop russet potatoes on a grey cutting board. Several whole potatoes are visible on the counter beside the cutting board. Her dark hair falls around her shoulders, and she wears a black long-sleeved top. In the background, parts of the kitchen, including a black metal staircase, are visible. The lighting is bright and clear, highlighting the cooking process. The text overlay 'POTATOES' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the preparation of the potato side dish.
0:21seasoning potatoes An overhead close-up shot captures a hand pouring a small white ramekin full of reddish-brown spices over chopped russet potatoes in a clear glass mixing bowl. The potatoes are diced into rough cubes and appear raw. The hand, with light-colored manicured nails, is positioned directly above the bowl. The background is a clean, white countertop, providing a stark contrast to the food and spices. The lighting is bright and even, highlighting the textures and colors. The text overlay 'COLD' appears in white, bold, block letters at the bottom of the screen. The scene demonstrates the seasoning step for the potatoes.
An overhead close-up shot shows two gloved hands mixing chopped, seasoned russet potatoes in a clear glass bowl on a white countertop. The potatoes are coated with reddish-brown spices, and the hands, wearing light pink disposable gloves, are thoroughly tossing them to ensure even distribution of the seasoning. The background is a clean white countertop. The lighting is bright and even, focusing entirely on the hands and the food preparation. The text overlay 'WITH' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the tactile process of mixing ingredients.
0:23loading air fryer A medium shot focuses on the young Black woman in her modern kitchen. She is seen from the chest up, wearing a black long-sleeved top, carefully pouring the seasoned, chopped potatoes from the clear glass mixing bowl into the pull-out basket of a light green air fryer. The air fryer is positioned on a white countertop. Her dark, long hair is visible as she leans over to perform the task. The background is blurred, showing glimpses of the kitchen environment. The lighting is bright and clear. The text overlay 'THIS' appears in white, bold, block letters at the bottom of the screen. The scene demonstrates the transfer of ingredients into a cooking appliance.
0:24closing air fryer A close-up shot inside the light green air fryer shows the basket filled with the seasoned, chopped potatoes. A hand, with light-colored manicured nails, is pushing the drawer of the air fryer inwards to close it, initiating the cooking process. The potatoes are spread in a single layer at the bottom of the basket. The interior of the air fryer is dark, contrasting with the lighter exterior. The background is out of focus, showing snippets of the kitchen counter. The lighting is bright, clearly illuminating the contents of the air fryer. The text overlay 'MEALS' appears in white, bold, block letters at the bottom of the screen. The scene focuses on the practical use of the air fryer for cooking.
A medium close-up shot looks inside a lit oven. A hand, with light-colored manicured nails, is seen carefully sliding a dark baking sheet with two seasoned salmon fillets on parchment paper into the hot oven. The oven racks are visible, and the interior is glowing with warm, orange light. The salmon fillets appear reddish-orange from the seasoning and sauce. The background is the dark interior of the oven. The text overlay 'MOST' appears in white, bold, block letters at the bottom of the screen. The scene shows the salmon being placed into the oven for baking.
0:26air fryer potatoes cooking A close-up shot inside the light green air fryer shows the basket filled with golden-brown, crispy-looking roasted potatoes. The potatoes are diced and evenly cooked, with some bits of seasoning visible. The perspective is looking down into the basket. The air fryer basket is being gently shaken, presumably to ensure even cooking or to show the texture of the finished potatoes. The background is the interior of the air fryer. The lighting is bright and highlights the appetizing appearance of the cooked potatoes. The text overlay 'ACTUALLY' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the finished state of the potatoes.
A medium shot captures the young Black woman in her bright, modern kitchen. She is wearing a black long-sleeved top and is using a silver knife to slice a fresh green cucumber on a grey cutting board. Half of the cucumber is already sliced into rounds. Her dark hair is visible, and she looks focused on her task. In the background, a clear glass bowl, likely for salad, is visible, along with parts of the kitchen and the black metal staircase. The lighting is bright and consistent. The text overlays 'EASY' and 'JUST' appear in white, bold, block letters at the bottom of the screen. The scene focuses on the preparation of the fresh salad component.
An overhead close-up shot shows a clear glass bowl containing a mix of green salad and chopped cucumber. A stream of golden-brown salad dressing is being poured from above onto the fresh ingredients. The salad greens are vibrant, and the cucumber pieces are bright green. The bowl sits on a clean, white countertop. The lighting is bright and even, highlighting the freshness of the salad and the texture of the dressing. The text overlay 'PLATE' appears in white, bold, block letters at the bottom of the screen. The scene emphasizes the final touch of preparing the salad.
A close-up shot from a slightly high angle shows a white plate with a portion of golden-brown, roasted potatoes already served on one side. A silver pair of tongs, held by a hand, is in the process of transferring a fresh mixed green salad with chopped cucumbers from a bowl onto the plate, next to the potatoes. The plate rests on a subtle pinkish-brown fabric, possibly a napkin or placemat, on a white countertop. The lighting is bright and focused on the food, showcasing the appealing colors and textures of the components. The text overlay 'TOO' appears in white, bold, block letters at the bottom of the screen. The scene illustrates the careful assembly of the meal on a plate.
A close-up shot from a slightly high angle shows a white plate with roasted potatoes and mixed green salad already served. A flat silver spatula, held by a hand, is gently placing a perfectly cooked, honey-mustard salmon fillet onto the plate, completing the meal assembly. The salmon is a rich reddish-orange, and the sauce on top glistens. The plate sits on a pinkish-brown fabric on a white countertop. The lighting is bright, highlighting the appetizing appearance of the salmon. The text overlay 'DIDN'T' appears in white, bold, block letters at the bottom of the screen. The scene showcases the final step in creating the balanced meal.
0:31completed meal closeup An overhead close-up shot of a beautifully presented, freshly cooked meal on a white plate. The plate contains a generous portion of honey-mustard salmon, golden-brown roasted potatoes, and a fresh mixed green salad with chopped cucumbers. The salmon is flaky and moist-looking, and the potatoes appear crispy. The salad greens are vibrant. The plate is resting on a textured pinkish-brown fabric, possibly a napkin or placemat, on a white surface. The lighting is bright and inviting, emphasizing the appetizing quality of the food. A silver fork is seen piercing into the salmon, showing its tender interior. The text overlay 'SINGLE' appears in white, bold, block letters at the bottom of the screen. The scene serves as a delicious visual proof of the easy-to-make dinner.
0:33eating and call to action The final scene is a medium shot of the young Black woman in her bright, modern kitchen, sitting at a white countertop. She is eating the prepared salmon meal from a white bowl, using a fork. She looks directly at the camera, smiling and speaking, occasionally taking a bite of the food. Her dark, long hair is prominent, and she wears a black long-sleeved top. In the background, the black metal staircase and other kitchen details are visible. The lighting is bright and natural. She has a happy and content expression. The text overlays 'FORGET', 'HOT', and 'WHAT' appear sequentially in white, bold, block letters at the bottom of the screen, reinforcing her spoken call to action. The scene combines personal endorsement with a direct engagement with the viewer.
