Log in Get started

Blue Apron

blueapron.com

Active

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

{{product.brand}}

Brand

AI Analysis

AI Tags

HookTalking HeadProduct In HandText OverlayFemale PresentHappyConfidentProblem-FirstProblem SetupUGC StyleFrustratedUnboxingPackaging VisibleSolution RevealBrand Mention SpokenLogo VisibleProduct DemoStatistic MentionBenefit-FirstProof PointHow-ToOffer HighlightReaction ShotTestimonialRelievedEnd CardCall To ActionDisclaimer PresentOn-Brand Color Palette

Transcript

0:00Easy hacks for lazy girls.

0:01I was tired of eating the same meals every day, but I didn't want to commit to a meal delivery service.

0:06So I decided to try Dish by Blue Apron.

0:08With up to 40 grams or more of protein.

0:10So many meals to pick from, so I never got bored.

0:13I didn't need to commit to a subscription and I got my first three meals 50% off plus free delivery.

0:19I wish I would've tried this sooner.

Text on Screen

0:00Easy hacks for lazy girls

0:02I was tired of eating the same meals every day

0:04but didn't want to commit to a meal delivery service.

0:06Blue Apron

0:07So I decided to try Dish by Blue Apron.

0:07Dish

0:07By Blue Apron

0:07Lemon-Caper Salmon

0:07protein 34g

0:07Calories 620

0:07Orzo pasta, salmon, lemon vinaigrette, peppers, parmesan, capers

0:07Net Wt. 10.25OZ (290g)

0:07Ready in as few as 5 Mins

0:09With up to 40 grams or more of protein.

0:09Dish

0:09By Blue Apron

0:09Chimichurri Salmon Grain Bowl

0:09protein 26g

0:09Fiber 6g

0:09Salmon, brown rice, wheat berries, barley, kale, asparagus, chimichurri duce, aromatics

0:09Net Wt. 10.7oz (303g)

0:09Ready in as few as 5 Mins

0:11So many meals to pick from

0:11Dish

0:11By Blue Apron

0:11Egg Noodles with Beef Meatballs

0:11protein 27g

0:11Calories 550

0:11Egg noodles, creamy mushroom sauce, beef meatballs, peas, garlic-herb butter

0:11Net Wt. 11.25oz (319g)

0:11Ready in as few as 5 Mins

0:13so I never got bored.

0:14I didn't need to commit to a subscription

0:16and I got my first three meals 50% off + free delivery

0:16FOUR-CHEESE Enchiladas with Rice

0:16Dish By Blue Apron

0:16protein 27g

0:16Calories 560

0:16Chorizo Orzo Pasta

0:16Mediterranean-Style Chicken with Chickpeas

0:19I wish I would've tried this sooner

0:21Blue Apron

0:21Enjoy 50% off your first three orders*

0:21USE CODE: HEAT50

0:21*See terms at https://blog.blueapron.com/promo-1

Scenes (12)

0:00intro talking head with product

A medium close-up shot of a young adult woman, framed from the chest up, smiling directly into the camera. She holds a rectangular white container filled with a cooked meal, possibly a pasta dish with red sauce and green vegetables, in her hands, holding it up towards the camera. The background is a brightly lit, minimalist indoor setting with light-colored walls. On the left, a white abstract art piece with subtle beige lines is visible, and on the right, a decorative wooden lattice panel. Lighting is soft and even, suggesting natural light or diffused indoor lighting. The woman's expression is friendly and engaging. A white text overlay in a blocky font reads "Easy hacks for lazy girls" positioned above her head. The dominant colors are the neutral tones of the background, the woman's black top, and the vibrant colors of the food.

0:01fridge drawer showing old meals

An overhead shot looking down into a white freezer or refrigerator drawer, filled with various packaged frozen meals. The camera focuses on a hand reaching in to pull out a blurred box, revealing more blurred boxes underneath. The boxes are colorful, indicating different brands and types of pre-packaged foods, but their specific details are obscured by motion blur and a shallow depth of field. The lighting is bright and uniform, typical of an appliance interior. A white text overlay is centrally placed, appearing and changing: initially, "I was tired of eating the same meals every day" fades in, then "but didn't want to commit to a meal delivery service." The scene conveys a sense of monotony with existing meal choices. The dominant colors are the stark white of the drawer and the muted, blurred colors of the food packaging.

0:05unboxing box cutter

A medium overhead shot showing a person's hands using a box cutter to open a large, rectangular cardboard box labeled 'Blue Apron' in blue text on a light brown background. The box is positioned on a light wooden floor, with the grain of the wood visible. The hands carefully slice along the tape securing the box flap. The lighting is bright and natural, casting minimal shadows. The scene highlights the initial step of receiving and opening the product. The color palette is dominated by the natural wood tones and the brown of the cardboard, with blue lettering as an accent.

0:06unboxing initial reveal

An overhead shot looking into the recently opened cardboard box, revealing the interior packaging. The box is lined with white insulation and a shiny, metallic silver thermal wrap, designed to keep the contents cold. The person's hand reaches into the box, beginning to pull back the insulated layer. The light wooden floor is visible around the box. The lighting is bright and uniform. A white text overlay appears: "So I decided to try" followed by a blue text overlay bubble that says "Dish by Blue Apron." The scene establishes the brand and type of product. The primary colors are the silver of the thermal wrap, white insulation, and the brown of the cardboard.

0:08first meal kit reveal

An overhead shot showing a person's hands lifting a rectangular meal kit from inside the insulated Blue Apron box. The meal kit has a clean, minimalist design with a white label featuring the 'Dish By Blue Apron' logo and details about the 'Lemon-Caper Salmon' meal. Nutritional information, including protein (34g) and calories (620), is prominently displayed on a reddish-brown section of the label. The silvery thermal insulation and white inner lining of the box are visible around the meal kit. A white text overlay in a bubble states: "So I decided to try Dish by Blue Apron." The focus is on the meal kit's packaging and nutritional information. The color scheme is predominantly white, blue, and reddish-brown against the silver and white background.

0:09second meal kit reveal

An overhead shot as the person lifts a second rectangular meal kit from the insulated Blue Apron box. This kit features 'Chimichurri Salmon Grain Bowl' as the meal description, again with the 'Dish By Blue Apron' branding and nutritional information (protein 26g, fiber 6g). Another meal kit is partially visible underneath. The background remains the insulated interior of the shipping box. A white text overlay appears: "With up to 40 grams or more of protein." The lighting is consistent, bright and even. The scene continues to showcase the variety and nutritional benefits of the meal kits. The color palette mirrors the previous scene, featuring white, blue, and reddish-brown against silver and white.

0:11third meal kit reveal

An overhead shot showing the person lifting a third rectangular meal kit from the insulated Blue Apron box. This kit is for 'Egg Noodles with Beef Meatballs', again with 'Dish By Blue Apron' branding and nutritional information (protein 27g, calories 550). The white text overlay states: "So many meals to pick from so I never got bored." The internal insulation of the box is still visible, highlighting the product delivery. The lighting is bright and even. The scene emphasizes the variety of meal options available, combating the initial problem of repetitive meals. The color palette continues the theme of white, blue, and reddish-brown against silver and white.

0:13meal kits on counter

A medium shot looking down at three 'Dish By Blue Apron' meal kits neatly laid out on a light-colored countertop. The kits displayed are 'Egg Noodles with Beef Meatballs' (protein 27g, 550 calories), 'Lemon-Caper Salmon' (protein 34g, 620 calories), and 'Chimichurri Salmon Grain Bowl' (protein 26g, fiber 6g). The countertop has a subtle speckled pattern. A white text overlay in a bubble states: "I didn't need to commit to a subscription." The lighting is bright and even, highlighting the clean packaging of the meals. The scene emphasizes the convenience and flexibility of the service. The color palette is dominated by the white and light brown of the packaging against the neutral countertop.

0:15microwaving meal

A medium shot showing a person's hands placing a 'Dish By Blue Apron' meal kit into a modern stainless steel microwave oven. The microwave has a black door panel and a digital display showing '0'. The background features a white tiled kitchen wall with a grey geometric pattern. The lighting is bright and clean, typical of a kitchen environment. A white text overlay in a bubble states: "I didn't need to commit to a subscription" which then transitions to another blue text overlay bubble: "and I got my first three meals 50% off + free delivery". The scene demonstrates the ease of preparing the meal and highlights a promotional offer. The color palette is cool, with stainless steel, white, and grey dominating.

0:16stacked meal kits

A medium shot showcasing a stack of four 'Dish By Blue Apron' meal kits on a wooden surface, likely a table. The kits are neatly stacked, with their labels partially visible, showing names like 'Four-Cheese Enchiladas with Rice', 'Chorizo Romesco Pasta', 'Creamy Orzo Pasta', and 'Mediterranean-Style Chicken with Chickpeas'. The labels prominently feature the 'Dish By Blue Apron' logo and some nutritional information. The background is blurred, showing a light-colored couch and a brown furry cushion, suggesting a comfortable home environment. A blue text overlay bubble is present, stating: "and I got my first three meals 50% off + free delivery". The scene highlights the quantity and variety of meals received. The dominant colors are the light brown of the table and meal kit packaging, with white and blue accents.

0:18woman eating meal

A medium close-up shot of the young adult woman from the first scene, now sitting and eating a meal from a white plate using a fork and knife. She is looking directly at the camera, with her mouth slightly full, conveying satisfaction and enjoyment. The background is a brightly lit, minimalist indoor setting with light-colored walls, identical to the first scene. The same abstract art piece is visible on the left and the wooden lattice panel on the right. A white text overlay in a blocky font reads "I wish I would've tried this sooner" positioned above her head. The lighting is soft and even. The woman's satisfied expression reinforces the positive experience. The dominant colors are neutral tones of the background, the woman's clothing, and the food on her plate.

0:20promotional end card

A static end card with a clean, minimalist design on a light blue background. The 'Blue Apron' logo is prominently displayed in dark blue at the top. Below it, the main text reads: "Enjoy 50% off your first three orders*" in a larger, elegant blue font. A call to action is present with a grey rectangular button containing the text "USE CODE: HEAT50". At the bottom of the screen, smaller text provides a disclaimer: "*See terms at https://blog.blueapron.com/promo-1". The lighting is uniform and bright, consistent with a digital graphic. The scene is purely informational, designed to convert viewers. The color palette is primarily light blue with dark blue and grey accents.

More from Blue Apron

Blue Apron ad

Blue Apron ad

Blue Apron ad

Blue Apron ad

Blue Apron ad

Blue Apron ad