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General Motors

gm.com

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0:00FACEBOOK, INSTAGRAM

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General Motors knows they can't fight climate change alone. This is going to take all hands on deck! Hear how they plan to collaborate with other industry leaders to create an environment-friendly future.

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Transcript

0:00There is not one company that can move the needle by itself. So we believe that is our collective responsibility to ensure that our children and future generations can thrive

0:15on a planet that is safe and sustainable for all. Business must play a leading role in this transformation of the global economy, to one that prioritizes and rewards innovative solutions to the climate crisis.

0:30And that is why we're joining governments and companies around the globe to work on establishing a safer, and a better world.

Text on Screen

0:00cheddar

0:00REACHING NET-ZERO EMISSIONS

0:00SIGNIFICANCE OF GM'S COMMITMENT TO THE BUSINESS AMBITION PLEDGE FOR 1.5°C

0:00“WE BELIEVE THAT IT IS OUR COLLECTIVE RESPONSIBILITY TO ENSURE THAT OUR CHILDREN AND FUTURE GENERATIONS CAN THRIVE.”

0:00There is not one company that can move the

0:02GERALDINE BARNUEVO

0:02SENIOR MANAGER OF ENVIRONMENTAL STRATEGIES & SUSTAINABILITY, GM

0:02DETROIT

0:04by itself. At GM we believe that it is

0:07our collective responsibility to ensure that our children and

0:12BUSINESS AMBITION

0:12FOR 1.5°C

0:12• Invites business leaders to publicly commit

0:12their companies to a net-zero, 1.5°C target

0:12• Calls on companies to set ambitious

0:12science-based emissions reduction targets

0:12• More than 300 companies have signed the

0:12commitment

0:13future generations can thrive

0:15Source: Science Based Targets

0:16on a planet that is safe and sustainable for all.

0:19Business must play a leading role

0:23in this transformation of the global economy, to one that prioritizes and rewards innovative solutions to the climate crisis.

0:30And that is why we're joining governments and companies

0:35around the globe to work on establishing a safer, and a better world.

0:39gm

Scenes (5)

0:00Split screen interview with text overlay and quote

This scene features a split-screen layout. The top section is divided vertically into two panels. The left panel shows a young adult woman with long, dark, slightly wavy hair that falls past her shoulders, wearing a dark top with a subtle, intricate pattern. She looks directly at the camera with an engaged expression. Behind her is a blurred cityscape, suggesting an office or studio setting. The right panel shows a middle-aged woman with long, straight dark hair, wearing a black top with distinctive puffy sleeves. She is speaking animatedly, seated in a comfortable brown leather executive chair, with a light-colored, subtly patterned background. Both women are framed from the chest up. A 'Cheddar' logo is visible in the top right corner of the right panel. At the bottom of the top section, a black overlay displays a white 'gm' logo, followed by 'REACHING NET-ZERO EMISSIONS' in large text, and 'SIGNIFICANCE OF GM'S COMMITMENT TO THE BUSINESS AMBITION PLEDGE FOR 1.5°C' in smaller text. A white border frames the entire top section. The bottom section of the screen is a solid blue background with a light blue border, containing a large white quote: '“WE BELIEVE THAT IT IS OUR COLLECTIVE RESPONSIBILITY TO ENSURE THAT OUR CHILDREN AND FUTURE GENERATIONS CAN THRIVE.”' The overall color palette is professional with blues, greys, and warm skin tones. The lighting is even, typical of a studio setting.

0:11Split screen with business ambition text and car image

This scene maintains the split-screen format and the bottom quote. The top section now displays a clean white background. The left panel shows 'BUSINESS AMBITION FOR 1.5°C' in prominent blue text, followed by a list of three bullet points in smaller blue text detailing its objectives: 'Invites business leaders to publicly commit their companies to a net-zero, 1.5°C target,' 'Calls on companies to set ambitious science-based emissions reduction targets,' and 'More than 300 companies have signed the commitment.' A smaller text 'Source: Science Based Targets' is placed at the very bottom of this panel. The right panel features a glossy, white electric SUV (likely a Cadillac Lyriq or a similar GM model) parked, viewed from a rear-three-quarter angle, highlighting its sleek, modern design and large, intricate wheels. The car is static against a minimalist, bright background. The Cheddar logo is still present in the top right corner. The black overlay with the white 'gm' logo and 'REACHING NET-ZERO EMISSIONS' text remains at the bottom of the top section. The bottom blue section with the white quote is unchanged. The lighting is bright and clean, emphasizing the car and text, with a dominant color palette of white, blue, and metallic silver.

0:30Split screen interview with text overlay and quote

This scene is a direct return to the visual composition of the first scene. It features a split-screen layout with the top section divided vertically into two panels. The left panel shows the young adult woman with long, dark, slightly wavy hair, wearing a dark patterned top. She looks directly at the camera with an engaged expression. Behind her is a blurred cityscape. The right panel shows the middle-aged woman with long, straight dark hair, wearing a black top with puffy sleeves. She is speaking animatedly, seated in a brown leather executive chair, with a light-colored, subtly patterned background. Both women are framed from the chest up. A 'Cheddar' logo is visible in the top right corner of the right panel. At the bottom of the top section, a black overlay displays a white 'gm' logo, followed by 'REACHING NET-ZERO EMISSIONS' in large text, and 'SIGNIFICANCE OF GM'S COMMITMENT TO THE BUSINESS AMBITION PLEDGE FOR 1.5°C' in smaller text. A white border frames the entire top section. The bottom section of the screen is a solid blue background with a light blue border, containing a large white quote: '“WE BELIEVE THAT IT IS OUR COLLECTIVE RESPONSIBILITY TO ENSURE THAT OUR CHILDREN AND FUTURE GENERATIONS CAN THRIVE.”' The overall color palette is professional with blues, greys, and warm skin tones. The lighting is even, typical of a studio setting.

0:39GM logo animation

The entire screen is filled with a bright, luminous blue-green 'gm' logo. The letters are stylized, with a distinct horizontal line beneath the 'm', giving it a modern and clean appearance. The logo is prominently contained within a rounded square frame of the same glowing blue-green color, with a metallic, almost glossy finish that suggests a 3D or embossed effect, catching light subtly. The background immediately surrounding the logo frame is a vibrant, deep blue, creating a sharp contrast. The logo is centrally positioned and fills most of the frame, conveying importance and branding. The overall lighting is artificial and intensely bright, designed to make the logo pop and create a polished, corporate, and technological feel. The dominant color palette consists of various shades of blue and cyan, contributing to a sense of innovation and environmental focus.

0:41Black screen

The entire screen is completely black. There are no visible elements, text, or graphics. The lighting is entirely absent, resulting in a dark, empty frame.

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